The 3 Step Business Plan. Simplify.get Creative.get Results
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The 3 Step Business Plan Simplify, Get Creative, Get Results
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Enjoy this Business Plan Workshop presentation from the 5th Annual TEQ Regional Events Conference held in Townsville, Queensland, Australia. Enjoy! Krista Hauritz "Confession. Business Plans sometimes make me sick. Sick of staying up late to write them...sick of them sitting on a shelf (or worse still being filed into the rubbish bin)...and sick of my board not even remembering we have a Business Plan. Answer. Simplify, have fun and get creative. Make it the size of a business card."
Transcript of The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan
Simplify, Get Creative, Get Results
c0nfession….sometimes business planning
makes me feel like ………
FINANCIAL FUTURE (SO I DON’T NEED TO HOLD UP A BANK)
LIFESTYLE FUTURE (SO I CAN RUN MY EVENT FROM A HAMMOCK)
TO MAKE MY AWESOME IDEAS A REALITY
BUSINESS PLAN TYPICAL TABLE OF CONTENTS
Executive SummaryBusiness DescriptionVision, Mission, GoalsAims & ObjectivesMarketing StrategyOperations PlanManagement & Personnel PlanFinancial PlanRisk Mitigation StrategyAction PlansMonitoring
Long, boring…..and sits on a shelf…or worse
BUSINESS PLAN? WHAT
BUSINESS PLAN?
SIMPLIFY
GET CREATIVE
GET RESULTS
my
business
plan
why were you created?
why do you exist?
understanding why you were created and why you exist helps
you focus
..so you can cut out the clutter and
simplify where you want to be
BEFORE YOU START WRITING
CORPORATE
AMNESIA
What Business Plan?
get everyone involved
LOCATION LOCATION LOCATION
3 step business plan
1. Where we’ve been?
2. Where we’re going?
3. Making it happen
why do we exist?
1 word…..1 sentence….1 paragraph
make it heart felt
why do we exist?“we are a group of volunteers staging our town’s
largest sporting event to keep our community fit & healthy”
How would you summarise your event?
Particularly for someone who’s never been before
(….think sponsors, grant providers, media, potential visitors)
event snapshot
Established 2001 to put End of Timbucktoo on the map, the Medieval Festival celebrates all things medieval from jousting tournaments to Shakespeare.
Try your hand at Robyn Hood crafts, have a go at archery and feast like a king in the Castle Food Court.
The event attracts 8,000 visitors annually, generates more than $1m in media publicity and creates a 2m economic impact.
medieval festival snapshot
FESTIVAL SNAPSHOT
MapDiagrampictures
what set’s us apart?
GOOD + DIFFERENT (beware of biggest & best)
know your trends
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Surplus (Deficit)Total ExpenditureTotal Revenue
financial trends
Effect of mid-strength beer on profits
Effect of rising transport costs, e.g. hire equipment
Tickets59%Bars
23%
Merchandis
e10%
Stalls9%
Income
customer trends where are they from?
Trends should inform your plan
“All too often our plans are affected by complaints and politics”
trends over time(…..might help with festival amnesia)
Description 2009-10 2010-11 2011-12 2012-13 2013-14
Visitor Numbers
Media Publicity
Competitors/Performers
Volunteers
Stall Holders
Income
Expenditure
Profit
Facebook followers/website hitsMerchandise
Economic Impact (spend)
consumer trendsExperience vs. possessions
“I’d rather spend my money on an experience, like going to a festival, than buying a car” Gen Y
food + coffee culture
hands on + interactive
changing face of markets
2. where we’re going?
where do we want to be in 5 years?
what do you want to look like in 5 years?
how do you want to feel in 5 years?
IN 5 YEARS WE WANT TO BE……..
aim high. don’t be afraid to dream
get everyone involved
WHERE THEY WANTED TO BEJulia Creek is known nationally as the place for extreme, outback sports.
The festival is a fine-tuned event staged at Dirt’n’Dust Central attracting 5,000 visitors.
The committee is focused but relaxed, with the community embracing the event.
THEIR TOP 5 PRIORITIES 1. Location – securing a permanent home for the festival2. Infrastructure – developing permanent and mobile event infrastructure 3. Financial Growth – diversifying income and creating higher yield 4. Local Profile – maximising return to local economy and community5. Three Year Partnership Agreements – strengthening relationships
with major stakeholders for future planning
Our top priorities are……
People
Not just about increasing visitors (more visitors = more toilets)
Increasing spend per visitor
Value add/Experience enhancement – shaded seating, shaded car parking, VIP passes/area, VIP camping,
Behind the scenes experiences e.g. green room pass
financial strategies
Survival Strategies
1. PartnershipsPresentations to community/ industry networks. 3 year partnership agreements. Networking. Naming Sponsor. Community outsourcing.
2. Venue Site feasibility study. Purchase of permanent venue.
3. Accommodation Increase accommodation capacity with overflow camp site, tent city, glamping and packages.
4. Increasing Yield Develop VIP packages, VIP camping/parking. Introduce coffee vans.
5. Succession Plan Mentor current volunteers in senior positions. Attract new volunteers. Partner with sponsors’ human resources.
top 5 priority actions
Bringing it togetherHow do I
bring this all together?
How can I present this so our committee can remember
it?
Long, boring…..and sits on a shelf
FESTIVAL SNAPSHOT
WHAT SETS US APART?
WHO ARE WE?
TRENDS + CHALLENGES
IN 5 YEARS TIME
OUR TOP 5 PRIORITIES
OUR PRIORITY ACTIONS ARE
.
WHERE HAVE WE BEEN?
WHERE ARE WE GOING?
MAKING IT HAPPEN
FESTIVAL SNAPSHOT Established 2001 to put the town on the map and celebrate hot chillies. 8,000 visitors annually Generate $1m in media
publicity Create a 2m economic
impact
WHAT SETS US APART?We are the only town in Australia that grows XXXX hot chillies. We hold the national chilli eating competition and have the world record for chilli consumption. In 2013 were featured in Gourmet Traveller for best chilli.
WHO ARE WE?A non-profit organisation, we are a group of chilli lovers who volunteer to stage Australia’s annual chilli celebration.
TRENDS + CHALLENGESMore Aussie’s are eating chilli and travelling as a family or group to our region.
IN 5 YEARS TIMEWe will be an icon event synonymous with our region, attracting national media, with visitors staying 3 nights.
OUR TOP 5 PRIORITIES
1. Partnerships – strengthening partnerships with sponsors and community
2. Venue – securing a permanent venue for the festival
3. Accommodation – increasing accommodation capacity to cater for increased visitors
4. Increasing Yield –strategies to increase visitor spend on-site and in town
5. Succession plan – mentoring and recruitment strategies to increase skills of existing team and attract new team members
Keeping a Helicopter View of Program, People + Resources
OUR PRIORITY ACTIONS
PartnershipsPresentations to community & industry networks. 3 year partnership agreements. Networking. Naming Sponsor. Community outsourcing.
Venue Site feasibility study. Purchase of permanent venue.
Accommodation Increase accommodation capacity with overflow camp site, tent city, glamping and packages.
Increasing Yield Develop VIP packages, VIP camping/parking. Introduce coffee vans.
Succession Plan Mentor current volunteers in senior positions. Attract new volunteers. Partner with sponsors’ human resources.
WHERE HAVE WE BEEN?
WHERE ARE WE GOING?
MAKING IT HAPPEN
Priority 2013-14 Budget/
Resources
2014-15 ProjectedBudget/
Resources
KPIs
Partnerships 3 year agreements
Presentations
Networking
Naming Sponsor
Community outsourcing
3 yr partnerships confirmed Sponsorship/grant income No. of repeat sponsors No. of new sponsors Increased involvement by
local businesses Direct festival spend in region
Venue Feasibility Secured venue
Improved infrastructure Improved greening, hardening
and signage of site
Accommodation
Flow over camp siteTent City
‘Glamping’
Accomm. packages
Improved on-site camping provisions
Camping income Online accommodation sales
Increase Yield Online ticketingNew coffee shop
VIP PackagesMid-week event
Increased income from value-adds Online ticketing sales
VIP sales Mid-week event
Succession Plan Mentoring programVice-President, Vice-Treasurer
Board trainingTrainee appointed
Potential committee members identified
New volunteers recruited Training completed
We exist to ……….
In 5 years ………..
Our Top 5 Actions
1. New brand
2. Simplify reporting
3. Visitor spend
4. Improve experience
5. Succession plan
We exist to ……….In 5 years ………..
Our Top 5 Actions1. New brand2. Simplify reporting3. Visitor spend4. Improve experience5. Succession plan
2 page business plan
THANK YOU
