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Role of Ingredients in Processed Indian Traditional Foods

Devishree M., Sales Director, DuPont Nutrition & Health South AsiaNovember 2017

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15

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25

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10000

20000

30000

40000

50000

60000

Sweets Savouries Premixes Wet Batter Culinary Pastes Roti Ready to Eat Lassi/Chaach

Organized Unorganized Growth Rate

Organised 3500 13600 750 120 220 30 1600 500

Unorganised 41500 43400 250 600 680 70 80 800

Growth Rate 15 20 15 27 25 22 25 32

Traditional Foods Market Sizes and Growth Rates*

*DuPont Nutrition & Health market study on Indian traditional foods market conducted by IMRB

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Market Overview

➢ Traditional Indian sweets market is highly unorganized and

fragmented.

➢ Sweets – a wide regional variation, high demand during festivals.

➢ Dominated by local and regional manufacturers and few national

players.

➢ Savories has transformed from an occasional snacking to the

fourth meal of the day – enjoys a higher organized market.

➢ Rising disposable incomes, changing food habits and a busy

lifestyle is shaping the growth of savories.

➢ Traditional namkeens enjoy a high share followed by potato

chips and extruded snacks.

➢ Ready to prepare products - A fast paced urban –lifestyle, rising

disposable income, experimental palates, increasing number of

working women has given a strong impetus to the segment

➢ Perceived as the next best option to home cooked food.

➢ Premixes are of three types - Dessert mixes, Breakfast mixes

and Curry mixes.

➢ Ready to prepare idli/ dosa batter is a recent entrant and is

growing quite rapidly.

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Functional benefits –stability,

consistency etc.

Shelf-life –Microbial, Textural

Technological upgradation

Regulatory

Process efficiencies

Packaging

Key Needs of this Industry

• Enzymes + Emulsifiers in Roti

• Hydrocolloids in Lassi & Chaaz

• Vegetal Cultures in Idli/Dosa batter

• Emulsifiers in Extruded snacks

Examples of DuPontTM Danisco® ingredients in Indian local foods

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Summary

• Traditional foods industry is growing rapidly

and the growth rate is in the range of 15-

25% CAGR.

• With growing demand, manufacturers are

looking at ways to scale up manufacture

without impacting sensorials.

• Functional ingredients therefore play a

crucial role in this industry.

• Regulations are currently conducive for

these products, though there is always

further scope for improvement.

• A wide range of ingredients and a deep

understanding of the science of interaction

of ingredients with the matrices and its

behavior in various processes makes dupont

nutri a reliable partner and solution provider

for this industry.

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