The 5 Stages of Travel and the Digital Traveller Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys...

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Transcript of The 5 Stages of Travel and the Digital Traveller Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys...

  • The 5 Stages of Travel and the Digital Traveller Gordon Black, Digital Tourism Scotland

    Cairngorms Business Partnership Summer Tourism Conference 23 June 2015

  • SWITCHING OFF

  • DIGITAL TRAVELLER

  • DREAMING

  • DREAMING

  • DREAMING

  • DREAMING

  • DREAMING

  • DREAMING

  • DREAMING

  • INSPIRE

    DREAMING

  • PLANNING

  • PLANNING

  • PLANNING

    • 40 Websites visited before booking

    • 77% Read reviews before choosing hotel

    • 53% won’t book hotel without reviews

    • 62% More likely to book hotel if management

    responded to reviews

  • PLANNING

    ONLINE PRESENCE REVIEWS

  • • Real Time Availability

    • Instant Booking

    • No Calls

    BOOKING

  • EXPERIENCING

  • EXPERIENCING

  • EXPERIENCING

  • EXPERIENCING

  • EXPERIENCING

  • EXPERIENCING

    EXPERIENCING

    MOBILE OPTMISED FREE WIFI

  • SHARING

  • SHARING

    INSPIRATION?

  • Are you part of the digital journey?

  • www.digitaltourismscotland.com

  • WORKSHOPS

    • Based on ETAG workshop programme • Awareness raising + Hands-on practical workshops

    • Digital Strategy Workshop • Driving the right traffic – SEO • Video Content Made Easy • …...

    www.digitaltourismscotland.com

    hidigital@hient.co.uk Interested? Contact: Theresa Swayne (HIE)

  • www.digitaltourismscotland.com

  • Thank You.

    www.digitaltourismscotland.com