The Parable of the Underpant Stealing Gnomes

Phase 1Collect data

Phase 2 Phase 3Insights!Results!Profit!

The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it is going to be a hugely important skill in the next decades.- Hal Varian, Google’s Chief Economist

visualizing the

sentiment of the Bible

A project of openbible.info

visualizing the words used in the 2011-2012 Republican

primary debates

A project of periscopic.com

visualizing 138 years of Popular Science

Magazine

A project by Jer Thorp, Data Artist in

Residence at the New York Times

visualizing realtime

checkins at polling

locations for the 2010 election

A collaboration between JESS3, foursquare, VIP

(Google + Pew) and Engage

But why isn’t there a “Landscape of Big Data Visualization Companies” slide?

The craft of design is hard to scale.

Each data set has its nuances.

A few key folks leading the way...

Google Creative Labs /Google Data Arts Labs

Jonathan Harris

Stamen

JESS3

Data can inform your content.

Your content can be made from data.

Measuring your content’s effectiveness requires collecting data.

Visual Reporting

Makes it universal

Makes it snackable

Creating content as / for a brand feels a lot like you are running a daily news program.

http://en.wikipedia.org/wiki/Newsroom

We’ve gone from producing content on timelines in months, to timelines in hours.

*my humble estimation

Must. Quench. Thirst. Of. All. Social. Media. Channels. And. Communities.

strategize

know your audience

take photos

write copy

design assets

get approvals

post content

measure impact

iterateoptimize everythingknow the landscapeknow the zeitgeistexclusivity

can’t just syndicate

be an insider

coordinate across teams

We've gone from being exposed to about 500 brand messages a day back in the 1970s to as many as 5,000 a day today.Jay Walker-Smith Yankelovich Consumer Research

See: 5,000

Engage: 76

Recall: 12

Act on: 5

Yankelovich Consumer Research

See: 5,000

Engage: 76

Recall: 12

Act on: 5

Yankelovich Consumer Research

you have to be the

0.1%

You have to create breakthrough work to be noticed.

edgy

star power

humor

by: 72 and sunny

for: K-Swiss

view: http://jes3.com/KennyPowers_MFCEO

You have to create work that provides value to be shared.

informative

star power

timely

by: JESS3

for: Wikipedia’s 10th Anniversary

view http://jess3.com/state-of-wikipedia

informative

heavy lift

beautiful

by: JESS3

for: The Economist’s World in 2011 Summit

view: http://jess3.com/womens-economic-opportunity-index/

There are always at least two stories to tell.

The one you set out to tell and the one about making the one you set out to tell.

Tell them both.

http://jess3.com/espn-tv-ratings-101/

how TV ratings work

told through puppets and papercraft

told through a behind the scenes

http://jess3.com/gmail-stop-motion-animation-video/

Gmail’s fidelity from web to mobile

told through papercraft and stop motion animation

told through a behind the scenes

Creating content for brands is a delicate balance between business objectives, creativity & user goals.

http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/

95% of senior executives say that they doubt their companies have the right operating model (of which structure is a key component) for today’s world.- Accenture Study (2011)

Hi JESS3,

I need an infographic done by next week.

Is that possible?

Hi JESS3,

I need a video done in 2 weeks.

Is that possible?

Hi JESS3,

I need a interactive data visualization done in 4 weeks.

Is that possible?

Education about the process is key.

So how is it all coordinated? Here’s what’s in our tool belt...

Brands are media companies.

Hire people who excel at math.

Math majors, rejoice. Businesses are going to need tens of thousands of you in the coming years as companies grapple with a growing mountain of data.

- Steve Lohr, New York Times

I keep saying the sexy job in the next ten years will be statisticians. People think I'm joking, but who would've guessed that computer engineers would've been the sexy job of the 1990s?

- Hal Varian, Google’s Chief Economist

If it’s worth doing, it’s worth doing well.

(my Grandpa Baskett used to say this all the time)

Build dynamic and realtime data systems.

visualizing the size of geosocial platforms through a universe metaphor

A project JESS3 did to put things in perspective for

journalists covering Skype’s acquisition,

LinkedIn’s IPO, MySpace’s sale and the “foursquare vs.

Gowalla” debate

Don’t be bound by geography, keep talent central.

The “hot fire” comes from your talent and their craft.

Not from your physical location.

DESIGN TAXI: What is the word you think will continue to reside in and reverberate through the creative industries over the next 10 years?

Aaron Koblin: Data-driven.

Aaron Koblin, Data Arts Team Lead - Google Creative Lab

The only important thing about design is how it relates to people.

Victor PapanekDesign for the Real World: Human Ecology and Social Change (1971)

The only important thing about data is how it empowers people.

Leslie BradshawApplying Victor Papanek’s sentiments from 1971 to today’s data challenge

Big Data: The Next Frontier for Innovation, Competition and Productivityhttp://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf

New Ways to Exploit Raw Data May Bring Surge of Innovation, a Study Sayshttp://www.nytimes.com/2011/05/13/technology/13data.html?_r=2

For Today’s Graduate, Just One Word: Statisticshttp://www.nytimes.com/2009/08/06/technology/06stats.html

Creative Internet by Google Creative Labshttp://bit.ly/creativeinternet

Hal Varian on how the Web challenges managershttp://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286

http://hbr.org/2011/10/have-you-restructured-for-global-success/ar/1

http://mashable.com/2011/06/28/data-infographic/

http://designtaxi.com/article/100795/Aaron-Koblin-Tech-Lead-of-Google-Creative-Labs/

http://techcrunch.com/2010/08/04/schmidt-data/

http://www.slideshare.net/BenSiscovick/creating-competitive-advantage-through-data-ia-ventures

http://www.yankelovich.com/

http://uxdesign.smashingmagazine.com/2011/02/04/business-objectives-vs-user-experience/

http://jess3.com/social-media-brandsphere/

http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-brian-solis-and-jess3/

http://en.wikipedia.org/wiki/Newsroom

http://jess3.com/geosocial-universe-2/ | http://jess3.com/geosocial-universe/

http://jess3.com/samsung-home-page-redesign-infographic/

http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/

http://datavisualization.ch/showcases/visualizing-138-years-of-popular-science-magazine/

http://www.fastcodesign.com/1665220/infographic-of-the-day-what-are-the-darkest-parts-of-the-bible

http://www.openbible.info/blog/2011/10/applying-sentiment-analysis-to-the-bible/

http://jess3.com/foursquare-i-voted/

http://fastcache.gawkerassets.com/assets/images/9/2010/05/journalism.jpg

http://gizmodo.com/5846087/stop-already-with-the-fcking-infographics

http://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/149636/people-are-tired-of-bad-infographics-so-make-good-ones/

http://www.smashingmagazine.com/2011/10/14/the-dos-and-donts-of-infographic-design/

http://www.smashingmagazine.com/2011/10/21/the-do%E2%80%99s-and-don%E2%80%99ts-of-infographic-design-revisited/

http://jess3.com/sxswi-social-media-installation/ | http://jess3.com/sxswi-social-media-hub/

http://www.informationisbeautiful.net/

http://infosthetics.com/

http://dailyinfographic.com/

http://visual.ly/

http://www.behance.net/

http://dribbble.com/

http://forrst.com/

http://ffffound.com/

http://www.good.is/infographics

http://www.fastcodesign.com/

http://jess3.com/the-state-of-wikipedia/

http://jess3.com/eloqua-content-grid-v2/

http://flowingdata.com/

http://datavisualization.ch/

http://visualizing.org/