FROM VOICES IN THE INDUSTRY…

Eric Klein, Director, Enterprise Mobility | VDC Research

Jason Bloomberg, President | Intellyx

Mark Bowker, Senior Analyst | ESGLeah Matuson, Research Analyst | ESG

Ashish Mahadwar, EVP & GM, Strategic Business | CSC

Pete Goldin, Editor & Publisher | APM Digest

Raúl Castañón-Martínez, Senior Analyst | Enterprise Mobility, 451 Research

CONTRIBUTIONS AND ACCOLADES

Source | Emergence Capital, Mobile Enterprise Trends 2015, September 2015

MOBILE GROWTH TRENDS

Consumer and Business Mobile Adoption Drive Enterprise Mobility

OMNI-CHANNEL

Customer Experience Drives Strategic Priorities

Data Sources |• Cognizant, 100 Questions You Need to Ask About Your Digital Business, January 2016 • IDC, IDC Forecasts U.S. Mobile Worker Population to Surpass 105 Million by 2020, June 2015 • Internet Retailer, Mobile Commerce will be Nearly Half of e-Commerce by 2018, March 2014• Pew Research Center, U.S. Smartphone Use in 2015, April 2015 • U.S. News and World Report, Could You Live Without Your Smartphone?, April 2015

ENTERPRISE MOBILITY

In the Era of Digital Business & IT Transformation

What is Digital Transformation anyway?

“Rethinking, redesigning, and restructuring technology and business models to more quickly and effectively respond to and engage employees, partners, and customers in digital environments.” Kevin Benedict, Senior Analyst, Cognizant

MOBILE CHALLENGES

Consumerization of IT Meets Enterprise Mobility

“ As your organization prepares for its digital future, it should consider the change management element of its technology initiatives, as your workforce will need access to digital tools that can help to identify, evaluate, analyze, derive insights from, share, manage and, most importantly, act on useful data.” —Eric Klein, Director, Enterprise Mobility, VDC Research

ENTERPRISE MOBILITY

Real-world Use Cases

Financial Services | A Fortune 500 financial organization is transitioning internal desktop applications to new Windows 10 tablet devices. GOAL: Benchmark Windows 10 performance against legacy desktops and ensure that employee satisfaction remains high by resolving device or app issues quickly and proactively.

BioPharma | A multi-national pharmaceutical manufacturer’s 2,500 sales reps use an iPad app to present products and process orders but complain of app crashes and poor performance. Neither the IT management team or app developers can validate or dispute the claim. GOAL: Gain a factual understanding of the severity and magnitude of performance issues and app crashes, and then apply that knowledge to focus the app developers’ efforts on making functionality improvements.

…and more in The Mobile Playbook

MOVING FORWARD WITH MOBILE

Crawl, Walk, and then Run!

You can read the rest of ESG’s Top 5 Barriers to a Mobile-first Enterprise by downloading the complete Mobile Playbook