The 84% You're Missing: Rethinking Your On-Demand Webinar Strategy
20
1 The 84% You’re Missing: Rethinking your on-demand webinar strategy
Transcript of The 84% You're Missing: Rethinking Your On-Demand Webinar Strategy
8
So… Let’s break down the cost
Technology ($417)
+
Equipment ($583)
+
Promo costs ($2750)
+
Staffing Expenses ($200)
$3,950=
1.
2.
3.
4.
9
Avg. Registration: 260
Avg. Attendance Rate: 38%
= 98 attendees
30% turn into qualified leads = 29
Quick Facts
10
Cost of a webinar ÷
qualified leads =
Cost of a qualified
webinar lead
What is the cost of a webinar lead?
11
$3950 / 29 = $136 Webinar attendee CPL
What is the cost of a webinar lead?
$3950 / 69 = $52 Webinar registrant/recording CPL
20
BOSTON, MA | AUGUST 19-22, 2013
Click here to learn more:
ReadyTalk Resources