Revenue Architects’ “A-E-I-O-U” Model

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Attractaudience from the web and direct

Engagewith experience design and content

Influencevisitors to share with others

Optimizethe website for conversions

Understandbehaviors, values,

performance

Attract Strategies

• Build your database with deep augmentation

• Segment for richer targeting and 1:1 messaging

• Consistent eMail engagement to remain top of mind

• Exciting Content that agitates a pain or need

• Search / SEO with keyword intensity and on/off page tactics

• Social Media engagement for inbound links and conversions

• Highly targeted PPC on LinkedIn and perhaps Google+

• Telesales early for 1:1 relationship development

• Teasers & special offers

Engage Strategies

• Website experiences are well branded and complete (product pages, landing pages)

• Themed landing pages for campaigns and messaging

• Creative campaigns continuously

• Rich content including video, snackable, sharable pieces

• Buyer-step aligned content for each stage of the buy-cycle

• Low threshold entrée services to attract interested buyers

Influence Strategies

• Outreach to opinion leaders via subtle PR and social media to raise your profile as a leader

• Customer referral ore introduction programs to explicitly engage existing clients for introductions (LinkedIn enabled)

• Social Media Sharing of origitnal and curated content

• Active blog sharing via Social Media widgets

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Optimize Strategies

• Build the revenue engine with technologies and platforms for digital and inbound demand generation

• Call to actions for conversions in key places on the web

• Powerful landing pages tied to advertisement or teaser content on the web

• Telesales prospecting to cross-promote campaigns and offers and generate leads

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Understand Strategies

• Track performance for the leading indicators of revenue performance – social, digital and telesales

• Capture deep disposition for each touched client – including social intelligence

• Use CRM Systems effectively linked and integrated with inbound marketing technology where appropriate.

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