THE 20TH CENTURY - EUROSHNET · 11 MEGATREND: ATTENTION ECONOMY Attention...

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the end of work as we know it // new work // new society // Modified presentation: Pictures having no copyright information were deleted

Transcript of THE 20TH CENTURY - EUROSHNET · 11 MEGATREND: ATTENTION ECONOMY Attention...

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the end of work as we know it

// new work // new society //

Modified presentation: Pictures having no copyright

information were deleted

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THE 20TH CENTURY

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THE 21ST CENTURY

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M EGATRENDS

Fragmentation AI Attention Economy

Connectivity Big Data

DistrustSociety

Health Style SustainabilityConsumption³ Urbanity

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M EGATRENDS

Fragmentation AI Attention Economy

Connectivity Big Data

DistrustSociety

Health Style SustainabilityConsumption³ Urbanity

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M EG ATREND: FRAG M ENTATION

Diversityand differences are no longeronlyaccepted in

consumerdecisions, but increasingly also in sexual orientation

and genderidentities.

• Individualization ofway oflife

• M ore diversityin family structures

• Erosion ofthe classicalrole division

• M ore influence ofwom en in the economy

• Desire forself-optimization

• Individualism as a globalphenomenon

• Self-sufficiency and do-it-yourself

• Identity managementand value pluralism

Counterm ovem ent/ risks• Return to conformity to traditionalvalues• Hom eland solidarity and „W E“ culture• SocialCocooning:The new homeliness

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M EG ATREND: ATTENTION ECONOM Y

Attention isone ofthe mostimportantcurrencies ofthe 21st

century. Itisthe basis ofmany business models, but there is a

danger: people are increasinglypaying attention to thisvaluable

resource.

Levels ofattention:

• Individual: Attention as a biopsychicprocess

• Com m unication: Attention as a means and goalofsocial

processes

• Technology: Information and comm unication technologies as

the basis ofmedia attention

• Public: Attention in com m unication arenas and mass media

Counterm ovem ent/ risks• Mindfulness movement• Deceleration• Externalorientation

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M EG ATREND: CONNECTED W ORLD

The Internet has become an integral partofourworking and

everyday culture. Socialnetworks are a particularlyimportant

part. They have radicallyaccelerated, globalized and

democratized com m unication, collaboration and the exchange

ofknowledge.

• Socio-economic change from a goods producing society to

a service society (according to Castells)

• Increasing tertiaryeducation as a source ofadministrative

occupations

• Development ofan "intellectualtechnology" based on

algorithm s and m odels

• New added value gains through systematic methods of

knowledge production

• Development ofnew project-like corporate structures

Counterm ovem ent/ risks• Rationalization ofthe lifestyle ofthe creative subject• Alienation through standardization & bureaucracy• Exhausted Self-Realization

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M EG ATREND: HEALTHSTYLE

M any people turn away from the pressure to perform in their

professional and private lives and optforan attentive lifestyle

with practiced soultraining.

• Mindfulness m eans: In an overcrowded, overexcited,

overcomplex world we must learn to reflecton ourselves in

a new way.

• Mindfulness means linking knowledge back to competence,

information back to assets, com m unication back to

understanding. This includes learning patience.

• Ifyou keep yourmind alert in everyday situations without

constantlyfiddling with yoursmartphone, you have already

taken a huge step towards freedom.

Counterm ovem ent/ risks• Reflection on traditional/Christian values• Exceeding homeland solidarity

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M EG ATREND: URBANISATION

Today, half ofthe world'spopulation lives in cities. By 2050, it

isestimated thatup to 75 percentofthe world'spopulation will

live in cities. The largestinfluxinto urban centres takes place in

Asia, Africa and Latin Am erica.

• Strong growth ofmegacities

• Developmentofadapted infrastructure solutions

• New forms ofhousing,living and participation

• Shiftto Asia and the new role ofthe W est

• Globalstrategies with localorregionaladaptation

• The emergence ofa globalmiddle class

• Globalised capitalflows

Counterm ovem ent/ risks• Countrylust• Attachmentto one's homeland• Allotmentgardens

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THE FUTURE OF WORK

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(1) DIMENSIONS OF SOCIAL ACCELERATION & INSECURITY

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(2) DIMENSIONS OF THE NEW SPIRIT OF ECONOMIC ACTIVITY

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(3) FROM IQ TO WEQ

The ideal networksubject

• Itis enthusiastic because itis willing to getinvolved in a project.

• Itis able to cope with completely different requirements.

• Itbecomes active on its own initiative and does not shy away from risks.

• Ithas a radarforproductive sources ofinformation and good ideas.

• Itis neithershy norarrogant to omitany contactpossibilities.

• Itis popularall overthe world because ofits comm unicative competence, its sociable

• characterand because ofhis open and curious nature.

• Itcan adaptto others and does not stand out through unpleasantself-portrayal.

• He knows how to arouse enthusiasm and commitmentthrough his vision.

• He is not authoritarian, listens, is a team playerand cares forhis people.

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THE FUTURE OFWORK, LEADERSHIP & COMPETENCES!

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WeQ SkillsFuture skills

Collaboration

Resilience Inform ation consistency

Digital Com petence

Global awareness

Com m unication com petence

Self-efficacy

Learning com petence

Sense ofresponsibility

Em pathy

Problem-solving

com petence

Self-control

Creativity

Dem ocratic awareness

transform ationcom petence

Relationshipability

Innovation com petence

Im plem entation com petence

Systemicthinking

M edia com petence

Visionary force

Changem akercom petence

Diversitycom petence

Willingness toshare Conflictresolution

Entrepreneurship

M oral courage

DignityActing at eye

level Trust

Project M anagem ent

Respect

Intuition

Knowledge M anagem ent

Sustainability

Dialogical com m unication

Attentiveness

M editation

Future Skills according toOECD Further W eQ Skills

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"The goalofthe new work is not to free people fromwork, but to transform work into free, self-determined

hum an beings.

Frithjof Bergmann


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