The 8990 Housing Development Corporation
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Transcript of The 8990 Housing Development Corporation
• 8990 Housing Development Corporation
• 8990 Mindanao HDC
• 8990 Davao HDC
• 8990 Luzon HDC
• 8990 Leisure and Resorts Corporation
• Fog Horn, Inc.
Luis N. Yu, JrLuis N. Yu, JrChairman Emeritus Chairman Emeritus
& Founder& Founder
Mariano D. Martinez, Jr.Chairman
Januario Jesus G. B. Atencio III
President and CEO
KHAZANA NASIONALMALAYSIA
TPG CAPITALUSA
Establishing a Solid Track RecordEstablishing a Solid Track Record
23 years23 years experience, the last ten as the experience, the last ten as the 8990 Group8990 Group
26,00026,000 housing units completed and sold housing units completed and sold
20 Billion 20 Billion in Housing Loan Take-outsin Housing Loan Take-outs
1616 Completed projectsCompleted projects
88 On-going projectsOn-going projects
55 Branches Branches
22 Wakeboard Parks Wakeboard Parks
11 Mission Mission
Vision, Passion, DECADECAnation
Largest ProducerHLURB 2011-2013
Nat’l Productivity Excellence, 2013
BizNews Asia, 2013
HOUSING the Filipino PeopleHelping Solve the 3.6 Million Housing Backlog
Horizontal Residential
Subdivisions
DECA HOMESMedium-rise Residential Buildings
URBAN DECA HOMES
- Typical floor area: 35 sqm to 60 sqm
- Typical lot area: 35 sqm to 120 sqm
- Located at the outskirts of major metropolitan areas nationwide
- Unit price range: Php 450k (~ US$10k)1 to Php1.25m (~ US$28k)1
- Typical floor area: 25 sqm
- Location: Central areas of highly urban locations
- 4 to 5-storey low-rise walk-up or 8 to 12-storey with lifts
- Unit price range: Php 800k (~US$18k)1 to Php 1.25m (~US$28k)1
Micro living units
URBAN DECA TOWERS (planned)
- Typical floor area: Approx. 13 sqm
- Location: Highest density urban areas of Metro Manila (Makati and Ortigas)
- Makati: 30-storey, 1,600 apartment units
- Ortigas: 40-storey, 1,000 apartment units
- Target unit price range: Php 875k (~US$20k)1
CORE GEARS OF 8990 GROUPThe 8990 Business ModelUnderstanding the Mass Housing Market
““A truly effective mass A truly effective mass housing program must be housing program must be grounded on and understand grounded on and understand how a typical Filipino middle-how a typical Filipino middle-class family lives, and how class family lives, and how they earn and spend their they earn and spend their money today.”money today.”
- Housing is Aspirational- Caters to a Need Market
- Young Upwardly Mobile- Primary Home Buyers- Rental Allocation- Fixed Regular Incomes - Informal Regular Incomes- Little or No Savings
- Familiar with non-bank lending and pawnshops- First Time PDC Users
CORE GEARS OF 8990 GROUPThe 8990 Business ModelInnovating Our Way to Success
FastFast Pre-Cast Pre-Cast
ConstructionConstruction
FastFast Pre-Cast Pre-Cast
ConstructionConstruction
8990’s in-house Pre-Cast technology constructs housing units in an average of 8 days.
Tremendous economies of scalethat results in lower materials cost, higher quality of panels and greater site efficiency.
CORE GEARS OF 8990 GROUPThe 8990 Business ModelInnovating Our Way to Success
Accessible Accessible In-House In-House FinancingFinancing
Accessible Accessible In-House In-House FinancingFinancing
FastFast Pre-Cast Pre-Cast
ConstructionConstruction
FastFast Pre-Cast Pre-Cast
ConstructionConstruction
8990’s in-house Pre-Cast technology constructs housing units in an average of 8 days.
2% downpayment,8.5% interest rates,25-year term,Migrates to HDMF within 4 years.
Tremendous economies of scalethat results in lower materials cost, higher quality of panels and greater site efficiency.
P10B CTS Receivables Portfolio of which P4B has been delivered to HDMF, P2B has been cleared, P800M has been taken-out.
Employment CategoryEmployment Category SalesSales
Retail & ServicesRetail & Services 34%34%Sales AssociatesSales Associates 11.22%11.22%
Health, Fitness & BeautyHealth, Fitness & Beauty 5.44%5.44%
Lending & MicrofinanceLending & Microfinance 2.72%2.72%
Food & BeveragesFood & Beverages 2.38%2.38%
Hotel, Resort and other LeisureHotel, Resort and other Leisure 2.04%2.04%
OthersOthers 10.02%10.02%
BPO/ITBPO/IT 15%15%
OFW/Land BasedOFW/Land Based 17%17%Middle EastMiddle East 8.33%8.33%
East & Southeast AsiaEast & Southeast Asia 4.25%4.25%
North AmericaNorth America 1.87%1.87%
EuropeEurope 1.53%1.53%
Oceania, Africa & Latin AmericaOceania, Africa & Latin America 1.02%1.02%
SeamanSeaman 12%12%
Government EmployeesGovernment Employees 3%3%
Self-EmployedSelf-Employed 7%7%
EducationEducation 7%7%
ManufacturingManufacturing 3%3%
Our Buyer DemographicsOur Buyer DemographicsGross Income
(per month) Sales
8K – 15K 18%
16K – 25K 29%
Above 25K 53%
Status %
Single 45%
Married 53%
Others 2%
Age %
25 and Below 8%
26 – 35 yrs. Old 52%
36 – 45 yrs. Old 29%
46– 55 yrs. Old 8%
Above 55 yrs. Old
3%
Single or married, gainfully employed, between 26 to 45 years old, earning Php 25,000.00 and above
CORE GEARS OF 8990 GROUPThe 8990 Business ModelInnovating Our Way to Success
Accessible Accessible In-House In-House FinancingFinancing
Accessible Accessible In-House In-House FinancingFinancing
Proactive Proactive Credit and Credit and Collection Collection PlatformPlatform
Proactive Proactive Credit and Credit and Collection Collection PlatformPlatform
FastFast Pre-Cast Pre-Cast
ConstructionConstruction
FastFast Pre-Cast Pre-Cast
ConstructionConstruction
8990’s in-house Pre-Cast technology constructs housing units in an average of 8 days.
2% downpayment,8.5% interest rates,25-year term,Migrates to HDMF within 4 years.
Comprehensive platform of organization, software, systems, policies, and procedures.
Tremendous economies of scalethat results in lower materials cost, higher quality of panels and greater site efficiency.
P10B CTS Receivables Portfolio of which P4B has been delivered to HDMF, P2B has been cleared, P800M has been taken-out.
Collection efficiency remains steady at 93-96%.
Our Collection Efficiency
YearCollection Efficiency
2008 93.67%
2009 94.61%
2010 92.62%
2011 93.21%
2012 93.79%
2013 96.30%
Only 3% of 11,800 accounts require remedial measures.
Total Revenues (Php m)
Gross income (Php m) and margin (%)
Net income (Php m) and margin (%)
Total debt/Total assets
Debt/Equity ROE1 (%)
Notes:1 ROE calculated based on average shareholders'
equity
8990 Financial ResultsCreating Tremendous Shareholders’ Value
Building a DECADECAnation
Increasing Value for Continuous Increasing Value for Continuous GrowthGrowth
Continuous Continuous ImprovemenImprovemen
t in t in ManagemenManagemen
t of Key t of Key AreasAreas
Explore Explore SecuritizatiSecuritizati
on and on and other other
Housing Housing Finance Finance ModesModes
Strong platform for future growth
Expand Expand New New
Projects in Projects in Existing Existing
BranchesBranches
Expand Expand New New
Projects in Projects in New New
BranchesBranches
Increase Increase Landbank Landbank by another by another
250 250 HectaresHectares
ProjectLocatio
n
Target
Start
Target End
Area (ha)
Units
1.DHRR Com. Phase 11
Davao 2014 2014 1.7 109
2. DHRR Prime Davao 2014 2014 3.2 217
3. DH Guadalupe Cebu 2014 2015 3.2 393
4. DH Marseilles Cavite 2014 2015 4.0 426
5. Urban Tower Shaw NCR 2014 2016 0.1 1,000
6. Urban DH Tisa Cebu 2014 2018 8.5 2,800
7. DH Pavia 3 Iloilo 2014 2019 90.011,25
0
8. DH Tanza Cavite 2015 2015 4.0 585
9.DH Baywalk Talisay 3
Cebu 2015 2015 5.0 600
10.
DH Catalunan Grande
Davao 2015 2016 11.7 720
11.
Urban DH Quirino Davao 2015 2016 0.6 540
12.
DH San Mateo Rizal 2015 2017 31.2 3,600
13.
Urban DH Muntinlupa
NCR 2015 2017 1.8 3,240
14.
Urban Tower Yakal NCR 2015 2017 0.1 1,600
15.
DH Lorenzo Davao 2015 2018 25.0 3,125
16.
Urban DH Ortigas NCR 2015 2022 13.227,00
0
17.
DH Batasan (QC) NCR 2018 2019 17.0 2,100
18.
DH Pavia 3 additional
Iloilo 2019 2020 30.0 5,100
Total250.
264,4
05
Pipeline projects (by region) Based on target no. of units
Pipeline projects (by product type) Based on target no. of units
Building a DECADECAnation 250 Hectares of Landbank250 Hectares of Landbank
For more information:
www.8990holdings.com.ph www.8990housing.com