The AAU has been an organization since 1922

The AAU has been an organization since 1922 35 of the 69 institutions in the AAU are public institutions,

and 13 of those 35 have turned over their presidents in the last 18 months.

Financial Pressures Ideological (Political) Pressure Corporatization of Universities Systems versus Flagships Athletics

HUNTER RAWLINGSPRESIDENT OF THE AAU

September 27, 2012

RAWLINGS PANEL

Hunter Rawlings President of the Association of American Universities

Jim Delany Commissioner of the Big Ten

Bob Malekoff Associate Professor & Sports Studies Chair at Guilford College

Amy Perko Executive Director of the Knight Commission on Intercollegiate Athletics

Patricia Timmons-Goodson Former Associate Justice of the NC Supreme Court

DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT

NATIONAL INTEREST National Media National Competition Continuing Popular Growth Fundamental Adjustment of Values/Priorities Over

Past 35 Years


COMMERCIAL INTENSITY/SCALE Major Media Rights Agreements Football/Men’s Basketball Post-Season

Championships [Football Playoff (BCS); NCAA Tournament]

Coach/Administrator Compensation Levels Increasing Tension w/ Basic Student-Athlete

“Compact” and Overall Enterprise Housed w/in Higher Ed


CHALLENGED GOVERNANCE Presidential “Control” and “Power” Reliance (Practical/Philosophical) on External

Revenues Dominant Administrative Incentive [“Find A Way

to Pay For It…”] Continuing Questions of Future Sustainability of

“Collegiate Model”

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

Ruling on Title IX Leads to Stronger Presence of Women in Sports


1972

TITLE

IX

Division I Splits Football into Division I-A and Division I-AA


1978

Michigan State/Indiana State National Championship Game


1979

ESPN Founded as First All-Sports Programming Network


1979

Big East Founded as First Television-Inspired Conference


1979

Jackie Sherrill Becomes Highest Paid University Employee


1982

USA Today Prints Its First Issue


1982

Miami/Nebraska Orange Bowl Boasts Record TV Viewing


1984

Television Deregulation in NCAA vs. Oklahoma Board of Regents


1984

Nike Signs Michael Jordan


1984

SMU Receives the “Death Penalty” from the NCAA


1987

NCAA Presidents Commission on Role of College Athletics Forms


1987

The Knight Commission on Intercollegiate Athletics Forms


1989

CBS Signs a $1 Billion Agreement To Air the NCAA Tournament


1989

Notre Dame Announces TV Rights Agreement with NBC Sports


1990

Conference Formation/Realignment/Consolidation Begins


1990-1992

The SEC Hosts the First Conference Championship Game


1992

The Bowl Championship Series Is Formed


1998

Academic Integrity Fiscal Responsibility

TODAY’S ISSUES

Agents / Amateurism Pay for Play O’Bannon Case Title IX

TODAY’S ISSUES

TITLE

IX

NCAA Governance Competitive Equity NCAA – 1 School, 1 Vote Representative Structured Councils Working Groups

TODAY’S ISSUES

NCAA Enforcement Reduced Rulebook Increased Penalty Structure Increased Staffing at NCAA NCAA Staff Issues

TODAY’S ISSUES

CONSIDERATIONS

Governance Structures Competitive Equity Financial Considerations Academic Success

CORE PRINCIPLES

Education Opportunities

MISSION

WE EDUCATE AND INSPIRE THROUGH ATHLETICS.

VALUES

Responsibility Do what is right.Innovation Find a better way.Service Put others first.Excellence Work hard. Play smart. Win together.

PRIORITIES

Alignment Align our operations to fulfill the mission of the University.

Academic Achievement Top 3 ACC / Top 10 Nationally

Athletic Performance Top 3 ACC / Top 10 Nationally

Administrative Engagement Relentlessly pursue the resources and administrative structures necessary for success.

EDUCATE

INSPIRE

The AAU has been an organization since 1922

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