THE 3rd DIgITAL MARKETINg & gTLD STRATEgY CONgRESS...

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MEDIA PARTNERS MARCH 3-4, 2014 | DREAM HOTEL | NEW YORK CITY THE 3 rd DIGITAL MARKETING & gTLD STRATEGY CONGRESS From Strategy to Reality – Launch Stories for Operationalizing your New gTLD gtldworldcongress.com Gain real-life launch strategies, brand and industry insights from: • Afilias • Brand Registry Group • CharmClick • .CLUB • DomainDiction • Donuts • .GOP • IBM • .Kiwi • KPMG • Net Media Planet • Neustar • .Tickets • .Uno • .Vegas • Yandex FOUNDING SPONSOR LEAD SPONSOR ASSOCIATION SPONSOR SUPPORTING SPONSOR SPOTLIGHT SPEAKERS: Gary Goldhammer Chief Digital Strategist Hill+Knowlton Strategies Chris Malone Managing Partner Fidelum Partners Former Chief Marketing Officer, Choice Hotels Former Senior Vice President, Marketing, ARAMARK Corporation Cyrus Namazi Vice President DNS Industry Engagement ICANN FEATURED KEYNOTE SPEAKER: Akram Atallah President, Global Domains Division ICANN

Transcript of THE 3rd DIgITAL MARKETINg & gTLD STRATEgY CONgRESS...

MEDIA PARTNERS

MARCH 3-4, 2014 | DREAM HOTEL | NEW YORK CITY

THE 3rd DIgITAL MARKETINg & gTLD STRATEgY CONgRESS

From Strategy to Reality – Launch Stories for Operationalizing your New gTLD

gtldworldcongress.com

gain real-life launch strategies, brand and industry insights from:

• Afilias • Brand Registry Group • CharmClick • .CLUB • DomainDiction • Donuts • .GOP • IBM • .Kiwi • KPMG • Net Media Planet • Neustar • .Tickets • .Uno • .Vegas • Yandex

FOUNDING SPONSOR LEAD SPONSOR ASSOCIATION SPONSORSUPPORTING SPONSOR

SPOTLIgHT SPEAKERS:gary goldhammer Chief Digital Strategist Hill+Knowlton Strategies

Chris Malone Managing Partner Fidelum PartnersFormer Chief Marketing Officer, Choice Hotels Former Senior Vice President, Marketing, ARAMARK Corporation

Cyrus NamaziVice President DNS Industry EngagementICANN

FEATuRED KEYNOTE SPEAKER:Akram AtallahPresident, Global Domains DivisionICANN

ABOuT MOMENTuM

HOW WE DIFFERMomentum Event Group is an international company that is on a mission to make attending conferences truly valuable again. By providing every delegate with the highest quality speakers, content and format, full access to the attendee list via MomentumConnect, complimentary workshop and webinar attendance, and a host of innovative amenities all at an attractive price point, we are re-setting the conference experience.With complimentary Wi-Fi, reinvigorated content formats and multiple networking breaks to ensure maximum facetime, Momentum events are a centralized hub for fueling learning, partnering and idea exchange. With access to Momentum Hosts who ensure the smooth running of the event and answer any questions you have, a “match and meet” service, a money-back guarantee and a programming format that blends the dissemination of critical information with the need for intimate discussion, Momentum Events are unlike any other event you have ever experienced.

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ALL-INCLuSIVE PRICINgWe charge one price for access to all aspects of the event—general session, workshops and master classes.

NETWORKINgAll attendees are provided with access to their fellow registered delegates in advance of the conference. Start developing relationships on your schedule.

MOMENTuM CONNECT A powered online community designed to enhance the networking experience associated with attending the Anti-Corruption Congress.

MOMENTuM HOSTSOur pleasant and professional hand-picked team of greeters and problem solvers have been specially trained to facilitate the best possible conference experience.

POST EVENT ACTIVATION WEBINARSWe offer up to three free post-event webinars to help maintain your connection with fellow attendees and continue your learning months after the conference concludes.

MATCH AND MEETServices to help facilitate your introduction to the right people at the event to make your conference time even more productive.

A guARANTEE We offer a money-back guarantee. If you attend this event and are dissatisfied simply tell us and we will refund your money in full. This eliminates any risk for you and helps our team focus on always providing an exceptional event experience.

Within the next few months the first new gTLDs will have launched. The TLD applicant community is all a buzz as the industry prepares to transition from .com to .BRAND. Moving from planning and strategy to active marketing and implementation, for every new gTLD there will be an individual launch strategy with each applicant hoping to engage with a different community, customer or prospect.

NEW Spotlight Addresses for the March 2014 Program focused on digital marketing, branding and consumer engagement:

• How to Effectively Utilize Your Brand to Build Customer Loyalty in the Digital Age• The Current and Future State of Digital Marketing in an Evolving Internet Landscape • The Future of Consumer Engagement – One Agency’s Vision of the Brand Experience Post-gTLD

This event is expected to once again sell out. Reserve your space now to be a part of this industry-leading event and ensure you are part of the conversation.

To register visit us online at www.gtldworldcongress.com

“This is a very special time…we are preparing ourselves for an important future…this is our moment…” — Fadi Chehadé, President and CEO, ICANN, ICANN 48

www.gtldworldcongress.com

Join us at the Digital Marketing & gTLD Strategy Congress and meet with your peers and leaders of the brand and generic TLD and domain community at the only forum that continues to focus on the marketing, branding and customer engagement strategies associated with the changing internet landscape as 1000s of new top-level domains come online in the months ahead.

Gain practical knowledge and get answers to your most pressing questions during the following case studies:• The .NYC Case Study: From Vision to Reality• Lessons Learned for Crafting a Successful TLD Launch Strategy

Learn what issues your team may have missed while crafting your launch strategy as you join in on discussions that will take you behind-the-scenes to explore lessons learned from recent TLD launches – the good, the bad and the ugly.

New for the March 2014 program, benefit from increased networking time and the opportunity to meet with your peers representing brand and generic TLD as you take part in interactive roundtable discussions and panel sessions addressing:

• How to Effectively Bridge the Gap from Your .com to Your .BRAND• Positioning Strategies for Ensuring Your TLD Obtains Maximum Exposure • Novel Brand Extension Opportunities for TLD Owners through the Use of Strategic Alliances and Partnerships • Integrated Social Media Approaches for Best Leveraging Your Digital Assets • How to Manage Internal Support from Marketing, Legal and IT to Achieve a Seamless TLD Implementation

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“It’s not at every conference where you can approach the CEO of different registry operators, where you can approach the meaningful material management people from companies like Google, from Amazon...something like this is a must attend.”

- Frank Schilling, Founder & Managing Director, Uniregistry

“It’s really been fantastic. This conference has been just an outstanding conference as far as bringing in this disparate group of people right at the right time.”

- Richard Merdinger, Vice President of Domains, GoDaddy

“I’m getting to meet a lot of interesting people, I’m getting to talk to them about what they’re doing, getting the last minute things that you don’t read about in the blogs.”

- Juan Diego Calle, CEO, .CO

“Momentum provided a well organized thoughtful event to help brands and service providers meet and discuss needs and solutions to make the introduction of .BRAND strategies a success.”

- Peter LaMantia, President and CEO, Authentic Web Inc.

ATTENDEES BY INDUSTRYAGENCIES/

CONSULTANTS ROUND 1APPLICANTS

NON-APPLICANT

BRANDS SOLUTIONPROVIDERS

10%

30%35%

25%

LEGAL

ATTENDEES BY RESPONSIBILITY

DIGITAL

GENERALMARKETING

BRANDING

38%

27%

23%

12%

ATTENDEES BY INDUSTRYAGENCIES/

CONSULTANTS ROUND 1APPLICANTS

NON-APPLICANT

BRANDS SOLUTIONPROVIDERS

10%

30%35%

25%

LEGAL

ATTENDEES BY RESPONSIBILITY

DIGITAL

GENERALMARKETING

BRANDING

38%

27%

23%

12%

DIgITAL MARKETINg & gTLD STRATEgY CONgRESS SPEAKER FACuLTY

WHO YOu WILL MEET AT THE 3RD DIgITAL MARKETINg & gTLD STRATEgY CONgRESS

The Digital Marketing & gTLD Strategy Congress has been designed to attract a “Who’s Who” of premier digital, branding and marketing professionals. Our target audience demographics include:

• Senior executives responsible for:

• Marketing • Brand Management • Internet Strategy • Communications • Digital Branding & Marketing • Social Media • Trademark protection • Intellectual property

Jennie-Marie LarsenCEODomainDiction

Steve MachinC.E.O The Dot Tickets Organisation

William MartinezDirector, .gop RegistryRepublican State Leadership Committee

Kevin MurphyEditorDomain Incite

Jon NevettCo-Founder and Executive Vice President, Corporate AffairsDonuts Inc.

José Ignacio RascoManaging Director & Co-FounderSTRAAT Investments

Jim Rogers VP Marketing, Enterprise ServicesNeustar, Inc.

Jeff SassCMO.CLUB

Michael H. BerkensCo-Founder and Managing DirectorRight of the Dot, LLC

Preston Carey Business Development Director, US & UKYandex

george FaulknerManager, Social Brand EngagementIBM

David greenHead of Global Digital MarketingKPMG

Shaul JollesCEODot Latin LLC

Luke JudgeSales and Marketing DirectorNet Media Planet

Peter LaMantia CEOAuthentic Web Inc.

Roland LaPlanteSVP, Chief Marketing OfficerAfilias

Featured Speakers as of 1/14/14

Akram AtallahPresident, Global Domains DivisionICANN

Chris MaloneManaging Partner, Fidelum PartnersFormer Chief Marketing Officer, Choice Hotels Former Senior Vice President, Marketing, ARAMARK Corporation

gary goldhammerChief Digital Strategist Hill+Knowlton Strategies

Cyrus NamaziVice President, DNS Industry EngagementICANN

www.gtldworldcongress.com

To register visit us online at www.gtldworldcongress.com

Philip SheppardDirector GeneralBrand Registry Group

Peter Dengate ThrushBoard MemberDot Kiwi

James TrevinoPresidentDot Vegas, Inc.

Johnny ZhuCEOCharmClick Baidu European Partner

www.gtldworldcongress.com

ABOuT THE VENuE

DREAM DOWNTOWN HOTEL • 355 West 16th Street, New York, NY, united States, 10011

Carrying on an exciting and imaginative new concept in inventive, full-service luxury travel brought by its predecessors Dream New York and Dream South Beach, Dream Downtown is the latest jewel in the impressive Vikram Chatwal Hotel portfolio. Situated between the hip, cool Meatpacking District and chic, charming Chelsea, Dream Downtown’s loft-style accommoda-tions and innovative atmosphere breathe new life into the New York hotel scene. Featuring 315 loft-style guestrooms and suites, accommodations at Dream Downtown feature amenities such as flat screen TVs, high-speed WiFi, custom Etro toiletries and 350-thread-count Egyptian cot-ton bed linens. Neighborhood companies include Google, Nike, Food Network, WebMD, Wolters Kluwer, EMI Music Publishing, and DVF, letting you get down to business and then back to your business of pleasure.

SPECIAL ROOM RATES: Reservations office hours are Monday–Friday 9:00AM – 6:00PM. When making reservations by phone, please reference the Momentum gTLD Brand Congress. A limited number of discounted rooms at the Dream Downtown are available for attendees until

2/12/2014.

To register visit us online at www.gtldworldcongress.com

AgENDA AT-A-gLANCE

Day 2—Tuesday, March 4, 20148:15am Breakfast & Morning Networking

9:00am Spotlight Address: The Current and Future State of Digital Marketing and Customer Engagement in a Changed Internet Landscape

9:30am Interactive Working Group Sessions Workshop A: Early Results from the TMCH – Brand Strategies for Effectively Monitoring Your Trademarks and Registrations during Sunrise and Landrush

Workshop B: Premium Domain Name Strategies for Corporate and Generic Registries – A Guide to Effectively Working with Domain Investors, Brokers and Auction Houses

11:00am Networking Refreshment Break

11:30am Industry Association Roundtable – Addressing the Top Three Challenges Currently Facing the Membership of the Brand Registry Group

12:15pm Networking Luncheon

1:30pm The Future of Consumer Engagement – One Agency’s Vision of the Brand Experience Post-gTLD

2:00pm Why We Didn’t Apply, Why We Withdrew – Unique Insights from Round 1 Non-Applicant and Withdrawn TLDs

2:45pm Networking Refreshment Break

3:15pm How to Effectively Build an Integrated Social Media Strategy Dedicated to Leveraging All Your Digital Assets to Connect With Customers

4:00pm Forecasting for Round 2 – Industry Expectations and Insights from ICANN on What Lies Ahead for Prospective Round 2 Applicants

4:45pm Co-Chairs’ Closing Remarks and Open Q&A

5:00pm Conference Concludes

Day 1—Monday, March 3, 20148:00am Breakfast and Registration

8:45am Congress Welcome and Co-Chair’s Opening Address - An Overview of Current and Pending TLD Launches and Anticipated Timeframes for the Months Ahead

9:00am Behind-the-Scenes into a Live TLD Launch – Lessons Learned for Crafting a Successful TLD Launch Strategy

10:15am Networking Refreshment Break

10:45am Ensuring Your Digital Identity Matches Your Brand Experience through the Effective Use of Your TLD Platform

11:30am Not All gTLDs Will Be Created Equal – How to Best Position Your TLD for Maximum Exposure and Client Usage

12:15pm ICANN Keynote Address

12:45pm Networking Luncheon

2:00pm Spotlight Address: How to Effectively Utilize Your Brand to Build to Customer Loyalty in the Digital Age

2:30pm The .NYC Case Study: From Vision to Reality

3:15pm Understanding the Future of Search and What Impact - if Any - It Will Have On Your TLD Strategy

3:45pm Networking Refreshment Break

4:15pm Interactive Roundtable Discussions Topic 1: Maneuvering for Launch – How to Manage Internal Support from Marketing, Legal and IT to Achieve a Seamless TLD Implementation

Topic 2: How to Build a Winning Digital Marketing Innovation Roadmap from Ideation to Execution Topic 3: Novel Brand Extension Opportunities for TLD Owners and Brands through the Use of Strategic Alliances and Partnerships

Topic 4: How to Set a Realistic but Workable Budget for Your TLD Launch

5:30pm Congress Adjourns to Day Two

www.gtldworldcongress.com

To register visit us online at www.gtldworldcongress.com

MAIN CONFERENCE AgENDA

To register visit us online at www.gtldworldcongress.com

www.gtldworldcongress.com

Monday, March 3, 20148:00AM Breakfast and Registration

8:45AM CONgRESS WELCOME AND CO-CHAIR’S OPENINg ADDRESS - AN OVERVIEW OF CuRRENT AND PENDINg TLD LAuNCHES AND ANTICIPATED TIMEFRAMES FOR THE MONTHS AHEADBy March 2014 it is highly anticipated that several new TLDs will have launched and be in the live operational phase. During this session be brought up to speed on the current status of new TLDs that have actually “gone live” as well as those that are highly anticipated to launch in the coming months.

9:00AM BEHIND-THE-SCENES INTO A LIVE TLD LAuNCH – LESSONS LEARNED FOR CRAFTINg A SuCCESSFuL TLD LAuNCH STRATEgYMoving the discussion from pre-operation implementation to launch, during this session attendees will go behind-the-scenes into the live launch of several brand and generic TLDs as they take you behind-the-scenes into their launch strategy from the passing of the application through and including navigation of the sunrise and landrush periods. Learn what stumbling blocks were encountered along the way, what issues your team may have not planned for as well as recommended best practices for ensuring your launch process is a smooth one.

10:45AM ENSuRINg YOuR DIgITAL IDENTITY MATCHES YOuR BRAND ExPERIENCE THROugH THE EFFECTIVE uSE OF YOuR TLD PLATFORM - HOW TO BRIDgE THE gAP FROM YOuR .COM TO YOuR NEW TLD AND ENSuRE YOuR BRAND IS BEST PROTECTED DuRINg THE TRANSITION AND AFTER• Addressing domain selection and portfolio opportunities – strategic insights for assessing available extensions and creating a wish list of domains that will add the most value to your business and your brand• Effective strategies for maximizing traffic potential to your new TLD• Exploring opportunities for market expansion by mining your existing customer base to uncover new customer segments and niche markets that may unearth new TLD strings• How to integrate legacy activity into the new world of TLDs• Insights for protecting your brand when migrating from a .com to a new TLD • How to protect your brand against cybersquatting in all TLDs • Innovative approaches for registries seeking to protect brand names above and beyond ICANN requirements

11:30AM NOT ALL gTLDS WILL BE CREATED EquAL – HOW TO BEST POSITION YOuR TLD FOR MAxIMuM ExPOSuRE AND CLIENT uSAgEAs more and more gTLDs gear up for and actively enter the launch phase, it will be essential for new gTLDs look-ing to distinguish themselves in the digital marketplace to have a thorough understanding of how their new TLD can offer opportunities for brand extension in the digital realm. Gain strategies for ensuring your domain name and digital identity work hand in hand to further your marketing and brand building goals by understanding what the true value of your TLD is.

10:15AM Networking Refreshment Break

12:15PM ICANN Keynote Address

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Shaul JollesCEODot Latin LLC

Peter Dengate ThrushBoard MemberDot Kiwi

In conversation with: Roland LaPlanteSVP, Chief Marketing OfficerAfilias

Jon NevettCo-Founder and Executive Vice President, Corporate AffairsDonuts Inc.

David greenHead of Global Digital MarketingKPMG

In conversation with: Jennie-Marie LarsenCEODomainDiction

James TrevinoPresidentDot Vegas, Inc.

Steve MachinC.E.O The Dot Tickets Organisation

Akram AtallahPresident, Global Domains DivisionICANN

To register visit us online at www.gtldworldcongress.com

www.gtldworldcongress.com

3:15PM uNDERSTANDINg THE FuTuRE OF SEARCH AND WHAT IMPACT - if Any- IT WILL HAVE ON YOuR TLD STRATEgY

Recent studies across industries indicate that gTLD awareness among consumers remains fairly low despite their impending launch. During this session hear from representatives from several prominent search engines as they discuss SEO optimization strategies for your new .BRAND in the post-gTLD internet landscape.

MAIN CONFERENCE AgENDA

3:45PM Networking Refreshment Break

2:30PM THE .NYC CASE STuDY: FROM VISION TO REALITYOne of the most recognizable geo TLDs and a global brand in and of itself, hear firsthand during this case study session from the marketing mind behind .NYC. Go behind the scenes as you are engaged in a discussion of both the marketing launch process as well as the vision for how .NYC can be utilized by consumers, brand and generic TLD owners to build value and maximize market opportunities.

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12:45PM Networking Luncheon

2:00PM SPOTLIgHT ADDRESS: HOW TO EFFECTIVELY uTILIZE YOuR BRAND TO BuILD CuSTOMER LOYALTY IN THE DIgITAL AgE

Chris MaloneManaging Partner, Fidelum PartnersFormer Chief Marketing Officer, Choice Hotels Former Senior Vice President, Marketing, ARAMARK Corporation

Jim Rogers VP Marketing, Enterprise ServicesNeustar, Inc.

Preston Carey Business Development Director, US & UKYandex

Johnny ZhuCEO, CharmClick Baidu European Partner

In conversation with: Luke JudgeSales and Marketing DirectorNet Media Planet

4:15PM INTERACTIVE ROuNDTABLE DISCuSSIONS

For the following sessions, attendees will be provided with the opportunity to break out into smaller round table discussions. Join in on more intimate conversations and benefit from this free from opportunity to network with your peers in a smaller group setting. Select to join the tables that will be discussing topics that are of most interest to you. Attendees are free to move between discussions during this time.

TOPIC 1: Maneuvering for Launch – How to Manage Internal Support from Marketing, Legal and IT to Achieve a Seamless TLD Implementation

During this session benefit from a well-rounded discussion that will explore how to effectively work with your internal team members across departments to ensure a successful TLD implementation.

TOPIC 2: How to Build a Winning Digital Marketing Innovation Roadmap from Ideation to Execution

Your .Brand registry has been approved. Now it’s time to switch gears and move from ideation into go to market execution and deliver a return on investment. Engage in an interactive round table with peers and industry professionals on practical next steps and expectations for marketing and IT leaders as you are guided through a discussion how to move from ideation and strategy into planning and execution.

William MartinezDirector, .gop RegistryRepublican State Leadership Committee

Peter LaMantia CEOAuthentic Web Inc.

To register visit us online at www.gtldworldcongress.com

www.gtldworldcongress.com

MAIN CONFERENCE AgENDA

5:30PM Congress Adjourns to Day Two

4:15PM INTERACTIVE ROuNDTABLE DISCuSSIONS (continued)

TOPIC 3: Novel Brand Extension Opportunities for TLD Owners and Brands though the use of Strategic Alliances and Partnerships

Opening the door for market engagement and customer touch points not previously possible through the world wide web, this panel will explore the many unique opportunities that are available for new TLD owners and brands through the use of strategic alliances and partnerships. Learn how to further bolster your brand, market reputation and prominence within your industry as you benefit from a discussion on how to mine for and seek out opportunities for extending your brand through your TLD.

TOPIC 4: How to Set a Realistic but Workable Budget for Your TLD Launch

How can an entity go about setting a budget for something as novel as the launch of a new TLD? A first-time endeavor for many TLD applicants, it is critical to understanding exactly what your launch costs will be so as to avoid crafting a marketing budget that may ultimately represent only a fraction of your realistic costs and spend. During this discussion, behind the scenes as you are guided though a discussion of the evolution of how one TLD effectively mapped out their financial budget as well as insights into what steps were taken during the launch process to ensure the budget kept pace with the needs of the launch.

Jeff SassCMO .CLUB

José Ignacio RascoManaging Director & Co-FounderSTRAAT Investments

MAIN CONFERENCE AgENDA

To register visit us online at www.gtldworldcongress.com

www.gtldworldcongress.com

Tuesday, March 4, 20148:15AM Breakfast and Morning Networking

11:00AM Networking Refreshment Break

12:15PM Networking Luncheon

9:00AM SPOTLIgHT ADDRESS: THE CuRRENT AND FuTuRE STATE OF DIgITAL MARKETINg AND CuSTOMER ENgAgEMENT IN A CHANgED INTERNET LANDSCAPE

11:30AM INDuSTRY ASSOCIATION ROuNDTABLE – ADDRESSINg THE TOP THREE CHALLENgES CuRRENTLY FACINg THE MEMBERSHIP OF THE BRAND REgISTRY gROuP

8:30AM INTERACTIVE WORKINg gROuP SESSIONS

WORKSHOP A: EARLY RESuLTS FROM THE TMCH – BRAND STRATEgIES FOR EFFECTIVELY MONITORINg YOuR TRADEMARKS AND REgISTRATIONS DuRINg SuNRISE AND LANDRuSHEnsuring your brand’s underling IP rights are properly registered and protected during the sunrise period for your new gTLD is paramount to ensuring that your domain name(s) will be properly protected post-launch. During this interactive session hear from a diverse panel including perspectives from both applicant and non-applicant brands as well as the Trademark Clearinghouse as they discuss:

• Understanding how new gTLDs are impacting brand portfolio control• Addressing top of mind issues for brand trademark counsel as new gTLDs come online• Safeguarding strategies for best protecting the domain names that match your trademarks• Cybersquatting and TLD security - post-launch internet monitoring strategies to address fraud, counterfeiting, internet security and hacker threats

1:30PM THE FuTuRE OF CONSuMER ENgAgEMENT – ONE AgENCY’S VISION OF THE BRAND ExPERIENCE POST-gTLD• Understanding how your new TLD can be effectively used to communicate your product’s story/message in the digital landscape• Strategies for successfully utilizing your new TLD to best connect with your target market and customer base - how to get the right messages in front of the right people • “Outside the box” strategies for ensuring maximum positioning of your brand post-gTLD – examining how a brand engagement strategy should look and feel in the new digital landscape• Effective strategies for maximizing traffic potential to your new TLD – understanding the impact on search of new TLDs

WORKSHOP B: PREMIuM DOMAIN NAME STRATEgIES FOR CORPORATE AND gENERIC REgISTRIES – A guIDE TO EFFECTIVELY WORK WITH DOMAIN INVESTORS, BROKERS AND AuCTION HOuSESDuring this session hear from a diverse panel including representatives from domain investors, brokers and auction houses as they share and discuss with you strategies for determining the true value of your new TLD. Offering a unique opportunity for businesses to truly customize their online identity, attendees of this session will walk away with firsthand insights into how to effectively work with those on the investment side of the TLD community as you learn how TLD valuation determinations are made as well as what criteria go into evaluating the value of a new TLD.

Michael H. BerkensCo-Founder and Managing DirectorRight of the Dot, LLC

Philip SheppardDirector GeneralBrand Registry Group

gary goldhammerChief Digital Strategist Hill+Knowlton Strategies

Cyrus NamaziVice President, DNS Industry EngagementICANN

.aaa .aarp .abarth .abb .abbott .abbvie .abc .able .abogado .abudhabi .academy .accenture .accountants .acer .aco .active .actor .adac .ads .adult .aeg

.aetna .afamilycompany .afl .africa .africamagic .agakhan .aig .aigo .airbus .airforce .airtel .akdn .alcon .alfaromeo .alibaba .alipay .allfinanz

.allfinanzberater .allfinanzberatung .allstate .ally .alstom .amazon .americanexpress .americanfamily .amex .amfam .amica .amp .analytics .and .android

.ansons .anthem .antivirus .anz .aol .app .apple .aquarelle .aquitaine .arab .aramco .archi .architect .are .art .arte .asda .associates .astrium .athleta

.attorney .auction .audi .audible .auspost .author .auto .autoinsurance .avery .avianca .aws .axa .axis .azure .baby .baidu .banamex .bananarepublic .bank

.bar .barcelona .barclaycard .barclays .barefoot .bargains .baseball .bauhaus .bayern .bbb .bbc .bbt .bbva .bcg .bcn .beats .beauty .beer .beknown

.bentley .berlin .best .bestbuy .bet .bharti .bid .bike .bing .bingo .bio .blackfriday .blanco .blockbuster .blog .bloomberg .bloomingdales .blue .bms .bmw

.bnl .bnpparibas .boats .boehringer .bofa .bom .bond .book .booking .boots .bosch .bostik .bot .boutique .box .bradesco .bridgestone .broadway .broker

.brother .brussels .budapest .bugatti .buick .builders .business .buy .buzz .bway .cab .cadillac .cal .call .calvinklein .cam .camera .camp .canalplus

.cancerresearch .canon .capetown .capital .capitalone .caravan .cards .care .career .careers .caremore .cars .cartier .casa .caseih .cash .cashbackbonus

.casino .catalonia .catering .cba .cbn .cbre .cbs .ceb .center .ceo .cern .cfa .cfd .chanel .changiairport .channel .charity .chartis .chase .chatr .cheap

.chesapeake .chevrolet .chevy .chintai .chk .chloe .christmas .chrome .chrysler .church .cialis .cimb .cipriani .circle .cisco .citadel .citi .citic .city

.cityeats .cleaning .click .clinic .clinique .clothing .club .clubmed .coach .codes .coffee .cologne .comcast .commbank .community .company .compare

.computer .comsec .connectors .construction .consulting .contact .contractors .cookingchannel .cool .corp .corsica .country .coupon .cpa .credit

.creditcard .creditunion .crown .crs .cruise .csc .cuisinella .dabur .dad .data .dating .datsun .day .dclk .dds .deals .degree .delivery .dell .delmonte

.deloitte .delta .democrat .dentist .desi .design .dev .diamonds .digital .direct .directory .discount .docs .doctor .doctor .dog .download .drive .drive

.dubai .durban .earth .eco .ecom .education .email .engineer .engineering .enterprises .equipment .estate .eus .events .exchange .expert .express .fail

.family .fan .farm .fashion .film .finance .financial .financialaid .fishing .fit .fitness .flights .flowers .fly .foo .food .forex .forsale .forum .foundation

.frontdoor .fun .fund .furniture .fyi .gal .gallery .garden .gay .gent .gift .gifts .giving .glass .glean .global .gmbh .gold .golf .gop .graphics .gratis

.gripe .grocery .group .guide .guru .hair .hangout .haus .health .healthcare .heart .helsinki .here .hiphop .hiv .hockey .holiday .home .homegoods

.homesense .horse .hospital .hosting .hot .hoteis .hoteis .hotel .hoteles .house .how .immo .immobilien .indians .industries .ing .ink .institute .insure

.international .investments .ira .irish .ist .istanbul .jetzt .jewelry .joy .juegos .kids .kim .kinder .kiwi .koeln .komatsu .konami .kone .kosher .kpmg

.kpn .krd .kred .ksb .kuokgroup .kyknet .kyoto .ladbrokes .lamborghini .lamer .lancaster .lancia .lancome .land .landrover .lanxess .lasalle .lat .latino

.latrobe .lawyer .lds .lease .leclerc .lefrak .legal .lego .lexus .liaison .lidl .life .lifeinsurance .lifestyle .lighting .like .lilly .limo .lincoln .linde

.link .lipsy .live .livestrong .living .lixil .loans .locker .locus .loft .lol .london .loreal .lotte .lotto .lpl .lplfinancial .ltd .ltda

.lundbeck .lupin .luxe .luxury .macys .maif .mail .maison .man .management .mango .map .market .marriott .marshalls .maserati .matrix .mattel .maybelline

.mba .mcd .mcdonalds .mckinsey .med .media .medical .melbourne .meme .memorial .men .menu .meo .merck .merckmsd .metlife .miami .microsoft .mih .mii .mini

.mint .mit .mitek .mitsubishi .mls .mma .mnet .mobile .moda .moe .moi .mom .monash .money .monster .montblanc .mopar .mortgage .moscow .motorcycles .mov

.movie .movistar .mozaic .mrmuscle .mrporter .msd .mtn .mtpc .mtr .multichoice .mutual .mutualfunds .mutuelle .mzansimagic .nab .nadex .naspers .nationwide

.natura .navy .nec .netaporter .netbank .netflix .network .neustar .new .newholland .news .next .nextdirect .nexus .ngo .nhk .nico .nike .nikon .ninja

.nissan .nissay .nokia .northlandinsurance .northwesternmutual .norton .now .nowruz .nowtv .nra .ntt .nyc .obi .observer .off .office .okinawa .olayan

.olayangroup .oldnavy .ollo .olympus .omega .ong .online .onyourside .ooo .open .oracle .orange .organic .orientexpress .origins .osaka .otsuka .ott

.overheidnl .ovh .page .pamperedchef .panasonic .panerai .paris .pars .parts .party .passagens .patagonia .patch .pay .payu .pccw .persiangulf .pfizer

.pharmacy .phd .philips .photo .photography .physio .piaget .pics .pictet .pictures .pid .pin .pink .pioneer .piperlime .pitney .pizza .place .play

.playstation .plus .pnc .pohl .poker .politie .polo .porn .pramerica .praxi .press .prime .productions .prof .progressive .promo .properties .protection

.pru .prudential .pub .pwc .qpon .qtel .quebec .quest .qvc .racing .raid .ram .read .realestate .realtor .realty .recipes .redken .redstone .rehab .reise

.reisen .reliance .ren .rent .rentals .repair .republican .rest .restaurant .retirement .review .rexroth .richardli .ricoh .rightathome .ril .rmit .rocher

.rocks .rockwool .rodeo .rogers .roma .room .rsvp .ruhr .run .rwe .saarland .safe .safety .safeway .sakura .salon .samsclub .sandvik .sandvikcoromant

.sanofi .sap .sapo .sapo .sapphire .sarl .sas .save .saxo .sbi .sbs .sca .scb .schaeffler .schmidt .scholarships .school .schwarz .schwarzgroup .scjohnson

.scor .scot .search .seat .secure .security .seek .select .sener .ses .seven .sew .sex .sexy .sfr .shangrila .sharp .shaw .shell .shia .shiksha .shopping

.shopyourway .shouji .show .showtime .shriram .silk .sina .singles .ski .skin .sky .skydrive .skype .sling .smart .smile .sncf .soccer .softbank .software

.sohu .solar .solutions .song .sony .soy .spa .spiegel .sport .spot .spreadbetting .srl .stada .staples .star .starhub .statebank .statefarm .statoil .stc

.stcgroup .stockholm .store .stream .stroke .studio .study .sucks .supersport .supplies .supply .support .surgery .suzuki .svr .swatch .swiftcover .swiss

.sydney .symantec .systems .tab .talk .taobao .target .tata .tatamotors .tax .taxi .tci .tdk .team .tech .telecity .telefonica .temasek .tennis .terra .teva

.thai .thd .theater .theguardian .thehartford .tiaa .tickets .tiffany .tips .tirol .tjmaxx .tjx .tkmaxx .tmall .today .tokyo .tools .top .toray .toshiba

.total .tours .toyota .toys .trade .tradershotels .trading .training .transformers .translations .transunion .travelchannel .travelers .travelersinsurance

.travelguard .trv .tube .tui .tunes .tushu .tvs .ubank .ubs .uconnect .ultrabook .ummah .unicom .unicorn .university .uno .uol .ups .vacations .vana

.vanguard .vanish .vegas .verisign .vermögensberater .vermögensberatung .versicherung .vet .video .vig .viking .villas .villas .vin .virgin .visa .vision

.vista .vistaprint .viva .vivo .vlaanderen .vodka .volkswagen .volvo .vons .vote .voting .vuelos .walmart .walter .wang .wanggou .warman .watch

.weatherchannel .web .webcam .weber .webjet .website .wedding .weibo .weir .whoswho .williamhill .wilmar .win .windows .wine .winners .wme

.wolterskluwer .woodside .work .world .wow .wtc .wtf .xbox .xerox .xfinity .xin .xperia .xyz .yachts .yahoo .yamaxun .yandex .yodobashi .yoga .yokohama .you

.youtube .yun .zappos .zara .zero .zip .zippo .zuerich .zulu .католик .ком .москва .онлайн .орг .рус .сайт .كيازوم. يليابوم. لتويك. كيلوثاك .स ंगठन .닷넷 .닷컴 .삼성 .在线 .大众汽车 .大拿 .天主教 .娱乐 .娱乐 .家電 .工行 .广东 .广州 .微博 .慈善 .我爱你 .手机 .手表 .招聘 .政务 .政府 .新闻 .时尚 .普利司通 .書籍 .机构 .机构体制 .欧莱雅 .淡马锡 .深圳 .游戏 .点看 .珠宝 .盛贸饭店 .移动 .网址 .网店 .网站 .网络 .联通 .诺基亚 .谷歌 .购物 .通用电气公司 .通販 .集团 .電訊盈科 .飞利浦 .食品 .餐厅 .香格里拉 .香港電訊 .點看 نايلعلا .وكمارا .تالاصتا .يبظوبا .םֹוק.

MAIN CONFERENCE AgENDA

www.gtldworldcongress.com

2:00PM WHY WE DIDN’T APPLY, WHY WE WITHDREW – uNIquE INSIgHTS FROM ROuND 1 NON-APPLICANT AND WITHDRAWN TLDS Did your company want to see how TLD launches from Round 1 pan out before making the substantial time and financial investment? Maybe your company submitted an application and then re-thought your strategy and decided to withdraw? Possibly you are contemplating applying for your .BRAND in Round 2 and are just looking for insights into what you need to do now to protect your brand? During this session hear directly from brands who either chose not to apply in Round 1 or who ultimately withdrew their application as they share insights into how to ensure your brand is best protected as new TLDs come online.

4:00PM FORECASTINg FOR ROuND 2 – INDuSTRY ExPECTATIONS AND INSIgHTS FROM ICANN ON WHAT LIES AHEAD FOR PROSPECTIVE ROuND 2 APPLICANTS Over the course of this event many strategies, ideas and best practices for Round 1 TLD implementation and launch will have been shared and discussed. Join in during this closing session of the conference as industry insiders come together to discuss possible timeframes for Round 2, expected changes to the application process going forward and recap key lessons learned from early Round 1 launches.

4:45PM CO-CHAIRS’ CLOSINg REMARKS AND OPEN q&A

5:00PM Conference Concludes

2:45PM Networking Refreshment Break

3:15PM HOW TO EFFECTIVELY BuILD AN INTEgRATED SOCIAL MEDIA STRATEgY DEDICATED TO LEVERAgINg ALL YOuR DIgITAL ASSETS TO CONNECT WITH CuSTOMERS During this engaging session hear how several brands are considering and acting on the possibilities that TLDs will offer in connection with existing and emerging social media platforms.

george FaulknerManager, Social Brand EngagementIBM

Kevin MurphyEditorDomain Incite

ADDITIONAL EVENT INFORMATION

To register visit us online at www.gtldworldcongress.com

www.gtldworldcongress.com

THE FuTuRE OF THOugHT LEADERSHIP DELIVERED TODAYAs competition has significantly increased, resources have been curtailed and the overall economics of the industry have shifted, the race to, and critical importance of, establishing your organization as true subject matter experts with unique abilities and specialized access to methodologies and strategies has never been more important.

As the field gets perpetually more crowded, how can today’s smart company rise above the background noise to ensure that the right people hear your message in the intended capacity?

The answer is Momentum’s thought leadership solutions.

Developed with one goal in mind, yours, Momentum’s portfolio of leading business development services can provide your organization with multiple opportunities to achieve your strategic objectives. By choosing Momentum, your organization will:

• Engage with attendees before, during and after the event to support the development or maintenance of stronger, more valuable relationships.

• Research the event’s attendees in tremendous depth before the conference ever begins so you can more effectively prospect and execute a successful on-site strategy.

• Incorporate your thought leadership across several live and traditional channels that provide maximum exposure and awareness to the people that mean most to you.

• Benefit from a custom build database of prospects, a private LinkedIn group and even a bespoke, invitation-only meeting crafted to increase your business development opportunities.

Let Momentum design the right thought leadership solution that supports your strategic objectives and doesn’t break your budget because as the only customer service organization within the events industry, our passion lies with driving value for all our clients and making the conference experience enjoyable again.

To learn more, contact:Ben Greenzweig, Principal, Co-CEOMomentum Event [email protected]

Now, when you visit www.momentumevents.com on your iPhone, Android, Blackberry or other smartphone you’ll receive specially designed and displayed mobile content and navigation which makes accessing your event on-the-go a breeze.

You can…• Review the agenda for any event• View the speaker profiles and connect via LinkedIn or Momentum Connect• Connect with fellow registered attendees through Momentum Connect Mobile EditionTM • Send messages to fellow attendees and speakers• Arrange “at conference” meetings and appointments with fellow attendees prior to the event.• Obtain a GPS enabled map and directions to the event• Contact the event hotel directly• Register for an event• Modify or cancel a registration• View our latest videos and tweets ..and more.

Visit us on your smartphone today and join the conversation.

We understand that there is just too much information provided at our events for just one person to capture it all. Even more importantly, as Momentum remains conscious of the budget challenges that most businesses still face in today’s economy, we believe that it doesn’t take 3 or more to be a group—bring just one colleague along with you to an event and you’ll both receive a discount.Bring one colleague (group of 2 in total)Both receive 10% off registration.Bring two colleagues (group of 3 in total) All three receive 15% off registration.Bring three colleagues or more (group of 4 in total) All four receive 25% off registration.

TEAM BuILDINg OPPORTuNITIES

event group

Matt Godson, CEO Momentum Events Group

Matt

event group

For faster and more accurate service, please register online at www.gtldworldcongress.com. Online registrants may pay by credit card, wire transfer, check or request an invoice.You may also use this form and mail it with payment to: MOMENTuM EVENT gROuP Suite 100, 50 Dimond Avenue, Cortlandt Manor, NY 10567, USA

O YES, PLEASE REgISTER THE FOLLOWINg ATTENDEES FOR THE 3rd DIgITAL MARKETINg & gTLD STRATEgY CONgRESS

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REgISTRATION INFORMATION

BOOKINg FORM

Register online at www.gtldworldcongress.com, email [email protected] or call +1 646.807.8555.gROuP BOOKINgSGroup discounts are available for 2 or more attendees. Register 2 or more attendees and receive a 10% discount on all bookings. Register 3 or more attendees for bigger savings. This discount may not be combined with any other offer. All attendees must be employed by the same organization and must register together in one transaction. One invoice will be issued to the group lead.

ATTENDEE FEE INCLuDES CONFERENCE AND ALL WORKSHOPS, MOMENTuM CONNECT AND POST-EVENT WEBINARS (ALL PRICES uSD)

TERMS AND CONDITIONS• Registration fees may not be shared among people from the same firm or company.• Payment must be received in full by the conference date. • Any early registration or other discounts cannot be combined and must be applied at the time of registration.• Group discounts are available to individuals employed by the same organization.If you are unable to attend the conference, you may designate a substitute. Substitution, cancellation and refund requests must be made via e-mail to [email protected] in accordance with the information found online at: http://momentumevents.com/attendee-information. There are no refunds for no-shows. All requests for refunds or changes to your hotel room reservation must be made directly with The Dream Hotel.

PHOTOS AND VIDEOEvent registration implies your consent that any pictures and/or video obtained during the event may be used for future promotional purposes. Momentum is able to use your likeness without remuneration.

REgISTER BEFORE 1/13/2014 REgISTER BEFORE 2/10/2014 REgISTER ON OR AFTER 2/20/2014

CONFERENCE & WORKSHOP CONFERENCE & WORKSHOP CONFERENCE & WORKSHOP

$1295 $1495 $1695