The 6 Styles of Landing Pages...and when to use them
-
Upload
kreative-webworks-inc -
Category
Design
-
view
2.041 -
download
0
Transcript of The 6 Styles of Landing Pages...and when to use them
![Page 1: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/1.jpg)
The 6 Styles of Landing Pages… and when to use them
![Page 2: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/2.jpg)
The 6 Types of Landing Pages
Squeeze Pages
Product Specific
Pages
Infomercial Landing
Pages
Viral Landing
Pages
Microsites
Homepage1
2
3
4
5
6
![Page 3: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/3.jpg)
Squeeze Pages
The objective of a “squeeze” page is to capture the contact information of the visitor to harvest the lead at a later time or as part of a scheduled lead nurturing strategy.
What is a Squeeze Page?
![Page 4: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/4.jpg)
Squeeze Page Example
Simple & Clever. Great use of colors too
![Page 5: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/5.jpg)
©2012 RAM. All rights reserved.
Like a Sales Letter or late night Infomercial production, the objective is to make your case (in long form) as to why the viewer can’t live without your product or service.
What is an Informational Landing Page?
![Page 6: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/6.jpg)
A well designed infomercial landing page is so engaging that you find yourself past the point of no return. The consumer eventually invests so much effort into following the narrative that they are on pins and needles just waiting for the offer.
Infomercial Landing Pages
Yep… that is one long jpg!
![Page 7: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/7.jpg)
Viral Landing Pages
The goal extends past merely converting your visitors into customers, but to enlist them to tell their friends as well.
Let someone else do the work
![Page 8: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/8.jpg)
This is “Incentive based” and doesn’t really cost the company anything. The more people you invite, the sooner you get access.
This is called a “Viral Loop”
Viral Landing Pages
![Page 9: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/9.jpg)
Example: Viral Landing PageViral Landing Pages example
![Page 10: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/10.jpg)
Microsite example
Essentially a mini website with its own URL and custom design.
Typically focused on a single product or product line.
Often the destination of choice for larger investments like paid advertising.
Microsites
![Page 11: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/11.jpg)
Product Specific Landing Pages
Typically just an existing page on your website that contains all the information on a specific product or service.
One Product… One Message
![Page 12: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/12.jpg)
©2012 RAM. All rights reserved.
Product Specific
example
Clear imagery showing that the software can run on desktop and mobile
Clear call to action with supporting statements to aid conversion
Clear typography that highlights the key benefits and two testimonials
![Page 13: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/13.jpg)
Generally it has the lowest conversion rate because of excessive distractions and lack of focus. Can be effective with well designed navigation.
Home Page…The lazy man’s Landing Page
![Page 14: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/14.jpg)
Home Page as a Landing PageThis example is almost a micro-site because it is so focused on one service and minimal destinations
![Page 15: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/15.jpg)
Home Page as a Landing Page• The focus is on a single message.• The icons and short descriptions attract your attention and are quickly digested.• The 5-star review icon and link on the lower right is a good credibility piece.• The social icons on the bottom show that they are engaged.
![Page 16: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/16.jpg)
©2012 RAM. All rights reserved.
Home Page as a Landing Page
This is an actual Home Page to a full site (note all of the navigation on the top)
Also note the eye is drawn to the more simple 3-bucket navigation that sends the visitor to their area of interest
![Page 17: The 6 Styles of Landing Pages...and when to use them](https://reader033.fdocuments.us/reader033/viewer/2022052700/55a590eb1a28abb2228b45d0/html5/thumbnails/17.jpg)
Learn more atwww.KreativeWebworks.com