The America’s Cup in San Francisco

Event Partners

• City & County of San Francisco– CEQA/NEPA, Permits, Implementation Plans

• America’s Cup Event Authority– Landside event management

America’s Cup Race Management– On water event management

• America’s Cup Organizing Committee– 501(c)3 formed to offset City’s host costs

• Signatories to the Host and Venue Agreement

Cascais, Portugal: Aug 6-14

Plymouth, UK: Sept 10-18

San Diego, USA: Nov 12-20

AC World Series

Aug 2011 - June 2012 July 4 - Sept 1, 2013

Sept 7-22, 2013

Additional 2012/2013 Dates

To Be Announced

San Francisco, USA

January – March 2012 TBA

Venice, Italy: May 12-20

Aug 2012 - June 2013

San Francisco, USA: August

September

AC World Series

The America’s Cup: A Global Event

Newport, USA: June 23-July 1

Venice, Italy: April 2013

Naples, Italy: April 2012

Naples, Italy: May 2013

Proposed Course Area

Spectator Estimates2012 2013

Peak Weekday 45,000 50,000

Peak Weekend Day 50,000 334,000

Total Visitation 1,454,000 5,490,000

Guiding Principles

1. Public Safety

2. Resource Efficiency

3. Environmental Sustainability

4. Strategic Adaptability

5. Positive Legacy

Sustainability Plan

• ACEA is responsible for delivering the Sustainability Plan• Initial draft presented to Commission on

the Environment• Under revision per initial feedback;

further public review anticipated

• Issue areas• Energy and Emissions• Resource Efficiency• Natural Habitats and Wildlife• Inclusion• Engagement

Regional Park-n-Rides

SF Regional Transit Strategies

Local Transit Augmentation

Bikesharing Pilot

Economic Opportunity• Estimated 8,800 jobs and $1.4 billion

economic impact– Broadly distributed in the construction,

transportation, food & beverage, and hospitality sectors

• City developing multi-layered strategy to maximize positive benefit

Economic Impact Sectors

City Projects

ACEA/ACRM

Racing Teams

Sponsors/VIPs

Spectators

Economic Benefit Tactics

Direct Indirect

City Funding

Contract Requirements(e.g. Workforce Plan)

Information

Marketing

A cohesive strategy to capitalize on America’s Cup economic opportunities will utilize a range of tools to address the full spectrum of projected spending

Upcoming Engagement Opportunities

• Public comment on Sustainability and People Plans

• Business outreach• Americascup.com/Connect• City/ACEA innovation initiatives

– AC Clean Tech Challenge– Potential “hack-a-thon” or similar competition to

develop Event- and City-related web applications

Questions?