The 3 Mandates of a Leader

The 3 Mandates of a Leader

This morning we’re going to start with you.

We’re going to start with you because if you own a business, if you’re going to be an investor, an entrepreneur, an organizer, an executive,

what’s going to determine your success or failure is not going to be other people, it’s going to be you as the leader.

Ultimately the success of any business, 80% of it is the psychology of the leader.

The owner or leader determines it.

Financial wealth does not come from mechanics.

I coached one of top financial traders on the face

of the earth. He’s been my client for literally two decades, 20 years. He pays me a million dollars a year to coach him.

He emails me every day as measurements. I see

him only 3 or 4 times a year for an hour.

I get a million dollars plus a piece of the up side.

I don’t tell that to impress you, I tell you because it impresses me.

Not bad for 4 hours work.

But I have to help him for 20 years where he literally made more money than any human being in history in 1987 in a single day.

Literally made more money than anybody made

in a day which in those days was a half a billion in a day.

Today, that’s like a half a trillion with inflation. There’s more money in 1987 when the American Stock Market had its biggest drop in a single day

percentage-wise. Still strongest worst day percentage-wise.

He called the market accurately hour by hour a week in advance and made half a billion dollars

in a day. Now you can live but it’s a good start to get you going. Here’s the problem he lost money for the next two years.

He brought me in for 20 years.

He has made money every single year for 20

years.

2008, when most hedgefunds were losing 30% 40% 50% some even 80% he made 28% upside that year. Unbelievable. So I know a little bit about markets. I’m not just Mr. Positive

Thinking.

I’ve been studying everything about him.

George Soros who made a billion dollars in a day, who outbid my friend later on in the U.K. on their Black Day. He turned that around as well.

So I’m here to tell you I know there are elements you can take advantage of. And the people that know winter is the best season, are

the people that take advantage.

Not because they’re positive because they’re smart.

But in order for you to do that you need 3 things.

First, you got to see things as they are. But

not worse than it is.

Are you with me on this?

Because when you talk to the most Aussies

today, let me just explain something to you. Most Aussies today have a little bit of nervousness about the economy. Raise your hand if you can relate to that to your friends. A little bit of nervousness, not quite thrilled with the economy. Raise your hand if that relates.

How many knows Aussies think it’s the best economy it could ever been?

Here’s the truth.

There’s a little nervousness because of Europe,

obviously Nervousness because China’s still growing but may be not as fast, big piece here.

Nervousness because oh my God we got some few little taxes coming in here now, right?

Carbon tax?

But interest rates are down 2% and just about

the last 6, 8, 10, 12 months. Pretty nice. But there’s this nervousness.

Here’s what you got to know.

If you’re freaking nervous here, you better not leave Australia. Because there are 7 billion people in the planet they all freaking wish they live in Australia.

You’re in the best position of any country in the world.

That’s not the say there aren’t challenges. Your real estate market here is definitely inflated to a

mass level. And you haven’t had a big correction. There are things that are going to occur here. But you got to see it as it is but not worst than this or you’re not going to act out of fear. How many followed what I’m talking about?

And why do most people make it worse than it is, you tell me?

Why do people make it worst?

Say you can’t even believe.

Why even try?

The whole economy is just going to tank anyway.

Why do people come up with this stuff?

Because they’re so afraid to what? What’s the word no one likes to say? Let’s hear it.

They’re so afraid to fail.

So we look for a story to cover them.

It’s like somebody says to me I can’t lose weight because I’m big boned.

No.

You’re freaking fat.

Let’s just tell the truth here. Right?

Is it true? You’re fat.

I’m not making a judgment, you’re fat.

I was big boned, that was my story. I was 38 pounds heavier than I am now. And my story was I’m big boned. I’m still big boned and 38 pounds lighter.

We come up with a story because we’re afraid to fail.

What you have to do is see it as it is.

Do not fake yourself and say everything’s positive, everything’s wonderful.

You’ll get killed doing that in business.

You got to be smart. You got to see it as it is but not worst than is so you don’t take advantage.

Does this make sense, yes or no?

Second key is really simple you got to see it

better than it is or you won’t do anything.

That’s the second key.

You got to see it better than it is.

That’s what a leader brings to the table.

So bottom line is, you got to see it better than it is. If you saw a guy like Ted Turner, Ted Turner the multi-billionaire, amazing influence, created

CNN.

Think about this when he first came up with the idea of 24-hour news, what do you think most people thought of that idea?

First of all they said there isn’t that much news. He almost went bankrupt four times but he kept

seeing it better than it was. He saw the truth, He saw the challenges.

He didn’t make it worse than it is so he didn’t panic He saw it better so there was something to move towards that he could make happen.

What does it say?

Without a vision, people Perish.

If you remember compelling view of the future,

you’re in trouble. Here’s the challenge.

Most of the world right now is in this place. In America, the highest it’s ever been. 63% of Americans now believe the best days are behind them. They believe specifically that their future

for themselves and their kids will be far less than it is today. That 72% by the way are Germans. 81% of French people believe that.

Some people’s winter is devastating. Other

people’s winter is mild.

So four years is mild. I’m not saying it will get worse. But here’s what I can tell you if you see it as this and you see it better than this?

You’ll know something.

The greatest investors, the greatest financial success in history, the first man to become a

billionaire by investing alone is a man who’s a friend of mine who died about four years ago named Sir John Templeton.

Sir John Templeton started out with nothing. He

wasn’t Sir John.

He was a guy that basically grew up in this tiny

little town with nothing to his name. He worked hard and he decided to save his money and find a way to invest.

But he had one cool secret. He realized when things are going well, what do people want for their property when things are going really well? High price or low price, which one?

High price. When things are going well do they want a high price or low price for their shares?

High price.

When things are going unhappy, when things are terrible, when things are going well people think it’s going to go well forever.

When they think it’s going bad and it’s going to

go bad for how long? Forever. When things are going really poor, what does that guy want for his shares?

High price or whatever he can get? Which one? Whatever he can get.

So his mindset was really simple. I’m going to

make all my money, write this down, during times of maximum pessimism. I’ll make all my money during times of maximum pessimism.

If you can when everybody else is freaking out

saying it’s worse than it is you can see how it really is.

Do not kid yourself, not just be positive but see it better than it is. And see what the advantage is.

The third step is, once you see it better than

it is you got to make it that way.

You got to come up with a strategy and action point and make it that way.

If you can do those three things, you can take advantage.

And he did and I’ll tell you how he did it. When

Hitler invaded Europe, he actually invaded Poland, this guy took $10,000. $5,000 he saved and $5,000 he borrowed which back on those days was a huge sum of money.

And he went out and bought every stock he can get his hands on. That was under $2 in the New York Stock Exchange including companies that many people thought would go bankrupt, he just

bought them across the board. $10,000.

Now by the way, that was one of the worst winter moments of maximum pessimism because everyone oh my God Hitler’s now storming Europe. We tried to appease him, it’s not

working.

He’s going to take – countries are dropping. Everybody thinks the bad things are going to go on forever. Here’s what we all know about

seasons, winter does not last forever does it?

What always follow winter my friends, what? springtime.

And new opportunities is always there. But when you’re in winter you think it’s forever.

And so everyone’s freaking out, so share prices went to the floor.

So what do you got for $10,000 is worth its weight in gold? And by the way five years later when the war is over, what happened to the shares of stock?

What happens as the company start to rebuild.

Exploded back-up. That $10,000 investment made him a billionaire over the course of 2 decades.

He didn’t stop there.

Where will be the worst place to think of investing after World War II would you think? What was the country most destroyed even more than Germany, which country? Japan.

They had radioactive places.

Guess how much they want for a land that's

radioactive?

Literally he bought things for pennies on the dollar and if you remember in the early late 80s, who was the country that was dominating the economies around the world?

It was Japan. And guess what he did.

Sold it all right there at the peak when

everybody there thought it was going so great. He always made money in terms of trying to maximum pessimism.

So what I’m here to say to you today is this, this

morning I want to work with you, with you as a leader.

I want to give you some strategies and tools that you can use to immediately shift your psychology because that’s going to be 80%

of your wealth building. 20% is going to be mechanics and how to do it.

About Anthony Robbins

For the past three decades, Anthony Robbins has served as an advisor to leaders around the world. A recognized authority on the psychology of leadership, negotiations, organizational turnaround, and peak performance, he has been honored consistently for his strategic intellect and humanitarian endeavors. Robbins is one of our “fellow” martial artists, studying Taekwondo with the “Father of

American Taekwondo”, Grandmaster Jhoon Rhee.

His nonprofit Anthony Robbins Foundation provides assistance to inner-city youth, senior citizens, and the homeless, and feeds more than three million people in 56 countries every year through its international holiday "Basket Brigade." Robbins has directly impacted the lives of more than 50 million people from over 100 countries with his best-selling books, multimedia and health products, public speaking

engagements, and live events.

What began as a young person’s desire to help individuals transform the quality of their lives has grown into Robbins’ lifelong crusade as he is called on by leaders from every walk of life-presidents, political leaders, advocates for humanity, CEOs of multinational corporations, psychologists, peak performance athletes, world-class entertainers, teachers, and parents. Since fathering the life coaching industry, Robbins has produced the #1-selling audio coaching system of all time. He also is a corporate Vice Chairman, and Chairman overseeing five private companies. Robbins has been honored by Accenture as one of the "Top 50 Business Intellectuals in the World"; by Harvard Business Press as one of the "Top 200 Business Gurus"; by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients; by Forbes as a Top 100 Celebrity; by Justice Byron White as one of the world’s "Outstanding

Humanitarians"; and by the International Chamber of Commerce as one of the top 10 "Outstanding Young People of World."

Peace Negotiator & Humanitarian

Robbins was selected as Vice Chairman of Health, Education, and Science for the United Nations Research Center for the International Council for Caring Communities (ICCC) NGO. Working with the Organization of American States, the Carter Center, and the United States Agency for International Development (USAID), Robbins participated as one of the members of the team that helped negotiate an electoral solution for peace to the strife and conflict that have devastated the Venezuelan people and their economy. Robbins has collaborated with political and business leaders in diverse world communities such as South Africa, England, Cuba, Panama, Venezuela, and the United States. Robbins has also been a national spokesperson for the Wellness Community, a nonprofit organization that provides support, education and hope to people with cancer and their loved ones. Through participation in professionally led support groups and educational workshops, people affected by cancer learn vital skills that enable them to regain control, reduce isolation and restore hope, regardless of the stage of disease. Through his strategies for "Leadership in Times of Crisis" and his systems for "Indirect Negotiations," Robbins has participated in negotiations that have broken the patterns of violence and de-escalated the rhetoric that invites it. Robbins has worked on teams that not only help mitigate further devastation and facilitate peaceful decision-making among conflicting parties, but also inspire conflicting parties to create a mutually beneficial and compelling vision that is aligned with their respective values, raising the standard by which they live. He is also the recipient of the Timmie Award, given by the esteemed Touchdown

Club of Washington, D.C for humanitarian efforts.

Strategic Advisor to World Leaders

Robbins has met with, consulted, or advised international leaders including Nelson Mandela, Mikhail Gorbachev, Margaret Thatcher, Francois Mitterrand, Princess Diana, and Mother Teresa. He has consulted members of two royal families, members of the U.S. Congress, the U.S. Army, the U.S. Marines and three U.S. Presidents, including Bill Clinton. Robbins has had the unique opportunity to identify patterns and model the underlying strategies generating consistent results for some of the most

successful individuals in the world.

Successful Entrepreneur & Honored Business Strategist

A successful entrepreneur, Robbins serves as Chairman of seven privately held — in industries as diverse as hospitality, education, media production, business services, and neutraceuticals, and he holds an interest in and strategically directs a series of others. While diverse in characterization, all seven companies—plus his five holding companies—are geared toward Robbins’ creed of improving the quality of life for people around the world: from Namale Resort & Spa, the award-winning, 325-acre tropical paradise in the Fiji Islands, to Twinlab Corporation, the highest-rated neutraceutical company honored in 2003 with the Consumer Satisfaction Award as Top Rated Retail Brand by Consumerlab.com, an independent testing group. Robbins’ pursuit of creating and contributing to a higher standard of living is reflected by one of his subsidiary companies, Rebus Publishing, a leading consumer health and science publisher that has been communicating healthy ideas for more than 25 years through such avenues as the "UC Berkeley Wellness Letter" and "Johns Hopkins Health After 50" newsletter. Robbins was also the first individual in the personal improvement industry to surpass more than a

billion dollars in gross sales.

Leaders and achievers already at the pinnacle of success in their respective fields call on Robbins to be their strategic advisor when they face critical decisions requiring creative options and a systematic evaluation of probabilities and consequences. American Express asked its entrepreneurial clients whom they would select if they could choose anyone in the world to personally coach them to take their businesses to the next level if price were

no object. Robbins was chosen along with Bill Gates, Donald Trump, Warren Buffet, Lee Iacocca and Ross Perot.

Philanthropist

A founding strategist of the Presidential Summit for America’s Promise, Robbins partnered in helping to design systems that generated over two million mentors for young people throughout the United States. Four Presidents and Secretary of State Colin Powell partnered with Robbins in the process. What began nearly 30 years ago as Robbins’ individual effort to feed two homeless families has now grown into the Tony Robbins Foundation’s international holiday "Basket Brigade," which feeds more than three million people in 56 countries every year. His foundation has provided support or initiated programs in more than 2,000 schools, 700 prisons and 100,000 service organizations and shelters. Almost 20 years ago, Robbins personally sponsored a class of disadvantaged fifth graders in Houston, Texas, by becoming their personal mentor and sponsor of their college education. In 2003, these student "Champions" graduated from college—an experience that Robbins made possible. Each year, Robbins oversees his foundation’s Discovery Camp, which helps more than 100 students from 18 countries design and initiate

leadership programs to take home to their local schools.

Award-Winning Speaker

In addition to his global efforts to facilitate leadership, peace and philanthropy, Robbins is an award-winning speaker who has addressed such distinguished audiences as the British Parliament, Harvard Business School, the Gorbachev Foundation’s Cold War Forum, the Presidents’ Summit for America’s Future, the State of the World Forum, Vice President Al Gore’s Putting Customers First Conference, and the World Economic Forum. In 2006, he was invited to speak at the prestigious Technology, Entertainment and Design (TED) Conference, attended by the world’s most influential thinkers and leaders, including the founders of Google and Vice President Al Gore. His speech is one of the top ten most viewed in the history of TED, with more than two million views. Toastmasters International recognized Robbins as one of the world’s greatest speakers, awarding him the Golden Gavel Award, its most prestigious honor. One of the most sought-after speakers in the world, more than four million

people from over 100 countries have attended Tony Robbins’ live seminars, speaking engagements or training programs.

Internationally Best-Selling Author

Robbins is an internationally best-selling author with five books published in 14 languages, and he is the creator of the #1 personal and professional development system of all time, Personal Power; more than 40 million audiotapes have been sold worldwide. Robbins has created a system of total immersion that produces the education, strategies, and momentum for measurable and lasting change. Robbins is also the founder of Mastery University, which brings together the world’s leading experts from their respective fields. In the past, Robbins’ co-facilitators have included General Norman Schwarzkopf and Secretary of State Colin Powell on leadership, Dr. Deepak Chopra on psychoneuroimmunology, Peter Lynch and Sir John Templeton on finance, and Vice President Al Gore on creating peace in troubled

times.

Authority on Peak Performance

Highly respected as the nation’s foremost authority on the psychology of peak performance and personal, professional, and organizational turnaround, Robbins has advised and counseled Fortune 500 CEOs, world-renowned medical doctors, legends in entertainment, and championship sports teams including America’s Cup winner, America 3; Stanley Cup finalist, Los Angeles Kings; NBA Champion San Antonio Spurs; and other teams from the National Hockey League, Major League Baseball and the National Basketball Association. He has worked with elite coaches and athletes, including UFC Champion Chuck Liddell, tennis greats André Agassi and Serena Williams, and golf legend Greg Norman, along with champions from the National Football League, the PGA Tour, the U.S. Tennis Association and NASCAR.

He has also coached various celebrities and musicians including Leonardo DiCaprio and Billie Joe Armstrong of Green Day.

Innovator in Psychology and Intervention

As a recognized catalyst for developing systems and strategies for accelerated and lasting transformations in individuals worldwide, Robbins has been sought after by psychologists and psychiatrists for training. Robbins, along with his partner Cloe Madanes, created almost ten years ago the Robbins-Madanes Center for Strategic Intervention, which produces training materials and programs for the therapeutic community. Together they have trained more than 100,000 therapists. For more than 20 years, Madanes has served as world-renowned teacher of therapists. Two of her books are considered classic texts—Strategic Family Therapy and The Violence of Men. Robbins appeared as a featured author in one of her books—Relationship Breakthrough: How to Create Outstanding Relationships in Every Area of Your Life. Robbins and Madanes are actively involved in the Council for Human Rights of Children at the University of San Francisco, a prestigious international think tank created to develop and codify methods to ensure the rights of children are maintained and championed. Robbins was among the speakers featured at the Council’s 2005 meeting at the University of Oxford, where he addressed "Alternatives to Institutionalization of Children and Youth in Crisis." He also has been a featured speaker at The Evolution of Psychotherapy Conference, the world’s largest psychotherapy conference that brings together more than 10,000 industry leaders from around the world every five

years.

Family Man

Robbins’ commitment to creating an enduring legacy that will impact the world is surpassed only by his passion for family as a

dedicated father of four children and a loving husband to his wife, Sage “Bonnie Pearl” Robbins.