The 4 Core Dilemmas of Startup marketing
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Transcript of The 4 Core Dilemmas of Startup marketing
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The 4 Core Dilemmas of Startup marketing
April 6th 2014
Hayut Yogev
How to Growth Hack Your Way to Success
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The brand (& company) perceptionGenerating revenues and profit
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The 3 unbreakable stages of marketing
Market Strategy
Marketing- Communication
Sales
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The Challenge
Innovative Technology
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What is a Market Strategy?
A process that can allow an organization to concentrate its limited resources on the greatest
opportunities to increase sales and achieve a sustainable competitive advantage
)Wikipedia(
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The 4 Core Dilemmas of Startup marketing*
*Source: Gaia Model
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What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model10
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What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model12
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Roger’s Adoption Curve
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What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model14
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The 3 unbreakable stages of marketing
Market Strategy
Marketing- Communication
Sales
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Always keep one step ahead…
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1. Be creative
2. Read. Learn. Follow.
3. Be aware to new marketing trends
4. Be innovative
Always keep one step ahead
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