The Answer to All of Your Marketing Questions

d e p e n d s

Questions for Marketing / Advert is ing Agency

• Where would the best places for us to adver3se be?

• What mediums are best in driving sales? Print, electronic, etc.

• Do catalogs work? When is it worth the expense to create and mail a catalog?

• Do I need to adver3se or is word-‐of-‐mouth direct calling right?

• What are the most effec3ve/economical forms of adver3sing?

• What strategy should we be taking for adver3sing with liDle or no money?

• Which marke3ng outlet works best for a beverage brand other than sampling?

• What is the most effec3ve way to generate online sales?

d e p e n d s

start with the f inish?

what is your bus iness goal?

how much can you afford to spend to reach that goal?

write a marketing plan

• what i s your bus iness goal?

• who is your audience?

• where is your audience?

-‐ media

-‐ in l i fe

• How can you connect with them?

• How can you extend that connect ion to bui ld a re lat ionship?

• How can you get them to inv i te others to p lay?

Where would the best places for us to adver3se be?

• where is your customer?

• MRI, Nielsen & Arbitron

• pay for it • ask the media

• talk to your customer

What mediums are best in driving sales?

• different for everyone• look for case studies• test• beware the false posi3ve

Do catalogs work? When is it worth the expense to create and mail a catalog?

• different for everyone• look for case studies• test• use a/b split tes3ng• start with direct mail -‐ something small, less expensive first

Do I need to adver3se or is word-‐of-‐mouth direct calling right?

• adver3sing = rapid scale but can lack believability

• WOM = believability but lacks rapid scale

• Nirvana is the perfect blend or having a big bank account

What are the most effec3ve/economical forms of adver3sing?

• the most relevant and targeted

• match medium to product/service

-‐ complex is hard to sell in 30 seconds

-‐ high involvement lends itself to print

-‐ emo3onal or trendy lends itself to tv*

* invest in quality -‐ nothing blows emo3on like poorly produced tv

What strategy should we be taking for adver3sing with liDle or no money?

make your product/service kick ass

Which marke3ng outlet works best for a beverage brand other than sampling?

• absolute would tell you print• firefly vodka would say WOM and Social

• coke would say adver3sing • others would tell you hand-‐to-‐hand is best

• if you can’t pull it through the channel, then you beDer find someone to push it through the channel for you

What is the most effec3ve way to generate online sales?

• Google crack• Natural SEO• both require category desire to exist• without category desire neither works at all

• be desireable• be findable

now what?

you’re smarter than you think. . . so think. . .

quit looking for “answers” and start focusing on “quest ions”

remember -- i t a lways depends

f ind experts that can help you when you need it

strategy

creation

execution

negotiat ion

The difference between art and advertising is discipline.

Coordinates

email: [email protected]: 504-558-7778

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The Answer to All of Your Marketing Questions

Business

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