The 7 “What’s” for

Earning ROI from Your Content

Melissa A. Rosati, CPCCMay 20, 2011

Perhaps worsethan your leaving

money on the tableis living with

the knowledge thatno one knows who you are

orwhat your work is about.

Why 7 What’s?

For all content creators, SHARING is the game-changer in professional and personal success.

You have to learn the rules of the game. And then you have to play it better than anyone else.

--Albert Einstein--

• Select a piece of content that you’ve created. For example, a book chapter.

• Consider the relationship you want to cultivate with your readers.

• How do your readers prefer to receive information?

• Next, use the 7 What’s to reorganize your content into specific, valuable chunks.

Getting Started with the 7 What’s

The 7 What’s of Valuable Content

• What is a statement of fact?

• What is a provocative statistic?

• What is an interesting question?

• What do you want to know more about?

• What is a powerful quote?

• What is a milestone date?

• What is an informative resource that readers will find useful?

Convert “What’s” Into Tangible Actions

• Blog posts

• Tweets

• Speeches

• Amazon Singles (short ebooks)

• Podcasts

• Video posts

All of these social media applications allow you to measure results and to generate reports. Use them!

Set Targets & Measure Them!

Know what you want to achieve and by when. For example, is your goal to build your mailing list, sell products and services, enhance your brand visibility, etc.?

Focus on one target. Develop a marketing message strategy that supports an ongoing and growing relationship with your audience.

3 MUST DOs for Success!1. Assess where you are. What’s working? What’s not working? What’s the target you are now working toward?

2. Any new strategy is a learning curve. The 7 What’s are no exception. Keep a learning journal. Use it to gauge your progress.

3. Celebrate your successes. If you are consistent in your daily effort, you will learn and you will be successful!

Melissa A. Rosati, CPCC, is a certified professional co-active coach (CPCC). She is the founder and creative director of Melissa’s Coaching Studio.

Melissa coaches writers, artists, creative professionals, and entrepreneurs in pursuing their dreams and goals. The scope of her practice includes a focus on survivors of serious illness who want to cultivate their creative energies in order to transform their lives in new directions.

A former publishing executive, Melissa is an adjunct professor of publishing at Pace University, where she co-leads executive training programs for publishers located throughout China. She also serves on the Board of Directors for the International Women’s Writing Guild, and as an Ambassador for the Leukemia & Lymphoma Society. She is a member of the Creativity Coaching Association and the International Coaching Federation.

Melissa A. Rosati,CPCC

ContactPhone: 917-628-4547Email: melissarosati@me.comLinkedIn: www.linkedin.com/in/melissarosatiTwitter: @melissarosatiFacebook: www.facebook.com/melissarosatiBlog: http://melissascoachingstudio.tumblr.com Website: www.melissascoachingstudio.comRadio Show: www.blogtalkradio.com/creativitymattersnow