21 Day Purpose ChallengeWEB RESPONSE ANALYSIS

About

The 21 Day Purpose Challenge is a web-based activity designed to help individuals find the purpose of their life

The Meaning and Purpose Questionnaire (MPQ) is a psychometric tool that permits people to rate their responses to purpose-related questions on a scale of 1 to 10. It was developed by Dr. Gleb Tsipursky, the President of Intentional Insights and Science Adviser for Planet Purpose. A free version of this tool is available for broad use in web app form at this link, which permits people to track their scores over time, and presents the answers in visual form as charts

At the beginning of the 21 Day Purpose Challenge each participant was given the opportunity to enter their demographic data and complete the MPQ if they wished. Participants were also given the opportunity to complete the MPQ again at any point during the challenge or after it is complete.

Purpose Questions

Questions Domain Q# GroupGroup

Description

I have a strong sense of meaning and purpose in life

Integers 1 to 10

A1 G1 General

I have a clear understanding of what gives my life meaning and purpose A2 G1 General

I actively look for a sense of meaning and purpose in life A3 G2 Personal

I actively reflect on my sense of meaning and purpose in life A4 G2 Personal

I engage in activities that help me experience meaning and purpose in life A5 G2 Personal

I engage in social service activities that help others have better lives A6 G3 Social

I have meaningful relationships and engage in community activities frequently A7 G3 Social

I have social connections that help me experience meaning and purpose in life A8 G3 Social

I help others find meaning and purpose in life A9 G3 Social

I am satisfied with my sense of meaning and purpose in life A10 G1 General

Goals

The study of the 21 Purpose Challenge was conducted by Intentional Insights for Planet Purpose. The study posed two main questions:

1. What if any demographic information affects participants’ initial response to the purpose questions?

2. Does the 21 day challenge have an effect on participants response to purpose questions?

Approach

Cleaned the data to find relevant responses to the questions Looked at participants’ initial responses to questions and demographic

information Compared participants’ first and last responses to see the effect of the

Challenge

Data and Cleaning

806 records

375 records

Records with all answers blank or all

5s(5 is the default)

332 records

271 initial responses

56 IDs with first and last responses >20 min

apart

Records within 20 minutes of an

earlier record from the same

person

Records that are

neither first or last record

What if any demographic information affects participants response to purpose questions?

Does the 21 day challenge have an effect on participants response to purpose questions?

Question 1 : What if any demographic information affects participants response to purpose questions?

F MFemale Male

Older YoungAge >= 50

Age < 50

“White” “Other Ethnicity”Non-Hispanic White or Euro-American

East Asian or Asian AmericanLatino or Hispanic AmericanBlack, Afro-Caribbean, or African American

Due to small size of the sample, demographic info categorized into groups of two

Not analyzed because of low sample size or indefinite meaning Gender: Trans, Prefer Not To Disclose, Blank Ethnicity: Other, Prefer Not To disclose, Blank Religion: Other, Prefer Not To Disclose, Blank

Religious Not ReligiousChristian Spiritual but not

ReligiousJewishBuddhist Atheist/Agnostic/

NonreligiousMuslimTribal Religious

Ethnicity

Gender

Religion

Age

Question 1: Ethnicity

A8: I have social connections that help me experience meaning and purpose in life Respondents who identified as “Non-Hispanic White

or Euro-American” had significantly lower scores for question A8 than those who identified as another ethnic group

Estimated difference is -1.23 (p<.05)*

* p<.05 roughly means the chance that this difference is due to random chance is smaller than 5%.In this presentation, we only report results with statistically significant effects.

Question 1: Religion

Regression Results: Effect of Being ReligiousQuestion Effect Significance

Personal Group(A3-A5) -0.84 p<5%

Social Group(A6-A9) -0.56 p<10%Average(A1-10) -0.66 p<5%

A4 -1.10 p<5%

A5 -0.83 p<10%

A9 -0.79 p<10%A10 -0.80 p<10%

Respondents who identified as “religious” had significantly lower scores for many questions and summary groupings of questions as compared to those who identified as “non-religious”

Question 1 : Age

Those 50 years old or older has significantly higher scores in response to question A6 than those less than 50 when adjusting for other factors

Factor Question Effect Significance

Age (older) A6 1.01 p<.05

Question 2: Does the 21 day challenge have an effect on participants response to purpose questions?

Question Effect SignificanceA1 1.09 p<5%A2 1.32 p<1%A3 1.02 p<5%A4 0.93 p<5%A5 0.55 NoA6 1.18 p<5%A7 0.91 p<5%A8 1.02 p<5%A9 0.66 NoA10 1.91 p<.01General Group(A1,A2,A10) 1.44 p<.01Personal Group(A3-A5) 0.85 p<.05Social Group(A6-A9) 0.96 p<.05Average(A1-10) 1.08 p<.05

The 21 Day Challenge has a significant positive effect on nearly all variables analyzed Most

respondents had at least 21 days between their first and last

response

Results Participation Duration