The 501 Jean: A Cultural Timeline - Bizcommunitys_501_Timeline.pdf · 501® ORIGINALS. WORN BY...
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501 ® ORIGINALS. WORN BY GENERATIONS. DEFINING STYLE FOR DECADES. MADE ORIGINAL BY YOU. The 501 ® Jean: A Cultural Timeline 501 ® Jeans were made for the hardworking men of the West: Miners, Cowboys and Farmers. Cowgirls wore their husband’s or brother’s 501 ® jeans when they needed tough, durable clothing on the ranch, leading us to make the first jeans for women in 1934. Pioneers of the West (1890-1945) In the 50s, 501 ® Jeans were the uniform of youth rebellion. Worn by greasers and motorcycle gangs, they were so controversial, they were banned in some schools. Their cool was contagious and pretty soon Hollywood stars like Marilyn Monroe were wearing them, showing the world how strong, capable and beautiful a woman can be in her 501 ® jeans. Rebels, On & Off Screen (1945-1965) The 501 ® Jean’s rebellious reputation carried into the 60s and 70s counterculture, where Mods, Hippies and Rockers ignited a cultural revolution in them. Patched, painted, ripped and torn, they became a generation’s canvas for self-expression. Lovers and Fighters (1965-1985) Transformers (1985+) From the slim-straight looks of the 80s, to oversized 90s hip hop style, to today’s 501 ® CT; the 501 ® Jean has evolved with the times, achieving icon status. It continues to define the modern dress code—and it always will. 1890: LEVI’S ® RIVETED OVERALLS EVOLVE INTO 501 ® JEANS 1947: 501 ® JEANS WITH A STITCHED ARCUATE AND SLIMMER FIT ARE INTRODUCED 1966-1971: 501 ® JEANS USE BAR TACKS INSTEAD OF RIVETS AT POINTS OF STRAIN. RIVETS WERE REINTRODUCED IN ’71. 2015: 501 ® CT JEANS WITH TAPERED LEGS WERE INTRODUCED FOR MEN AND WOMEN 1953: MARLON BRANDO’S BIKER COOL IN 501 ® JEANS FROM THE FILM ‘THE WILD ONE’ 1974-76: 501 ® JEANS BECOME THE UNIFORM OF PUNK BANDS LIKE THE RAMONES 1969: WOODSTOCK FESTIVAL GOERS MAKE LOVE AND PEACE IN THEIR LEVI’S ® JEANS 1969: YOUNG PEOPLE HIT THE STREETS IN PROTEST OF THE VIETNAM WAR Early 70s: THE LGBT COMMUNITY WEARS 501 ® JEANS AS THEY STAND UP FOR EQUAL RIGHTS 1989: GERMAN REVELERS IN THEIR LEVI’S ® AT THE HISTORIC FALL OF THE BERLIN WALL
Transcript of The 501 Jean: A Cultural Timeline - Bizcommunitys_501_Timeline.pdf · 501® ORIGINALS. WORN BY...
501® ORIGINALS. WORN BY GENERATIONS. DEFINING STYLE FOR DECADES. MADE ORIGINAL BY YOU.
The 501® Jean: A Cultural Timeline
501® Jeans were made for the hardworking men of the West: Miners, Cowboys and Farmers. Cowgirls wore their husband’s or brother’s 501® jeans when they needed tough, durable clothing on the ranch, leading us to make the first jeans for women in 1934.
Pioneers of the West
(1890-1945)In the 50s, 501® Jeans were the uniform of youth rebellion. Worn by greasers and motorcycle gangs, they were so controversial, they were banned in some schools. Their cool was contagious and pretty soon Hollywood stars like Marilyn Monroe were wearing them, showing the world how strong, capable and beautiful a woman can be in her 501® jeans.
Rebels, On & Off Screen
(1945-1965)The 501® Jean’s rebellious reputation carried into the 60s and 70s counterculture, where Mods, Hippies and Rockers ignited a cultural revolution in them. Patched, painted, ripped and torn, they became a generation’s canvas for self-expression.
Lovers and Fighters
(1965-1985)Transformers
(1985+)From the slim-straight looks of the 80s, to oversized 90s hip hop style, to today’s 501® CT; the 501® Jean has evolved with the times, achieving icon status. It continues to define the modern dress code—and it always will.
1890:LEVI’S® RIVETED OVERALLSEVOLVE INTO 501® JEANS
1947:501® JEANS WITH A STITCHED ARCUATE AND SLIMMER FIT ARE INTRODUCED
1966-1971:501® JEANS USE BAR TACKS INSTEAD OF RIVETS AT POINTS OF STRAIN. RIVETS WERE REINTRODUCED IN ’71.
2015:501® CT JEANS WITH TAPERED LEGS WERE INTRODUCED FOR MEN AND WOMEN
1953:MARLON BRANDO’S BIKER COOL IN 501® JEANS FROM THE FILM ‘THE WILD ONE’
1974-76:501® JEANS BECOME THE UNIFORM OF PUNK BANDS LIKE THE RAMONES
1969:WOODSTOCK FESTIVAL GOERS MAKE LOVE AND PEACE IN THEIR LEVI’S® JEANS
1969:YOUNG PEOPLE HIT THE STREETS IN PROTEST OF THE VIETNAM WAR
Early 70s:THE LGBT COMMUNITY WEARS 501® JEANS AS THEY STAND UP FOR EQUAL RIGHTS
1989:GERMAN REVELERS IN THEIR LEVI’S® AT THE HISTORIC FALL OF THE BERLIN WALL
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