The Amsterdam Program - IBSG - Feb 08
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Transcript of The Amsterdam Program - IBSG - Feb 08
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Connected Urban Development
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
The Amsterdam Program
IBSG
February 2008
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Amsterdam EngagementTime Line
• September 06 – June 07: Program Outline Defined
• June 5th: CUD Collaboration and Program Outline formally approved by City Council
• Program outline translated into Project Planning (June-August 07)
• Project Management Support acquired by city departments as to help execute (June-november 07)
• Value Case Connected Municipal Buildings to be enhanced (1.1 version)
• Pilots being launched in 2008
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Program OutlineAmsterdam CUD Engagement
Program OutlineAmsterdam CUD Engagement
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Overview of Program CUD in Amsterdam
• E-work: Smart Work Center
• Personal Travel Assistant (PTA)
• Connected & Sustainable Municipal Buildings
• Green IT
• Events:
CUD Global Conference, Amsterdam, September 23-24, 2008, in conjunction with Amsterdam’s annual PicNic and Green Challenge Events
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Traffic, Transport, Mobility3 Cluster Approach is required
Travel Information
Road PricingE-Work+ Alternative
+ Latent Demand
+
+
Ework Information
CostInformation
+
+
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
E-Work: CUD Smart Work Centers
Another E-Work Environment
In addition to home environment No ‘home disturbances’ high-end environment, high end video conference More sustainable than home based e-work Alternative meeting place (unlike home)
Multiple Service Environment (Child Day Care, Restaurant etc.)
Real transport substitution
Both pilot and scaling exercises based on business model; Collaboration with both public and private partners
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
CUD Vision: a Network of Smart Work Centers for Amsterdam Region: car traffic to be substituted through virtual presence & e-work
Zwolle
Almere
Purmerend
Haarlem
Utrecht/A2
Amsterdam
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Smart Work Center: an Integrated Service Concept
The first SWC provides the following:
Flexible work stations/ conference rooms
Lounge work places
Telepresence facilities
Restaurant/ Business Club/ Catering
Child day care
Bank
IT Support
Notary and legal advice
Employment agency
Easy physical access, close proximity to highway
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Smart Work Center Concept
Cisco Telepresence
Various work stations and Lounges
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Pros of Smart Work Centers
Pros for Employee Urban community, interaction between neighbours Better work life balance Flexible work opportunities Good infrastructure and business support
Pros for Employer Increased productivity of employee Reduced real estate overhead Preferred employer Green Approach, Positive PR
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Pros of Smart Work Centers
SWCs in addition to home work environment
-Home environment not always ideal
-High end communication facilities
-Professional setting & meeting place
-More sustainable energy use
-Comprehensive service concept
-Location according to needs and proximity of infrastructure
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Partners in the first Smart Work Center, Almere, the Netherlands
Municipality of Almere
Municipality of Amsterdam
Cisco
Quality Centre
H4O Investments (Real Estate)
Almere Smart City Foundation
Nederland Breedbandland
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Traffic, Transport, Mobility3 Cluster Approach is required
Travel Information
Road PricingE-Work+ Alternative
+ Latent Demand
+
+
Ework Information
CostInformation
+
+
CUD
CUD ?
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Personal Travel Assistant - Amsterdam
Smart Public Transport services: ‘A date with your bus’
Group of Amsterdam / Dutch Stakeholders forged
Group to decide on functionality of Amsterdam PTA, based on MIT’s PoC and local requirements
Full disclosure on architecture, functionality at CUD Global Conference, Amsterdam, September 23-24
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Status Amsterdam EngagementMunicipal Buildings
• City departments engaged, Pilot buildings being Selected
• Local Data Acquired on pilot buildings (size, number of employees, electricity usage, connectivity etc.
• Value Case ‘Connected Municipal Buildings’ 1.1 forged based on:
- Cisco Connected Real Estate Concept & Experience
- Local Data
- Carbon Dioxide Emission equations and assumptions
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
The Smart, Sustainable Work Place
Typical adaptations based on CCRE concept
Office Equipment from 3.5 to 2.8 device per worker
70% reduction in Printers en photocopy machines
Fewer stand-alone devices, more network
More flexible work spaces
Integrated, smart facility management
Fire Alarm, Access, Security, Heating, Elevators, Lighting etc.
Typical adaptations based on CCRE concept
Office Equipment from 3.5 to 2.8 device per worker
70% reduction in Printers en photocopy machines
Fewer stand-alone devices, more network
More flexible work spaces
Integrated, smart facility management
Fire Alarm, Access, Security, Heating, Elevators, Lighting etc.
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Green IT
• 160+ Service Providers in Amsterdam region approached on a greening of the branch
• Invite by mayor to ‘green ambitious SPs’ to join lead-group
• Lead-group to forge & sign charter of measures
• Charter to become standard for branch
• Charter to be presented at CUD Global Conference, Amsterdam, September 23-24, 2008
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Amsterdam to host CUD Global Conference
• Second Edition of CUD Global Conference to take place in Amsterdam on September 23-24, 2008
• Theme: “Broadband for Sustainability”
• To be organized in conjunction with Amsterdam’s annual PicNic (Multimedia) event
• To be organized in conjunction with Amsterdam’s Green Challenge Event