The Age of Apps: Evolution of the Mobile Application [Infographic]
1
LESS THAN FIVE YEARS SINCE THE LAUNCH OF APPLE’S APP STORE, MOBILE APPLICATIONS HAVE BECOME ONE OF THE PRIMARY WAYS PEOPLE COMMUNICATE, SHOP, ORGANIZE THEIR LIVES, PLAY OR EVEN WORK. WHAT’S THE NEXT STAGE IN THE EVOLUTION OF MOBILE APPS? WHAT MAKES A BRANDED APP SUCCESSFUL? According to research from Indiana University, effective branded apps provide users with information and personalization – and, most importantly, a connection to a brand they know and trust. Measure the response rates and revenues generated from push and app campaigns ADDITIONAL SOURCES http://www.androidcentral.com/beautiful-widgets-achieves-1-million-downloads-becomes-1st-paid-app-do-so Nielsen Indiana University http://newsinfo.iu.edu/news/page/normal/20609.html Juniper Research, May 2011 BRANDED APPS RIM releases its first BlackBerry devices with integrated phone functionality; the product line eventually evolves into the first mass-market smartphone optimized for wireless email. HOW THEY USE THEIR DEVICES 89% 72% APPS FOR EACH PLATFORM KEYS TO ENGAGEMENT TAKE ADVANTAGE OF THE UBIQUITY OF APPS AND THEIR HIGH USAGE/ENTERTAINMENT VALUE TO CREATE A HIGHLY EFFECTIVE MARKETING CHANNEL. COORDINATE IT SEAMLESSLY WITH EXISTING CHANNELS, INCLUDING EMAIL, WEB, SOCIAL MEDIA AND MORE. Automate the execution of campaigns of push notifications Create, target and personalize push notifications and in-app content Send notifications and in-app content that are contextualized and geo- personalized Leverage data in a central marketing database to send consistent messages via the app and other channels (cross-channel, not just another silo) IBM begins selling Simon, which paves the way for modern smartphones by including a touchscreen instead of buttons. 2002 2008 2007 2008 1993 2011 2012 Apple releases the first iPhone, which comes with only the default apps preloaded on the phone, including: APPLE LAUNCHES THE APP STORE AND IPHONE 3G GOOGLE LAUNCHES ANDROID MARKET HTC releases the HTC Dream, the first commercially available Android smartphone TOTAL APPLE APP STORE APP DOWNLOADS EXCEED Smartphone users who access the web on the go TABLETS VS. SMARTPHONES Not all apps are created the same for all platforms; users of tablets probably want something completely different from smartphone users. Tablet users who go online with their devices while at home EXAMPLES TABLET SMARTPHONE A user abandons an online shopping cart and receives a coordinated email and mobile push notification. Upon accepting the push notification, they’re redirected to complete the purchase in the app. The user receives an exclusive offer via push notification and is redirected to a product info area within the app. A badge displays the number of days remaining before the promotion expires. Upon completing an online purchase, the user receives an order confirmation via push notification and is redirected in app to review the purchase details and receive additional product recommendations based on their purchase. Based on a Facebook check-in, the user receives a real-time push notification with a personalized offer for a promotion at a nearby store location. WHAT’S COMING BY 2016… … APP-TO-PERSON MESSAGING SHOULD OVERTAKE TEXT MESSAGING APP DOWNLOADS PREDICTED July 2010 April 2011 March 2011 October 2011 January October 2010 August 2010 September December 2012 March 2012 April May 2009 April IT ALSO INCLUDES: Calendar Weather Texts Photos Maps Address book World clock Calculator Notepad Email Fax capability Games 1 BILLION TOTAL APPLE APP STORE APP DOWNLOADS EXCEED 10 BILLION TOTAL NUMBER OF MOBILE APPS REACHES 1 MILLION TOTAL ANDROID MARKET APP DOWNLOADS EXCEED 10 BILLION TOTAL APPLE APP STORE APP DOWNLOADS EXCEED APPLE UNVEILS THE THIRD GENERATION OF THE IPAD (“THE NEW IPAD”) ANGRY BIRDS EXCEEDS DOWNLOADS GLOBALLY GOOGLE RENAMES THE ANDROID MARKET GOOGLE PLAY SMARTPHONES ACCOUNT FOR HALF THE CELLULAR MARKET IN THE UNITED STATES 25 BILLION 50 MILLION 1 BILLION TOTAL GOOGLE PLAY APP DOWNLOADS EXCEED MICROSOFT RELEASES WINDOWS 8, BRINGING SMARTPHONE-STYLE APPS TO PCS 15 BILLION BEAUTIFUL WIDGETS BECOMES THE FIRST PAID ANDROID APP TO REACH 10 BILLION DOWNLOADS TOTAL ANDROID MARKET APP DOWNLOADS EXCEED 1 BILLION APPLE RELEASES THE FIRST IPAD APPLE RELEASES THE IPAD 2 Samsung releases the Galaxy, the first tablet computer with an Android operating system in the U.S. APPLE RELEASES THE IPHONE 4S AMONG SMARTPHONE USERS, APP USAGE SURPASSES MOBILE WEB USAGE APP USAGE MOBILE WEB USAGE 94 72 min. min. DRAWSOMETHING REACHES DOWNLOADS JUST 50 DAYS AFTER RELEASE 50 MILLION INSTAGRAM PASSES DOWNLOADS, FROM 12 MILLION IN JANUARY 70% 60% WOULD BE INTERESTED IN DOING SO IPHONE USERS WHO HAVE DOWNLOADED APPS FROM WELL-KNOWN BRANDS SMARTPHONES’ PORTABILITY ALSO MEANS THEY ARE USED MORE FREQUENTLY. QUICK, KEEP EASE OF PURCHASING IN MIND DISPLAY ADS WELL-TOLERATED IN-APP ADS SHOULD BE EASY TO CLICK THROUGH; USERS WON’T WANT TO SIT THROUGH A MINUTE-LONG AD ANALYSIS, DISCOVERY AND CONTENT CONSUMPTION DISPLAY ADS WELL-TOLERATED CAN EMPLOY LONGER-FORM IN-APP ADS, BUT MAKE SURE THEY ARE HIGHLY RELEVANT TO APP USERS BENEFITS FOR BRANDS INCREASE IN GENERAL INTEREST OF PRODUCT IMPROVEMENT IN ATTITUDE TOWARD BRAND APPS ARE UBIQUITOUS AND ENGAGING APPS HAVE EXPANDED FROM SMARTPHONES TO TABLETS TO PCS (I.E. COVER ALL DEVICES) APPS PRESENT AN INNOVATIVE NEW MARKETING /COMMUNICATION CHANNEL You've invited the brand into your life and onto your phone. If it's an informational app, you're inviting that brand even deeper in, because now you're thinking about what's in your life and apply it to the things that the apps are presenting you with. With the experiential app, things are still kept at a distance -- you're still experiencing it on your phone and not in your life. ROBERT F. POTTER, DIRECTOR OF THE INSTITUTE FOR COMMUNICATION RESEARCH AT IU BLOOMINGTON EVENT-TRIGGERED AND CROSS-CHANNEL MARKETING TRANSACTIONAL MARKETING PROMOTIONAL MARKETING GEOLOCATION MARKETING … 44 BILLION HOW CAN IT WORK?
-
Upload
neolane-inc -
Category
Business
-
view
1.180 -
download
3
description
Less than five years after the launch of Apple’s App Store, mobile applications have become one of the primary ways people communicate, shop, organize their lives, play, and even work. Mobile marketing provides a huge opportunity for marketers to engage with customers and prospects anytime, anywhere. This ability for marketers to be “constantly connected” has been made possible largely due to the emergence of mobile applications. This infographic walks the reader through mobile’s emergence and development, from the Apple App Store introduction to “Angry Birds” exceeding 1 billion downloads, and projects where the mobile app market is expected to travel in the next five years. It takes a deep dive into how consumers use mobile devices, what makes apps successful, and what marketers can do to foster customer engagement through apps. So take a look to discover what’s next in the evolution of mobile marketing. Read more: http://blog.neolane.com/mobile-marketing-2/mobile-application/
Transcript of The Age of Apps: Evolution of the Mobile Application [Infographic]
![Page 1: The Age of Apps: Evolution of the Mobile Application [Infographic]](https://reader037.fdocuments.us/reader037/viewer/2022102805/5553104bb4c9054e3f8b513f/html5/thumbnails/1.jpg)
LESS THAN FIVE YEARS SINCE THE LAUNCHOF APPLE’S APP STORE, MOBILE APPLICATIONS
HAVE BECOME ONE OF THE PRIMARY WAYS PEOPLE COMMUNICATE, SHOP, ORGANIZE
THEIR LIVES, PLAY OR EVEN WORK. WHAT’S THE NEXT STAGE IN THE EVOLUTION
OF MOBILE APPS?
WHAT MAKES A BRANDED APP SUCCESSFUL?According to research from Indiana University, effective branded apps
provide users with information and personalization – and, most importantly, a connection to a brand they know and trust.
Measure the response rates and revenues generated from push and app campaigns
ADDITIONAL SOURCEShttp://www.androidcentral.com/beautiful-widgets-achieves-1-million-downloads-becomes-1st-paid-app-do-soNielsenIndiana Universityhttp://newsinfo.iu.edu/news/page/normal/20609.htmlJuniper Research, May 2011
BRANDED APPS
RIM releases its first BlackBerry devices with integrated phone functionality; the product line
eventually evolves into the first mass-market smartphone
optimized for wireless email.
HOW THEY USE THEIR DEVICES
89% 72%
APPS FOR EACH PLATFORM
KEYS TO ENGAGEMENTTAKE ADVANTAGE OF THE UBIQUITY OF APPS AND THEIR HIGH USAGE/ENTERTAINMENT VALUE TO CREATE A
HIGHLY EFFECTIVE MARKETING CHANNEL. COORDINATE IT SEAMLESSLY WITH EXISTING CHANNELS, INCLUDING EMAIL, WEB, SOCIAL MEDIA AND MORE.
Automate the execution of campaigns of push notifications
Create, target and personalize push notifications and in-app content
Send notificationsand in-app content that are contextualized and geo-personalized
Leverage data in a central marketing database to send consistent messages via the app and other channels (cross-channel, not just another silo)
IBM begins selling Simon, which paves the
way for modern smartphones by
including a touchscreen instead of buttons.
2002
2008
20072008
1993
2011
2012
Apple releases the first iPhone, which comes with only the default
apps preloaded on the phone, including:
APPLE LAUNCHES THE APP STORE AND IPHONE 3G
GOOGLE LAUNCHESANDROID MARKET
HTC releases the HTC Dream, the first commercially available
Android smartphone
TOTAL APPLE APP STOREAPP DOWNLOADS EXCEED
Smartphone users who access the web on the go
TABLETS VS. SMARTPHONESNot all apps are created the same for all platforms; users of tablets
probably want something completely different from smartphone users.
Tablet users who go online with their devices while at home
EXAMPLES
TABLETSMARTPHONE
A user abandons an online shopping cart and receives a coordinated email and mobile push notification. Upon accepting the push notification, they’re redirected to complete the purchase in the app.
The user receives an exclusive offer via push notification and is redirected to a product info area within the app.A badge displays the number of days remaining before the promotion expires.
Upon completing an online purchase, the user receives an order confirmation via push notification and is redirected in app to review the purchase details and receive additional product recommendations based on their purchase.
Based on a Facebook check-in, the user receives a real-time push notification with a personalized offer for a promotion at a nearby store location.
WHAT’S COMING BY 2016…
… APP-TO-PERSON MESSAGING SHOULDOVERTAKE TEXT MESSAGING
APP DOWNLOADS PREDICTED
July
2010April
2011March
2011October
2011January
October
2010August
2010September
December
2012March
2012April
May
2009April
IT ALSO INCLUDES:
Calendar
WeatherTextsPhotosMaps
Addressbook
Worldclock
Calculator Notepad Email
Faxcapability
Games
1 BILLION
TOTAL APPLE APP STOREAPP DOWNLOADS EXCEED
10 BILLION
TOTAL NUMBER OF MOBILE APPS REACHES
1 MILLIONTOTAL ANDROID MARKETAPP DOWNLOADS EXCEED
10 BILLION
TOTAL APPLE APP STOREAPP DOWNLOADS EXCEED
APPLE UNVEILS THE THIRD GENERATION OF THE IPAD
(“THE NEW IPAD”)
ANGRY BIRDS EXCEEDS
DOWNLOADS GLOBALLY
GOOGLE RENAMES THE ANDROID MARKET GOOGLE
PLAY
SMARTPHONES ACCOUNT FOR HALF THE CELLULAR MARKET
IN THE UNITED STATES25 BILLION
50 MILLION
1 BILLION
TOTAL GOOGLE PLAY APP DOWNLOADS EXCEED
MICROSOFT RELEASES WINDOWS 8, BRINGING SMARTPHONE-STYLE
APPS TO PCS
15 BILLION
BEAUTIFUL WIDGETS BECOMES THE FIRST PAID ANDROID APP TO REACH
10 BILLION DOWNLOADS
TOTAL ANDROID MARKETAPP DOWNLOADS EXCEED
1 BILLION
APPLE RELEASESTHE FIRST IPAD
APPLE RELEASESTHE IPAD 2
Samsung releases the Galaxy, the first tablet computer with an Android operating system
in the U.S.
APPLE RELEASESTHE IPHONE 4S
AMONG SMARTPHONE USERS, APP USAGE
SURPASSES MOBILE WEB USAGE
APP USAGE MOBILEWEB USAGE
94 72min.min.
DRAWSOMETHING REACHES
DOWNLOADS JUST 50 DAYS AFTER RELEASE
50 MILLIONINSTAGRAM PASSES
DOWNLOADS, FROM 12 MILLION IN JANUARY
70% 60%WOULD BE INTERESTED IN DOING SOIPHONE USERS WHO HAVE DOWNLOADED
APPS FROM WELL-KNOWN BRANDS
SMARTPHONES’ PORTABILITY ALSOMEANS THEY ARE USED MORE FREQUENTLY.
QUICK, KEEP EASEOF PURCHASING IN MIND
DISPLAY ADS WELL-TOLERATED
IN-APP ADS SHOULD BE EASYTO CLICK THROUGH; USERS
WON’T WANT TO SITTHROUGH A MINUTE-LONG AD
ANALYSIS, DISCOVERYAND CONTENT CONSUMPTION
DISPLAY ADS WELL-TOLERATED
CAN EMPLOY LONGER-FORM IN-APPADS, BUT MAKE SURE THEY ARE
HIGHLY RELEVANT TO APP USERS
BENEFITS FOR BRANDS
INCREASE IN GENERALINTEREST OF PRODUCT
IMPROVEMENT INATTITUDE TOWARD BRAND
APPS ARE UBIQUITOUSAND ENGAGING
APPS HAVE EXPANDED FROMSMARTPHONES TO TABLETS TOPCS (I.E. COVER ALL DEVICES)
APPS PRESENT AN INNOVATIVENEW MARKETING/COMMUNICATION CHANNEL
You've invited the brand into your life and onto your phone. If it's an informational app, you're inviting that brand even deeper in, because now you're thinking about what's in your life and
apply it to the things that the apps are presenting you with. With the experiential app, things are still kept at a distance -- you're still experiencing it on your phone and not in your life.
ROBERT F. POTTER,DIRECTOR OF THE INSTITUTE FOR COMMUNICATION RESEARCH AT IU BLOOMINGTON
EVENT-TRIGGERED AND CROSS-CHANNEL MARKETING TRANSACTIONAL MARKETING
PROMOTIONAL MARKETING GEOLOCATION MARKETING
… 44 BILLION
HOW CAN IT WORK?
![The Evolution of Job Recruitment [Infographic]](https://static.fdocuments.us/doc/165x107/58ef10681a28abce0d8b45bf/the-evolution-of-job-recruitment-infographic.jpg)
![[Infographic]The evolution of social CRM-BiakiCRM](https://static.fdocuments.us/doc/165x107/55b3ad45bb61ebe3568b465e/infographicthe-evolution-of-social-crm-biakicrm.jpg)
![Growing Up Google - Google Apps for EDU Adoption [Infographic]](https://static.fdocuments.us/doc/165x107/547e33ef5806b5ef5e8b466b/growing-up-google-google-apps-for-edu-adoption-infographic.jpg)
![[Infographic] The Evolution of Forecasting](https://static.fdocuments.us/doc/165x107/55d22694bb61eb01438b4714/infographic-the-evolution-of-forecasting.jpg)
