The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail...
Transcript of The 50 Most Important E-Commerce Charts of 2014read.prclt.com/50-e-commerce-charts.pdf · US Retail...
The 50 Most Important E-Commerce Charts of 2014
What is the future of retail?
The way consumers discover, consider, and purchase goods has undergone enormous shifts as e-commerce, social shopping, and mobile technology have taken hold. !In this collection, experts at Percolate have curated 50 charts that analyze key trends, insights, and perspectives on e-commerce and how technology has transformed retail.
Spanning six sections: macro trends, industry focus, e-commerce deep dive, consumer behavior, path to purchase, and offline strikes back, each chart tells an important story about how the world has changed and how retailers can prepare for the future. !From the growing share of mobile commerce, to forecasted growth in digital ad spend, to the power of beacons to enable in-store analytics, this collection prepares retail brands for the chaotic world ahead.
Macro Trends
US Retail Sales Reached $4.5 Trillion in 2013
Annual retail industry sales in the United States from 2000 to 2013 (in trillion U.S. dollars)
Statista | March 2014
Sale
s Rev
enue
in T
rilli
ons (
USD
)
$1T
$1T
$2T
$2T
$3T
$3T
$4T
$4T
$5T
$5T
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$4.53T$4.35T
$4.14T
$3.84T$3.63T
$3.94T$4.00T$3.88T
$3.69T$3.46T
$3.26T$3.13T$3.06T$2.98T
New Retail is Approaching Size of Old Retail
Market capitalization of selected new and old retail brands
Google Finance | September 2014 (Rakuten Market Cap taken from Fortune profile March 2013)
Mar
ket C
ap in
Bill
ions
(USD
)
80M
160M
240M
320M
400M
New Retail Old Retail
Walmart
GapBest BuyJC Penny
Amazon
eBay
ZulilyGroupon
Rakuten
Global Retail Sales Forecasted to Grow 4% Yr/Yr
Forecast for global retail sales growth from 2008 to 2016
PwC Outlook for the Retailer and Consumer Products Sector in Asia 2013| Feb 2013
Fore
cast
reta
il sa
les g
row
th
(4)%
(3)%
(2)%
(1)%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
2008 2009 2010 2011 2012 2013 2014 2015 2016
Chinese E-Commerce Growing at 66% Yr/Yr
Annual revenues for Chinese E-Commerce by mobile and total e-commerce
Source: Morgan Stanley, Credit Suisse, iResearch
Ann
ual R
even
ue in
Bill
ions
(U
SD)
50B
100B
150B
200B
250B
300B
350B
400B
450B
500B
2010 2011 2012 2013 2014E
$411B
$303B
$207B
$124B
$69B$46.9B
$24.2B$8.9B$1.9B$0.3B
Mobile Commerce Total E-Commerce
More Than 1 in 20 Retail Dollars are Online
Revenues for online vs all retail in US from 2000 - 2013
US Department of Commerce
Ann
ual R
even
ue in
Bill
ions
(U
SD)
500B
1,000B
1,500B
2,000B
2,500B
3,000B
3,500B
4,000B
4,500B
5,000B
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
E-Commerce
All Retail
E-commerce Giant Amazon is 9th Biggest US Retailer
Leading 1-25 retailers based on US retail sales 2013
Stores: The Magazine of NRF| July 2014
Wal-MartKrogerCostcoTarget
The Home DepotWalgreen
CVS CaremarkLowe's
Amazon.comSafeway
McDonald'sBest Buy
PublixMacy's
Apple Stores/iTunesSears Holdings
Ahold USARite Aid
TJXH-E-B
AlbertsonsKohl's
Delhaize AmericaYUM! Brands
Dollar General
Sales Revenue in US$35B $70B $105B $140B $175B $210B $245B $280B $315B $350B
$18B $18B $19B $19B $19B $20B $21B
$26B $26B $27B $27B $28B $29B
$36B $36B $38B
$44B $52B
$66B $68B $70B $71B $75B
$94B $334B
Value Chains Dominate Retail Sales in US
Leading 25-50 retailers based on US retail sales 2013
Stores: The Magazine of NRF| July 2014
MeijerTrue ValueShopRite
BJ's WholesaleGap
SubwayWhole Foods
NordstromJ.C. Penney
7-ElevenBed Bath Beyond
SUPERVALUAldi
Ace HardwareFamily Dollar Stores
Ross StoresStarbucksL Brands
Bi-LoWendy'sMenardStaples
Army Air Force EXCHBurger KingTrader Joe's
Sales Revenue in US$5B $10B $15B $20B $25B
$8.4B $8.5B $8.6B $8.9B $8.9B $9.1B $9.1B $9.4B $9.6B
$10.2B $10.4B $10.6B $10.9B $11.0B
$11.3B $11.6B $11.8B
$12.4B $12.5B
$12.9B $12.9B $13.0B
$14.1B $16.3B $16.6B
Cyber Monday Leads Black Friday as Top Sales Day
Highest U.S. e-commerce spending days during the 2013 holiday season
comScore non-travel retail spend | January 2014
Monday, Dec 2 (Cyber Monday)
Tuesday, Dec 3
Monday, Dec 9 (Green Monday)
Thursday, Dec 12
Friday, Nov 29 (Black Friday)
Wednesday, Dec 4
Wednesday, Dec 11
Tuesday, Dec 10
Friday, Dec 13
Thursday, Dec 5
Revenue in Millions (USD)$200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 $2,000
$1,014M
$1,021M
$1,138M
$1,161M
$1,172M
$1,199M
$1,317M
$1,401M
$1,410M
$1,735M
Industry Focus
Sporting Goods Category Has Grown 25.8% Yr/Yr
Sportswear sporting goods companies by worldwide revenue 2000 - 2013E
Verdict How the UK will shop 2013 | December 2012 * indicates estimates
Sale
s Rev
enue
in G
BP
$7B
$14B
$21B
$28B
$35B
$42B
$49B
$56B
$63B
$70B
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013E
$57.5B
$50.7B
$44.2B
$38.5B
$32.8B
$28.0B
$22.7B
$17.0B
$12.7B $9.8B
$7.8B $6.2B $5.2B
$2.9B
Nike Still Clear Leader in Sporting Goods
Top sporting goods companies by revenue in FY 2013
Statista| July 2014
Nike (2014)
Adidas (2013)
VF Corporation (2013)
Puma (2013)
Asics (2014)
Amer Sports (2013)
New Balance (2013)
Jarden (2013)
Quiksilver (2013)
Mizuno (2013)
Columbia Sportswear (2013)
Billabong (2013)
Sales Revenue in US$3.0B $6.0B $9.0B $12.0B $15.0B $18.0B $21.0B $24.0B $27.0B $30.0B
$1.4B
$1.7B
$1.8B
$1.8B
$2.7B
$2.7B
$2.9B
$3.2B
$4.4B
$7.0B
$20.0B
$27.8B
Furniture Sales Still Recovering from Recession
Furniture and home furnishings store sales in the U.S. 1992-2013
US Census Bureau -Annual Retail Trade Survey 2013, Sale | March 2014
Sale
s Rev
enue
in U
S
$15B
$30B
$45B
$60B
$75B
$90B
$105B
$120B
$135B
$150B
'92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13
Offline Sales at Best Buy Saw Sharp Decline in 2013
Best Buy online and offline annual revenues in billions
Best Buy, Internet Retailer, BI Intelligence Estimates
Ann
ual R
even
ue in
Bill
ions
(U
SD)
5B
10B
15B
20B
25B
30B
35B
40B
45B
50B
2009 2010 2011 2012 2013
$47B $48B $48B$46B
$39B
$2.5B $2.2B $2.5B $2.9B $3.0B
Online Offline
Electronics E-Commerce Pushing Past 25% of Total
Annual revenues for electronics segment 2001-2011
US Census, BI Intelligence
Ann
ual R
even
ue in
Bill
ions
(U
SD)
28B
56B
84B
112B
140B
168B
196B
224B
252B
280B
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Online
Offline
Health and Personal Care Largely Still Offline
Annual revenues for health and personal care segment 2001-2011
US Census, BI Intelligence
Ann
ual R
even
ue in
Bill
ions
(U
SD)
28B
56B
84B
112B
140B
168B
196B
224B
252B
280B
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Online
Offline
Macy’s, Kohl’s and Sears Lead US Dept. Stores
Leading department stores in the United States in 2013, based on retail sales
Statista | July 2014
Macy's
Kohl's
Sears Holdings
J.C. Penney
Nordstrom
Dillard's
Neiman Marcus
Belk
Saks
Revenue in Billions (USD)$3B $6B $9B $12B $15B $18B $21B $24B $27B $30B
$3B
$4B
$4B
$6B
$9B
$12B
$13B
$19B
$28B
Ann
ual R
even
ue in
Bill
ions
(U
SD)
5B
10B
15B
20B
25B
30B
35B
40B
45B
50B
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$17B $18B $19B $18B$17B $16B $16B $16B
$12B$11B
$0.8B $1.0B $1.3B $1.5B $1.5B $1.4B $1.5B $1.5B $1.0B $1.1B
Online Offline
JC Penny Revenues Have Fallen $8.2B Since 2013
JC Penny online and offline annual revenues in billions
JCPenney, Internet Retailer, BI Intelligence Estimates
China Exports $2.4B Each Month in Cosmetics
China: trade revenue of cosmetics by month June 2014
National Bureau of Statistics of China | June 2014
Rev
enue
in B
illio
ns (Y
uan)
¥5B
¥10B
¥15B
¥20B
¥25B
¥30B
¥35B
¥40B
Jun '1
3Jul
'13
Aug '1
3
Sep '
13
Oct '13
Nov '1
3
Dec '1
3
Jan/F
eb '1
4*
Mar '14
Apr '14
May '1
4
Jun '1
4
Foresee - via MarketingCharts - Jan 2014
Top 15 major retailers ranked by customer satisfaction for 2013 holiday season
Amazon, L.L. Bean Lead in Customer Satisfaction
Amazon
L.L. Bean
Apple
Publix
QVC
Shutterfly
Etsy
Keurig
Newegg
Scholastic
Vitacost
Bass Pro Shops
Costco
Nordstrom
Vistaprint
Customer Satisfaction60% 70% 80% 90% 100%
86%
86%
86%
86%
87%
87%
87%
87%
87%
88%
88%
89%
89%
90%
90%
E-Commerce Deep Dive
E-Commerce Growth Will Be Driven by Mobile
US desktop e-commerce and mobile e-commerce sales 2012 - 2018 (estimated)
eMarketer April 2014 (E) designates estimates
Rev
enue
in B
illio
ns (U
SD)
$60B
$120B
$180B
$240B
$300B
$360B
$420B
$480B
$540B
$600B
2012 2013 2014 (E) 2015 (E) 2016 (E) 2017 (E) 2018 (E)
e-commerce (desktop)
e-commerce (mobile)
Clothing and Digital Content are Top Online Buys
What US consumers say they have purchased online by category
Harris Interactive Poll of 2,241 US adults | July 2014
Clothing
Digital Content(music, movies, ebooks)
Accessories
Personal Electronics
Household Electronics
Cosmetics
Prescription Medication
Specialty Food
OTC Medication
General Food Purchases
Respondents Who Answered in Affirmative20% 40% 60% 80% 100%
15%
18%
25%
26%
35%
43%
49%
54%
59%
69%
Shipping Costs + Surprises are Biggest Peeves
US adult responses to “Which of these are among your biggest online shopping pet peeves?”
Harris Interactive Poll of 2,241 US adults | July 2014
Shipping costs
Getting something that looks nothing like it did online
Getting put onto a retailer's mailinglist after making a purchase
Having to buy two sizes of an itembecause I'm not sure which will fit me
It can take a long time for a return/exchange to process
Takes business away from local retailers
I miss the instant gratification of buying something in person
Having a transaction interrupted when losing a signal
Respondents Who Answered in Affirmative16% 32% 48% 64% 80%
10%
10%
10%
14%
15%
16%
38%
66%
Amazon Leads Retailers in Mobile Vistors
Monthly visitors across desktop and mobile for top 4 US e-commerce platforms
comScore | June 2013
Mill
ions
of V
isto
rs P
er M
onth
30M
60M
90M
120M
150M
Amazon Sites Ebay Walmart Apple
11.4M19.3M
21.9M
42.9M
6.6M9.3M
23.4M
42.2M
37M30M46M
64M
Desktop-Only Mobile+Desktop Mobile-Only
eBay and Craigslist Top Retail Mobile Apps
Top five on-device retail mobile apps based on time usage
U.S. Arbitron Mobile Trends Panel, Persons 18+ | February 2013
Min
utes
Per
Mon
th in
Mob
ile A
pp
24m
48m
72m
96m
120m
eBay Craigslist Amazon Groupon Passbook
2M
22.2M
40M
80.4M
108M
Craigslist Dominates Retail Mobile Websites
Top five mobile websites for retail based time usage
Min
utes
Per
Mon
th o
n M
obile
Web
site
24m
48m
72m
96m
120m
Craigslist eBay Amazon Walmart Google
3.5M8.5M
19.8M22.8M
61M
U.S. Arbitron Mobile Trends Panel, Persons 18+ | February 2013
Clothing, Flights, Events Top Online Buys in Q3 ‘14
What North American consumers plan to browse and buy online in Q3 2014
Nielsen Global Survey of E-Commerce | Q1 2014
Clothing, Accessories, and Shoes
Airline Tickets and Reservations
Electronics
Event Tickets
Videos, DVDs, and Games
Computer Software
Hardcopy Books
E-Books
Mobile Phone
Music (Not Downloaded)
Sporting Goods
Pet-Related Products
Groceries
Personal Care
Alcoholic Drinks
Percent of Respondents10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Browse Buy
Millenials, Men Most Interested in Same Day Delivery
Percentage of respondents most willing to pay extra for same day delivery
Harris Interactive Poll of 2,241 US adults | July 2014
Res
pond
ents
Who
Ans
wer
ed in
Affi
rmat
ive
10%
20%
30%
40%
50%
Millennials(18-36)
Gen X(37-48)
Baby Boomers(49-67)
Matures(68+)
Male Female
11%
17%
1%
9%
13%
25%
Consumer Behavior
Households Lack Clarity on Who Runs Finances
Respondents to “Who is primarily responsible for managing day-to-day finances for the household?”
T Rowe Price 6th Annual Parents, Kids & Money Survey | March 2014
I am
My spouse\partner
Shared responsibility
Percent of Respondents10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Male Female
Consumers Will Pay More for Sustainability
Percentage of consumers willing to pay more from socially responsible companies
Nielsen | June 2014 - based on survey of 30,000 online consumers in 60 nations
Mar
ketsh
are
17%
33%
50%
67%
83%
100%
Asia - Pacific Latin America Middle-East/Africa North America Europe Global Average
55%
40%42%
63%63%64%
45%
32%35%
53%50%
55%
2011 2014
Young Adults Are Far More Active on Digital
Mobile Advertising/Activities among UK Smartphone Users (18-24 yrs old vs General Population)
Nielsen | June 2014 - based on survey of 30,000 online consumers in 60 nations
Social Network - readposts from org/brand/events
Web/app ads : recalls seeing ads
Saw In-game ads
Social Network - Clicked ad
Social Network - Receivedcoupon/offer/deal
Scanner QR/barcode with mobile phone
Percentage of Respondants Answering Affirmative10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
9.5%
16.3%
16.5%
20.1%
26.5%
35.5%
14%
25%
27%
30%
38%
56%
Respondents: Ages 18-24Respondents:General Population
QR Code Scanning Grew from 2012-13 in China
China Monthly QR Codes Scanned by Use Case March 2012 vs March 2013
Imageco, China QR Code Market Study, 2013
PaymentInformation(Nutrition Info, Business Cards)Promotions (Billboard, Advertising)Passcode (Coupons, Rewards, Tickets)Unknown
3%
42%
33%
22%
2M
9MMarch 2012
March 2013
Cost is Top Reason for Online Cart Abandonment
Reasons why online shoppers leave without paying
WorldPay Survey of 19,000 consumers and 153 senior retail decision makers Jan/Feb 2012
Presented with unexpected costs
I was just browsing
Found a better price elsewhere
Overall price too expensive
Decided against buying
Website navigation too complicated
Website crashed
Process was taking too long
Excessive payment security checks
Concerns about payment security
Delivery options were unsuitable
Website time out
Price presented in a foreign currency
My payment was declined
Percent of Respondents Answering Affirmative10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
0.320.36
0.56
0
0
0
0
0
0
0
0
0
0
0
56%
36%
32%
Mobile Wallets Still Gaining Market Awareness
US consumers awareness of mobile wallet functionality
Vibes Mobile Wallet Consumer Report | August 2013
48%
33%
19%Only think of mobilewallets for payments
Are aware of the non-payment sideof mobile wallets (coupons,
boarding passes, loyalty cards)
Have no idea whatmobile wallets are
Consumers See Beyond Payments with Mobile Wallets
US consumers interest in non-payment mobile wallet features
Vibes Mobile Wallet Consumer Report | August 2013
Resp
onde
nts W
ho A
nsw
ered
in A
ffirm
ativ
e
20%
40%
60%
80%
100%
Would receive benefitfrom non-payment
mobile wallet content
Would have a more positiveview of retailers who offered
mobile wallet content
Think a wallet used to storeretailer information would
enhance the shopping experience
44%
59%
85%
Path to Purchase
Retail Leads Industry in Digital Ad Spend
US Digital Ad Spend by Industry in 2013 vs 2014 (estimated)
eMarketer | March 2014
Ad S
pend
in B
illio
ns (U
SD)
$3B
$6B
$9B
$12B
$15B
Retail FinancialServices
Automotive Telecom CPG Travel Consumerelectronics
Media Entertainment Healthcare Other
2013 2014
Retail Digital Ad Spend to Grow 12.8% Year/Year
Retail industry’s US digital ad spend 2013-2018 (estimated)
eMarketer | March 2014
Ad S
pend
in B
illio
ns (U
SD)
$2B
$4B
$6B
$8B
$10B
$12B
$14B
$16B
$18B
$20B
2013 2014 2015 2016 2017 2018
$17B
$16B
$14B
$13B
$11B
$10B
Biggest Growth in Ad Spend Will Be Digital
Ad spend distribution worldwide in 2013 and 2018 (estimated) by medium
Statista | June 2014
Mar
ketsh
are
10%
20%
30%
40%
50%
60%
TV (excludingonline and mobile)
Digital Newspapers(print) Radio Magazines Out-of-home Other
10%
4%4%6%
10%
33%32%
12%
5%6%6%
14%
25%
31%
2013 2018
comScore vCE Benchmarks, US, Q1 2014
Percentage of Display and Video Ads Reaching Intended Audience by Industry in Q1 2014
Digital Ads on Retail Struggle to Reach Target
20%
40%
60%
80%
100%
Computer/Technology
Telecom Travel Media/Entertainment
Auto Finance Health/Wellness
Retail Consumer Goods
41%42%42%46%
50%52%53%
60%64%
88% of Retail Marketers See Data as Important
US Marketers who believe data access/use is very important to their ad spend by industry
33Across “Advertisers & Agency Survey: May 17 2012
Automotive
Financial Services
Travel
Consumer Goods (CPG)
Entertainment
Retail
Total
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
3%
9%
7%
12%
9%
20%
14%
14%
30%
43%
36%
44%
20%
15%
15%
61%
45%
46%
56%
60%
70%
72%
Strongly Agree Agree Neutral Disagree Strongly Disagree
Retail & Travel Spend Most on Direct Response
US digital ad spend on direct response in 2014 by industry
eMarketer | March 2014
Shar
e of
Ad
Spen
d on
Dire
ct R
espo
nse
20%
40%
60%
80%
100%
Retail Financialservices
Automotive Telecom Media &entertainment
CPG Travel Consumerelectronics
Healthcare Other
53%56%54%
74%
35%
50%56%
60%62%
70%
Search Traffic Drives Highest Order Value
Average order value for e-commerce purchases based on traffic source
Monetate Ecommerce Quarterly | EQ 3 2011 - EQ1 2013
Rev
enue
in B
illio
ns (U
SD)
$12
$24
$36
$48
$60
$72
$84
$96
$108
$120
Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 012 Q1 2013
Social
Search
Social Traffic Conversion Rates are Growing
Conversion rate to purchase by traffic source
Monetate Ecommerce Quarterly | EQ3 2013
Conv
ersi
on R
ate
1%
2%
3%
4%
5%
6%
7%
8%
Social Email Search
1.79%
2.95%
1.09%
1.86%
3.17%
0.69%
Q3 2012 Q3 2013
Pinterest is Social Leader in Average Order Value
Average order value based on two studies by social channel
Monetate Ecommerce Quarterly + Rich Relevance Social Infographic
Aver
age O
rder
Val
ue
$40
$80
$120
$160
$200
Facebook Twitter Pinterest
$81$70$71
$169
$75$85
RichRelevance Monetate
Facebook is Still the Volume Leader for Social
Total e-commerce sales in Q3 2013 from social sessions by channel tracked by Rich Relevance
Rich Relevance Social Infographic | Q4 2013
Rev
enue
per
Cah
nnel
$2M
$5M
$7M
$10M
$12M
Facebook Twitter Pinterest
$2.1M
$0.1M
$10.7M
$93k
Offline Strikes Back
General Food and OTC Meds Top In-Store Buys
What US consumers say they prefer to purchase in person by category
Harris Interactive Poll of 2,241 US adults | July 2014
General Food Purchases
OTC Medication
Clothing
Prescription Medication
Cosmetics
Specialty Food
Household Electronics
Accessories
Personal Electronics
Respondents Who Answered in Affirmative20% 40% 60% 80% 100%
43%
52%
55%
57%
57%
58%
65%
67%
78%
Price & Coupon Searches Lead In-Store Phone Use
What consumers do on their smartphones when shopping in stores
Marketing Land | November 2013
I compare prices of products through Amazon or other online retailers
I look for offers and coupons
I call friends or family to ask for advice
I send pictures of products(or clothes) to friends for advice
I look for product reviews
Find other stores that have a desired product in stock
I scan barcodes or "QR" codes
Look for gift ideas
I don't use my phones while shopping in stores
Respondents Who Answered in Affirmative10% 20% 30% 40% 50% 60%
34%
13%
15%
18%
27%
28%
28%
30%
31%
Great Human Service Draws Shoppers to In-Store Buys
Retail offers that would drive consumers to purchase in-store vs online
Marketing Land | November 2013
Knowledgeable store associates
Self-service mobile checkout
Barcode scanners to confirm prices and features
Personalized coupons/offers through my smartphone
Personalized offers/coupons through social networking sites
Wi-Fi access for comparison shopping
Respondents Who Answered in Affirmative12% 24% 36% 48% 60%
14%
18%
19%
22%
22%
54%
Many Retailers Plan to Invest in Mobile
Retailers’ area of investment over the next 18 months
Retail Technology Study | 2013
Developing a mobile enterprise/in-store strategy
Expanding multichannel initiatives
Developing a mobile commerce strategy
Campaign management and promotions effectiveness
Leveraging social media
Adopting a unified enterprise platform
Cost containment
Respondents Who Answered in Affirmative20% 40% 60% 80% 100%
19%
20%
21%
25%
30%
42%
43%
Stores Hope Mobile Will Improve Offline Experience
Mobile commerce initiatives North American stores have today or plan to have in 5 years
——
Identify Customers Walking In Store
Collect Real-Time Data from Point-of-Sale
Use Mobile Marketing
Percent of Respondents10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
62%
63%
72%
28%
16%
3%
Have Now Plan in 5 Yrs
Boston Retail Partners | March 2014
Beacon Installation Poised to Explode
Estimated number of installed beacons by 2017
BI Intelligence Estimates | July 2014
Num
ber o
f Bea
cons
Inst
alle
d (T
hous
nads
)
300
600
900
1,200
1,500
E2013 E2014 E2015 E2016 E2017
Retail
Total
Consumers Unwilling to Pay Much for Same Day
How much US adults say they are willing to pay for same day shipping in 2014
Harris Interactive Poll of 2,241 US adults | July 2014
Resp
onde
nts W
ho A
nsw
ered
in A
ffirm
ativ
e
20%
40%
60%
80%
100%
$5 or more $10 or more $20 or more
23%
60%
88%
Percolate is the system of record for marketing. We help the world’s largest and fastest growing brands at every step of the marketing process.
Want to learn more?Contact [email protected] for more information or request a demo today at percolate.com/request-demo