The 5 Best Promotional Products tohelp Businesses Increase Brand

Recognition & Convert Prospectsinto New Customers

According to the Hinge Research Institute, 72% of US businesses list attracting and developing newbusiness as their number one priority.

Surprisingly, in a world consumed by social media and all things digital, the most effective way toincrease brand recognition and convert prospects into new customers is through meaningfully selected promotional products.

Included in this guide are 5 of my favorites based on the 3 "U's"--Uniqueness, Usefulness, and Utility. Each of these items has also been used in actual promotions for clients--allowing me to witness thepower of these products first hand.

1. Tech TrapBased on the popular consumerproduct made by Cocoon, theTech Trap is the promotionalproducts equivalent.

This ultra-handy product isperfect for both world travelersand city commuters. I've evengiven one to my tennis-playingdaughter to keep in her bag tohelp manage her phone, cordsand other accessories.

2. Custom EarbudsThis is one of the most clever and original twists on aproduct that everyone uses. The packaging adds to theinventiveness and creates a brand piece with true buzz.

3. Pen/Stylus/FlashlightI recognize that this item might seem out of place next tothe previous "high tech" items, but in terms of usefulnessand utility (value), this item is impossible to beat. I use thisitem daily as a pen and stylus and when I'm traveling, theflashlight really comes in handy.

4. Portable Power ChargerGiven our constant use of wireless phones, tablets, andother power hungry devices, carrying an auxiliary powercharger is no longer a luxury. Today, there is a widevariety of styles, capacities and branding options to keepyour logo top of mind with your customers.

5. Branded Power CordsI have to confess that this is my favorite item--not only isit incredibly useful, but it is totally unique. While powerchargers abound in the marketplace, nearly no one ispromoting these branded cords. It is a perfect companionto the 4th item I showcased but equally powerful on itsown. I don't know anyone who has too many power cords.

Honorable Mention-Screen ClothsFinally, I wanted to recognize these screen cloths asanother item that exemplifies value and usefulness. Theseare perfectly sized and can be imprinted and packagedlike a business card. Perfect for sales teams and inclusionin direct mail campaigns.

For more information on any of the items included in thisguide or on promotional items in general, please contact Matthew Theis at mtheis@shamrockcompanies.net