The all “NEW” 2018 Great Lakes Floral & Event Expo ...
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The all “NEW” 2018 Great Lakes Floral & Event Expo “Floristry…An Everyday Event” The all new, “2018 Great Lakes Floral & Event Expo” Trade Show is the weekend of March 2 - 4, 2018 at the DeVos Place convention center in Grand Rapids, MI. We are very excited to announce a new partnership with the International Live Events Association (ILEA)! ILEA will be inviting their members to attend the Expo and will be hosting special “Event Industry” educational sessions for all Expo attendees. The Michigan Floral Association is proud to combine our efforts and unite our industry with this one of a kind professional partnership event where all can learn and grow together. The Michigan Floral Association depends on your support to help bring education to the industry. Education is key for operating a successful business. Successful businesses in turn become important customers. By exhibiting at the new “2018 Great Lakes Floral & Event Expo” you not only reach potential customers, you advance our industry by providing top-notch educational opportunities. 2018 Exhibitor Quick Facts: Projected Attendance: 400 + (In 2017 we had 360 included 260 buyers/designers/employees representing 122 businesses, 70 representatives from 23 exhibiting companies, and 30 students from four different schools.) Booth Cost: $495 member, $695 non-member (10’ x 10’) Booth Includes: 2 weekend passes (a $298 value), carpet, 2 chairs, & sign. Booth Move in/Set-Up: Friday, March 2 nd move in 8:00am - 5:00pm. All booths must be set up by 10:00pm Trade Show Hours: Saturday, March 3 rd , 10:00am - 4:30pm; 5:30pm - 6:30pm Sunday, March 4 th , 11:00am - 2:30pm Fun & Games: The tradeshow committee is developing fun games to drive traffic to your booth Best Booth Award: Winner will receive a plaque, booth photo, and acknowledgement in The Professional Florist Amway Grand Plaza Hotel: $139 plus taxes/night Advertising: The Professional Florist magazine call Rod at (517) 575-0110 Advertising: Program ads $500 full page, $300 ½ page, $200 ¼ page Airport Code: GRR 2018 MFA EXHIBITOR SPONSORSHIP PACKAGE OPPORTUNITIES! Gold Sponsor Package $1299 ($2333.00 Value SAVE $1034.00) • Business Card 6 issues Professional Florist $240 • Link on michiganfloral.org GLFE & Partners page $600 • Convention Booth $695 • Full Page Convention Program Ad $500 • 2 Extra Weekend Passes $298 (4 total) Silver Sponsor Package $1099 ($1684.00 Value SAVE $585.00) • Business Card 6 issues Professional Florist $240 • Link on michiganfloral.org Partners Page $300 • Convention Booth $695 • 1/2 Page Convention Program Ad $300 • 1 Extra Weekend Pass $149 (3 total) Bronze Sponsor Package $899 ($1444.00 Value SAVE $545.00) • Link on michiganfloral.org Partners page $300 • Convention Booth $695 • 1/2 Page Convention Program Ad $300 • 1 Extra Weekend Pass $149 (3 total)
Transcript of The all “NEW” 2018 Great Lakes Floral & Event Expo ...
Theall“NEW”2018GreatLakesFloral&EventExpo“Floristry…AnEverydayEvent”
Theallnew,“2018GreatLakesFloral&EventExpo”TradeShowistheweekendofMarch2-4,2018attheDeVosPlaceconventioncenterinGrandRapids,MI.WeareveryexcitedtoannounceanewpartnershipwiththeInternationalLiveEventsAssociation(ILEA)!ILEAwillbeinvitingtheirmemberstoattendtheExpoandwillbehostingspecial“EventIndustry”educationalsessionsforallExpoattendees.TheMichiganFloralAssociationisproudtocombineoureffortsanduniteourindustrywiththisoneofakindprofessionalpartnershipeventwhereallcanlearnandgrowtogether.TheMichiganFloralAssociationdependsonyoursupporttohelpbringeducationtotheindustry.Educationiskeyforoperatingasuccessfulbusiness.Successfulbusinessesinturnbecomeimportantcustomers.Byexhibitingatthenew“2018GreatLakesFloral&EventExpo”younotonlyreachpotentialcustomers,youadvanceourindustrybyprovidingtop-notcheducationalopportunities.
2018ExhibitorQuickFacts:ProjectedAttendance: 400+(In2017wehad360included260buyers/designers/employeesrepresenting122 businesses,70representativesfrom23exhibitingcompanies,and30studentsfromfour differentschools.)
BoothCost: $495member,$695non-member(10’x10’) BoothIncludes: 2weekendpasses(a$298value),carpet,2chairs,&sign. BoothMovein/Set-Up: Friday,March2ndmovein8:00am-5:00pm.Allboothsmustbesetupby10:00pm TradeShowHours: Saturday,March3rd,10:00am-4:30pm;5:30pm-6:30pm Sunday,March4th,11:00am-2:30pm
Fun&Games: Thetradeshowcommitteeisdevelopingfungamestodrivetraffictoyourbooth BestBoothAward: Winnerwillreceiveaplaque,boothphoto,andacknowledgementinTheProfessionalFlorist
AmwayGrandPlazaHotel: $139plustaxes/nightAdvertising: TheProfessionalFloristmagazinecallRodat(517)575-0110Advertising: Programads$500fullpage,$300½page,$200¼pageAirportCode: GRR
2018MFAEXHIBITORSPONSORSHIPPACKAGEOPPORTUNITIES!
GoldSponsorPackage$1299
($2333.00ValueSAVE$1034.00)
• BusinessCard6issuesProfessionalFlorist$240
• Linkonmichiganfloral.orgGLFE&Partnerspage$600
• ConventionBooth$695• FullPageConventionProgramAd
$500• 2ExtraWeekendPasses$298
(4total)
SilverSponsorPackage$1099
($1684.00ValueSAVE$585.00)
• BusinessCard6issuesProfessionalFlorist$240
• Linkonmichiganfloral.orgPartnersPage$300
• ConventionBooth$695• 1/2PageConventionProgramAd
$300• 1ExtraWeekendPass$149(3total)
BronzeSponsorPackage$899
($1444.00ValueSAVE$545.00)
• Linkonmichiganfloral.orgPartnerspage$300
• ConventionBooth$695• 1/2PageConventionProgramAd
$300• 1ExtraWeekendPass$149
(3total)
ToregisterforaboothsimplyfilloutthecontractonthefollowingpagesandreturntotheMFAofficeviamailorfaxto(517)575-0115.
IfyouhavequestionscontactRodat(517)575-0110oremail:[email protected]
2018GreatLakesFloral&EventExpo“Floristry..AnEverydayEvent”
March2-4,2018DeVosPlace/SteelcaseBallroom,GrandRapids,MI
EXHIBITORCONTRACTTheMichiganFloralAssociation(MFA)herebyleasesto:
FirmName_______________________________________________________ContactName_____________________________________
Address__________________________________________________________________________________________________________
City____________________________________________________State______Zip________Phone#:_____________________________
Email___________________________________________________Website:__________________________________________________
BoothNumber(s):1stchoice_____________________2ndchoice_______________________3rdchoice_____________________________Forthepurposeofexhibitingandotherwiseadvertisingtheproductlineslistedonthiscontract.Whenchoiceisnotavailable,youwillbeassignedtoaboothlocation.Forandinconsiderationofthelease,(firmname)______________________herebyagreestopaytotheorderofMICHIGANFLORALASSOCIATION,thesumof$________________________whichcoverstheboothspacerentalfortheentireperiodoftheconvention.ThisincludesFullConventionweekendpassregistrationfortworepresentativesforeachbooth.Theabovefirmalsoagreestohaveboothfullysetupby10:00pmonFriday,March2,2018.Furthermore,thefirmwillNOTremove,package,prepackordoanyotherformofdismantlinginitsbooth(s)untilafter2:30pmonSunday,March4,2018.Ifboothisdismantledpriortothistime,thefirmwillloseboothselectionprivilegesforthenextyear.BOOTH/TABLETOPDISPLAYPRICES:$495MFAMEMBER(10’x10’)PremiumEndCapSpace:Additional$50perbooth$695NON-MEMBER(10’x10’)PremiumEndCapSpace:Additional$50perboothPurchaseofonebooth:fullpaymentduewithcontract.Twoormorebooths:50%depositrequiredtoholdspaces.BalanceduenolaterthanFriday,January5,2018.SPACERESERVATION&CANCELLATIONPOLICY:IfcancellationofMFATradeShowspace(s)isreceivedby:January5,2018-Advancepaymentswillberefundedlessa15%administrationfeebasedonthetotalreservedspace.AfterJanuary5,2018-NOREFUNDunlessMFAcanresellthespace(s).Ifresold,a50%refundwillbepaidontheresoldportion.SIGNS:Exhibitorswillreceiveaone-linesignwithcompanyname(asstatedabove)andboothnumber.PRODUCT/SERVICE:tobeshowninbooth.Listtheproductorservicethatyouwillfeatureinyourbooth(s).___________________________________________________________________________________________________________________NAMEBADGES:Listthenamesoftheindividualswhowillbeworkingintheexhibitarea.Twoweekendpassesincludedper10’x10’booth.Additionalpassesareavailableatpublishedprices.CalltheMFAofficeat(517)575-0110toregisterforextrapasses.Pleaseprintfirstandlastnamesastheyaretoappearonthebadge.PLEASEPRINT-Separatenamesusingacomma.NAMESFORBADGES:________________________________________________________________________________________________
___________________________________________________________________________________________________________________READENTIRECONTRACTBEFORESIGNING:___________________________________________________________________________________________________________________AuthorizedFirmRepresentativeSignature ___________________________________________________________________________________________________________________PrintName Title DateCOMPLETEANDRETURNWITHPAYMENTTO:MICHIGANFLORALASSOCIATIONP.O.Box67,1152HaslettRd.Haslett,MI48840Phone(517)575-0110/Fax(517)575-0115REFERREDBY:CheckOne:_____MichiganFloralAssociation(MFA)_____InternationalLiveEventsAssociation(ILEA)_____AssociationofBridalConsultants(ABC) PAYMENTINFO:(circleone)Check#_______________ Visa MC Amex Discover___________________________________________________________________________________________________________________CreditCardnumber ExpirationDate SecurityCode StreetAddress ZipCode
LIABILITY:TheMichiganFloralAssociation(MFA)shallnotberesponsibleforanyloss,damageorinjurythatmayoccurtotheExhibitorortheExhibitor’semployeesorpropertyfromanycausewhatsoever,priorto,during,orsubsequenttotheperiodcoveredbytheExhibitContract;andtheExhibitor,insigningtheContract,expresslyreleasestheMichiganFloralAssociationfrom,andagreestoindemnifysameagainstanyandallclaimsforsuchloss,damage,orinjury.AnydamagestothebuildingduetocarelessnessoftheExhibitormustbepaidforbytheExhibitorcausingit.Also,theMichiganFloralAssociationshallnotberesponsibleforanydamagetotheExhibitor’sbusinessforfailuretoholdmeetingsasscheduled.TheExhibitorassumestheentireresponsibilityandliabilityforlosses,damages,andclaimsarisingoutofinjurytopersonsordamagetoexhibitor’sdisplays,equipment,orotherpropertybroughtuponthepremisesoftheDeVosPlaceGrandRapids,MIandagreestoindemnify,defendandholdharmlesstheGroup,theDeVosPlaceGrandRapids,MIanditsowners,servants,agents,andemployeesagainstallclaimsorexpensesforsuchlosses,includingreasonableattorney’sfees,arisingoutoftheuseoftheDeVosPlacepremisesexcludinganyliabilitycausedbythenegligenceoftheGrouportheDeVosPlaceoritsowners,servants,agents,andemployees.TheExhibitorunderstandsthatneithertheGroupnortheDeVosPlacemaintainsinsurancecoveringtheExhibitor’spropertyorlostrevenueanditisthesoleresponsibilityoftheExhibitortoobtainsuchinsurance.ItistheGroup’sresponsibilitytoadheretolocalfirecodesandhavetheproposedfloorplanapprovedbythelocalfireMarshal.TheDeVosPlacerequiresreceiptoftheapprovedfloorplan60dayspriortotheShow.TheExhibitoragreestoabidebythefollowingrulesandregulationsfortheTradeShow.Anydeviation,withouttheexpresspermissionofMFA,mayresultinremovalfromtheshowandlossofanymoniespaid.RULESANDREGULATIONS:1.Boothswillbefullysetupandreadyforbusinessby10:00pmFriday,March2nd,2018.2.Nopartoftheboothwillbepackaged,pre-packed,removednorwillanyotherformofboothdismantlingbeallowedpriortoSunday,March6th,2018at2:30pm.IfthisruleisbrokentheExhibitorwillloseboothselectionprivilegesforthenextyear.3.Nomerchandisesoldmayberemovedfromtheboothpriorto2:30pSunday,March6th,2018.4.Behaviorinadisorderly,abusiveorothermannernotgenerallyacceptabletothegeneralpublicwon’tbepermitted.5.Thefirmorindividual’swhosenameappearsonthiscontracttakesresponsibilityforanyandallindividualsrepresentingthecompanyorhimselfwhileattheTradeShow.6.Boothdisplayswithsidesover3’inheightmaynotextendmorethan4’fromthebackdrape/wall.Specialarrangementscanbemadefordisplaysnotmeetingthesecriteria.7.SalesrepresentativesnotparticipatingintheTradeShowmaynotsolicitontheconventionpropertyorattendtheshow.8.UpondirectiveoftheFireMarshal,allfreestandingdisplayunitsmustbekeptexactlywithinspaceallowed.NOEXCEPTIONS.Theymustbemadeofsturdymaterialsthatwillnottipovereasily.Exhibitboothsposinganypotentialaccidenthazardstoourshowguestswillberemovedfromtheshowuponrequestofshowmanagement.9.Boothfloorspaceispremeasuredandmarkedwithtape.Pleasetakeintoconsiderationthewidthofyourshelvingunitsasthesecutdownonyoursellingfloorspace.Allmerchandiseanddisplayitemsmustbekeptwithinyourrentedspace.Itemsextendingintotheaislespacewillbemovedorremovedbytheshowmanagement.10.DonotshipmaterialstoMFA.Allpre-showshipmentsmustgothroughArtCraftDisplay.PRE-SHOWSHIPMENTS:ArtCraftDisplay,Inc-303MonroeAve.NWGrandRapids,MI49503CallArtCraftDisplayforaPreShowShipmentform.PH:(800)292-2033FX:(616)791-8154KaryDankenbring(DirectorofOperations)Visitwww.michiganfloral.org/greatlakesfloralexpotodownloadArtCraftDisplayExhibitorPacket,whichcontainstablerentalforms,etc.EXHIBITSET-UP:FridayMarch2,8:00amto5:00pmAllboothsmustbesetby10:00pmforcleaningoftheExhibitHall.EXHIBITTEARDOWN:Sunday,March4,2017from2:30pmto6:00pm.Teardownisprohibitedpriorto2:30pm.TRADESHOWHOURS: Saturday,March3rd;10:00am-4:30pm;5:30pm-6:30pm Sunday,March4th;11:00am-2:30pmBOOTHFURNISHINGS:Each10’x10’boothwillbecarpetedwithtwochairsandone-linestandardidentificationsign.EXHIBITREGULATIONS:Theheightofeachexhibitisnottoexceed8’atthepeak.Sidewallsover3’inheightmaynotextendfurtherthan4’fromthebackwalloftheexhibitspace.Specialarrangementscanbemadeforexhibitsexceedingthesedimensions.Allmerchandiseanddisplayitemsmustbekeptwithinyourrented10’x10’space.Itemsextendingintotheaislespacewillbemovedorremovedbytheshowmanagement.Eachexhibitormustagreetosetupadisplayinkeepingwiththestandardsofqualitywithotherexhibitors.AllexhibitsmustcomplywithregulationsoftheDeVosPlace,GrandRapids;MI.Fireexitsmustbekeptopen.Theindividualexhibitor,notMFA,willbeliableforviolationsofanyfireregulations.DIRECTSELLING:Exhibitorsareallowedtosellmerchandisefromtheirbooths.TheMichiganFloralAssociationwillnotberesponsibleforanymerchandiselostorstolenfromanyboothorexhibit.Exhibitorsareresponsibleforsecuringtheirmerchandiseandstaffingtheirboothatalltimes.HOTELRESERVATIONS:PleasecalltheAmwayGrandPlazaHoteldirectat616-774-2000,(800)253-3590forspecialguaranteedrateof$139++pernight.MentionyouarewithMFA.Reservepriorto2/4/18tobeinsuredthisrate.Onlinereservationlinkvisit:www.michiganfloral.org/greatlakesfloralexpoIfyouneedfurtherassistancepleasecalltheMFAofficeat(517)575-0110M-F8:30am-4:30pmESTorcheckourwebsiteatwww.michiganfloral.org
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