Influencers are the new

currency

The 5 Questions

You Always

Wanted to Ask

about

EMPLOYEE

ADVOCACY

Influencers are the new

currency

Some people are calling it the next Social Media

mega trend

… Still, not everyone knows what we talk about

when we talk about Employee Advocacy!

It’s time to dispel

all doubts

& fuzziness!

Influencers are the new

currency

What is Employee Advocacy, in a

nutshell?

Employee Advocacy is the voluntary

promotion of a company or organisation by

its staff members, mainly through their

personal

social media

profiles.

Influencers are the new

currency

WHY is Employee Advocacy ‘a thing’?

By using their own online connections, employees can

increase the organic reach of all kinds of company-

generated content.

Employee advocacy is extremely cost effective, relying

on a resource companies have had all along to:

- increase general brand awareness

- drive more sales

Influencers are the new

currency

HOW can Employee Advocacy influence people’s

perception of a company?

Customers are very receptive of advice and updates

shared by their personal connections.

Employees who share company’s news and

campaigns lessen the ‘corporate’ feel of the

experience from a customer’s point of view, increasing

the likelihood of active engagement.

Influencers are the new

currency

WHAT kind of content should be shared by

employees?

- Marketing campaigns

- Special promotions

- Industry insights

- Photos of social

gatherings

… the variety of content that can be ‘boosted’ by

employees social sharing is incredible. But remember:

the key to success lies all in authenticity!

Influencers are the new

currency

HOW can Employee Advocacy be

implemented?

Well, that’s when WE come in!

SoAmpli’s web and mobile-based platform helps

companies to implement, grow and monitor their

Employee Advocacy programs.

Last question is: What are you waiting for…?

Influencers are the new

currency

Thank you!

Find out more at soampli.com