The Advertizing Editorial of Enthusionz

TheAdvertiZingEditorial

ENTHUSIONZCONNECTING YOU WITH SOCIAL BEINGS

Social Media Story of Pizza Corner

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Enthusionz Services Pvt LtdApproach:

Social Media has given brands the” Freedom of Expression” and has indebted them a LIFE of their own. Now brands can FEEL, SPEAK and EXPRESS. We at Enthusionz wanted to give that Freedom of Expression to Pizza Corner and that’s why we decided to explore different social media platforms, primarily focusing on Facebook, for known reasons!

AfterAfter our discussion with Pizza Corner Marketing team, we wanted to use social media to get closer to customers, increase the brand awareness, get into consideration set of the customers, increase sales through online media, listen to customers and address problems, if any! Facebook, Twitter and other social media platforms were used, which helped us in achiev-ing the results in a cost effective manner.

Enthusionz is the Socio Marketer which empowers the companies to be social and build their brand through the power of Digital Media Marketing. We are a part of the new age advertisements and we are sure; we along with you can play an immense part in this prime marketing revolution of 21st century.

We take pride in being the official social media partners for India Today Group initiative “Delhi Quarterathon”, and “Pinkathon” - the breast cancer awareness drive by Milind Soman.

Brief Summary:B

ewe first wanted to know the perception of the cus-tomers and then frame our strategy on the same. From our research, ..

Social Media has givenbrands the “Freedom of Expression” and a “Life” of their own.

Basharat Abbas

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Vol: 1 Edition: October 2013| |




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Approach:

We focused on the inte-grated approach and utilized “Cross Platform Strategy” so as to create synergy.

We at Enthusionz follow Human Centric approach that is Marketing 3.0. We believe it is the humans irrespective of Client or an employee that drives organizational growth

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Approach

As we started working on Pizza Corner, we first wanted to know the perception of the customers and then frame our strategy on the same. From our research, we found there was very little awareness about the products available at Pizza Corner.

That’s how we decided to focus mainly on “Product Based Campaigns”. Product based campaigns was quite a success as we were able to showcase the different range of pizzas, toppings and other related products that form the backbone of Pizza Corner.

WWe came up with customer engagement programmes by asking people to name their favourite Pizza and so on. As our first goal was to engage people!

We celebrated different days like Pizza Day, Appetizer Day, and Desert day to create buzz in the social media.

We held many contests to generate a positive word of mouth, increase fan base through organic ways, create buzz in the social media world and also increase sales.

TheThe contest revolved around cricket, as we know that cricket is the most loved and watched game in India. Also, we wanted to focus on the concept that”Cricket is best enjoyed with Pizza”.

A series of contests were conducted through Facebook as well as Twitter. We got great response from both Facebook and Twitter wherein we got a lot of Likes, Comments, Shares, Tags and Retweets. Thereby, the traffic was diverted from Twitter to Facebook and also to the website, so as to leverage the buzz that we had created.

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Results:

When it comes to the most important question of ROI from Social Media, the results achieved where highly satisfying.

We got #PizzaTreat trended and that was one of the main achieve-ments. We incorporated Live Tweeting for this purpose

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Approach

We focused on the integrated approach and utilized “Cross Platform Strategy” so as to create synergy.

In one such Pizza Treat contest, we incorporated “Live Tweeting”, to make the contest more engaging and be in one of the trending topics. It was a grand success!

TheThe best thing is that we at Enthusionz are very strong in analytics. This helped us to track every campaign as we used different social media tracking tools to its best effect. Some of the well known international platforms for social media tracking and creating viral cam-paigns were also used for this purpose. Many of our campaigns have gone viral and helped us in achieving the social media objectives.

We used basic Facebook ads to engage the customer base and create that extra push for all our campaigns, so that our campaigns reached to maximum number of people.

We continuously leverage social media for new product and store launches, currently focus ing on “Pizza Italiano”.

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Statistics:

It was a revolution in itself that we created. We are a team of Marketers who leverage Technology for your Marketing needs

We are very strong in analytics, this helps us in tracking all our cam-paigns and hence increase ROI for our clients. We believe in creating VALUE

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ResultsWhen it comes to the most important question of ROI from Social Media, the results are highly satisfying. We tracked our campaigns and were able to generate the ROI of around 200% from most of our campaigns; we aim in bettering this effort by utilizing some unique concepts in future as well.

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Statistics of our campaigns:S




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The journey has just begun!

Statistics of our campaigns:SIt was a revolution in itself that we created. As, we at Enthusionz believe in creating change which is best visualized by our philosophy;

“We don’t say we will do wonders for your brand,

We just say that we will give Life to your brand”

In a few weeks time, you will be able to see something further unique and innovative. So stay tuned to Pizza Corner on Facebook, Twitter as well as our other social media channels and experience the CHANGE!!

We don’t say we will do wonders for your brand,

We just say that we will give Life to your brand

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The journey has just begun!

Basharat Abbas ZargarFounder and CEO | Enthusionz Services Pvt Ltdwww.enthusionz.com | [email protected]

enthusionz @enthusionz

Enthusionz Services Pvt. Ltd.Corporate Office: No. 414 Ist C Cross Road 7th Block Koramangala,Bangalore, India 560095

The Advertizing Editorial of Enthusionz

Marketing

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