The added value of well-managed design
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the added value of design Tim Selders www.park.bz Design Week Eindhoven, 2009
Transcript of The added value of well-managed design
the added valueof design
Tim Selders
www.park.bz
Design Week Eindhoven, 2009
the added valueof design
40 Honorary Consuls & design?
20 Austrian entrepreneurs & design?
Dutch designers and design?
the added valueof design
10x design promotors
11x design values
1x prerequisite
3x tips
the added valueof design
good design is good business
Tom Watson Jr.Former CEO of IBM
Tom Peters
an easy-to-fill-in shipping form of Federal Express
a waiter who serves salads singing like PlacidoDomingo in his role in ‘La Boheme’
just as important for a product of 29 cent as for a product of 29.000 dollar
a 20 year old sweater you are attached to
everything that literally takes your breath
the guts to stop selling a product that sells well if you have another better idea
dull perfectionism with passion
in this time of telephone, fax and e-mail a handwritten letter of somebody
the apple in the logo of Apple
the lacking of ‘over-design’
the sound of a closing door of a Mercedes
Management guru
Philippe StarckStar designer
Alan G. LafleyCEO of Procter & Gamble
Tim SeldersTim Seldersdesign
managementDirector at PARK advanced design management
service design
Philippe PicaudDesign director of Decathlon
Tony Blairformer Prime Minister
Country BrandingWally OlinsIdentity specialist and chairman of Saffron
‘Business development
and strategic planning
are ‘design’ problems
rather than merely
‘logic’ problems.’
Jørgen KnudstorpCEO of LEGO
Larry Keelydesign
thinkingLarry Keeley
founder of Doblin & innovation advisor
STOP
the added valueof design
the added valueof design
the added valueof design
research
‘Companies that
manage design
effectively and efficiently
attain better performance
than those that do not.’
the management of design
the added valueof well-manageddesign
STOP
back to reality
Well-managed design
is a great way to build
competitive advantage
for companies, organisations and
even countries.
the added valueof well-manageddesign
STOP
back to reality
the added valueof well-manageddesign
Tip for Dutch designers:
Only work for companies that
manage design well to work more
profitable in a more sustainable
relationship...
Tip for Honorary Consuls:
Include the promotion of
the management of design
when promoting design...
Tip for Austrian entepreneurs:
Professionalize the management
of design to increase the return of
investment in design...
