THE ACO VISION FACTORS FOR SUCCESS€¦ · Holly Michaels Fisher Vice President David W. Plocher,...
Transcript of THE ACO VISION FACTORS FOR SUCCESS€¦ · Holly Michaels Fisher Vice President David W. Plocher,...
SPARKING CONVERSATIONS IN HEALTH CARE Summer 2011
HEALTH I.T. FRAMEWORK FOR REFORM
AGE OF ACCOUNTABILITY
LESSONS FROM CMS
THE ACO VISION FACTORS FOR SUCCESS
ignite.optuminsight.com
!"#$!"%#&'()#(#*%+(*%,#-).%)/0#'(1#2%%)#3"!4/*/).#3"(+&/+(5#1!56&/!)1#7!"#&'%#+!$35%0#/116%1#!6"#+5/%)&1#%)+!6)&%"#(+"!11#&'%#'%(5&'#%+!181&%$9#-#($#35%(1%*#()*#3"!6*#!7#&'%#"%36&(&/!)#:%#'(4%#%1&(25/1'%*#6)*%"#&'(&#)($%9#;!:%4%",#<61&#(1#&'%#.%)%"(5#5()*1+(3%#!7#'%(5&'#+("%#/1#&"()17!"$/).#&!#/$3"!4%#
(++%11#()*#%$3'(1/=%#+!55(2!"(&/!),#:%,#(&#-).%)/0,#("%#(5/.)/).#!6"#'%(5&'#+("%#1%"4/+%1#&!#3"!4/*%#."%(&%"#6)*%"1&()*/).#()*#(++%11#&!#!6"#+!$3()8>1#7655#"().%#
+("%#1%"4/+%1#6)*%"#&'%#?3&6$#2"()*9#@!/).#7!":("*,#-).%)/0#:/55#)!:#2%#A)!:)#(1#?3&6$-)1/.'&B9#-)#(**/&/!),#C"%1+"/3&/!)#D!56&/!)1#:/55#2%+!$%#?3&6$E0B#:'/5%#?3&6$;%(5&'B#:/55#"%&(/)#/&1#)($%9#-#($#%0+/&%*#(2!6&#&'/1#)%0&%3#/)#
&'%#%4!56&/!)#!7#!6"#+!$3()8,#()*#-#&"658#2%5/%4%#&'/1#:/55#'%53#61#2%&&%"#+!))%+&#:/&'#!6"#+5/%)&1#&!#(**"%11#&'%/"#)%%*19#F1#-).%)/0#&"()1/&/!)1#&!#2%+!$%#?3&6$-)1/.'&,#:%#
!"#$%#/$35%$%)&/).#(#"%*%1/.),#2!&'#7!"#&'%#3"/)ษ/+(&/!)#()*#&'%#16335%$%)&("8#:%21/&%9#-)#(**/&/!),#:%#"%+!.)/=%#&'%#/$3!"&()+%#!7#1!+/(5#$%*/(#35(&7!"$1#7!"#%).(./).#!6"#"%(*%"1'/3#()*#:/55#2%#5(6)+'/).#(#G/)A%*-)#3(.%#/)#&'%#+!$/).#$!)&'19#-)#&'/1#)%:#/116%#!7#!"#$%&,#:%#+!)&/)6%#!6"#*/1+611/!)#
!7#FH?1#:/&'#(#7!+61#!)#3'81/+/()#268I/)9#J%#!6&5/)%#
3'81/+/()#+!)+%")1#(2!6(&/%)&#(&&"/26&/!),#3"!4/*%"#
!6"#()(581/1#!7#/)/&/(&/4%1#1%#&'%#H%)&%"1#7!"#K%*/+("%#L#K%*/+(/*#D%"4/+%1#MHKDN#&!#/$3"!4%#'%(5&'#!6&+!$%1#()*#5!:%"#+!1&19J%>4%#(**%*#1!$%#)%:#1%+&/!)1#&!#!"#$%&
?3&6$-)1/.'&,#()*#/*%(1#()*#.6/*()+%#7"!$#!)%#!7#!6"#13%+/(5/1&1#(2!6&#)(4/.(&/).#&'%#)%:,#()*#!7&%)#6)3"%*/+&(25%,#'%(5&'#+("%#/)*61&"89#O!"#$!"%#/)7!"$(&/!)#!)#1!$%#!7#!6"#7%(&6"%*#&!3/+1,#-#%)+!6"(.%#8!6#&!#4/1/&#/.)/&%9!3&6$/)1/.'&9+!$#
)%:#5!!A#()*#7%%5#()*#:(5A#(:(8#:/&'#%4%)#$!"%#/)1/.'&#/)&!#&'%#/$3!"&()&#'%(5&'#+("%#&!3/+1#!6"#13%+/(5/1&1#(**"%119#F)*,#(1#(5:(81,#-#5!!A#7!":("*#&!#&'%#+!)4%"1(&/!)1#&'(&#%)16%9##
D/)+%"%58,
F)*8#D5(4/&&HP?,#?3&6$-)1/.'&
A New Beginning
Summer 2011ignite.optuminsight.com
OPTUMINSIGHTJohn G. Nackel, PhD, FACHE CEO, OptumInsight, Consulting Executive Publisher
Lisa Meyer Executive Editor
Stephanie Vazquez Editorial Assistant
OPTUMINSIGHT EDITORIAL BOARDEric Cahow Senior Director
Dan Dunn, PhD Senior Vice President
Pamela Friedmen Vice President
Michael Goran, MD Managing Director
David Hochheiser Vice President
Joel Hoffman, ASA, MAAA, FCA Senior Managing Director
Scott Howell, MD National Senior Medical Director
Dan Kinsella Managing Director
Anne McCune, FACHE Managing Director
Holly Michaels Fisher Vice President
David W. Plocher, MD Vice President
Stephen Wood Managing Director
IMAGINATION EDITORIAL TEAMAccount Director Rachel Brooks
Editorial Director Sarah Stone Wunder
Editor Katherine Osos
Director of Operations & Production Heather Slattery
Production Manager Allison Bratnick
Design Director Doug Kelly
Senior Art Director Tiffany Mehnert
Contributing Writers Douglas Clark Kim Ribbink Andrew Schwartz
“”
We are aligning our health care services to provide greater understanding and access to our company’s full range of capabilities
F
ignite.optuminsight.com | IGNITE 1
WHAT’S NEXT FOR ACOsRealizing the bene!ts of accountable care depends on gaining buy-in from all stakeholders.
THE POWER OF HEALTH I.T.The push for ACOs demands a renewed focus on health information infrastructure.
CMS SPARKS A MOVEMENTCMS’ regulations will pave the way toward a new model of coordinated care.
Online Exclusives ignite.optuminsight.com
INSIDEQ&ATwo proponents of coordinated care offer their thoughts on a new model.
PERSPECTIVESJohn Nackel, CEO, OptumInsight, Consulting, explains how the CMS regulations open the door to reform.
PODCASTListen to the full interview with Anthony Shih of The Commonwealth Fund.
WEB EXCLUSIVELearn more about accountable care at our ACO portal: optuminsight.com/accountable-care-organization.
FEATURES4
1016
Q RSRT
DEPARTMENTS
2
20
STATES WITH THE MOST ACOs:DATA POINTSWhere are ACOs most prevalent?
Learn more in the Data Points section of ignite.optuminsight.com.
28% Northeast
Source: OptumInsight
29% Central
23% W-Central
20% E-Central
SUMMER 2011
CALIFORNIA - 10
WASHINGTON - 7
TEXAS - 7
OHIO - 6
MASSACHUSETTS - 6
NEW HAMPSHIRE - 6
NEW YORK - 6
WISCONSIN – 5
ACOs BY REGION
2 IGNITE | Summer 2011
mproving the delivery of health care,#:'/5%#1%%A/).#&'%#!6&+!$%1#!7#(++!6)&(25%#+("%#!".()/=(&/!)1#
'%(5&'#+("%#3"!4/*%"1#76)+&/!)9#P4%)#2%7!"%#FH?1#("%#!7I
("%#2%+!$/).#(*4!+(&%1#7!"#&'%#&83%1#!7#+'().%1#FH?1#:/55#"%U6/"%9#V'%1%#1633!"&%"1#:%5+!$%#(#1'/7&#(:(8#7"!$#&'%#7%%I7!"I1%"4/+%,#1/5!I&83%#(+&/4/&/%1#&'(&#'(4%#3"%4(/5%*#:/&'/)#&'%#/)*61&"8#7!"#1!#5!).9#V!#.(/)#/)1/.'&#/)&!#'!:#'!13/&(51,#3'81/+/()1#()*#3(8%"1#
("%#:!"A/).#&!#(*4()+%#'%(5&'#+("%#!6&+!$%1,'!"#$%
!A%#:/&'#&:!#3"!3!)%)&1#!7#+!55(2!"(&/!)#()*#%)'()+%*#+!!"*/)(&/!)#!7#+("%W#D&%3'%)#E!1%)&'(5,#3"%1/*%)&#()*#HP?#!7#HK?,#V'%#H("%#K()(.%I
KX,#+'/%7#!7#%$%".%)+8#1%"4/+%1#(&#Y(/1%"#C%"$()%)&%,#H!5!"(*!,#
X%3("&$%)&9#V!.%&'%",#&'%8#$(A%#&'%#+(1%#7!"#(#)%:#$!*%59
!"#!$%&'()*$'#%%+,'$-'.)*#"%'!#'$)%'(*/')%*0$)'.*1%'!,'+%0!2%1%+'$-'*.)!%2%'$)%'+3*0'*.-'"-*0,'-4'5%$$%1'-3$.-6%,'*#+'1%+3.%+'.-,$,7189:;<=>?&';%(5&'#+("%#/1#!7&%)#7"(.$%)&%*,#:/&'#3"(+&/&/!)%"1#
3(/*#!)#(#7%%I7!"I1%"4/+%#2(1/1#()*#%4%"8!)%#&"8/).#&!#$(0/$/=%#&'%/"#1/5!9#;%(5&'#+("%#"%7!"$#1%%A1#&!#$!4%#(:(8#7"!$#1/5!1#&!#7!+61#!)#&'%#+!)&/)66$#!7#+("%9#J%#4/%:#&'(&#+!)&/)66$#(1#$6+'#2"!(*%"#&'()#<61&#:'(&#'(33%)1#*6"/).#&'%#$%*/+(5#%03%"/%)+%9#.=>;@&'?)%,#8!6#'(4%#&!#'(4%#(#:/*%#4("/%&8#!7#+("%#3"!4/*%"1#
:/55/).#&!#:!"A#&!.%&'%"#&!:("*#(#+!$$!)#.!(5#!7#2%&&%"#!6&I+!$%1#7!"#3(&/%)&19#V:!,#8!6#'(4%#&!#'(4%#&'%#1633!"&#)%&:!"A1#2%'/)*#(55#&'%1%#3"!4/*%"1,#$%()/).#+'"!)/+#+("%#+!!"*/)(&!"1,#+(1%#$()(.%$%)&,#)6"1/).,#%4%)#*/%&("89#P5%+&"!)/+#$%*/+(5#
/)7!"$(&/!)#"%.("*/).#3(&/%)&1#/)#"%(5#&/$%9#
!"#!$%&')-('+-'/-3'+%4!#%''A*1$#%1,)!A'!#'$)%'.-#$%B$'-4'$)%'*.-'6-+%07189:;<=>?&'?6"#3("&)%"1#("%#&'%#!&'%"#
'%(5&'#181&%$1#()*#$(<!"#/)16"()+%#+!$3(I)/%1#/)#!6"#"%./!),#()*#:%#'!3%#&!#+!55(2!"(&%#&!#+"%(&%#(#"%./!)(5#(33"!(+'#&!#$()(./).#&'%#'%(5&'#!7#&'%#3!365(&/!)#:%#1%"4/+%9#J%#("%#5!!A/).#&!#:!"A#:/&'#&:!#!&'%"#$(<!"#'!13/I&(5#181&%$1#/)#&'%#Z"!)0,#[9\9#J%#:/55#(51!#3("&/+/3(&%#:/&'#+!$$6)/&8#'%(5&'#+%)&%"1,#
!6"#"%./!),#:'/+'#("%#:'%"%#&'%#3!365(&/!)#%)&%"1#&'%#181&%$,#(1#:%55#(1#)6"1/).#'!$%1,#$%)&(5#'%(5&'#+!$$6)/&8I2(1%*#!".()/=(&/!)1#()*#1!#!)9#.=>;@&'Y(/1%"#C%"$()%)&%#'(1#%1&(25/1'%*#(#5(".%,#$65&/I
13%+/(5&8#."!63#&'(&#/1#1(5("/%*,#(1#!33!1%*#&!#2%/).#3(/*#!)#(#7%%I7!"I1%"4/+%#2(1/1,#()*#/1#(5/.)%*#("!6)*#!".()/=(&/!)(5#!2<%+&/4%19#V'%#3'81/+/()1#/)#!6"#."!63#6&/5/=%#&'%#1($%#%5%+&"!)/+#$%*/+(5#"%+!"*1]#:%#!"*%"#&'%#1($%#/&%$1#/)#&'%#1($%#:(8]#()*#&'/1#'%531#&'%#)%&:!"A#$!)/&!"#."!631#7!"#!6&+!$%19#
!"#!$%&'()*$'*AA1-*.)%,'*1%'/-3'$*C!#"'$-'6*#*"%'/-31'A*1$#%1,)!A,'-1'$)%'(*/'/-3''.--1+!#*$%'.*1%7189:;<=>?&'J%#("%#+!))%+&%*#&!#(#'%(5&'#/)7!"$(&/!)#%0+'().%,#
:'/+'#'%531#61#6)*%"1&()*#:'(%"4/+%1#3(&/%)&1#.%&#/)#*/77%"%)(+/5/&/%19#V'%#$!"%#:%#A)!:#(2!6&#&'%#3(&/%)&>1#'%(5&'#+("%#%03%"/I%)+%,#&'%#$!"%#%77%+&/4%#:%#+()#2%#/)#3"!4/*/).#&'((&/%)&#&'%#"/.'%"4/+%#(&#&'%#"/.'&#&/$%#()*,#3%"'(31,#(&#&'%#"/.'&#+!1&9#.=>;@&'-&>1#(2!6&#'(4/).#3'81/+/()1#/)#A%8#5!+(&/!)1#3("&)%"I
/).#:/&'#%(+'#!&'%"#()*#61/).#&'%#1($%#%5%+&"!)/+#"%+!"*1,#:/&'#1633!"%"1!))%5#:'!#!4%"1%%#&'%#3(&/%)&>1#!4%"(55#'%(5&'#()*#
Q&AMaking the Case for ACOs
IZ8#Y/$#E/22/)A
ignite.optuminsight.com | IGNITE 3
$()(.%#&'%#&"()1/&/!)19#V'(&>1#&'%#2%(6&8#!7#()#/)&%."(&%*#FH?,#2%+(61%#/&>1#*6"/).#&'%#&"()1/&/!)1#&'(&#$!1&#$%*/+(5#%""!"1,##"%(*$/11/!)1,#*"!33%*#$%*/+(&/!)1#()*#:"!).#/)7!"$(&/!)#!++6"9#
!"#!$%&'()*$'431$)%1',$%A,'#%%+'$-'5%'$*C%#'$-'.1%*$%'*'6-1%'.-00*5-1*$!2%'%#2!1-#D6%#$'$-'!6A1-2%')%*0$)'-3$.-6%,7189:;<=>?&'V"()13("%)+8#/1#/$3!"&()!#'%(5&'#+("%#3"(+&/I
&/!)%"1#+()#+!$3("%#&'%/"#3%"7!"$()+%#&!#&'%/"#3%%"19#O655#3625/+#'%(5&'#(:("%)%11#+()#+'().%#!6&+!$%1#!)#(#3!365(&/!)#5%4%59#-7#8!6"#+!$$6)/&8#'(1#(#'/.'#5%4%5#!7#!2%1/&8,#8!6#+()#'(4%#(#$6+'#
:'!5%,#3"!4/*/).#%*6+(&/!)#()*#(:("%)%11#(2!6&#'%(5&'#'(=("*19#?)#&'%#+5/)/+(5#1/*%,#:%#$61&("&#&!#/)1/1&#!)#(#+5%("#$%&'!*!5!.8#7!"#61/).#()*#$!)/&!"/).#2%1"(+&/+%1#/)#+5/)/+(5#.6/*%5/)%1#()*#*%(5I/).#:/&'#.(31#/)#+("%9.=>;@&#D81&%$1,#3!5/+/%1,#3"!+%*6"%1#()*#3"!&!+!51#$61%#
3(&/%)&I+%)&"/+,#)!'81/+/()I,#'!13/&(5I#!"#/)16"()+%I+%)&"/+9#V'(&>1#$8#5/&$61#&%1&9###
^̂
>>
We view that continuum of care as much broader than just what happens during the medical experience.
Stephen Rosenthal, president and CEO of CMO, The Care Management Company of Monte!ore Medical Center
Justin Chang, MD, chief of emergency services, Kaiser Perma-nente, Colorado, and medical director, Exem-pla St. Joseph Hospital Emergency Department
4 IGNITE | Summer 2011
Five Success Factors Offer Practical Guidance for PhysiciansBy Andrew Schwartz
?What’sNextACOs
ignite.optuminsight.com | IGNITE 5
?When the Centers for Medicare & Medicaid Services (CMS) released proposed regulations for its Shared Savings Program (Medicare fee-for-service accountable care organizations), it took one step forward in what could be a transformation of the U.S. health system. Though the proposed rules will stoke existing concerns about Medicare ACOs, they do begin to "esh out a vision where health care stakeholders work to-gether to achieve enduring community health. The next step—ensure those stakeholders have buy-in.
FH?#4/1/!)#*%$()*1#1&"!).#3'81/+/()#%).(.%$%)&,#(1#&'%8#()*#&'%/"#3(&/%)&1#
K+H6)%,# $()(./).# */"%+&!"# !7# 1&"(&%.8# ()*# .!4%")()+%# (&# ?3&6$-)1/.'&9#
&'(&#(**"%11%1#3'81/+/()#+!)+%")1#/)#7!6"#A%8#("%(1W#3(&/%)&#(&&"/26&/!),#3"!I4/*%"#2%)+'$("A/).,#3(8$%)&#()*#$%$2%"#%).(.%$%)&9#V'/1#/1#&"6%,#K+H6)%#1(81,#:'%&'%"#(#3'81/+/()#."!63#:()&1#&!#3("&/+/3(&%#/)#&'%#HKD#D'("%*#D(4I/).1#C"!."($#!"#/)#3"/4(&%#1'("%*#1(4/).1#!"#(++!6)&(25%#+("%#$!*%51,#:'/+'#?3&6$-)1/.'&#+(551#D61&(/)(25%#;%(5&'#H!$$6)/&/%1#M1%%#3(.%#SN9
THE RAMP-UP PROCESSF++!"*/).#&!#K+H6)%,#+"%(&/).#(#"/.!"!61#"($3I63#3"!+%11#/1#)!!$%&'/).#%4%"8#3'81/+/()#!".()/=(&/!)#1'!65*#(.."%11/4%58#36"16%#7!"#_TR_9#̀ J'%)#8!6#5!!A#(&#&'%#$!1"!$/)%)&#FH?I&83%#3/5!&1,#&'%8#+!)1/1&#!7#'/.'58#!".()/=%*#
(#5(".%#*%."%%#!7#+5/)/+(5#/)&%."(&/!)#()*#&'%#(*4()+%*#&%+')!5!.8#&!#%).(.%#
2%%)#4%"8#5/$/&%*#3/5!&#(+&/4/&8#:/&'#'/.'58#*/1&"/26&%*#1$(55#3'81/+/()#3"(+I&/+%1,#*%13/&%#&'%#7(+&#&'(&#ab#3%"+%)&#!7#3'81/+/()#."!631#/)#&'%#c9D9#+!)1/1&#!7#
[%4%"&'%5%11,# &'%"%# ("%# /)+%)&/4%1# /)# &'%#HKDI3"!3!1%*# "%.65(&/!)1# ()*#/)#&'%#.%)%"(5#$!4%$%)&#&!:("*#&'%#(++!6)&(25%#+("%#$!*%5#&'('!65*#$!I&/4(&%#()8#3'81/+/()#3"(+&/+%#&!#2%./)#$(A/).#+'().%1#&!#(+'/%4%#&'%#&"/35%I(/$#!2<%+&/4%1#!7#2%&&%"#+("%#7!"#/)*/4/*6(51,#2%&&%"#'%(5&'#7!"#3!365(&/!)1#()*#15!:%"#."!:&'#/)#+!1&1#&'"!6.'#/$3"!4%$%)&1#/)#+("%9#!#()*&'+,&-&,./%$)#012/,&3' 1/.$#"-4' -)+!$%# 3"%1%"4(&/!)# /1# '("*58# &'%#1%0/%1&#!7#/)+%)&/4%19#Z6%+(61%#1!$%#4%"1/!)#!7#&'%#FH?#$!*%5#/1#&'%#*/I"%+&/!)#'%(5&'#+("%#*%5/4%"8#/1#$!4/).,#%4%"8#3'81/+/()#."!63#()*#'!13/&(5#$61%./)#*%4/1/).#:(81#&!#3"%1%"4%#&'%/"#/)+!$%#6)*%"#&'%#)%:#$!*%519#-)#&'%#HKD#3"!."($,#3("&/+/3(&/).#3'81/+/()#."!631#:/55#'(4%#&'%#!3&/!)#&!#"%+%/4%#&'%/"#"%.65("#7%%I7!"I1%"4/+%#K%*/+("%#3(8$%)&1#:/&'!6&#'(4/).#&!#
What’s
ACOsfor
WEB EXCLUSIVE>>Find the latest news and insights on accountable care at our ACO portal: optuminsight.com/ accountable-care-organization
6 IGNITE | Summer 2011
21
I$%)&d()*#&'%8#+()#%(")#1'("%*#1(4/).1#28#$%%&/).#U6(5/&8#()*#
$%&"/+1#&!#(+'/%4%#1'("%*#1(4/).1,#5().6(.%#/)#&'%#3"!3!1%*#"%.I65(&/!)1#&'(&#:(")1#(.(/)1&#/$3"!3%"#/)+%)&/4%1,#()*#&'%#7(/56"%#!7#$!1&#."!631#/)#&'%#5%11#1&"/).%)&#K%*/+("%#C'81/+/()#@"!63#C"(+&/+%#X%$!)1&"(&/!)1#&!#(+'/%4%#()8#1(4/).1#!4%"#&'"%%#8%("1#(55#1%&#&'%#2("#7!"#1'("%*#1(4/).1#U6/&%#'/.'9#
# # V'(&>1# :'8# 1!$%# $("A%&I5%*# $!*%51# ("%# %035!"/).# !&'%"#3'81/+/()#"%4%)6%#1!6"+%1,#16+'#(1#"%/$26"1%$%)!"#%I4/1/&1,#+("%# +!!"*/)(&/!)# ()*# %)'()+%*# !33!"&6)/&/%1# :/&'/)# 3(8I7!"I3%"7!"$()+%#7!"$65(19#`Z6&#%4%)#/)#&'%1%#1/&6(&/!)1,#3'81/+/()1#
'%(5&'# $()(.%$%)&# ()*# +5/)/+(5# %0+%55%)+%# (&# ?3&6$-)1/.'&9#`?6"#"%1%("+'#1'!:1#&'(&#&'%#2/..%1/7&#:/55#+!$%#7!"#."!631#:'!1%#3"(+&/+%#3(&&%")1#1'!:#+!)1/*%"(25%#3"(+&/+%#4("/(2/5/&89#V'!1%#3"(+&/+%1#:/55#'(4%# &!#*!#(# 5!&#!7#:!"A# &!#$%%&#U6(5/&8#
5#2/#(&3'6)#%,)74# `C("&/+65("58# /)# &'%#3"/4(&%#$!*%51,#3'81/I+/()1#+!65*#%)<!8#$!"%#+!)&"!5#!4%"#'!:#&'%8#.%(/*#()*#:'(&#
1(819#Z6&#'%#)!&%1#&'('81/+/()1#:/55#(51!#(116$%#(#)%:#5%4%5#
+,&-%$"&'/#3'8/,9&%'12/,&4#C'81/+/()1#:'!#3("&/+/3(&%#/)#1'("%*#1(4/).1# $!*%51# ()*# *%5/4%"# !)# &'%# 3"!$/1%# !7# /$3"!4%*# +("%#+!65*#.(")%"#3"%1&/.%#/)#&'%/"#+!$$6)/&8,#:'/+'#&"()15(&%1#/)&!#/)I+"%(1%*#$("A%'("%9#Z6&#&'%8#$61%#(25%#&!#*!+6$%)£%"/!",#3(&/%)&I+%)&"/+#+("%#()*#2%#1(448#(2!6&#$(A/).#3(&/%)&1,#3!&%)&/(5#3(&/%)&1#()*#"%7%""/).#3'81/+/()1#(:("%#!7#&'%/"#(+'/%4%$%)&19#
#FACTORS FOR SUCCESS V!#(+'/%4%#3'81/+/()#268I/)#()*#(&&(/)#FH?#/)+%)&/4%1,#!".()/=(&/!)1#
Focus On, Motivate and Deliver Exemplary Primary CareV'%#3"!3!1%*#HKD# "%.65(&/!)1# %)+!6"(.%#$!1&#FH?1# &!#'(4%#(#+!"%#."!63#!7#!6&1&()*/).#3"/$("8#+("%#3"!4/*%"1#:'!#76)+&/!)#(1,#
!"#/)#:(81#1/$/5("#&!,#(#3(&/%)&I+%)&%"%*#$%*/+(5#'!$%#M)!:#A)!:)#(1#()#(*4()+%*#3"/$("8#+("%#3"(+&/+%N9#K("A%&I5%*#$!*%51#(51!#"%+I
I1%11#&'%#1&"%).&'1#()*#:%(A)%11%1#!7#&'%/"#3"/$("8#+("%#3'81/+/()1,#3("&/+65("58#/)#$()(./).#3!365(&/!)#'%(5&'9#V'%#*(&(I*"/4%)#(11%11$%)'!65*#2%#3(/"%*#:/&'#(#U6(5/&(&/4%#
%035!"(&/!)#!7# &'%# 7(+&!"1# &'(&# 7(+/5/&(&%#!6&1&()*/).#+("%#()*# /$I3"!4%*#:%55)%11#()*#3"%4%)&/!),#/)+56*/).W#
+("%#3"!."($1
%0&%)*%"1# ()*# +!))%+&/4/&8# :/&'# *(&(# 16335/%*# 28# %5%+&"!)/+#'%(5&'#"%+!"*1#MP;E1N,#3'("$(+/%1,#5(21#()*#3(8%"1
HKD#'(1#3"!3!1%*
-)#(**/&/!),#(5&'!6.'#&'%"%#("%#)!#76)*1#/)# &'%#3"!3!1%*#HKD#
/1#)!&'/).#1&!33/).#&'%#$("A%&I5%*#$!*%519#O!"#%0($35%,#3(8$%)&#$%&'!*!5!./%1# +!65*# $!&/4(&%# 76"&'%"# /$3"!4%$%)&1# /)# 3"/$("8#+("%9# `F*4()+%*# ."!631# +()# $!4%# U6/+A58# &!# .5!2(5# +(3/&(&/!),#:'/+'#:/55#2%#&'%#%(1/%1&# &!#(*$/)/1&%"d&'!6.'#&'(&#*!%1)>"%I+56*%#&'%#)%%*#7!"#&"()1/&/!)(5#$!*%51,#5/A%#26)*5%*#3(8$%)&1,#:/&'#
Rigorously Identify Partners and Set the Scale`-7#()#!".()/=(&/!)#/1#3"%3("%*#&!#(116$%#"/1A,#/&/55#$61&#+("%76558#
&'%#+(1%#!7#3"/4(&%#$!*%51,#&'%#3!365(&/!)#*%$!."(3'/+#&'%8#:()&#
*%$()*1#(#+5%("#6)*%"1&()*/).#!7#&'%#"%./!)>1#3(&/%)!365(&/!)9#-)# (**/&/!),# !".()/=(&/!)1#$61&#$%(16"%# &'%/"# 3"(+&/+%1># 3(&&%")1#(.(/)1&#&'!1%#!7#+!$3%&/&/4%#13%+/(5/1&1#()*#'!13/&(51#/)#&'%#"%./!)9#`Z%)+'$("A/).# ()*# ()(581/1# *"/4%# 3("&)%"# 1%5%+&/!)# ()*# .(3#
3"%1/*%)&#!7#1&"(&%.8#()*#.!4%")()+%#(&#?3&6$-)1/.'&9#`V'%8#()I
SUSTAINABLE HEALTH COMMUNITIES
O n March 31, 2011, CMS de!ned ACOs as structures that “create incentives for health care providers to work together to treat an individual patient across care settings—including doctors’ of!ces, hospitals and long-term care facilities. The Medicare Shared
Savings Program will reward ACOs that lower growth in health care costs while meeting performance standards on quality of care and putting patients !rst. Patient and provider participation in an ACO is purely voluntary.” The 429 pages of proposed regulations focused largely on providers—physicians and hospitals—while carefully de!ning many of the requirements for participation, patient attribution, payment models and a host of other elements.
The OptumInsight concept of a Sustainable Health Community, however, aims to ensure all stakeholders—physician, hospital, patient, pharmacy and payer—are involved in, and accountable for, optimizing the health of individuals and entire communities of people. Most of the efforts toward this goal will be market-led, rather than government-led, and how groups get there is more open-ended than what CMS is proposing.
ignite.optuminsight.com | IGNITE 7
3
4
“”
1:%"#U6%1&/!)1,#16+'#(1W#J'(&#*/+&(&%1#(#.!e)!I.!#*%+/1/!)#!)#()#FH?f#F)*#/7#8!6>"%#)!&#"%(*8,#'!:#U6/+A58#+()#8!6#!"#8!6"#3("&I)%"1#.%&#&'%"%f#-&#/1#(51!#(#'%(*#1&("&#!)#*%&%"$/)/).#3(&/%)&#(&&"/26I
I
Negotiate Partnerships
(."%%$%)&1#:/&'#&'%/"#+'!1%)#'!13/&(51,#13%+/(5/1&1#()*,#3%"'(31,#()I+/55("8#+("%#!".()/=(&/!)19#C"/4(&%#$!*%51#(51!#$61&#*%&%"$/)%#:(81#&!#3("&)%"#:/&'#&'%#"%./!)>1#'%(5&'#35()1#()*e!"#/)16"%"19#V'%1%# (""().%$%)&1# ("%# &"/+A8#2%+(61%,# &!# A%%3#2!&'#3"!4/*%"1#
()*#3(&/%)&1#%).(.%*#()*#%77%+&/4%#/)#/$3"!4/).#'%(5&'#()*#5!:%"/).#
:)-;$%/7-`;!13/&(51# !77%"# !33!"&6)/&/%1# 7!"# 1(4/).1# ()*# /$3"!4%*# +("%#&'"!6.'# "%*6+%*#PE#4/1/&1,# "%*6+&/!)1#!7#$%*/+(5#%""!"1,# "%*6+%*#
$(<!"/&8#!7#&'%#1(4/).1#(&#(55#C@C#MC'81/+/()#@"!63#C"(+&/+%N#3/5!/&%1#!++6""%*#/)#!6&3(&/%)%"4/+%1]#7!6"#!7#&'%#1/0#C@C#'!13/&(5I2(1%*#181&%$#3/5!&1#(+'/%4%*#)!#1(4/).1,#()*#&'/1#'(1#%4%"8&'/).#&!#
V'%# (."%%$%)&1# $61&# /)+%)&# '!13/&(51# &!# +!$$6)/+(&%# :/&'#FH?# 3'81/+/()1#:'%)# (# 3(&/%)&# /1# (*$/&&%*# ()*# &!# (.."%11/4%58#$()(.%#/)3(&/%)&#()*#&"()1/&/!)(5#+("%9#F51!,#'!13/&(51#1'!65*#+!)I1/*%"#'!:#&'%8#+()#"%7!+61#&'%/"#261/)%119#O!"#%0($35%,#("%#&'%"%#:(81#&!#+!)4%")61%*#2%*1#/)&!#13%+/(5&8#!6&3(&/%)%"4/+%1#&'(١!"&#&'%#FH?f
1;&($/7$-%-X%+/*/).#!)#13%+/(5&8#3("&)%"1#*%3%)*1#!)#&'%#"%./!)>1#3(&/%)"!I
+("*/!5!./1&1,#%)*!+"/)!5!./1&1#()*#!)+!5!./1&19##`V'%/"# +'"!)/+(558# /55# 3(&/%)&# 3!365(&/!)1# )%%*# %0&%)1/4%# +("%#
1(819#;%#)!&%1# &'(&# /)#$()8#+(1%1,# &'%1%# /)&%."(&%*#*%5/4%"8#$!*%51#
(51!#("%#5/A%58#&!#/)+56*%#"'%6$(&!5!./1&1#()*#?Ze@\[1#(1#:%55#(1#1A/55%*#)6"1/).#7(+/5/&/%1#()*#4/1/&/).#)6"1%#(11!+/(&/!)19
+/<&,-
7%%I7!"I1%"4/+%# +!4%"(.%]# 1'("%*# 1(4/).1# :/55# 2%# +(5+65(&%*# ()*#*/1&"/26&%*#(7&%"#&'%#7(+&9#`Z6&#/)#D61&(/)(25%#;%(5&'#H!$$6)/&/%1,#&'%"%#("%#!33!"&6)/&/%1# &!#+!55(2!"(&%#:/&'#3"/4(&%#3(8%"1#!)#+"%I(&/4%#/)+%)&/4%1#()*#&!#5%4%"(.%#3(8%"#%03%"&/1%#/)#("%(1#&'(&#:/55#2%#
D!$%#3(8%"1#'(4%#(5"%(*8#2%.6)#:!"A/).#:/&'#3'81/+/()#."!631#&!W
$%$2%"1#&!#<!/)#()*#"%$(/)#:/&'#&'%#FH?#()*#%).(.%#/)#3"%I4%)&/4%#+("%,#:%55)%11#()*#+'"!)/+#+("%#$()(.%$%)"!."($1
Form a Management Services OrganizationP4%"8#FH?#!"# D61&(/)(25%#;%(5&'#H!$$6)/&8# )%%*1# (# +("%76558#+!)+%/4%*#.!4%")()+%#1&"6+&6"%9#`V'%# )%:#$!*%51# )%%*# 1&"!).#$%*/+(5# ()*# %0%+6&/4%# 5%(*%"I
I$%)&#(&#?3&6$-)1/.'&9#`V'/1#"%U6/"%1#&"(/)/).#(#)%:#.%)%"(&/!)#!7#5%(*%"1#&'(&#+()#$%(16"%#3%"7!"$()+%#()*#+"%(&%#(#+65&6"%#&'()I*%"1&()*1#'!:#&!#/$3"!4%#&'%#+("%#!7#/)*/4/*6(51#()*#/$3"!4%#&'%#
@!4%")/).# 2!("*1# 7!"# 2!&'# HKD# ()*# 3"/4(&%# 1'("%*# 1(4/).1#$!*%51#1'!65*#!4%"1%%#(#$()(.%$%)%"4/+%1#!".()/=(&/!)#MKD?N#&'(&#'(1#"%(5#"%13!)1/2/5/&/%1#()*#3!:%"9#-'!65*W
THE BIGGEST LIFT WILL COME FOR GROUPS WHOSE PRACTICE PATTERNS SHOW CONSIDERABLE PRACTICE VARIABILITY.
8 IGNITE | Summer 2011
5
(1#3("&#!7#/&1#"!5%#(1#<!/)&#+!)&"(+&#'!5*%"#:/&'#3(8%"1I
&!"8#+!)+%")1#
P77%+&/4%#KD?1#(51!#$61%)1/&/4%58#%).(.%#/)#*%5/+(&%#)%.!I&/(&/!)1#!)# &'%#*%&(/51#!7#3(&/%)&#(&&"/26&/!),#3(8$%)&#*/1&"/26&/!)#
KD?#$61&# "%13%+&# 3'81/+/()1># 3"!7%11/!)(5/1$# 28# %)16"/).# &'%8#("%#1&/55#/)#+!)&"!5#!7#&"%(&$%)&#+'!/+%1#()*#+"%(&%#+5%("#+!$$6)/I+(&/!)#+'())%51#()*#(#&"()13("%)&#$()(.%$%)&,#*(&(#()*#%4(56(&/!)#1&"6+&6"%d/)+56*/).#"%5/(25%#"/1A#()*#1%4%"/&8#(*<61&%"1d&'(&#%(1%#
Make Wise Investments in Data, Technology and ExpertiseV'%#3"!3!1%*#"%.65(&/!)1#$(A%#+5%("#&'(&#/)7!"$(&/!)#&%+')!5!.8#()*# %03%"&/1%# /)# &'%# 61%# !7# *(&(d3("&/+65("58# 3!365(&/!)# '%(5&'#*(&(d:/55#2%#+!"%#+!$3%&%)+/%1#!7#FH?1#&'(++%1176558#$()I(.%#"/1A#()*#3!365(&/!)#'%(5&'9#F&#(#$/)/$6$,#&'%#&%+')!5!.8#()*#%03%"&/1%#1'!65*#/)+56*%W
I
(2/5/&8#&!#*/1+!4%"#()*#1'("%#/)7!"$(&/!)#&'"!6.'#'%(5&'#/)7!"I$(&/!)#%0+'().%1#M;-P1N#!"#"%./!)(5#'%(5&'#/)7!"$(&/!)#!".()/I=(&/!)1#ME;-?1N
(335%1#3(&/%)&#+!$3("/1!)1#
I&/+%#4("/(&/!),#()*#_N# /*%)&/78#$%$2%"1#'%(*%*# 7!"#&"!625%#&!#3"%4%)&#+!1&58#'!13/&(5/=(&/!)19#V'%1%#.!#'()*#/)#'()*#:/&'#&'%#%03%"&/1%#&!#/$35%$%)&#%77%+I&/4%#+("%#+!!"*/)(&/!)#3"!."($1#
I%"1#1!#&'%#FH?#+()#(5/.)#+!1&#()*#+5/)/+(5#+!)+%")1#()*#/*%)&/78#("%(1#&'(&#$!1&#*%$()*#(&&%)&/!)#
;!:# &'%#FH?#%).(.%1# &'/1# &%+')!5!.8#()*#%03%"I&/1%#*%3%)*1#!)#/&1#1/=%#()*#:'%"%#/&#!3%"(&%19#F#1$(55#FH?#/)#&'%#HKD#3"!."($d1(8,#!)%#+5/)/+,#!)%#'!13/I&(5d$(8#)%%*#&!#5!!A#&!#&'%#H%)&%"#7!"#K%*/+("%#()*#K%*/+(/*#-))!4(&/!)#!"#$%()/).765#61%#/)+%)&/4%1#7!"#)%+%11("8#/)4%1&$%)&19#-)#(#D61&(/)(25%#;%(5&'#H!$$6)/&8#!7#1/$/5("#1/=%,#
/)#()#("%(#:'%"%#!)%#3(8%"#'(1#gT#3%"+%)&#$("A%'("%,#&'%#3"!4/*%"#."!63#$(8#2%#(25%#&!#:!"A#:/&'#&'%#3(8%"#&!#"%)&#(++%11#&!#&'%#3(8%">1#3"!."($1#&'(&#+()#1&"(&/78#3(&/%)&1#()*#$%(16"%#3"!4/*%"#3%"7!"$()+%9#`?)#&'%#!&'%"#%0&"%$%,#(# 5(".%,#$65&/I+5/)/+,#$65&/I
'!13/&(5#181&%$#/)#(#1&(&%#:/&'#)!#*!$/)()(8%"#:/55#'(4%#&!#"6)#
()*#.!4%")()+%#(&#?3&6$-)1/.'&9#`-)#$!1&#+(1%1,#&'%8#+()#5/+%)1%#
ADDRESSING PHYSICIANS’ BIGGEST CONCERNS I
$%)%+(61%,#&!.%&'%",#&'%8#(**"%11#3'81/+/()1>#7!6"#2/..%1&#+!)+%")1W+/%$&#%'=%%,$>?%$)#4#Z%+(61%# 3(&/%)&# 3("&/+/3(&/!)# /)# &'%#HKD#3"!."($#/1#4!56)&("8,# /&#:/55#2%#2(1%*#!)#"%&"!13%+&/4%#(11/.)I
I
V'/5.%)#1(819#`V'/1#$%()1#'(4/).#&'%#*(&(,#&!!51#()*#%03%"&/1%#&!#6)*%"1&()*#'!:#()*#:'8#3(&/%)%(A(.%#M:!"A/).#:/&'#3"!I
# # -)#+!)&"(1&,#1!$%#D61&(/)(25%#;%(5&'#H!$$6)/&/%1#$(8#'(4%#&'%# 5%%:(8# &!# *!# (#$!"%# 36"%# 3"!13%+&/4%# (&&"/26&/!)# 2%+(61%#
I$%)#2!&'#3'81/+/()1#()*#3(&/%)&1#%)(25%1#&'%#FH?#&!#2%&&%"#%).(.%# &'%# 3(&/%)&# /)# '%(5&'# "/1A# (11%11$%)&,# '%(5&'# /$3"!4%I
`D&"!).#3"/$("8#+("%#3"!4/*%"1#()*#%)'()+%*#&%+')!5!.8#&!!51#
#Z!&'#/)#&'%#"($3#63#&!#()8#FH?I&83%#$!*%5#()*# &'"!6.'!6&# &'%# 3"!+%11,# 6)*%"1&()*/).# 3"!4/*%"# 3"(+&/+%#3(&&%")1#'%531#6)+!4%"#:'%"%# &!# "%*6+%#3"(+&/+%#4("/(&/!)#()*#$%%&#U6(5/&8#.!(519#`-)+"%(1/).58#1!3'/1&/+(&%*#()(58&/+(5#1!7&I:("%#+()#*"(:#!)#/)&%."(&%*#(*$/)/1&"(&/4%#+5(/$1#()*#5(2#()*#3'("$(+8#*(&(,#(1#:%55#(1#7"!$#+5/)/+(5#*(&(# /)#P;E1,# &!#'%53#
# # `Z6&#&'%#1!7&:("%#$61%#(++!$3()/%*#28#&'%#KD?#%$35!8I
ignite.optuminsight.com | IGNITE 9
/).#7(+%I&!I7(+%#$%%&/).1#:/&'#3'81/+/()1#()*#&'%#+"%(&/!)#!7#(#3"!+%11#&'(&#%)+!6"(.%1#3'81/+/()#268I/)d!)%#&'(/5*1#/)#&'%#
' +/<*&#%4'J'/5%#&'%#HKD#FH?#3"!."($#"%&(/)1#7%%I7!"I1%"4/+%#3(8$%)&1#7!"#&'%#/)/&/(5#&'"%%#8%("1,#&'%#HKD#-))!4(&/!)#H%)I&%"#/1#+!)1/*%"/).#4("/!61#3(8$%)&#"%7!"$1,#$()8#!7#:'/+'#("%#5/A%58#&!#(33%("#/)#3"/4(&%#D61&(/)(25%#;%(5&'#H!$$6)/&/%19#
# # `-)# D61&(/)(25%# ;%(5&'# H!$$6)/&/%1,# 3(8$%)&# */1&"/26I&/!)#:/55#2%#$!1&#+'(55%)./).#/)#&'/1#&"()1/&/!)(5#3%"/!*,#:'%"%#."!631#:/55#+'!!1%#7"!$#26)*5%*#3(8$%)&1,#1'("%*#1(4/).1#!"#
# # C"!+%11/).#&'%#$6+'I&(5A%*I(2!6)*5%*#3(8$%)&1,#7!"#%0I($35%,#:/55#"%U6/"%#$!1&#!".()/=(&/!)1#&!#63*(&%#&'%/"#%0/1&/).#"%4%)6%# +8+5%# 3(8$%)&# &%+')!5!.8# &!# (**"%11# U6%1&/!)1,# 16+'#(1W#J'(&#&"/..%"1#&'%#26)*5%f#-1#%4%"8#3(&/%)/1/&#!4%"#(#3%"/!*#!7#&/$%#&/%*#&!#&'%#26)*5%f#J'%)#$65&/35%#3"!4/*%"1#162$/&#$65I&/35%#+5(/$1#(&#$65&/35%#&/$%1,#'!:#*!#&'%#3"!4/*%"#()*#/)16"%"#/)*/+(&%#!"#6)*%"1&()*#:'(&#/1#3("&#!7#&'%#26)*5%f#8&*>&,'5#"/"&*&#%4#`J/&'#3(&/%)&1#7"%%#&!#$!4%#/)#()*#!6&#!7#&'%#FH?#(&#:/55,#(&&"(+&/).#$%$2%"1#()*#A%%3/).#&'%$#%).(.%*#
1(819#`C(&/%)&I7!+61%*#J%2#3!"&(51#(5!).#:/&'#%*6+(&/!)(5#3"!I
# # -)#(**/&/!),#!".()/=(&/!)1#:/55#)%%*#&!#%)16"%#1$!!&'#&"()1/I
()*#1A/55%*#+(1%#$()(.%"1#&!#&(".%&#&'%#"/.'(&/%)&1#()*#$(A%#&'%#)%+%11("8#3%"1!)(5#+!))%+&/!)1,#K+H6)%#1(819
# # H!$$%"+/(5# D61&(/)(25%# ;%(5&'# H!$$6)/&/%1,# )!&# 5/$/&%*#28#HKD#"%.65(&/!)1,#(51!#+()#61%#"%*6+%*#$%$2%"#+!3(81#()*#!&'%"#"%*6+&/!)1#/)#$%$2%"#5/(2/5/&8#&!#$!&/4(&%#$%$2%"1#&!#!2I&(/)#+("%#7"!$#&'%#FH?9
H5%("58,#&'%"%#("%#$()8#+'(55%).%1#&'(&#(++!$3()8#&'%#36"16/&#!7#()#FH?#!"#D61&(/)(25%#;%(5&'#H!$$6)/&89#[%4%"&'%5%11,#&'%1%#$!*%51#("%#&'%#76&6"%#!7#'%(5&'#+("%,#()*#&'%"%#("%#1&"(&%./%1#&!#'%53#(&&(/)#%77%+&/4%#"%165&19#?3&6$-)1/.'&#+!)165&()&1#(."%%#&'(&#&'%#A%8#/1# &!# A%%3# 1&(A%'!5*%"1# %).(.%*# ()*# %0%+6&%# (# 7!+61%*# "($3I63#3"!+%119#`J'/5%# 3'81/+/()1# +(),# &!# 1!$%#*%."%%,# +'!!1%# &'%# 3(+%# &'%8#
IH6)%#1(819#`c)*%"1&()*/).#&'%#16++%11#7(+&!"1#()*#26/5*/).#&'%$#
ENGAGING THE PHYSICIAN COMMUNITY TO CONNECT DISPARATE EMRs
S ince 1993, Utah Health Information Network (UHIN), a state nonpro!t organization, has been working to improve the administra-tive side of health care through the use of electronic data interchange. Over the past three years, UHIN has been trying to ensure
clinical standardization, as well, by creating a health information exchange (HIE) for Utah. UHIN membership includes 90 percent of Utah medical providers, so physician buy-in was key to a successful launch.
“UHIN was fortunate as we already had a relationship with the providers through our administrative exchange,” says Teresa Rivera, chief operating of!cer at UHIN. “With that established relationship, we were able to request provider participation as we moved into the clinical exchange.”
In fact, providers helped create the request for proposal and choose a vendor for the HIE system—Axolotl’s Elysium® Exchange. This strategy was mutually bene!cial. The physicians could take ownership of the process rather than have a system forced upon them, and the discussions that took place surrounding the HIE selection allowed UHIN to gain further insight into clinical concerns. Equally impor-tant, the support of the current Clinicians Committee has furthered the adoption of the clinical exchange among the providers’ peers.
“The Clinicians Committee has helped us prioritize projects, determine user roles and customize the product,” Rivera says. “Their support is critical to the success and growth of the clinical exchange.”
Since implementation, Axolotl’s Interoperability HUB (I-HUB) has allowed for adoption of a single, virtual patient record and con-nected disparate EMRs throughout the state. With this process in place, UHIN has further plans to improve the exchange of information by creating an immunization registry and funneling insurance eligibility through its clinical exchange. – Katherine Osos
“”
WITH PATIENTS FREE TO MOVE IN AND OUT OF THE ACO AT WILL, ATTRACTING MEMBERS AND KEEPING THEM ENGAGED IN THEIR OWN CARE AND WELLNESS BECOMES PARAMOUNT.
10 IGNITE | Summer 2011
As the accountable care organization model comes into focus, so does the requirement for a robust health information infrastructure
The POWER of IT to Transform Health Delivery
BY DOUGLAS CLARK
ignite.optuminsight.com | IGNITE 11
The POWER of IT to Transform Health Delivery
12 IGNITE | Summer 2011
Momentum is building#/)#'%(5&'#/)7!"$(&/!)# &%+')!5!.8# M-VNd3655%*#!)&!# &'%# )(&/!)(5# 1&(.%# (1# &'%# .!4%")I$%)&#'(1#+"%(&%*#&'%#$!*%51#()*#/)+%)I&/4%1# &!# 63*(&%# &'%# &%+')!5!.8# /)7"(I
1&"6+&6"%#63!)#:'/+'#&'%#'%(5&'#+("%#181&%$#"%5/%19#-)#F3"/5#_TRR,#
V%+')!5!.8# "%5%(1%*# /&1#O%*%"(5#;%(5&'# -V#D&"(&%./+#C5(),#:'/+'#13%551#!6&#&'%#1&"(&%.8#7!"#$%%&/).#)(&/!)(5#'%(5&'#-V#.!(51#&'"!6.'#_TRb9#V'%#"%5%(1%#!7#&'%1%#.6/*%5/)%1#+!/)+/*%*#:/&'#&'%#3"!3!1%*#"65%1#7!"#(++!6)&(25%#+("%#!".()/=(&/!)1#MFH?1N#()*#&'%#*/126"1%I
(1#$%()/).765#61%"1#!7#%5%+&"!)/+#'%(5&'#"%+!"*1#MP;E1Nd(#+"/&/+(5#+!$3!)%)&#/)#&'%#)%:#'%(5&'#+("%#%"(9
Underlying Framework for ReformI
(+&%"/=%*#28#7"(.$%)&%*#()*#*/1+!))%+&%*#+("%9#F)*#&'%#.!4%")I$%)&,#(1#:%55#(1#3"/4(&%#/)*61&"8,#35()1#&!#/$35%$%)&#/)/&/(&/4%1#&!#(**"%11#&'%1%#+'(55%).%19#F&#()#-)1&/&6&%#7!"#%I;%(5&'#C!5/+8#7!"6$#/)#J(1'/).&!),# X9H9,# D%)9# D'%5*!)#J'/&%'!61%# MXIE9-9N# +(55%*#'%(5&'#-V#`&'%#6)*%"58/).#7"($%:!"A#!)#:'/+'#&'%#F77!"*(25%#H("%#F+&>1#3(8$%)&#"%7!"$1,#3/5!"!<%+&1#()*#!&'%"#*%5/4%"8#181&%$#"%I
"!55#!6&#!4%"#&'%#+!$/).#$!)&'1#()*#8%("1d()*#(1#'%(5&'#181&%$1#/)+"%(1/).58#7!"$#3("&)%"1'/31#&!#%4!54%#7"!$#7%%I7!"I1%"4/+%#3(8I$%)&#$!*%51#&!#4(56%I*"/4%)#$!*%51d!".()/=(&/!)1#:/55#5!!A#7!"#)%:#:(81# &!# %).(.%#:/&'# 3(&/%)&1,# ()(58=%# /)/&/(&/4%1# ()*# "%3!"&#*(&(,#()*#%5%+&"!)/+(558#+!))%+&#:/&'#!&'%"#3"!4/*%"19##F&#&'%#$(+"!#5%4%5,#!".()/=(&/!)1#:/55#)%%*#&!#+!55(2!"(&%#:/&'#
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
;%(5&'#M;-VPH;N#F+)*%"1+!"%#&'%#/$3!"&()+%#!7#*(&(#3"/4(+8#()*#1%+6"/&89#D61&(/)(2/5/&8#!7#16+'#(# &"()17!"$%*#181&%$#!7#'%(5&'#*%5/4%"8#
"%U6/"%1#&'(("&/+/3()&1#()*#&"(*/).#3("&)%"1#2%#(5/.)%*,#+!))%+&%*#()*#/)&%55/.%)&9#F5/.)$%)&#*%$()*1#+5%("#1&"(&%./%1#()*#.!(51#1'("%*#28#3"!4/*I
%"1#()*#3(8%"1#/)#1633!"&#!7#5!:%"#+!1&1,#/$3"!4%*#!6&+!$%1#()*#2%&&%"#U6(5/&8#!7#+("%9#H!!3%"(&/!)#(&#&'/1#5%4%5#(51!#"%U6/"%1#(5/.)I$%)&#!7#/)+%)&/4%1,#:'/+'#.%&1#/)&!#%U6/&(25%#1&"(&%./%1#7!"#1'("/).#+!1&,#"%4%)6%#()*#3!&%)&/(5#2!)61#3(8$%)&19V!#2%#+!))%+&%*#$%()1#&'%#181&%$#$61&#!77%"#&'%#(2/5/&8#&!#1'("%#
"%5%4()!"&/!)1#!7#(#3(&/%)&>1#$%*/+(5#"%+!"*#:/&'#(6&'!"/=%*#3"!I
F)*#/)&%55/.%)+%#16..%1&1#&'%#1A/55765#(335/+(&/!)#!7#/)7!"$(&/!)#*6"/).# &'%#3"!+%11#!7#*%5/4%"/).#+("%# 1!# &'(&# /&# /1# 1/$65&()%!6158#
:'(&#/1#/$3!"&()&#)!:#:'/5%#/*%)&/78/).#7(+&!"1#&'(&#$%"/!+61#/)#&'%#)%("I#()*#5!).I&%"$9
ignite.optuminsight.com | IGNITE 13
“
V!#$%%&#&'%1%#&'"%%#"%U6/"%$%)&1,#!".()/=(&/!)1#:/55#)%%*#&!#7!I+61#&'%/"#-V#/)4%1&$%)&1#()*#!3%"(&/!)(5#3"/!"/&/%1#!)W#RN#(#'!5/1&/+#4/%:#!7#+!!"*/)(&%*#+("%,#_N#()(58&/+1#&'(&#/$3"!4%#+("%#()*#+!)&"!5#+!1&,#()*#hN#3("&)%"/).#:/&'#3(&/%)&1#&'"!6.'#&%+')!5!.89
A Holistic View of Coordinated Care V'%#$!1L)*($%)&(5#+'().%#7!"#'%(5&'#!".()/=(&/!)1#:/55#2%# &!#+"%(&%#(#181&%$#&'(&#/1#26/5&#("!6)*#()#(++%11/25%#()*#2"!(*#4/%:#!7#'%(5&'9#D/)+%#3(8$%)!"#$!1"!4/*%"1#&!*(8#/1#2(1%*#!)#/)I*/4/*6(5#3"!+%*6"%1#!"#+!)165&(&/!)1,#(&&%)&/!)#/1#)(""!:58#7!+61%*#!)#&'%1%#$!$%)&1#/)#(#3(&/%)&>1#+("%9#c)*%"#&'%#FH?#$!*%5,#'!:I%4%",#3"!4/*%"1#("%#./4%)#&'%#/)+%)&/4%#&!#&(A%#(#'!5/1&/+#4/%:#!7#3(I&/%)&#'%(5&'9#FH?1#:/55#2%#3(/*#2(1%*#!)#'!:#:%55#&'%8#$()(.%#&'%#
C"!4/*%"1#:/55#)%%*#&!#"%58#!)#$()8#!7#&'%#&!!51#()*#&%+')/U6%1#&'((8%"1# '(4%# 2%%)# 61/).# 7!"# 8%("1# &!# /*%)&/78# '/.'I"/1A# 1/&6(&/!)1#()*# 3"!$!&%# %77%+&/4%,# +!!"*/)(&%*# +("%# &'(&# /$3"!4%1# !6&+!$%1#()*#5!:%"1#+!1&19
V!# $(A%# +!!"*/)(&%*# +("%# (# "%(5/&8,# 3"!4/*%"1# )%%*# &!# 2%./)#:/&'#+5/)/+(5#/)&%."(&/!)d&'%#(2/5/&8#&!#1%5%+&/4%58#1'("%#"%5%4()&#*(&(#(2!6&#(#3(&/%)&#($!).#4("/!61#(6&'!"/=%*#3"!4/*%"1#/)#(#1%I
/)+56*%#P;E,#'%(5&'#/)7!"$(&/!)#%0+'().%#M;-PN,#'!$%#$!)/&!"I/).,#3!"&(51,#%&+9##J'/5%# (55# !7# &'%1%# &%+')!5!./%1# %0/1&,# &'%8# ("%# )!&# 7"%U6%)&58#
*%35!8%*# /)# +!)1!"&d5%&# (5!)%# (+"!11# (# 5(".%"#$%&"!3!5/&()# ("%(#!"#.%!."(3'/+#"%./!)9#V(A%#P;E,#7!"#%0($35%9##P4%)#&'!6.'#P;E#1!7&:("%#$(8# 3"!4/*%# (++%11# &!# (55# 3'81/+/()1#:!"A/).#:/&'/)# (#
2"%(A1#*!:)#!6&1/*%#&'%#181&%$9#X()#Y/)1%55(,#$()(./).#*/"%+&!"#(&#?3&6$-)1/.'&,#+!$$%)&1#!)#!)%#%0($35%W#`V'%#+5(11/+#+(1%#/1#(#3"/$("8#+("%#3'81/+/()#:'!>1#2%%)#1%%/).#(#3(&/%)!"#8%("1#()*#$(8#61%#F335/+(&/!)#F#(1#'/1#P;E9#J'%)#&'%#3(&/%)&#*%4%5!31#(#'%("&# 3"!25%$,#'%# /1# "%7%""%*# &!# (# +("*/!5!./1&#:'!#$(8#61%#F3I35/+(&/!)#Z#i7!"#P;E1j9#V!*(8,# &'%#.(3#2%&:%%)# &'%# &:!#181&%$1#
”
The most fundamental change for health organiza-tions will be to create a system that is built around an accessible and broad view of health.
14 IGNITE | Summer 2011
“”
7"!$#!)%#*!+&!"#&!#&'%#!&'%"9#F#&"6%#;-P#:!65*#$(A%#&'%1%#"%+!"*1#(4(/5(25%#1!#&'(&#&'%#+("*/!5!./1&#+!65*#1%%#(#+!$35%&%#3(&/%)&#'/1I&!"8,#(4!/*#*635/+(&/!)#!7#&%1&1#()*#1!#7!"&'9#-&>1#&'/1#^:'/&%#13(+%>#2%&:%%)#13%+/(5/1&1#()*#3"/$("8#+("%#!"#2%&:%%)#16".%!)#()*#"%'(I
Z%8!)*#+!))%+&/).#3'81/+/()1#:/&'/)#&'%/"#!:)#%0+'().%,#3"!I4/*%"1#:/55#'(4%#&!#5/)A#&!#(**/&/!)(5#&83%1#!7#;-P1d/)+56*/).#"%I./!)(5#()*#1&(&%:/*%#;-P1d&!#(++%11#()*#1'("%#+5/)/+(5#*(&(#:/&'#!&'%"# /)1&/&6&/!)1,# /)+56*/).# !6&1/*%# 3"!4/*%"1,# /$(./).# +%)&%"1,#3625/+#'%(5&'#(.%)+/%1,#1+'!!51#()*#+!$$6)/&8#3'("$(+/1&19#?)%#%0($35%#!7#(#16++%11765#"%./!)(5#;-P#/1#&'%#E!+'%1&%"#E%I
./!)(5#;%(5&'#-)7!"$(&/!)#?".()/=(&/!)#ME;-?N,#:'/+'#:(1#+"%(&%*#/)#_TTS#()*#1'("%1#/)7!"$(&/!)#($!).#_T#'%(5&'#+("%#!".()/=(&/!)1,#/)+56*/).#'!13/&(51,#"%7%"%)+%#5(21,#/)16"()+%#3"!4/*%"1#()*#"(*/!5I!.8#3"(+&/+%19#?7#3("&/+65("#)!&%,#&'%#E!+'%1&%"#E;-?#:(1#*%1/.)%*#&!#1'("%#$%*/+(5#/$(./).#/)#(#7(1&%",#76558#63*(&%*#7(1'/!)9#V'/1#/1#/)#+!)&"(1&#&!#&'%#15!:#()*#1!$%&/$%1#6)"%5/(25%#$%()1#!7#1'("/).#
61/).#*/13("(&%#("+'/4/).#181&%$1#()*#'(4/).#3(&/%)&1#&"()13!"&#&'%/"#!:)#&%1&#"%165&19#O6"&'%"$!"%,#&'%#!".()/=(&/!)#1!6.'&#&!#%5/$/)(&%#6))%+%11("8#%03!16"%#&!#"(*/(&/!)#()*#&'%#+!1&1#!7#"%*6)*()&#%0($19#V!*(8,#&'%#E;-?#1%"4%1#$!"%#&'()#R9S#$/55/!)#3(&/%)&1#()*#(55!:1#3"!4/*%"1#&!#(++%11#$%*/+(5#"%+!"*1#()*#&%1&#"%165&1#%(1/58,#"%.("*5%11#!7#:'%"%#/)#&'%#)%&:!"A#&'%#*(&(#!"/./)(&%*9#F51!#/$3!"&()&#&!#3"!4/*/).#+!!"*/)(&%*#+("%#/1#&'%#&(1A#!7#/)&%I
."(&/).#1+'%*65/).#()*#"%7%""(5#3"!+%*6"%19#F5&'!6.'#+5/)/+(5#*(&(#$61%# (4(/5(25%# &!# (55#:'!#)%%*# /&,# /&# /1# %U6(558# /$3!"&()&# &'((&/%)&1# 1%%# &'%# 3"!3%"# *!+&!"1# /)# (# &/$%58#$())%"# 7!"# 1%($5%11#+("%9#-)&%."(&%*#1+'%*65/).#()*#"%7%""(51#:/55#2%#+"6+/(5#&!#FH?1,#(1#:%55,#&!#A%%3#3(&/%)&1#:/&'/)#&'%#181&%$#:'%)%4%"#(33"!3"/(&%9#?&'%":/1%,#3(&/%)&1#:'!#1%%A#!6&1/*%#&"%(&$%)&#!25/.%#&'%#3"!4/*%"#&!#3(8#7!"#!6&1/*%#+("%9
Analytics That Improve Care and Control CostD!6"+%1#!7# "%5/(25%#*(&(#("%#(#+'(55%).%# 7!"# &'%#FH?#$!*%59#Z6&#+5(/$1#*(&(#7!"#&'%#(&&"/26&%*#3!365(&/!)#/1#(#4/(25%#1&("&/).#3!/)&9#
&!#%1&(25/1'#&'%#+!)&%0!"#3!365(&/!)#'%(5&'#()(58&/+19##F5&'!6.'#()(581/1#!7#3(&/%)&#*(&(#:(1#!)+%#(#&(1A#7!"#3(8%"1,#6)*%"#&'%#FH?#
+!1&1#()*#/$3"!4/).#+("%9#FH?1#:/55#)%%*#&!#61%#*(&(#&!#*%4%5!3#/)/&/(&/4%1#(/$%*#(
%I
61%"1#!7# &'%#'%(5&'#+("%#181&%$9#C(&/%)&1#:/&'#+'"!)/+#+!)*/&/!)1,#16+'# (1# */(2%&%1#!"# '%("&# */1%(1%,# ("%# 7"%U6%)&58# &'%# /)/&/(5# 7!+61#!7#*/1%(1%#$()(.%$%)"!."($19#?4%"#&'%#5!).#&%"$,#3!365(&/!)#
()*#$()(.%$%)&d616(558# (&# 5!:%"# !4%"(55# +!1&,# '/.'%"#$%$2%"#1(&/17(+&/!)#()*#/$3"!4%*#3!365(&/!)#'%(5&'#1&(&619#D6+'#3"!."($1#!7&%)# /)+56*%#%*6+(&/!)(5# %4%)&1,# +!$$6)/&8# 1633!"&#."!631#()*#!).!/).# $!)/&!"/).# ()*# &"%(&$%)&# 3"!."($19# Z8# (3358/).# (5.!I"/&'$1#&!#3(&/%)&#"%+!"*1#()*#+5(/$1#*(&(,#3"!4/*%"1#:/55#2%#(25%#&!#/*%)&/78#'/.'I"/1A#3(&/%)&1#1!#&'%8#+()#3"/!"/&/=%#+("%#$()(.%$%)&#/)&%"4%)&/!)19#J/&'#&'%#(2/5/&8#&!#5!!A#(&#*(&(#/)#(.."%.(&%,#$%&"/+1#:/55#2%+!$%#
(#3!:%"765#&!!5#7!"#/$3"!4/).#U6(5/&8#!7#+("%9#C"!4/*%"1#:/55#)%%*#&!#61%#*(&(#&!#2%)+'$("A#3%"7!"$()+%#(.(/)1&#(++%3&%*#3"(+&/+%1#&!#*%5/4%"#%4/*%)+%I2(1%*#+("%9#`J%>"%#)!#5!).%"#/)#(#3!1/&/!)#!7#^*!#
)!#'("$9>#-&>1#63#&!#61#&!#5!!A#7!"#:(81#&!#(+&#&'(&#:/55#2"/).#(2!6&#
!7#&'%#%$%".%)+8#+("%#*/4/1/!)#!7#C/+/1#()*#(&&%)*/).#3'81/+/()#(&#F*4!+(&%#@!!*#D($("/&()#;!13/&(59P0($35%1#!7#$%&"/+1#&'(&#+6""%)&58#+()#2%#61%*#&!#+(""8#!6&#%4I
/*%)+%I2(1%*#+("%#("%#5/$/&%*9#`-7#:%#*!#2%&&%"#!)#&'%#7%:#$%&"/+1#I
%0/1&/).#$%&"/+1,#FH?1#:/55#2%#(25%#&!#&(A%#(*4()&(.%#!7#."!:/).#1&!"%1#!7#*(&(#!4%"# &/$%# &!#2%./)#*%4%5!3/).#+5/)/+(5#$!*%51#()*#%1&(25/1'/).#(#2"!(*%"#1%&#!7#%4/*%)+%I2(1%*#.6/*%5/)%19#
:/55#(51!#'%53#FH?1#*%&%"$/)%#&'%#$%&"/+1#)%%*%*#7!"#6)*%"1&()*I/).#:'/+'#3'81/+/()1#("%#*%4/(&/).#7"!$#&'%#1&()*("*#!7#+("%9#F)*#7!"#!3&/$(5#"%165&1,#/$$%*/(&%#7%%*2(+A#()*#+!)1&()&#+!))%+&/4/&8#:/55# 2%# &'%# .!(59#H"!+A%&&# %$3'(1/=%1# &'%# /$3!"&()+%#!7#$(A/).#
&!#&%55#*!+&!"1#&'(&#&'%8#:%"%#3%"7!"$/).#162I!3&/$(558#1/0#$!)&'1#I
&!"1#+()#"%(+&#()*#./4%#.!!*#+("%#(&#(# 5!:%"#+!1&9#-#*!)>%5/%4%#()8!)%# !2<%+&1# &!# 2%/).# (++!6)&(25%# 7!"# 1!$%&'/).# &'(&# /1# .!!*#
Being able to track patients, outcomes and speci!c treatments will also help ACOs determine the metrics needed for understanding which physicians are deviating from the standard of care.
ignite.optuminsight.com | IGNITE 15
Partnering with Patients Through Technology`c)*%"#&'%#FH?#$!*%5,#&'%#3(&/%)&#/1#)!#5!).%"#<61&#(#3(&/%)&#(#
26/5*#(#)%:#A/)*#!7#"%5(&/!)1'/3#&'(&#%0&%)*1#:%55#2%8!)*#&'%#%0($#"!!$#!"#'!13/&(5#2%*9#V!#$(A%#&'%#"%5(&/!)1'/3#:!"A,#3"!4/*%"1#:/55#
&'%8#:!"A#&!#%)+!6"(.%#3(&/%)&1#&!#&(A%#(#$!"%#(+&/4%#"!5%#/)#&'%/"#!:)#'%(5&'#+("%9#O!"# &'%#+!)16$%",# &'/1#$(8#$%()#$!"%#(+&/4%#3("&/+/3(&/!)# /)#
'%(5&'#*%+/1/!)1#()*#%).(.%$%)&# /)#1'("%*#*%+/1/!)#$(A/).#:/&'#3"!4/*%"19#V'%#(116$3&/!)#/1#&'(&#&'/1#$!*%5#:/55#*"/4%#2%&&%"#%)I.(.%$%)&,# (+&/4(&/!),# 1(&/17(+&/!),# /)+"%(1%*# (++!6)&(2/5/&8# 7!"#'%(5&'#()*,#65&/$(&%58,#'/.'%"#3(&/%)(&/17(+&/!)9#F#.!!*#%0($35%#!7#(#+!)16$%"I+%)&%"%*#'%(5&'#3"!."($#/1# &'%#
P(1&%")#K(/)%#;!$%H("%#MPK;HN#V%5%'%(5&'#3"!."($,#:'/+'#:(1#76)*%*#6)*%"#&'%#Z%(+!)#H!$$6)/&8#C"!."($d(#$(<!"#3"!<%+&#!7#
[(&/!)(5#H!!"*/)(&!"#7!"#;%(5&'#-)7!"$(&/!)#V%+')!5!.8#M?[HN9#-"!4/*%1# 76)*/).# &!#Rg#1%5%+&#+!$$6)/&/%1# &'"!6.'!6&# &'%#c)/&%*#
D&(&%1#&'(&#'(4%#$(*%#/)"!(*1#&!:("*#*%4%5!3/).#1%+6"%,#3"/4(&%#()*#(++6"(&%#181&%$1#!7#P;E#(*!3&/!)#()*#;-P9#X%1/.)%*#&!#%).(.%#3(&/%)&1#&'"!6.'#&%+')!5!.8,#V%5%'%(5&'#'(1#
2%+!$%#(#&!!5#&'(&#PK;H#61%1#(1#3("&#!7#/&1#!4%"(55#35()#!7#+("%#7!"#3(&/%)&1#:/&'#+'"!)/+#*/1%(1%1#()*#1!$%#'!13/+%#3(&/%)&19#C(&/%)&1#
+'().%1#+()#2%#'()*5%*# /)# "%(5# &/$%9#V'%#+5/)/+(5#)6"1%#+(551#3(I
&'%#3'!)%#!"#*%&%"$/)%1#)%0&I5%4%5# /)&%"4%)&/!)9#V!#*(&%,#PK;H#
%$%".%)+8#*%3("&$%)/1/&1d()*#+!)4%"1%58,#/&#'(1#2%%)#(25%#&!#.%&#'/.'I"/1A#3(&/%)&1#&!#&'%#'!13/&(5#7!"#+("%#:'%)#(33"!3"/(&%9##Z%8!)*# +!55(2!"(&/4%# *%+/1/!)# $(A/).,# +!)1/*%"(25%# "%5(&/!)I
1'/3#26/5*/).#+()#2%#%)(25%*#&'"!6.'#!&'%"#&83%1#!7#&%+')!5!./%1,#/)+56*/).#J%2#3!"&(51#()*#1!+/(5#$%*/(#35(&7!"$19#Z!""!:/).#7"!$#&'%#%0($35%#!7#3(8%"1,#3"!4/*%"1#(51!#$(8#+'!!1%#&!#61%#+(55#+%)I&%"1#:/&'#+!)165&/).#)6"1%19#V'/1#:!65*#%)+!6"(.%#$%$2%"1#&!#&6")#&!#&'%#FH?#:/&'#&'%/"#'%(5&'#U6%1&/!)1#()*#+!)+%")19#O!"# 1/&6(&/!)1#:'%"%# (# +'"!)/+# /55)%11# !"# '/.'I"/1A# +!)*/&/!)#
()*#%U6/3$%)&#&'(&#(55!:#'%(5&'#&!#2%#$!)/&!"%*#7"!$#&'%#'!$%9#V'/1#+!65*#2%#3("&/+65("58#61%765#/)#*%(5/).#:/&'#%5*%"58#3(&/%)&1#()*#$/.'&#/)+56*%#25!!*#3"%116"%#!"#:%/.'&I$!)/&!"/).#%U6/3$%)&# &'(&# &"()1$/&1# "%165&1#&!#&'%#3"!4/*%"9#O!"#(#4("/%&8#!7#3(&/%)&1,#(**/&/!)(5#&(+I&/+1#+!65*#/)+56*%#%I4/1/&1,#4/*%!#+'(&1#!"#!&'%"#&%+')!5I
3(&/%)&#'%(5&'9#Z%+(61%# +61&!$%"# 7%%*2(+A# :/55# 2%# ()# /$3!"&()&#
$%(16"%$%)&#/)#'!:#:%55#()#FH?#/1#3%"7!"$/).#M&'61#
%)16"%#3(&/%)(&/17(+&/!)9#?7&%),#1(&/17(+&/!)#/1#*/"%+&58#"%5(&%*#&!#'!:#/)7!"$%*#()*#/)4!54%*#(#3(&/%)%%519#c1I/).#J%2#3!"&(51#()*#!&'%"#&!!51,#3"!4/*%"1#:/55#)%%*#&!#$(A%#16"%#3(&/%)&1#'(4%#%(18#(++%11#&!#&'%/"#!:)#$%*/I+(5#"%+!"*19#V'%#'%(5&'#+("%#/)*61&"8#/1#6)*%".!/).#()!&'%"#3%"/!*#
!7#&"()17!"$(&/!)(5#+'().%9#F)*#$()8#3"!4/*%"1#("%#(5I"%(*8#!)#&'%#3(&'#&!#(*!3&/).#1!$%#!7#&'%#$!1&#+"/&/+(5#
&!#61%#&%+')!5!.8#1!#&'(&#/%"4%1#%)*#.!(519#J'(&%4%"#1&"(&%.8#()#!".()/=(&/!)#&(A%1,#&'%#(2/5/&8#&!#2%#+!))%+&I%*,#/)&%55/.%)&#()*#(5/.)%*#:/55#*%&%"$/)%#16++%119#V'%"%#("%#6)*!62&%*58#$()8#+'(55%).%1#/)#&'%#FH?#$!*%5#7!"#3"!4/*%"19#Z6&# 7!"# (#)6$2%"#!7# /)1&/&6&/!)1,# %$2"(+/).#&'%#)%:#$!*%5# "%3"%1%)&1#(# "%(5#!33!"&6)/&8# &!# 76"&'%"#*%4%5!3#%4/*%)+%I2(1%*#$%*/+/)%#()*#$()(.%#&'%#!4%"I
&'%#+!6)&"8>1#."%(&#'%(5&'#/116%19###
16 IGNITE | Summer 2011
By Kim Ribbink
E4%)#2%7!"%#&'%#F77!"*(25%#H("%#F+&#:(1#1/.)%*#/)&!#5(:#/)#[!4%$2%"#_TRT,#&'%#H%)I&%"1#7!"#K%*/+("%#L#K%*/+(/*#D%"4/+%1#MHKDN#'(1#2%%)#(&#&'%#7!"%7"!)&#!7#/)/&/(&/4%1#(/$%*#(&#/$3"!4/).#'%(5&'#!6&+!$%1#()*#5!:%"/).#+!1&19V'%#(.%)+8#$(*%#/&1#/)&%)&/!)1#+5%("#/)#_TTb#:/&'#&'%#"%5%(1%#!7#(#A%8#*!+6$%)&W##
`E!(*$(3# 7!"# -$35%$%)&/).#k(56%#X"/4%)#;%(5&'+("%# /)# &'%#V"(*/&/!)(5#K%*/+("%#
`-&# /1# /$3!"&()&# &!# *%4%5!3# &'%# &!!51# )%+%11("8# &!# +"%(&%# "(&/!)(5# (33"!(+'%1# &!#5%11%)#'%(5&'+("%#+!1&#."!:&'#()*#&!#/*%)&/78#()*#%)+!6"(.%#+("%#*%5/4%"8#3(&&%")1#&'(&#
.!(51,#HKD#%$3'(1/=%*#/)#&'%#*!+6$%)&,#:/55#"%U6/"%#:!"A/).#+!55(2!"(&/4%58#:/&'#
`V'/1#*!+6$%)&#/1#(#1&"(&%./+#3/%+%#7"!$#HKD#&'(&#./4%1#(#7"($%:!"A#&!#(#:'!5%#
3"%1/*%)&# (&# &'%# G%:/)# @"!63,# (#
V'%# "%+%)&# "%5%(1%# !7# 3"!3!1%*#"%.65(&/!)1# 7!"# (++!6)&(25%# +("%#!".()/=(&/!)1# MFH?1N# ./4%1# &'!1%#.!(51#76"&'%"#/$3%&619#Z6&#(++!"*I/).#&!#D&%3'%)1,#FH?1#("%#<61&#!)%#!7#$()8#&!!519
I&%"$/)%#:'%&'%"#35()1#()*#3"!4/*%"1#("%#$%%&/).#U6(5/&8#1&()*("*19#V'%1%#$%(16"%1#
I)($%*#()*#63*(&%*#/)#X%+%$2%"#_TRTN#7!"#&'%#K%*/+("%#7%%I7!"I1%"4/+%#1%&&/).9#
Listen to our exclusive podcast with Anthony Shih at ignite.optuminsight.com
PODCAST
sparksA MOVEMENT
CMSNew ACO regulations initiate the movement toward collaborative care
ignite.optuminsight.com | IGNITE 17
sparksA MOVEMENT
18 IGNITE | Summer 2011
J'(&# /1#+5%("# /)#(55# &'%1%# /)/&/(&/4%1# /1# &'(&,# /)# &'/1#)%:#%"(#!7#(++!6)&(2/5/&8,# &'%# "!5%#!7#2!&'#3"!4/*%"1#()*#3(8%"1# /1#%4!54/).9#`V'%# 1'("%*# 1(4/).1# &'(&# &'%#FH?1# ("%# 3"!<%+&%*# &!# *%5/4%"#:/55#2%#&'%#/)+%)&/4%#7!"#.!!*,#+!!"*/)(&%*#+("%#&!#2%)*#&'%#+!1&#+6"4%#
I/+(5#*/"%+&!"# (&#?3&6$-)1/.'&9# `V'%#:!"*# ^(++!6)&(25%># /1#:'(&>1#
#Fragmented Outcomes?)%#!7#&'%#2/..%1(""/%"1#&!#/$3"!4/).#'%(5&'#+("%#/1#7"(.$%)&(I&/!)#!7#&'%#3(8$%)&#()*#*%5/4%"8#181&%$,#!"#(#7(/56"%#&!#(5/.)#3(8%"#()*#3"!4/*%"# /)+%)&/4%1,# 1(81#F)&'!)8#D'/',#KX,# %0%+6&/4%#4/+%#3"%1/*%)&# 7!"# 3"!."($1# (&# V'%# H!$$!):%(5&'# O6)*,# (# 3"/4(&%#7!6)*(&/!)#&!#/$3"!4%#'%(5&'#+("%9#`K()8#3(8%"1#'(4%#&'%/"#!:)#3(8I7!"I3%"7!"$()+%#3"!."($#()*# &'%/"#!:)#1%&#!7#$%(16"%1#()*#+5/)/+(5#&!3/+1,#)!)%#!7#:'/+'#$(A%#63#&'%#$(<!"/&8#!7#(#3"(+&/+%>1#
3"(+&/+%#)%%*1#&!#7!+61#!),#:'(&#&'%#$!1&#/$3!"&()&#$%(16"%1#("%,#()*#&'%"%#/1#5/$/&%*#(11/1&()+%#!)#:'(&#&'%8#1'!65*#*!#&!#/$3"!4%#
D%4%"(5# 5(".%# *%$!)1&"(&/!)# 3"!<%+&1# &'(&# 1!6.'&# &!# !4%"+!$%#&'/1#/116%#!7#7"(.$%)&(&/!)#'(4%#'(*#$/0%*#"%165&1,#1(81#P"/+#H(I'!:,#1%)/!"#*/"%+&!"#!7#'%(5&'#+("%#1!56&/!)1#(&#?3&6$-)1/.'&9
H('!:#+/&%1#&'"%%#%0($35%1W#
/)/&/(&/4%,# :'/+'# 65&/$(&%58# 2"!6.'&# &!.%&'%"# )/)%# /)16"%"1#
(55I3(8%"#3(8I7!"I3%"7!"$()+%#/)/&/(&/4%##
+!55(2!"(&/4%
V'%#H(5/7!")/(# %0($35%# 1'!:%*# !)58#$!*%1&# .(/)1,# :'/5%# &'%#K(11(+'61%&&1#/)/&/(&/4%#1'!:%*#)!#1&(&/1&/+(5#*/77%"%)+%#/)#/$3"!4%I$%)&# 2%&:%%)# 3("&/+/3(&/).# ()*# )!)I3("&/+/3(&/).# 3"!4/*%"19# V'%#K/))%1!&(#$65&/I1&(A%'!5*%"#+!55(2!"(&/4%,#!)#&'%#!&'%"#'()*,#:(1#(#16++%119#V'/1#:(1#3"/$("/58#*6%#&!#&'%#7(+&#&'(&#/&#:(1#(#K%*/+(/*#3"!."($#:/&'#+5%("#5%(*%"1'/3#28#(#.!4%")$%)&#%)&/&8,#H('!:#1(819
I+(61%# &'%1%#:%"%#.!5*I1&()*("*#3"!."($1#:/&'# 5(".%#3!365(&/!)1,#()*#&'%#$65&/35%#1&(A%'!5*%"1#/)4!54%*#/)#&'%#*%1/.)#:%"%#(5/.)%*9#J'(&#/..%1&1,#(++!"*/).#&!#H('!:,#/1#&'(&#&'%#/)+%)&/4%1#(11!+/I(&%*#:/&'#3(8#7!"#3%"7!"$()+%#("%#)!&#.6("()&%%*#&!#+"%(&%#$!$%)I&6$9#F51!,#'%#1(81#&'(&#$%(16"%$%)&1,#/)#()*#!7#&'%$1%54%1,#("%#/)I
&'(&#"%+%/4%#7!+61#1'!65*#"%+%/4%#"%(5#/$3"!4%$%)&]#/&>1#5/A%58#&'!1%#
ignite.optuminsight.com | IGNITE 19
[%4%"&'%5%11,#D&%3'%)1#1(81#&'%#61%#!7#$%(16"%$%)&1#'(1#2%%)#I
16"%$%)&1#&'%$1%54%1#'(4%#2%%)#1'!:)#&!#/$3"!4%#U6(5/&8#!)#&'%#3"!4/*%"# 1/*%# ()*,# (&# &'%# 1($%# &/$%,# 2%+(61%#:%>"%# (&# (# 3!/)&# /)#'%(5&'#+("%#:'%"%#:%>"%#&"8/).#&!#$(A%#+!)16$%"1#$!"%#"%13!)1/I25%#7!"#&'%#+'!/+%1#&'%8#$(A%,#$%(16"%$%)&1#(51!#./4%#/)7!"$(&/!)#
V'%#+'(55%).%#7!"#HKD,#()*#/)*%%*#(55#'%(5&'#+("%#3("&/+/3()&1,#/1#'!:#&!#*"/4%#2%&&%"#3%"7!"$()+%9
A Uni!ed Response-$3"!4/).#'%(5&'#!6&+!$%1#:/55#*%3%)*#!)#7("#$!"%#&'()#1/$358#(#+!55(2!"(&/4%#%0%"+/1%#2%&:%%)#3(8%"1d:'%&'%"#K%*/+("%#!"# &'%#+!$$%"+/(5# 1%+&!"d()*#3"!4/*%"1# /)# 3(8I7!"I3%"7!"$()+%# /)/&/(I&/4%19# -&# (51!#:/55# "%58# !)# '("$!)/=/).# &'%# 181&%$# 7!"#$%(16"/).#3%"7!"$()+%,#%03%"&1#1(89O!"#%0($35%,#HKD#'(1#&(A%)#1&%31#&!#6)/78#&'%#3(8$%)µ&%$1#
("!6)*#(#+!"%#1%&#!7#$%(16"%1#&'(&#:/55#'("$!)/=%#3"!4/*%"#()*#3(8%"#(+&/4/&/%1,#H('!:# 1(819# -)# (**/&/!),#HKD#'(1#:!"A%*# &!# (5/.)# &'%#
I&"!)/+#'%(5&'#"%+!"*#MP;EN#&%+')!5!.89#`HKD#/1#$(A/).#4%"8#+5%("#
V'%# /)+561/!)# !7# "!261&# 3%"7!"$()+%# $%(16"%1# /)# &'%# 3"!3!1%*#FH?#"%.65(&/!)1#(51!#1%)*1#(#+5%("#$%11(.%#&!#3"!4/*%"1#(1#&!#:'(&#HKD#*%%$1#&!#2%#*%1/"(25%#3%"7!"$()+%,#D'/'#1(819#`V'%#*%+/1/!)#28#HKD#&!#&/%#&'%#3"!3!"&/!)#!7#&'%#1'("%*#1(4/).1#(4(/5(25%#6)*%"#&'%#)%:#FH?#3"!."($#&!#3%"7!"$()+%#!)# &'!1%#$%(16"%1# /1#(#2/.#*%(5#
1'/7&#/)#'!:#&'%#;%(5&'+("%#P77%+&/4%)%11#X(&(#()*#-)7!"$(&/!)#D%&#M;PX-DN#/1#2%/).#61%*,#7"!$#/&1#'/1&!"/+#36"3!1%d&!#"%3!"&#(+&/4/I&/%1#(+"!11#+5/)/+(5#+!$3!)%)&1d&!#61/).#/&#&!#/*%)&/78#.(31#/)#+("%#()*#3"!$3&#(#"%13!)1%,#1(81#D&%3'%)#J!!*,#4/+%#3"%1/*%)&#!7#.!4I%")$%)&#()*#1&"(&%./%1#(&#?3&6$-)1/.'&9Z%8!)*# &'%# 61%# !7# $%(16"%$%)&# &!!51,# %)(25/).# &%+')!5!./%1#
()*# 3"!+%11%1# &!# (++!$3()8# &'%# 3(8$%)&# 181&%$# :/55# 2%# 3("(I$!6)&9#O!"#%0($35%,#%77!"&1#("!6)*#P;E#)!&#!)58#%)'()+%#&'%#3"!I4/1/!)#!7#+("%#7"!$#3"!4/*%"1#26&#(51!#3"!$!&%#3(&/%)&#%).(.%$%)&9#PU6(558,#3"!+%11%1#$61%#/)#35(+%#&!#1633!"&#"%(5I&/$%#"%3!"&/).,#
()*#"%(+'/).#!6&#&!#/)*/4/*6(51#)%%*/).#$!"%#+("%9#V'(&#"!5%#$61%#76"&'%"#16335%$%)&%*#:/&'#(#)6"1%#$()(.%"#!"#+5/)/+(5#$()(.%"#&!#%*6+(&%#3(&/%)&1#(2!6&#&'%/"#*/1%(1%#()*#'!:#&!#$()(.%#/&9`K!"%#"!261&#+!$3("(&/4%#%77%+&/4%)%11#/)7!"$(&/!)#/1#)%%*%*#
&!#'%53#/)7!"$#2!&'#3"!4/*%"1#()*#3(&/%)&1#(2!6&#&'%#2%1&#$%*/+(5#
-)#(**/&/!),#3(&/%)&I+%)&%"%*#$%*/+(5#'!$%1#'(4%#2%%)#/)4(56I(25%#/)#/$3"!4/).#'%(5&'#!6&+!$%1d/)#2!&'#&'%#3"/4(&%#()*#3625/+#1%+&!"1d()*#("%#"%.("*%*#28#$()8#(1#%11%)&/(5#&!#&'%#+!"%#/)7"(I1&"6+&6"%#!7#FH?19
Leading the WayV'%#1&%31#&(A%)#28#HKD,#/)#3("&/+65("#&'%#(.%)+8>1#"!261&#$%(16"%1#!)#FH?1,#("%#%03%+&%*#&!#'(4%#(#*!$/)!#%77%+&#/)#&'%#+!$$%"+/(5#1%+&!"9#`HKD#/1#1!$%&/$%1#(#5%(*%",#1!$%&/$%1#(#7!55!:%"#!)#&'%1%#
D'/'# (**1# &'(&# &'%# 3"!3!1%*# "65%1# 7!"# &'%#FH?# 3"!."($#:/55#."%(&58# (++%5%"(&%# !&'%"# 3(8%"# %77!"&1# &!# +"%(&%# 1/$/5("# /)+%)&/4%#3"!."($1#()*#%)+!6"(.%#3"!4/*%"1#&!#!".()/=%#/)&!#FH?19#Z6!&'#HKD#()*#!&'%"#3(8%"1#)%%*#&!#2%#:/55/).#&!#."()&#"%:("*1#7!"#*%I1/"(25%#3"!4/*%"#2%'(4/!"#:/&'!6&#$(A/).#&'%#3"!4/*%"1#<6$3#!4%"#!)%"!61#'6"*5%19#C(8%"1#(51!#)%%*#&!#!77%"# &%+')/+(5#(11/1&()+%#&!#
I&/4%#2%1"(+&/+%19#`?)#&'%#3"!4/*%"#1/*%,#&'%8#)%%*#&!#2%#:/55/).#&!#:!"A#:/&'#3(8I
!6"#'%(5&'#+("%#181&%$d:%>"%#&(5A/).#l_9b#&"/55/!)#()*#."!:/).d&!#
\%&#:'/5%#3(8%"1#()*#3"!4/*%"1#("%#1&"/4/).#&!#:!"A#&!.%&'%"#$!"%#+!55(2!"(&/4%58,#&'%/"#"%5(&/!)1'/31#"%$(/)#7"(./5%9#F)*#/7#&'%#*%1/"%*#!6&+!$%1#7(/5#&!#$(&%"/(5/=%,#&'%1%#7"(./5%#"%5(&/!)1'/31#:/55#2%#(&#"/1A9D'/',#'!:%4%",#"%$(/)1#!3&/$/1&/+9#`-#*!#1%%#3"!4/*%"1#()*#3(8I
%"1#:!"A/).#&!.%&'%"# &!:("*#1'("%*#.!(51# &'"!6.'#/)+%)&/4%1# &'(&#
1(819#`O!"#/)1&()+%,#&'%#3"!4/*%"1#:()&#&!#2%+!$%#3(&/%)&I+%)&%"%*#$%*/+(5#'!$%1,#()*#&'%#3(8%"1,#/)#&6"),#("%#!77%"/).#(#*/77%"%)(8I
V'%# 76&6"%# /1# '!3%765,# 26&# &'%# )%0&# 7%:# 8%("1# :/55# *%&%"$/)%#:'%&'%"#3(1&# */1(33!/)&$%)&1# +()#2%# (4!/*%*# /)# &'/1#)%:#(.%#!7#(++!6)&(2/5/&89###
CMS has taken steps to unify the payment systems around a core set of measures that will harmonize provider and payer activities.
20 IGNITE | Summer 2011
Perspectives
Opening the Door to Reform?3&6$-)1/.'&,#H!)165&/).
?CVcK-[D-@;V,#H?[DcGV-[@
he clash between payers and providers##!4%"#:'%"%#&'%#3!:%"#!7#&'%#(++!6)&(25%#+("%#!".()/=(&/!)#MFH?N#181&%$#5/%1#/1#1!$%:'(&#/)%4/&(25%,#26&#!)%#&'/).#"%$(/)1#+5%("d&"6%#"%7!"$#"%U6/"%1#5!:%"/).#+!1&1#()*#(5/.)/).#/)+%)I&/4%1#:/&'#+("%#!6&+!$%19#V!#(+'/%4%#&'(&#.!(5,#&'%#"%.65(&/!)1#3"!3!1%*#28#&'%#H%)&%"1#7!"#K%*/+("%#L#K%*/+(/*#D%"4/+%1#MHKDN#(**"%11%*#!)%#!7#&'%#$!1&#+!)&%)&/!61#(13%+&1#!7#!6"#'%(5&'#+("%#181&%$d"%/$26"1%$%)&9#H6""%)&58,#3'81/+/()1#()*#'!13/&(51#("%#"%/$26"1%*#7!"#:'(&#&'%8#*!#:/&'!6&#+!)1/*%"(&/!)#7!"#:'%&'%"#/&#:(1#)%+%11("8#!"#:'%&'%"#/&#/$3"!4%*#+("%9#D6+'#(#
3"!+%11#/1#6)161&(/)(25%9#
(+'/%4%#:'(&#("%#A)!:)#(1#&'%#&"/35%I(/$#.!(51W#2%&&%"#+("%#7!"#/)*/I4/*6(51,#2%&&%"#'%(5&'#7!"#3!365(&/!)1#()*#15!:%"#."!:&'#/)#+!1&19#J%#(335(6*#HKD#7!"#(*4()+/).#&'%#+!)+%3&#!7#FH?1#&!#(**"%11#&'%1%#(/$19#-&#:(1#)!&#()#%(18#1&%3#&!#&(A%#./4%)#!6"#%)!"$!6158#+!$35%0#
+!$$!)#."!6)*9#F&#?3&6$-)1/.'&,#:%#("%#7!55!:/).#&'%#HKD#"%U6%1&#&!#%)+!6"(.%#
$("A%&I:/*%#*/1+611/!)#()*#+!$$%)&#!)#&'%#*"(7&#"%.65(&/!)19#O!"#!6"#3("&,#:%#("%#35%(1%*#&'(&#&'%8#+!)&(/)W
#/)/&/(&/4%1,#/)+56*/).#&'%#P;E#-)+%)&/4%#C"!."($,#%Em##
$%()/).765#61%#1&()*("*1#
3'81/+/()1#()*#'!13/&(51#+!55(2!"(&%#&!#7!"$#FH?1#()*#(5/.)#+("%#+!!"*/)(&/!)#()*#&"()1/&/!)1#!7#+("%
#&!.%&'%"#+5(/$1#()*#+5/)/+(5#*(&(#&!#1/$35/78#*(&(#+!55%+&/!)#()*#"%3!"&/).
T“
”
The !nal regulations need to better re"ect successful, market-led models.
ignite.optuminsight.com | IGNITE 21
Opening the Door to Reform
I/).#3(8%"1#()*#$()(.%$%)%"4/+%#!".()/=(&/!)1#&'(&#+()#
3"!4/*%"#(&#&'%#3!/)&#!7#+("%
/)*%3%)*%)&#"%4/%:1#!7#1'("%*#1(4/).1
X%13/&%#&'%1%#%)+!6"(./).#3!/)&1,#:%#("%#+!)+%")%*#(2!6&#!&'%"#%5%$%)&1#/)#&'%#*"(7&#&'(&#+!65*#*%&%"#$!&/4(&%*#()*#'/.'I3%"7!"$/).#!".()/=(&/!)1#7"!$#36"16/).#HKDI13!)1!"%*#FH?#1&(&61#()*#
!77%"#.%)6/)%#/)1/.'&#/)&!#/116%1#(77%+&/).#&'%#1+(5(2/5/&8#()*#5!).I&%"$#161&(/)(2/5/&8#!7#&'%#FH?#+!)+%3&9#F$!).#!&'%"#&'/).1,#&'%1%#
!".()/=(&/!)1#()*#&'%/"#%("58#16++%11%1#()*#+'(55%).%1#*%$!)1&"(&%#&'(&#/&#/1#+"/&/+(558#/$3!"&()&#&!W
I'!5*%"1W#3'81/+/()1,#'!13/&(51,#3'("$(+/%1,#3"!7%11/!)(5#1%"I4/+%1,#$65&/35%#3(8%"1#()*,#%13%+/(558,#3(&/%)&1e$%$2%"1#:/&'/)#(#5!+(5#+!$$6)/&8
(+&/4%#3("&/+/3()&1#()*#1633!"&%"1#!7#&'%#FH?#+!)+%3&
+8+5%#()*#+!1&#$()(.%$%)&#&!#76)*#&'%#$65&/I8%("#/)4%1&$%)&#"%U6/"%*
3!/)&#!7#+5/)/+(5#*%+/1/!)I$(A/).
7!"#3'81/+/()1#&!#(**"%11#&'%/"#3(&/%)&1>#+'"!)/+#()*#+!$35%0#+("%#)%%*1,#/)+56*/).#3'("$(+8#1%"4/+%1,#2%'(4/!"(5#'%(5&',#+!$$6)/&8#"%1!6"+%1#()*#$!"%
&!#2%#()#(+&/4%#3("&/+/3()&#/)#'/1#!"#'%"#!:)#'%(5&'#()*#:%55)%11
V'%#:%(A)%11#!"#(21%)+%#!7#&'%1%#3/%+%1#/)#&'%#3"!3!1%*#"%.65(I&/!)1#*!%1#)!&#*/$/)/1'#&'%#/$3!"&()+%#!7#&'%#FH?#+!)+%3&,#)!"#1'!65*#/&#*/1+!6"(.%#()8#1&(A%'!5*%"#7"!$#$!4/).#/)#&'%#*/"%+&/!)#&'(&#HKD#/)&%)*19#F#1%5%+%:#$(8#%4%)#2%#"%(*8#&!#3("&/+/3(&%#765589#
:%>4%#5%(")%*#(2!6&#&'%#7(+&!"1#)%+%11("8#7!"#$!4/).#&!:("*#&'%#FH?#/*%(59#
&'%#65&/$(&%#"!5%#!7#&'%#HKD#D'("%*#D(4/).1#3"!."($#:/55#2%#&!#(+&#(1#(#13"/).2!("*#7!"#(#$!*%5#&'(&#:/55#*"/4%#*%%3%"#()*#$!"%#5(1&/).#+'().%d1!$%&'/).#:%#("%#26/5*/).#/)#"%./!)1#(+"!11#&'%#+!6)&"8#+(55%*#D61&(/)(25%#;%(5&'#H!$$6)/&/%1#MD;H1N9V'%#4/1/!)#7!"#&'/1#$!*%5#/1#1/$/5("#&!#FH?1,#:/&'#(#D;H#.!(5#!7#
I$/=/).#U6(5/&89#V'%#$(/)#*/77%"%)+%#/1#&'(&#:/&'#D;H1,#(55#3("&/+/3()&1#:!"A#/)#'("$!)8#&!#(+'/%4%#%)*6"/).#+!$$6)/&8#'%(5&',#()*#(55#1&(A%'!5*%"1#M3("&/+65("58#+!)16$%"1N#%).(.%#%U6(558#&!:("*#3!365(I&/!)#'%(5&'9#F55#("%#+!))%+&%*9#F55#("%#(5/.)%*9#F)*#(55#1'("%#2!&'#"/1A#()*#"%:("*9#J'/5%#+'(55%)./).,#:%#2%5/%4%#&'/1#.!(5#/1#)%("%"#&'()#/&#$(8#1%%$,#
()*#:%#("%#/)#+5!1%#36"16/&9#J%#'!3%#8!6>55#<!/)#619###
To learn more about our vision for Sustainable Health Communities, visit ignite.optuminsight.com
WEB EXCLUSIVE>>
About OptumOptum is an information and technology-enabled health services business platform serving the broad health marketplace, including care providers, plan sponsors, life sciences companies and consumers. Its business units – OptumInsight, OptumHealth and OptumRx – employ more than 30,000 people worldwide who are committed to enabling Sustainable Health Communities.
Corporate Headquarters
Outside the U.S. 612.234.9015
Global Locations
Because we are continuously improving our products and services, OptumInsight reserves the right to change speci!cations without prior notice. OptumInsight is an equal opportunity employer. © 2011 OptumInsight
OptumInsight™ | www.optum.com