THE 2nd EUROPEAN GAMES MINSK 2019...2019/02/20 · Baku 2015 MINSK 2019 MINSK 2019 ALREADY REACHED...
Transcript of THE 2nd EUROPEAN GAMES MINSK 2019...2019/02/20 · Baku 2015 MINSK 2019 MINSK 2019 ALREADY REACHED...
THE 2nd EUROPEAN GAMES MINSK 2019
Minsk, BelarusFOUNDATION “DIRECTORATE OF THE 2nd EUROPEAN GAMES 2019"
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OpeningCeremony
Closing Ceremony
18000Official accredited Par�cipants
More than
4000Competitors
23
8
15
2
50European
NOCs
More than More than
June 2019
199Medal Events
8991Men’sEvents
Women’sEvents
21MixedEvents
206
4000
9095
23
1015
5
50Стран
Европы
Церемониязакрытия
8000Официальных участников
Комплектов медалей
Церемония открытия
21 30
ЧемпионатовЕвропы в
рамках игр
21Июнь 2019 Мужских Женских Смешанных
Дисциплины
Видов спорта
Видов спорта разыграют лицензии
на Олимпийские игры в Токио 2020
Спортсменов
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Disciplines
Sports
Sports – Road to Tokyo 2020
Sports –European
Championships
THE 2nd EUROPEAN GAMES MINSK 2019
ABOUT US
Republican Organizing Committee Prime-minister and Government members
MEGOC (Minsk European Games organizing committee)
GOVERNING BODY
EXECUTIVE BODY
HEADED BY
NOC Belarus
Minsk Municipality on behalf of the host city
Ministry of sports and tourism on behalf of the Government
FOUNDED BY
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TICKETING SESSION SCHEDULE22 JUNESaturday
23 JUNESunday
24 JUNEMonday
25 JUNETuesday
26 JUNEWednesday
27 JUNEThursdayARENA KIND OF SPORT 21 JUNE
Friday
20.00 – 01.00(Opening)
09.00 – 19.00 09.00 – 19.10 09.00 – 17.00 09.00 – 17.00 09.00 – 16.20 09.00 – 16.20
09.40 – 22.00(full day)
15.20 – 22.00(evening)
09.40 – 14.00
17.40 – 22.00
17.40 – 22.00
09.00 – 12.3014.00 – 17.30
11.00 – 14.3016.00 – 19.30
11.00 – 14.3016.00 – 19.30
13.00 – 16.3018.00 – 21.55
14.00 – 16.4518.00 – 20.45
14.00 – 16.4518.00 – 20.45
14.00 – 16.4518.00 – 20.45
14.00 – 17.3014.00 – 17.0018.30 – 21.30
14.00 – 21.4514.00 – 17.0018.30 – 20.30
14.00 – 17.0018.30 – 20.30
14.00 – 17.0018.30 – 21.30
12.30 – 15.30 12.00 – 17.00
09.00 – 10.3014.00 – 17.35
10.00 – 11.5014.00 – 16.40
10.00 – 11.3014.00 – 17.35
16.00 – 20.40
13.00 – 20.00
15.00 – 16.5015.00 – 16.50
14.00 – 19.0014.00 – 19.10
19.00 – 21.00 19.00 – 21.00
10.30 – 19.10(full day)
17.00 – 19.10(evening)
10.30 – 19.00(full day)
17.00 – 19.00(evening)
10.30 – 19.10(full day)
17.00 – 19.10(evening)
10.30 – 18.15(full day)
16.00 – 18.15(evening)
09.00 – 14.35(2 venues)
09.00 – 18.30(2 venues)
09.00 – 17.15(2 venues)
09.00 – 14.45Rifle & Pistol –
Shooting Centre)09.00 – 16.40
(2 venues)09.00 – 19.30
(2 venues)
10.00 – 14.0017.00 – 20.30
10.00 – 14.0017.00 – 20.30
10.00 – 20.00 10.00 – 21.00 10.00 – 21.00 10.00 – 20.10 10.00 – 22.0010.00 – 14.00
16.00 – 20.20
11.00 – 14.10
Ceremonies
Archery
17.00 – 19.40
09.00 – 22.00 09.00 – 22.00 09.00 – 21.00 10.00 – 15.20
11.00 – 13.4018.00 – 19.20
11.00 – 14.1018.00 – 20.40 18.00 – 20.40
30 JUNESunday
20.00 – 00.30(Closing)
12.00 – 15.20
09.00 – 18.25(full day)
14.00 – 18.25(evening)
13.00 – 16.50
09.00 – 13.2515.00 – 18.15
13.00 – 15.00
12.00 – 16.00
28 JUNEFriday
29 JUNESaturday
18.00 – 20.00
14.00 – 16.4518.00 – 20.45
13.00 – 15.4517.00 – 20.15
14.00 – 22.30 16.00 – 18.55
16.00 – 20.50 10.00 – 14.20
16.00 – 20.50
14.00 – 16.45
09.00 – 13.5015.30 – 19.05
09.00 – 16.15(2 venues)
10.00 – 22.00 10.00 – 23.10(full day)
17.00 – 23.10(evening)
11.00 – 13.30
18.00 – 21.0018.00 – 22.00(evening)
10.00 – 15.4010.00 – 22.00(full day)
18.00 – 20.3011.00 – 13.2018.00 – 20.00
Dinamo Stadium
Olympic Sport Complex
Uruchie Sports Palace
Regatta Course Zaslavl
Minsk City, Oktyabrskaya Sq.
Athletics (Dynamic New Athletics)Dinamo Stadium
Beach Soccer
3x3 Basketball
BadmintonFalcon Club
Palova Arena
Olympic Sport Complex
Chizhovka Arena
Sports Palace
Chizhovka Arena
Boxing
Canoe Sprint
Cycling – Road
Wrestling
Trampoline
Trampoline and Gymnastics – Acrobatic
Gymnastics – Artistic
Karate
Judo
Sports Palace
Tennis Olympic Centre
Sambo
Table Tennis
Minsk Arena VelodromeMinsk Arena
Minsk Arena
Cycling – Track
Gymnastics – Rhythmic and Acrobatic
Minsk Arena
Minsk Arena
Minsk Arena
Shooting Centre and Sporting Club
Shooting – Rifle & Pistol, Shotgun
!
Preliminaries
Semifinals
Opening and Closing Ceremonies
Finals
The schedule may be changed. Please check our website www.minsk2019.by for updates.
600 hours of video content will be produced during the European Games;
Special editions, daily TV magazines and press conferences are also includ-ed in the video content package.
Spanish International Sports Broadcasting company (ISB) will become the host broad-caster of the 2nd European Games 2019;
ISB was involved in TV produc-tion of the Olympic Games, World and European Champion-ships and other major sport events of the world;
TV signal will be spread to 160 countries;
The owner of the TV production rights at the territory of the Republic of Belarus is a channel “Belarus TVR” (tvr.by) (Belteleradiocompany), that will provide a live broad-cast of a maximum number of sport disciplines on 4 TV chan-nels;
TV BROADCAST
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PREVIOUS ADDITION FIGURES
MINSK 2019 PROJECTED FIGURES
12 – 28 June 2015 21-30 June 2019
50
110
45
TV Broadcasts territories
Media accreditation
Overall reach
100
145
24
34 (Including China CCTV)
58
TV TV
Europeancountries
Non-Europeancountries
Total
European countries
Non-Europeancountries
Total
1,248Total Total
Accredited Media Expected Media665 local583 international
825,269,265 980,000,000
Digital Digital300,000,000 300,000,000
1,100
600 local500 international
Baku 2015 MINSK 2019MINSK 2019ALREADY REACHED AGREEMENTS
160 (115 to the date)
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Multilevel platform with online statistics, media, social groups, news, blogs (currently under construction).
www.minsk2019.bywww.facebook.com/officialminsk2019/www.instagram.com/minsk_2019/www.twitter.com/eoceurogameswww.youtube.com/channel/UC8XkAs1H3brYlhwWDnRDGhgwww.vk.com/minsk_2019
DIGITAL ONLINE AND MOBILE PLATFORMS
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www.minsk2019.by
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THE GAMES IN FIGURES
Fan- Zones
4 FAN-ZONES
AT LEAST
1.5 mlnOF VISITS
TOTAL AMOUNT OFTICKETS FOR SALE
380 k
530 kwith an opportunity to increase
the amount up to
Premium Partners focused on international exposure - from 2,500,000 Euro and more (depending on category and VIK);
National Partners focused on National exposure - from 400,000 Euro (depending on category and VIK);
Official Suppliers focused on suppliership opportunities - from 200,000 to 400,000 Euro (depending on category and VIK);
Official Supporters focused on basic support with minimum exposure - from 40,000 to 160,000 Euro;
Media Partnersfocused on media support.
SPONSORSHIP OPPORTUNITIES REVIEW
Further you may find the basic packages. They can be individualized in regards with the wishlist of an appropriate product category.
A conjoint marketing and communication campaign of European Olympic Committees and Minsk Organizing Committee will include the following sponsorship tiers:
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SPONSORSHIP PRESTIGIOUS BENEFITS
A unique case of participation in a large-scale international sport event organized by the leading Belarusian and foreign specialists;
Interaction of your organization with the multimillion audi-ence of the 2nd European Games 2019;
Allocation of sponsors’ advertisement only at the 2nd European Games 2019 venues and around them;
Improving of position and reputation of your organization on the international or national level, depending on the sponsorship package you choose;
Your organization's brand association with values of theOlympic movement and healthy lifestyle;
Your organization's brand effective promotion among national and international audience of the 2nd European Games 2019;
Chance to observe the 2nd European Games 2019 compe-titions and the best athletes in action from the VIP lounge;
Individual concept development approach for your brandpromotion during the preparation and delivery of the 2nd European Games 2019.
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2019 / SPONSORSHIP STRATEGY : PACKAGING
Sponsorship packages include basic pillars of marketing and can be modified upon necessity
Sponsors brand promotion Sponsors exclusive personalizedadvertisement
Corporate hospitality
* Brand exposure and status announcement:
- static outdoor and indoor;- media and video monitors;- radio;-digital and mobile.
Sponsors advertisement:- TV;- digital streams;- Social media activation; - Fan-zones;- product placement.
- Tickets for marketing;- VIP tickets for partners engagement;- First-hand-right to purchase limited amount of VIP Sky-boxes;- Exclusive experience upon request.
Category Exclusivity
Exploita�on Rights
Composite Logo
Imagery and Footage
TV Facing Venue Branding
Interview / Media Backdrop Branding
Other venue branding (Non TV Facing)
PREMIUM NATIONAL SUPPLIER SUPPORTER MEDIA PARTNER
NON EXCLUSIVE NON EXCLUSIVE NON EXCLUSIVE NON EXCLUSIVE
GLOBAL NATIONAL NATIONAL NATIONAL NATIONAL
YES YES NO NO NO
YES YES NO NO YES
100% split between all partners
100% split between all partners
NO NO NO NO
NONO NO NO NO
YES - GLOBAL
YES LOGO BLOCK
YES LOGO BLOCK
YES LOGO BLOCK
NONOlogoblock
exclusive /non exclusive
yourlogo
Your logo/
Pic/
logo logo logo
logo logo logo logo
logo logo logologo logo logo logo
logologo
2019 / SPONSORSHIP STRATEGY : STRUCTURE / PACKAGING
RIGHTS CATEGORY
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Pack Shots – Subway,Central Bus Sta�on, Business Centres, Airport, Cinema
Radio Adver�sing
Outdoor Adver�sing
Minsk2019.by
NOYES
50 per month/ Packshot
2019 / SPONSORSHIP STRATEGY : STRUCTURE / PACKAGING
YES – INDIVIDUAL500 per month
YES – INDIVIDUAL250 per month
LOGO BLOCK100 per month
YES Individual
25 per month
YESSplit with partners
10 per month
YESIf availableNO
YES Split with partners
15 per month
YESINDIVIDUAL LOGO
6 billboards
YESLOGO BLOCK10 billboards
YESLOGO BLOCK7 billboards
YESLOGO BLOCK5 billboards
YESLOGO BLOCK5 billboards
YESLOGOBLOCK
YESLOGOBLOCK
YESLOGOBLOCK
YESLOGOBLOCK
YESLOGOBLOCK
PREMIUM NATIONAL SUPPLIER MEDIA PARTNER RIGHTS CATEGORY SUPPORTER
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Logo in spectator guides
Interna�onal TV broadcaster adver�sement
NO NOYES
LOGO BLOCK
YESLOGO BLOCK
YESLOGO BLOCK
YESRight to buy
YES+ individual web-page
NO NO
NO NO
NO
NO
NO NO NO NO
your logo
/ TV
Internationalbroadcasts
YES YES YES YES YES
/ Internet
/
tickets+your logo
tickets
tickets
tickets
2019 / SPONSORSHIP STRATEGY : STRUCTURE / PACKAGING
Videos at Fanzones and in arenas cubes(where applicable)
Logos on printed materials (�ckets, accredita�ons)
Na�onal TV broadcaster adver�sing
Na�onal Internet Broadcaster adver�sing
Right to buy �ckets(opening/closing ceremony, compe��ons)
PREMIUM NATIONAL SUPPLIER MEDIA PARTNERRIGHTS CATEGORY SUPPORTER
YESINDIVIDUAL+right to buy
≈90 ads, 20 sec each
YESINDIVIDUAL+right to buy
≈50 ads, 20 sec each
YESINDIVIDUAL+right to buy
≈25 ads, 20 sec each
YESIF AVAILABLE
≈12 ads, 20 sec each
YESINDIVIDUAL +right to buy≈50,000 ads.
YESINDIVIDUAL +right to buy≈25,000 ads.
YESINDIVIDUAL +right to buy≈12,000 ads.
YESIF AVAILABLE
NO NOYES
INDIVIDUAL≈400 ads.
YES INDIVIDUAL
≈240 ads.
YES INDIVIDUAL
≈120 ads.
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YESQUANTITY TBD
YESQUANTITY TBD
Билеты
YES YES NO NO
YES YES YES NOAthletesVolunteers
NO
YES NO NO NO
NO
NO
NO
NOExperience
NO NOEOK
VIP
YES YESActivation
Zones
10 TICKETS 10 TICKETS 6 TICKETS 2 TICKETS 2 TICKETS ticketsOC, CC
2019 / SPONSORSHIP STRATEGY : STRUCTURE / PACKAGING
PREMIUM NATIONAL SUPPLIER MEDIA PARTNERSUPPORTER
Medal Presenta�ons
Right to supplywith productsRight to supplywith products
Social Media
Sole & Exclusive Experiences
VIP EOC Hospitality house
Ac�va�on Space
Tickets
Opening / Closing Ceremony Tickets
In Venue Hospitality(VIP)
RIGHTS CATEGORY
400 TICKETSTOP 400 TICKETS 200 TICKETS 100 TICKETS 50 TICKETS
200+ RIGHT TO BUY
100+ RIGHT TO BUY
20+ RIGHT TO BUY
10+ RIGHT TO BUY
200 + RIGHT TO BUY
YESQUANTITY TBD
YESIf available
YESIf available
YESpremium places
Adver�sement in social and digital channels
Adver�sement in social and digital channels
Adver�sement in social and digital channels
The 2nd European Games MINSK 2019 | 15
THANK YOU FOR YOUR ATTENTION!Maxim KOSHKALDAHead of Marketing
+375 29 647 79 [email protected]