The 2016 Mobile App Development Trends
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Transcript of The 2016 Mobile App Development Trends
Mobile App DevelopmentTrends for 2016
Mobile App DevelopmentTrends for 2016
More focus on User Experience
Greater connectivity through IoT
EVEN WITH 50 MILLION APPS BEING DOWNLOADED EVERY DAY, 25% ARE ABANDONED AFTER A SINGLE DAY;95% ARE ABANDONED WITHIN A MONTH
HERE ARE THE 5 BIGGEST APP DEVELOPMENT TRENDS
EMERGING IN 2016
94% OF USER’S FIRST IMPRESSION ARE DESIGN RELATED
90% OF USERS REPORTED THEY STOPPED USING AN APP DUE TO POOR
PERFORMANCE
95%
25%
94%
90%
THE CONSUMER IS THE KING, ESPECIALLY WHEN IT COMES TO MOBILE APPS. SATISFYING THE END USER WILL BE PARAMOUNT
IF APP COMPANIES DESIRE GREATER USER RETENTION.
THE INTERNET OF THINGS BRINGS TREMENDOUS POTENTIAL FOR BUSINESSES AS WELL AS THE SOCIETY AS A WHOLE. THERE WILL BE
A GREATER DEPENDENCY ON IOT TECHNOLOGY TO IMPROVE CONNECTIVITY, INCREASE THE SPEED OF COMMUNICATION, AND
MAKE PEOPLE’S LIVES A RUN A LITTLE SMOOTHER.
GARTNER SAYS 6.4 BILLION CONNECTED "THINGS" WILL BE IN USE IN 2016, UP 30 PERCENT FROM 2015
6.4BILLION
THE HEALTHCARE INTERNET OF THINGS MARKET
SEGMENT IS POISED TO HIT $117 BILLION BY 2020.
100%
57%
$117 BILLION
27BILLION
MACHINE-TO-MACHINE (M2M) CONNECTIONS WILL GROW FROM 5 BILLION AT THE BEGINNING OF THIS YEAR TO 27 BILLION BY 2024
BY 2020, 250 MILLION VEHICLES WILL BE CONNECTED
TO THE INTERNET, PROVIDING NEW POSSIBILITIES FOR
IN-VEHICLE SERVICES AND AUTOMATED DRIVING.
250 MILLION
PERSONALIZED RICH MEDIA CONTENT SERVES A CRUCIAL PURPOSE OF ENGAGING APP USERS AND CREATING BETTER CONVERSIONS.
INCLUSION OF VIVID IMAGERY, RELEVANT VIDEOS AND AUDIO CLIPPINGS WILL MAKE THE APP MORE INTERESTING TO THE USER.
Increase in rich media content
VIDEO PRODUCES AN AVERAGE OF 45.32%
CONVERSION RATE
GEO-LOCATOR OR MAPPING TOOLS HAVE AN AVERAGE OF 11.48%
CONVERSION RATE
CLICK-TO-CALL WILL CONTRIBUTE TO MORE THAN $1 TRILLION IN
CONSUMER PURCHASES
CAROUSELS GIVE AN AVERAGE OF 53.12% COMPLETION RATE
53.12%
45.32%
11.48%$ 1 tRILLION
CONSIDERING THE INCREASE IN THE NUMBER OF APP RELATED ATTACKS, COMPANIES NEED TO BE MORE AWARE OF
SECURITY THREATS, VULNERABILITIES AND CYBER ATTACKS ON THEIR ORGANIZATION. PRECAUTIONARY TACTICS NEED TO
BE EMPLOYED TO PREVENT APP ATTACKS FROM AFFECTING THE ENTERPRISE.
Boosted app security through preventive measures
25% OF ALL MOBILE DEVICES ENCOUNTER A SECURITY THREAT EVERY MONTH
262% INCREASE IN THE NUMBER OF IOS VULNERABILITIES COMPARED TO 2011
31% OF THE GOOGLE PLAY APPS THAT HAVE MORE THAN 50,000 DOWNLOADS CONTAIN REMOTE EXPLOITABLE VULNERABILITIES
25% 262%
31%
2015
$28.7
MOBILE AD SPENDING - IN BILLIONS
50%( )
41%( )$40.5 23%( )
$49.8 16%( )
( )$57.714%
$65.8
2016 2017 2018 2019
Percentage change ( )
Bigger budgets for mobile marketing
IN 2015 MOBILE AD SPENDING ACCOUNTED FOR 49% OF DIGITAL AD
SPENDING
THE PERCENTAGE OF DIGITAL AD SPENDING
IS PROJECTED TO BE 60.4% IN 2016 BUT IS EXPECTED TO GROW
TO 72.2% IN 2019
IN 2016, $101.37 BILLION IS EXPECTED TO BE SPENT
ON ADS SERVED TO MOBILE PHONES AND TABLETS WORLDWIDE
Sources:GARTNER, HITCONSULTANT, FORBES, MOBILEADS.COM, AIR-WATCH.COM, FIREEYE, SMARTINSIGHTS, EMARKETER
WWW.CABOTSOLUTIONS.COMTWITTER: @CABOTSOLUTIONS
MOBILE MARKETING IS A GROWING MARKET AND IS EXPECTED TO PROVIDE GREATER CONVERSION AS THE TARGET AUDIENCE IS AL-READY THERE. A WELL DEVELOPED APP CAN BE A GREAT MEDIUM FOR AN ORGANIZATION TO GAIN BETTER VISIBILITY AND BRING IN
MORE BUSINESS.