The 2020 Census and the Central Valley

Jesus Martinez, Ph.D., Central Valley Immigrant Integration CollaborativeCVIICJune 2019

Key Online Resources

•Census.ca.gov•Census.gov/2020Census•CVIIC.org•shfcenter.org/sjvhealthfund

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CVIIC Strategy for Census Activities in Central ValleyObjective: Empower Central Valley Organizations and Hard to Count Communities

6 Point Strategy:

• 1. Support for the Creation of Local Level Coalitions/ Complete Count Committees (May 2018-Now)• In absence of other leadership, lack of funding for CV organizations interested in Census work• Helped support Census coalitions/Complete Count Committees in Fresno, Kern, Merced, San Joaquin, Stanislaus, Tulare

Counties

• 2. Organizational Empowerment and Capacity Building: via ongoing trainings

• 3. Regional Coordination and Networking: avoid reinventing the wheel

• 4. Central Valley 2020 Census Research: SJVHF San Joaquin Valley Census Research Project, 2 more

• 5. Census Advocacy: local, state, federal levels

• 6. Next Phase is Development of Effective Outreach Campaigns: leverage CVIIC’s work with immigrants

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What is Needed at thisStage?

1. Active Involvement of More Institutions, CBOs, Local Governments, Private Sector

• In comparison to LA and Bay Area, the Central Valley is behind in census-related preparations, no local investment.

• Little to no institutional memory.

• Key questions: how does census fit in with current priorities of local organizations? What is feasible?

• Greater involvement can lead to greater influence in national and state level discussions, advocacy

• State funding will only be supporting a small number of interested organizations, is insufficient.

2. Dissemination of Current and Future Census Employment Opportunities

• The 2020 Census will only be successful if right people are hired – from top administrative positions to census canvassers.

• Need to recruit and train people who will apply successfully for census positions and are qualified to work with hard to count communities

3. Regional Coordination and Collaboration

• To leverage existing and future resources.

• To avoid duplication of efforts and reinventing the wheel.

• To develop and implement effective outreach and civic engagement strategies in region.

• Not easy but regional coordination and collaboration are possible

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California Hard to

Reach and Hard to Count

◦ Latinos◦ African Americans◦ Asian Americans/Pacific Islanders◦ Native Americans and Tribal◦ Middle Eastern/Northern Africans◦ Immigrants and Refugees◦ Farmworkers◦ People with Disabilities◦ Areas with low broadband subscription rates or

low/no access to broadband◦ Homeless Individuals and

Families/Nonconventional Housing◦ Veterans◦ Seniors/Older Adults◦ Children 0-5◦ Households with Limited English Proficiency◦ Technical Assistance for Statewide Outreach

and Rapid Deployment (SwORD)6

Census Budget Summary

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FundingTimeline

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Statewide Outreach and CommunicationStrategy: Phased Approach for 2020

Phase 1: Convene, Collaborate, Capacity Build FY 2017-18

Phase 2: Educate. Motivate. Activate! January2019-March 2020

Phase 3: Deploy. Count. Assess. March-June 2020

Non-Response Follow Up, Results, Report, Wrap Up! July-Dec 2020

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Central CAPopulation and Hard-to-Count MAP

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Central CAPopulation and Hard-to-Count

Region 4Estimated Hard-to-Count population 541,447Region 5Estimated Hard-to-Count Population is 525,767Region 6Estimated Hard-to-Count Population is 1.1 million

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Contracting Partners

REGION 4 REGION 5 REGION 6

Total Counties Calaveras Madera Mariposa Merced Stanislaus Tuolumne

San BenitoSan Luis Obispo Santa Barbara Santa Cruz Monterey Ventura

Fresno Inyo Kern Kings Tulare

Opt-OutCounties

Alpine Amador San Joaquin Mono

ACBO Faith In Action Network

Ventura County Community Foundation

Sierra Health Foundation: Center for Health Project Management

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LookingAhead

Aug StocktonSan Joaquin, Calaveras,Tuolumne, Amador

Implementation Plan WorkshopsRegion 4 5-Aug Merced (UC Merced) Merced, Stanislaus, Mariposa,

Madera, Mono

Region 5 17-Jul Salinas Monterey/San Benito/SantaCruz

18-Jul San Luis Obispo (Ludwick Comm Ctr) San Luis Obispo/Santa Barbara

8-Aug Oxnard (Oxnard Performing Arts) Ventura

Region 6 6-Aug Fresno (The Nielsen Conference Center-Fresno EOC)

Fresno, Kings, Tulare

7-Aug Bakersfield (Beale Memorial Library) Kern, Inyo

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Statewide Outreach andCommunications StrategyGround Game: StatewideCBOs

NALEO Educational Fund Latino Community Foundation California CallsCalifornia Indian Manpower Consortium (CIMC) Community Partners/California Native Vote Project Asian Americans Advancing JusticeCoalition for Humane Immigrant Rights (CHIRLA) California Rural Legal Assistance, Inc. (CRLA)Mixteco/Indigena Community Organizing Project (MICOP)Equality California Institute (LGBTQ)United Ways of CaliforniaGreat Nonprofits/Community Connect Labs

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Regional Assignments

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Region Counties Regional Program Manager

1Butte, Colusa, El Dorado, Glenn, Lassen, Modoc, Nevada,Placer, Plumas, Sacramento, Shasta, Sierra, Siskiyou, Sutter, Tehama, Yolo, Yuba

Yumi Sera, Patricia Vazquez- Topete, Carlos Omar Beltran

2Del Norte, Humboldt, Lake, Mendocino, Napa, Sonoma,Trinity

Carlos Omar Beltran

3Alameda, Contra Costa, Marin, San Francisco, SanMateo, Santa Clara, Solano

David Tucker

4Alpine, Amador, Calaveras, Madera, Mariposa, Merced, Mono, San Joaquin, Stanislaus,Tuolumne

Emilio Vaca, Patricia Vazquez- Topete

5Monterey, San Benito, San Luis Obispo, Santa Barbara, Santa Cruz, Ventura Cecil Flournoy and Irving Pacheco

6 Fresno, Inyo, Kern, Kings, Tulare Emilio Vaca, Fresno RPM

7 Riverside, San Bernardino Quintilia Ávila

8 East Los Angeles, Southeast Los Angeles, San Gabriel Valley Irving Pacheco

8 Long Beach, South Bay cities Sara Pol-Lim

8 Los Angeles, South Los Angeles, West Los Angeles, San Fernando Valley Cecil Flournoy

9 Orange Sara Pol-Lim

10 Imperial, San Diego Connie Hernandez

StatewideAssignments

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Sectors Outreach Manager – Marcy Ka planEducation Outreach Manager – Mignonne

Language and Communications Access Manager – CPollardlarissa Laguardia

Hard-to-Count Demographics Outreach Outreach Team Liaisons

Immigrants & Refugees Patricia Vazquez-Topete

Middle-Eastern and North Africans (MENA) Marcy Kaplan

Homeless Individuals and Families Marcy Kaplan, David Tucker

Farmworkers Carlos Omar Beltran, Emilio Vaca

Veterans Irving Pacheco

Latinos Adriana Martínez

Asian-Americans & Pacific Islanders (AAPI) Sara Pol-Lim

African Americans Cecil Flournoy, David Tucker

Native Americans & Tribal Communities Connie Hernandez

Children Ages 0-5 Mignonne Pollard

Lesbian, Gay, Bisexual, Transgender, and Questioning (LGBTQ) Mignonne Pollard

Limited-English Proficient Individuals and Families Clarissa Laguardia

People with Disabilities Yumi Sera

Seniors/Older Adults Connie Hernandez

Low Broadband subscription rates and limited or no access Quintilia Ávila

Other Demographics as Proposed To Be Assigned

California Key Milestones in Rest of 2019

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• May 30 County Offices of Education Implementation Plans Due

• May 31 Regional and Statewide Strategic Plans Due

• June 03 Begin Implementation Planning Workshops

• July 31 County Offices of Education Implementation Plan Due

• September-November 2019 Tribal Consultations Period

• September 15 Implementation Planning Workshops End

• September 30 Counties Implementation Plan Due

• October 15 County Offices of Education Implementation Plan Due

• October 31 Regional and Statewide Implementation Plan Due

Focus on Hard to CountPopulations

In Fiel3d8, we do the things that count!

• Veterans• Homeless• Children under 5• Senior Citizens• People with disabilities• Renters

•Farm workers•Refugees•Limited English Proficiency

•Farm workers•Refugees

Partnership Program Staffing:California

In Field, we do the things that count!

Position Count Start DateARCMs 2 Current Staff

Coordinators 6 Current Staff

Media Specialists 3 Current Staff

Partnership Specialists 32 Current Staff

Current Staff in CA 43

*Staffing as of March 4, 2019

Partnership Coordinators

In Field, we do the things that count!

Coordinator Phone Email

Lia BoldenNorthern CA - West

510-935-9886 Elaine.Lia.Bolden@2020Census.gov

Tammie BrownLA County (part)

213-314-6419 Tammie.N.Brown@2020census.gov

Nhi HoOrange & San DiegoCounties

657-364-6902 Xuan.Nhi.V.Ho@2020census.gov

Jessica ImoticheyTribal & Congressional

213-314-6268 Jessica.A.Imotichey@2020census.gov

Meredeth MaxwellLA County (part)

213-314-6276 Meredeth.D.Maxwell@2020census.gov

Rosa RendonCentral Coast & Fresno

213-314-6259 Rosa.Rendon@2020census.gov

Brigitte RobertsNorthern CA - East

510-761-1150 Brigitte.E.Roberts@2020census.gov

*Please see map for Geographic Assignments

Response from US Census Bureau to California Complete Count Committee Question• When will we find out if the Federal Census will accept the online questionnaire if certain

questions are not completed?• – In the 2020 Census, as in past censuses, we expect that some respondents will skip or not

answer some of the questions. Historically item nonresponse has been very low; in the 2010 Census between 2 to 4 percent of questions were left blank or incomplete. It is important to note that questionnaires with incomplete information are still counted, but we highly encourage people to fill out the census as completely and accurately as possible. Leaving questions blank may lead to a phone call or in-person visit from a census enumerator. During final data processing if we still are still missing information there are several procedures that we use. In the 2020 Census we are planning to use administrative information, such as from some federal and state records or previous census responses, to fill in missing data. As a last resort, we use statistical techniques to impute for missingresponses.

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