The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls...
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Transcript of The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls...
Introduction
WWII – 1939 – 1945 1940 – Paris fell to Germany= controls
haute couture 1941 – US enters War 1943 – Nylon stocking gone 1946 – 7 – French Fashion Houses
reopen
Influences
Social trends dictate fashion WWII – changed the world of fashion
forever NY designers cut off from Paris during
the war- Concentrated on sportswear for Americans- Ready to Wear Clothing
War goods manufacturing = most important McCalls – produced patterns for transforming
men’s suits into ladies suits and women’s dresses into children’s clothing
Hollywood - Movies
Silhouette
Early – Inverted Triangle – broad shoulders, narrow hips
Mid- Late – more natural/gentle = natural shoulders & bust, small waist & tailored skirts
Designers
Christian Dior
- The “New Look”
- Longer lengths & fuller skirts
- Nipped waist
- Soft, feminine & romantic image
- Corset used again
Women’s Styles
Early New style of suits
- Skirts – short & straight topped by short jackets
Cardigans matched skirts Sheath evening gown replaced 30’s
glamour gown
War Time Rosie the Riveter – Working class icon
- Women took over jobs & kept things going at home
- class barriers fall – people dressed down
- Women wore trousers
- Strict rations on fabric, food, etc = utility clothes – military influenced
American Designers
- Introduced concepts of separates & coordinating outfits
- Create illusion of more outfits
After War Ruffles – skirt hems, necklines & waistlines Peplums – fabric that extends a jacket at
the waist – fitted at waist – flounce – butterfly, bustle & gathered
A-line skirts, gored & gathered skirts with soft feminine blouses with bows and puffed/full sleeves
2 piece swimsuits Sweaters = too sexy
Shoes/Hats/Hair
Wooden Wedge Shoe “Pump” Handkerchiefs, scarves & turbans
popular during war time Snoods – knitted or crocheted – hold
long hair back Pompadour hair style
Men
Broad shoulders Jacket tapered to fit hips Duffle Coats – navy influence Zoot Suit – knee length draped jacket with
shoulder pads, eye catching tie, long dangling key chain, high waisted pants, fully and deeply pleated & pegged at the bottom
- popular with black and Hispanic teenagers