The 7 D’s: Shaping the Future of Work

Dr. Nicola J. Millard

Head of Customer Insights & Futures

BT Global Services Innovation Team

Online Reputation for HR PractitionersLinzi Conway

Managing Partner

Key to Success Consultants

HR ONLINE JOURNEY

SPEAKER: Linzi ConwayEmail: info@ktsconsultants.co.uk

TWEET Me @keytosuccessniMOBILE: 07748 158918

HR professionals should be role modelling good behaviour online. Time to look in the mirror!

HR to a large extent plays an active role in shaping the reputation of your company online.

HR represents the company’s reputation internally.

Building up a good PR and reputation internally and externally reduces more than half the chances for a company to risk its reputation.

Your employer brand has a role to play when luring best talent to be a part of the growing workforce.

BOTH POTENTIAL AND CURRENT EMPLOYEES EXPECTATIONS HAVE RISEN. TECHNOLOGY HAS EVOLVED.

IT’S TIME TO INNOVATE !

Building Relationships

• The new reality

– is that everyone employed by your business plays a role in its business development chain

– Like it or not, businesses and their employees are – or should be –“always on” when it comes to building relationships

– you must make your BEST POSSIBLE impression at each moment that a person experiences your brand across their journey offline and online

• More than 76% of adults in NI, now own a smartphone

Ofcom’s 2017 Communications Market Report Northern Ireland

• Connected is seen as a core part of many people’s daily lives, with many respondents claiming to feel lost without it and admitting to being ‘hooked’

• A third of internet users (34%) say that they find it difficult to disconnect from the internet’

Coping in a Connected World Research

• The average UK adult uses media & communication services for 8 hours 45 minutes, & sleeps for 8 hours 18 minutes – 51% of all mobile users make sure their phone is

within reaching distance when they go to bed

– 45% say the last thing they do before they sleep is check their phone

– 44% check their phone within seconds of waking

– 27% of mobile users said that when they wake up during the night, the first thing they do is check their phone

– 25% said that when they are offline they feel nervous and/or anxious

Ofcom’s 2016 Communications Market Report Northern Ireland / Digital Day Research

• Internet users aged

– 16-24 (93%)

– 25-34 (90%)

– 35-44 (80%)

– 45-54 (68%)

– 55-64 (49%)

– 65+ (28%)

have a social media profile

FACT: YOU WILL BE GOOGLED

Audience

External audiences

• Clients / customers & their family members • Local community members• Potential employees• The media• University or college alumni• Contacts in the field• Other HR professionals

Influencers

• Local government – councillors and officials• Industry bodies• Barristers• Counsel

Partners

• Government agencies• Associates

Internal audiences

• Staff

Set up Google Alerts

Monitor the web for interesting content

HR Online Journey

1. What is your persona online?

2. Where do you fit in as far as industry & niche areas of HR expertise?

3. Who is your competition and what differentiates you from them?

4. Who is your target audience & what online channels are they using?

5. Have you an online content strategy for HR or randomly posting?

6. Are you seriously networking online or simply lurking?

7. How would you rate your website in terms of people management and careers?

8. Does your marketing plan support both traditional and digital marketing regarding HR?

9. Are your audience engaged with your HR content and how and when do they read it?

10. What is your potential employees online journey?

Mob: +44 (0) 7748 158918

Web: www.ktsconsultants.co.uk

Tweet me @keytosuccessni

GET SOCIAL!

Online content is all about:

• a keen understanding of the issues your audience may have

• writing about these issues in a storytelling manner that encouragesengagement

• visuals, video, and infographics

• sparking conversation and inspiring readers to share andrecommend it to others

• delivering your message in a highly targeted manner, viaappropriate distribution channels and social media

HR ONLINE JOURNEY

SPEAKER: Linzi ConwayEmail: info@ktsconsultants.co.uk

TWEET Me @keytosuccessniMOBILE: 07748 158918

HR professionals should be role modelling good behaviour online. Time to look in the mirror!

Why Big Data is a Big Deal in Recruitment Louise Smyth

Managing Director

MCS Group

Why Big Data isA Big Deal

In Recruitment

A New World of Engagement

End to End Digital Recruitment Lifecycle• Multiple entry points for data

• Highlighting bottle necks

• Real time performance management

• Integrating new innovative tools –Video CVs and JDs

Source %

Linked In 15

MCS Website 26

NI Jobfinder 8

NI Jobs 12.5

NI Jobs Candidate Database 0.5

Outreach (Job Fairs, Uni, Events,

Sponsorship meetups)13

Recruit NI 5

Referrals 20

Source Reporting

Data! Data Everywhere!

Cube 19

Utilising Data in all Industries

• Job searching on the go

• Smart apps

• Seamless

• Video CV’s

• Accurate

• Data analytics

Recruitment’s Going Mobile

Viva La Digital