The Agency Case Studies

casestudies& testimonials

TThhee AAggeennccyy BBrraanndd CCoonnssuullttaannccyy LLttddwww.theagencylimited.com

© THE AGENCY WWW.THEAGENCYLIMITED.COM

THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES

Electrolux professional deliver the most innovative

solutions to the most demanding customers globally.

We work with Electrolux on a wide range of their marketing

requirements, from brand positioning and advertising

campaigns to product launch literature and sales support.

The UK marketing manager has this to say about The Agency:

“It is always a pleasure to deal with the guys at The Agency.

Nothing is too much trouble and the work they produce is

top quality. The Agency provide excellent advice and

support throughout projects large or small. Thier mix of

creative and production capabilities are exactly what we

need to support our marketing activity”.

Product brochure production



HARMAN is the parent company behind an array of

legendary brands that includes AKG®, Harman Kardon®,

JBL®, Mark Levinson®. Lexicon®, Infinity® and more.

We are a leading global provider of premium audio and

infotainment solutions, engaging customers around the

home, in the car and on the go.

We have created numerous brand communications across

the HARMAN portfolio. That includes: global brand

development for the collaboration with Lotus Engineering to

create realistic engine sounds for electric cars – we branded

HaloSonic. Launch collateral for the latest North American

Land Rover models and advertising for the HARMAN range

at the prestigious Geneva Motor Show.

Global technology brand

North American launch brochure



Biostrip is a revolutionary paint stripper that has the

performance and green credentials to revolutionise

the market

Biostrip is a breakthrough product that unlike any of the

existing paint strippers on the market is not only safe, but

also delivers exceptional performance. We have worked

with the manufacturers Natech to develop a complete route

to market, from brand and marketing strategy through to

designing an extensive packaging range.

The product has been an overwhelming success with

nationwide stockists such as B&Q chasing Biostrip to stock

the product.

Product branding

Online store

Range packaging

Ampleforth College

Amplefortha compass for life

Ampleforth


Well known and highly respected, Ampleforth College

wanted to develop their brand by clearly communicating

what having an Ampleforth Education truly means.

The brand identity and strapline that we created promoted the

belief from the school that pupils leave having gained a moral

compass, that steers them through life, whatever it may bring.

Our solution was creating the line ‘A compass for life’ and that

was supported by a compass graphic made from the the

more traditional cross associated with the Catholic school.

A full campaign consisting of brochures, advertising and

promotional material was built around this powerful and

compelling idea.

Direct Mail

48 Sheet


It’s how IT should be



EveryCloud Solutions are an innovative IT company that

offer cloud based Windows software to businesses.

From the outset we had a dual task of educating about cloud

technology as well as promoting EveryCloud as the authority

on it. We created an identity that was simple and friendly

while familiar using the Microsoft style through colour and

graphic design.

The strapline ‘It’s how IT should be’ refers to the simplicity,

low running cost and hassle free nature of cloud based

computing services – in-fact, the complete opposite of

localised solutions!

Brand Guidelines

Web design



Natural History are a high end online interiors business

selling quality homewares and unique items collected

on the travels of the business owner.

The creative direction for the brand identity was inspired by

those travels, a thirst for discovering products with a

difference, and the owner’s particular interest in Victorian

entomology. From these foundations we created the visual

flavour that combined the idea of a old fashioned printing and

Victorian style with traditional graphic design. The website

was designed to feel like a Darwinian diary, with notes and

samples adding texture and appeal to the backgrounds.

The brand positioning line ‘The Origin of Style’ further

defined the brand as the discoverers of all the latest

trends and fashions.

Web design Social network applications

accounting today for all our tomorrows



Bespoke Interface design

Website design

Sustainability IQ is a piece of software that measures

the environmental impact a business has through logging

everything from paper usage to energy efficency, it thereby

allows users to create and implement an effective CSR

policy.

Having conceived the original name, strap line and identity,

our focus was on creating a brand that sat comfortably in the

software market but also visualised its ‘green’ credentials.

We created several strap lines to accompany the brand with

the core message being ‘Accounting today for all out tomorrows’

which was a powerful headline, summing up the importance

of sustainabilty in business.

“The Agency really stood out during the pitch process not

only for their strategic and creative work, but also for their

down to earth approach. I can’t recommend working with

The Agency highly enough”.

the answers company



Integrated fm leads the way in developing and delivering

cutting edge software solutions for facilities, construction

and sustainability management to many of the UK's

biggest names in the corporate and public sector.

To grow their market share, we developed and implemented

a new brand strategy featuring the line ‘The Answers Company’.

This included producing corporate, sales and product

literature and communications both on and offline. The

company enjoyed great success, growing year on year and

was recently incorporated into the Causeway Group where

it continues to flourish.

The Managing Director of IFM says:

“Having worked with The Agency on such a wide number of

communications, I would always highly recommended you

give these guys a go. The approach they took was always

underpinned with intelligent insight and never failed to

impress. One project that immediately springs to mind

would be the rebranding of our maintenance packages

which through a combined sales and marking effort,

achieved growth figures of around 60%.”

Corporate brochure Email newsletters



Servicom approached us as a ‘two way radio specialist’

struggling to stand out in the industry.

We repositioned them by creating a sharper, more powerful

identity with a supporting line that would elevate them from

the competition: ‘The Power to communicate’.

The work we did re-energised the brand both internally and

externally by ensuring that people involved realised the

importance of the work Servicom conducts and how they

make a difference to peoples lives. The supporting marketing

and literature featured organisations where communications

are a matter of life and death, that Servicom support such as

the fire service, The Red Cross and military with the line

‘Thank you Servicom’.

The UK Business Development Manager had this to say:

“The Agency have really helped us to reposition how our

brand is perceived both internally and externally. This

revitalisation has elevated our reputation with customers

and suppliers and certainly played a major part in us

winning new work, with our turnover doubling over three

years. Keep up the great work!”

Thank you Servicom campaign poster



Radbournes were established over 35 years ago, and have

grown into one of the largest building supply merchants in

the region.

Having built up a very successful business, the forward looking

directors realised that to take the business to next level, the

brand needed to reflect their present market position. We

undertook a complete brand overhaul encompassing all

aspects of their marketing from their website through to

local advertising.

The Director of Radbournes said this about The Agency:

“We have seen really positive results from the new website

and marketing campaigns. Our new site has streamlined

enquiries as customers are now much better informed about

our product range and aware of the services we offer. The

advice and creative work we have received is always of the

highest quality”.

Branding

Online solution

Range packaging



Golden Acre Dairy Foods is the home of an exciting

range of the finest range of dairy products from

across Europe.

They are continually bringing new products to the market, and

we have helped them to successfully launch them into major

supermarkets and successfully take on the leading brands in

the sector, and this has lead to a huge growth in sales.

GA Sales Director had these positive words about The Agency:

“We have worked with The Agency on everything from

packaging to exhibitions over the years and they have

consistently delivered work of the highest standard.

The positive feedback, our ingress into new markets

and increased product sales are testament to their

creative skills”

Packaging for leading supermarkets Tesco and Asda

Brand development



Borderlines Film Festival is steadily growing its reputa-

tion as one of the best film festivals in the UK.

It brings an incredibly diverse range of films from across the

globe to audiences in the English/Welsh Marches showing in an

eclectic mix of venues from theatres to village halls. The festival

has now been firmly established on the cultural calendar both in

the area and way beyond. The existing brand however, lacked

character and we worked on a complete brand overhaul to

reflect the quality of the festival it has become, and most

importantly where it wants to be in the future.

Web designConcept and literature development



Part of the HARMAN family of brands, JBL designs and

builds exceptional quality audio equipment for consumer,

entertainment and automotive industry.

It takes its decades of experience making speakers and other

equipment for concert halls and other public venues, and uses

it to create audio equipment for consumers around the world.

When Ferrari needed an in-car audio system that would match

the perfection of their driving experience, JBL were a natural

contender. We helped JBL formulate a strategy and

presentation that would emphasise the synergy between

the companies, leaving Ferrari in no doubt that JBL was the

natural choice.

Harman said this about The Agency:

“The Ferrari work The Agency has produced looked fantastic

and was turned round in record time. Great idea and great

execution that I am sure will create the desired impact”

Presentation

Literature



Compass is the market leader in providing contract

catering and support services to clients in a wide range

of sectors and marketplaces.

The Design and Planning division is an integral part of the

company that has all the expertise to take any idea from

concept to production, but internal awareness needed to

be improved. We created a new name, brand and support

material that brought the service to life, to help make it the

first port of call for anybody within the Compass Group.

Internal branding and accompanying literature

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TThhee AAggeennccyy BBrraanndd CCoonnssuullttaannccyy LLiimmiitteedd

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The Agency Case Studies

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