The added value of well-managed design
Transcript of The added value of well-managed design
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the added valueof design
Tim Selders
www.park.bz
Design Week Eindhoven, 2009
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the added valueof design
40 Honorary Consuls & design?
20 Austrian entrepreneurs & design?
Dutch designers and design?
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the added valueof design
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10x design promotors
11x design values
1x prerequisite
3x tips
the added valueof design
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good design is good business
Tom Watson Jr.Former CEO of IBM
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Tom Peters
an easy-to-fill-in shipping form of Federal Express
a waiter who serves salads singing like PlacidoDomingo in his role in ‘La Boheme’
just as important for a product of 29 cent as for a product of 29.000 dollar
a 20 year old sweater you are attached to
everything that literally takes your breath
the guts to stop selling a product that sells well if you have another better idea
dull perfectionism with passion
in this time of telephone, fax and e-mail a handwritten letter of somebody
the apple in the logo of Apple
the lacking of ‘over-design’
the sound of a closing door of a Mercedes
Management guru
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Philippe StarckStar designer
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Alan G. LafleyCEO of Procter & Gamble
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Tim SeldersTim Seldersdesign
managementDirector at PARK advanced design management
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service design
Philippe PicaudDesign director of Decathlon
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Tony Blairformer Prime Minister
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Country BrandingWally OlinsIdentity specialist and chairman of Saffron
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‘Business development
and strategic planning
are ‘design’ problems
rather than merely
‘logic’ problems.’
Jørgen KnudstorpCEO of LEGO
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Larry Keelydesign
thinkingLarry Keeley
founder of Doblin & innovation advisor
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STOP
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the added valueof design
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the added valueof design
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the added valueof design
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research
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‘Companies that
manage design
effectively and efficiently
attain better performance
than those that do not.’
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the management of design
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STOP
back to reality
Well-managed design
is a great way to build
competitive advantage
for companies, organisations and
even countries.
the added valueof well-manageddesign
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STOP
back to reality
the added valueof well-manageddesign
Tip for Dutch designers:
Only work for companies that
manage design well to work more
profitable in a more sustainable
relationship...
Tip for Honorary Consuls:
Include the promotion of
the management of design
when promoting design...
Tip for Austrian entepreneurs:
Professionalize the management
of design to increase the return of
investment in design...