"The Airbnb story" by Riley Newman, former Director of Data Science @AirBnB
25
Riley Newman, 2017 Building a Unicorn Data Science, Strategy, and Culture at Airbnb
Transcript of "The Airbnb story" by Riley Newman, former Director of Data Science @AirBnB
Riley Newman, 2017
Building a Unicorn Data Science, Strategy, and Culture at Airbnb
What’s ahead
StrategyTeam
Data
Feedback Loops
“It’s better to have 100 people love you than a million people like you. Build the minimum possible product and then go meet with your community of users and get their feedback. Use that to make it into something they really love.”
Paul Graham, YCombinator co-founder
Culture
"At Zappos, culture is our No. 1 priority. We decided that if we get the culture right, everything else, like building a brand around delivering the very best customer service, will just take care of itself."
Tony Hsieh, Zappos co-founder
1. Ramen Profitable
Starting thedata engine
Data
StrategyTeam
Data
StrategyTeam
Targeted Marketing
Data
StrategyTeam
2. Attack of the Clones
Data
StrategyTeam
User Research
Data
StrategyTeam
Partnering with the Community
i18n
Data
StrategyTeam
3. Product Focus
Personalization & Matching
Data
StrategyTeam
Data
StrategyTeam
Snow White
Growing an organization
Data
StrategyTeam
4. Grappling with scale
Creating Leverage
Data
StrategyTeam
SETTING A NORTH STAR
Data
StrategyTeam
Data
StrategyTeam
Working as a team
Guest
Host
INCENTIVIZING OUTCOMES
Culture
https://www.linkedin.com/in/rileynewman
https://github.com/rsnewman
https://www.facebook.com/riley.newman
