The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys...
Transcript of The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys...
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The 5 Stages of Travel and the Digital Traveller Gordon Black, Digital Tourism Scotland
Cairngorms Business Partnership Summer Tourism Conference 23 June 2015
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SWITCHING OFF
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DIGITAL TRAVELLER
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DREAMING
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DREAMING
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DREAMING
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DREAMING
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DREAMING
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DREAMING
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DREAMING
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INSPIRE
DREAMING
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PLANNING
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PLANNING
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PLANNING
• 40 Websites visited before booking
• 77% Read reviews before choosing hotel
• 53% won’t book hotel without reviews
• 62% More likely to book hotel if management
responded to reviews
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PLANNING
ONLINE PRESENCE REVIEWS
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• Real Time Availability
• Instant Booking
• No Calls
BOOKING
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EXPERIENCING
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EXPERIENCING
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EXPERIENCING
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EXPERIENCING
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EXPERIENCING
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EXPERIENCING
EXPERIENCING
MOBILE OPTMISED FREE WIFI
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SHARING
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SHARING
INSPIRATION?
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Are you part of the digital journey?
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www.digitaltourismscotland.com
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WORKSHOPS
• Based on ETAG workshop programme • Awareness raising + Hands-on practical workshops
• Digital Strategy Workshop • Driving the right traffic – SEO • Video Content Made Easy • …...
www.digitaltourismscotland.com
[email protected] Interested? Contact: Theresa Swayne (HIE)
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www.digitaltourismscotland.com
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Thank You.
www.digitaltourismscotland.com