The ANZ Social Business Maturity Model by Vertical Industry
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© IDC 2012. Visit us at IDC.com and follow us on Twitter: @IDC. February 2012 ANZ Social Business Maturity Model Vertical Industry View Social Business Adoption and Maturity Vanessa Thompson [email protected] @vanessathomps
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This IDC study shows that social business transformation across industry verticals in Australia is at varying levels of adoption maturity. The consumer social networking experience that has quickly evolved in recent years has provided the IT industry an opportunity to incorporate consumer social Web principles into business culture and process through the technology they adopt. With hot button topics still driving the workspace and social business agenda, organisations must develop a holistic road map focusing on people, culture, and business outcomes, in order to reach the required level of maturity to enable a truly social business."The impact of social business processes and tools across an organisation is broad and will touch every enterprise function in some way. With social business and collaborative technologies being a critical enabler to the workspace, the supporting social business environment plays a strong role in the 'space' or 'place' of work. Validation of social business initiatives needs to be under the umbrella of the workspace road map, as well as align with the overarching business strategy to gain maximum impact," says Vanessa Thompson, software analyst, IDC Australia.
Transcript of The ANZ Social Business Maturity Model by Vertical Industry
© IDC 2012. Visit us at IDC.com and follow us on Twitter: @IDC.
February 2012
ANZ Social Business Maturity Model Vertical Industry View
Social Business Adoption and Maturity
Vanessa Thompson [email protected] @vanessathomps
Business Has Changed Consumer Social Networking Meets Enterprise Reality
consumer social principles +
business culture and process =
social business transformation
Testing Workspace Assumptions
3
Assumption:
Employees must have access to consumer social and collaborative
applications at work
True or False?
Source: IDC ANZ Next Generation Workspace Ecosystem SIS, 2011
Assumption 3
I must have access to consumer applications like Facebook, Twitter, Skype and LinkedIn at work
4
1 - Strongly Disagree (49.8%)
2 - Disagree (16.8%)
3 - Marginally Disagree (13.7%)
4 - Marginally Agree (8.3%)
5 - Agree (4.7%)
6 - Strongly Agree (6.7%)
Most Likely: Distribution/services – Executives – 31-35yrs Least Likely: Government – Task Worker – 51+ yrs
Source: IDC ANZ Next Generation Workspace Ecosystem SIS, 2011
The Social Business: What it is and what it isn’t…
Social business – the application of emerging
technologies like Web 2.0 accompanied by
organisational, cultural, and process changes to
improve business performance, with the impact across
an organisation being broad and touching every
enterprise function in some way.
What it is….
What it isn’t… An excuse to socialise when
you should be working
Just a company marketing or
branding exercise
So what does that mean? IDC Social Business Maturity Model
1 - Experimentation
2 – Compartmentalisation
3 - Integration
4 - Operationalisation
5 - Optimisation
Technology
Barriers
Organisation
Culture
Social Business – Industry Perspective Adoption Intensity vs Adoption Maturity
Source: IDC ANZ Next Generation Workspace Ecosystem SIS, 2011
BFSI
Distribution &
Services
Infrastructure
Manufacturing
Healthcare
Public
The Leaders…
Banking, Financial Services & Insurance Broad adoption of enterprise social software tools Property footprint consolidation – Cost Saving Cases of full deployment, CBA Lync Server 2010.
Distribution and Services Business services connecting to partners and suppliers through third party social tools Relationship driven business
Source: IDC ANZ Next Generation Workspace Ecosystem SIS, 2011
The Laggards…
Manufacturing Workspace is a low priority, highest level of task workers TCO & ROI tied to cost reduction and operational efficiency Opportunity for social to be embedded in assets or devices, Toyota Friend.
Infrastructure Transport and Utilities, workspace priority low Time-to-market and operational efficiency priorities. Opportunities in micro-verticals; telecommunications
Source: IDC ANZ Next Generation Workspace Ecosystem SIS, 2011
So what?
IT Decision Makers are looking for guidance Social advocates have a influence in the enterprise
Channel Community – leverage social business principles Tools are only as good as its users
Vendors What is your social business profile and portfolio?
