The 5 R's To Instagram Marketing
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Transcript of The 5 R's To Instagram Marketing
The 5 R’s of Instagram Marketing
TAMIRA S. HAMILTON
INTERNET MARKETER
WWW.TAMIRAHAMILTON.COM
u 150 Million Users upload 55 million photos to Instagram each day
u What do they post:
u EVERYTHING
u Why do they post:
u Share their lives
u Build Connections
How Much is a Picture Worth
Who is Posting
u Ages 18-29
u Slightly more Females than Males
u Some College and College Graduates
u Incomes of $75K or higher say they are most likely to use app
u Used daily and often several times a day
u More original content than curated
Why Instagram Marketing
u It is a unique and visual way to
u Storytell
u Build Connections
u Artistic Content Creation that can be shared across other Social Media
5 Rs of Instagram Marketing
u Relevant u Respect u Resonance u Relationships u Reputation
Relevant
u “Native” according to Gary V
u Retro
u Artsy
u Personal vs Commercial
u Authentically You
u Back of the house/behind the scenes
Respect
u Keep it classy, Always u Leave a positive digital
footprint
u Classy does not equal
u Stacks of money
u Lying about lifestyle
u Promoting yourself other other’s pages
u Having fights on posts
Resonance
u Emotional Appeal
u Visually Stunning
u Use filters
u #NoFilter is #1 but not most effective
u Leverage Pop Culture
u Gamification
u #Hashtag
u Positive
u Comical
Relationships
u Ripe for relationship building
u Search Hashtags
u Comment and like others photos
u Great content = followers
u Insanely passionate
Relationships
u Instagram shares to
u Facebook
u Twitter
u Tumblr
u Foursquare
Reputation = Social Proof
Reputation
u Intangible and most Valuable Asset
u Guard it with your LIFE
Thank You
u First 10 responses u Audit
u 30 minute Personal Coaching Session
u www.tamirahamilton.com