The 2013 Scandinavian Destination Sustainability Index
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Transcript of The 2013 Scandinavian Destination Sustainability Index
ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
Guy BigwoodMCI Group Sustainability Director
March 2013
2013 Scandinavian Destination Sustainability
Index
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Sponsored by
Aarhus. 2nd Scandinavian Destination Sustainability Index
ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
Less Conversation More Action
3
Share Learn Inspire Collaborate
Workshop Objectives
Trusted advisors toGOVERNMENTS
ASSOCIATIONS
DESTINATIONS (CVBs)
CONVENTION CENTERS
CERTIFICATIONSTANDARDS
MCI SustainabilityServices
Group Sustainability
Director
ICCA Scandinavian Chapter: Twitter: #ICCASCANOUR JOURNEY SO FAR
Setting a Vision of
CollaborativeSuccess
Step 1: Gothenburg, 2010
Step 1: Gothenburg, 2010
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CO-CREATING THE VISION
CO-CREATED VISION: Develop a Scandinavia sustainable meetings region
First initiative of this type in the world
Phase 2: Reykjavik , 2011
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1. Created input for development of a sustainability charter
2. Brainstormed and prioritized actions that could be undertaken by destinations
3. Generated input for the creation of a common measurement framework
Step 2: Workshop Results
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� Launched the Scandinavia Sustainable Meetings Accord: 30 organisationssigned
� Launched a common set of performance indicators
� 16 destinations participated
Step 3:Tampere, Finland 2012
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Accord – common commitment, shared responsibility
We the undersigned commit to:
• Engaging our clients, partners andother interested parties in dialogueabout sustainability
• Educating , sharing knowledgeand recognizing best practice.
• Encouraging and supportingprivate-public collaboration withother destinations
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Accord – common commitment, shared responsibility
We the undersigned commit to:
• Providing resources to plannersto identify responsible, sustainableand certified suppliers
• Advocating efficient, equitableand more sustainable use ofresources.
• Facilitating the increased use ofenvironmentally friendly transport
ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
Accord – common commitment, shared responsibility
We the undersigned commit to:
• Calculating the CO 2 footprint ofthe Scandinavian meetingsindustry and aiming to reduce thisby 20% by 2020.
• Upholding the higheststandards of honesty andfairness and thus maintaining asociety with integrity and strongethical standards.
• Giving back to the community
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Hardware: Infrastructure of city
- Recycling
- Carbon Emissions
- Public Transport
Software: Meetings industry commitment
- % certified venues/hotels
- CVB sustainability communications
- CVB support to help clients be sustainable
Scandinavian Destination Sustainability Index
2013 Index Questions
City
1 Does the city have a climate change action plan? 2 What is the City's total GHG emissions per capita? 3 What is the City’s CO2 Reduction Target percentage for 2020 (from 1990 levels)?
4 On average, what percentage of the City’s total energy mix comes from renewable sources?
5On average, what percentage of the City’s total waste is diverted from landfill. Please include recycling, repurposing and incineration of residential and commercial waste.
6 How does the country score on the Corruption Perception Index?
7 Which of the following public transport links exist between the main airport and the city centre?
Hotel
8What percentage of the City’s total hotel room inventory has active 3rd party sustainability certification?
9What percentage of the City’s hotels are within 1km walking distance of the main congress and exhibition centre(s)?
10What percentage of the City’s hotels are easily accessible by public transport to/from the main congress and exhibition centre(s)?
Venue 11What percentage of the City’s congress and exhibition centres have active 3rd party sustainability certification?
CVB
12 Does the DMO (or CVB) have a sustainability policy publicly available on its website?
13 If the DMO or CVB does have a sustainability policy, which of the following components are included?
14What percentage of women working in the DMO (or CVB if not connected) are currently holding leadership positions?
15Which of the following sustainability information about the destination’s meeting venues, hotels and suppliers does the CVB/DMO provide clients?
16Does the CVB/DMO provide clients with ideas and resources for donation programs for food and/or conference materials?
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Benchmarking Hardware Software TotalGothenburg 21 22 43
Uppsala 25 15 40
Copenhagen 22 16 38
Stockholm 21 17 38
Oslo 20 18 38
Malmö 18 19 37
Trondheim 21 16 37
Helsinki 15 20 35
Aalborg 21 12 33
Aarhus 19 14 33
Tampere 18 14 32
Karlstad 18 13 31
Stavanger 15 15 30
Reykjavik 19 8 27
Espoo 14 11 25
Turku 18 3 21
2012 Index Results
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UNIQUE
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Step 4: Aarhus – March 2013 Workshop
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Checking perspectives
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Index improvement: 2012 to 2013
Overall
increase
Hardware Software
7.38%
3.81%
11.68%• From 16 to 20 Cities
• Greater accuracywith hardware disclosure
• Great leadership, strategy and communication
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Climate Leaders
100% Cities have climate plan6 tons/co 2 average per capita emissions 36% Average 2020 co 2 reduction target 41% Average renewable energy mix78% Average waste diversion rate for the city
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MORE THAN GREEN:
FOCUS ON ETHICAL BUSINESS
http://cpi.transparency.org/cpi2012/results/
All 5 COUNTRIES WITHIN TOP 11 COUNTRIES OF THE WORL D FOR TRANSPARENCY & ANTI-CORRUPTION
Average score is 88
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Destinations are being more strategic
0%
25% 25%
31%
26%
37%
47% 47%
Sustainability Reporting Goals and Objectives Commitment Vision
2012 2013
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Commitment VisionGoals and Objectives
Reporting
2012
Gothenburg Gothenburg Gothenburg Gothenburg
Helsinki Helsinki Helsinki
Malmø Malmø Malmø
Tampere Tampere Tampere Tampere
Trondheim
2013
Aarhus Aarhus
Reykjavik Reykjavik Reykjavik Reykjavik
Stockholm Stockholm Stockholm Stockholm
Turku Turku Turku Turku
Uppsala Uppsala Uppsala Uppsala
2013 Strategy Improvement
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47% of CVBs now have a publicly
available sustainability
Policy25% in 2012
Evolution of strategy
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CVBs are doing more to help clients be more
sustainable
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CVBs providing more tools, services and information
25%
38%
31%
63%
16%
47%53%
58%
74%
Mobile App Tools Downloadable Guides Supplier List Basic Web Info
2012 2013
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59% of ScandinavianCongress and ExhibitionCenters are eco -certified
100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavan ger, Uppsala, Reykavik
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90% of hotels are easily accessible by public transport to the main congress and exhibition centre(s). 68% of the City’s hotels are within 1km walking dis tance
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37% of CVBs provide clients with ideas and resources for donation programs for food and/or conference materi als
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Gothenburg and Uppsala
Overall Index Winner
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2013 Scandinavian DestinationsSustainability Index
0
5
10
15
20
25
30
35
40
45
50
2521
25 2318
2320 19 20 21
24
1521 19
16 1518
1518
2226
21
18
2116
18 19 17 1512
1912
1314 14
1113 8
Hardware Software
Results for Bergen pending
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• Awesome Foursome– Uppsala
– Gothenburg
– Stockholm
– Malmö
Swedish Dominance
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Hardware: 2013 ScandinavianDestinations Sustainability Index
0
5
10
15
20
25
Results for Bergen pending
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Software: 2013 ScandinavianDestinations Sustainability Index
0
5
10
15
20
25
30
Results for Bergen pending
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
ICCA Scandinavia Chapter
Index Achievement Award
TURKU
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Index Improvement From 2012 to 2013
Turku: From 3 to 19 for Software ScoreTurku
80.95%
Reykjavik
44.44%
Stockholm
21.05%Uppsala
17.50%Aarhus
15.15%Espoo
12.00%Malmö
10.81%
BEWARE!IT’S EASY TO GET LAZY
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Collaboration
Real success is driven by partnerships
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Group feedback on the Index
• Include catering, airports, PCOs
• Track business impact
• Track impact on the communityAdd
• Better guidance and instructions on completing the Index.
Especially hardware
• Better definitions of venues. Include Universities
• Require listing of venues and hotels stating certification
• Focus on gender balance and not women in management
Improve
• Tell stories of success – Gothenburg.
• Combine the index with tools, knowledge, experts, etc
• Balance: Rigour vs. complexity compared to time
• Benchmark against other cities around the world
Other
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Sharing Stories of Success
Based on text from the café to go reference guide. Authored by the World Café community.
March 2013
Danish Sustainable Events InitiativeCase study
Concept: Danish Sustainable Events InitiativeUse the 2012 Danish Presidency of the EU to inspire
greater collaboration, innovation and sustainable development of the meetings industry. Position
Denmark as the Global Thought Leader .
DSEI Deliverables
Educationalvideos
ISO20121Certification
DK Training roadshow
EuropeanSustainabilityConference
PR
SustainabilityReport
Community Portal
www.sustainableeventsdenmark.org
Videos• 4 videos completed
• Excellent sales and training tool
• Activated by GMIC
Project Objectives
Accelerate Sustainability
Thought Leadership
Generate Business
Roadshow� 2 roadshows 22 Nov 2012 –
Aarhus and Aalborg
� 40 people
� Very well received
� http://www.youtube.com/watch?v=jCmnHtVnbrY
� http://www.youtube.com/watch?v=gYUMaEcVz5c
European Sustainable Meetings conference� Held in Copenhagen
� 5 and 6th Sept 2012
� 89 attendees
� Excellent program of International and national speakers
� GMIC Board members attended
First Sustainable EU PresidencyWorld’s first ISO20121 Certification
Meeting point of ideas and experienceswww.sustainableeventsdenmark.dk
ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
World Cafe Results
• Lead and Motivate. Take the lead to bring people together to share information
and showcasie the business value.
Starting a sustainable meetings initiative
• Bring the right people together and by educate them. Include suppliers but also the
universities and critically the customers. Share success stories with all stakeholders
and the event delegates.
Engaging stakeholders to accelerate change
• More focus on PR and storytelling. Create a toolkit
Marketing a sustainable destination or business
• Find a balance between you and us.
Implementing community actions and partnerships
• Concentrate on communicating the business benefits, motivatiing staff and
publicity.
Award winning hotel or congress center sustainability
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World Cafe Results
• We need to minimize the use of different non-comparable certifications
Certification, measurement and reporting
• Start using and communicating the tools already available by creating a toolbox.
• Work towards a global guide which associations such as ICCA, IAPCO, IAAC and
others are responsible for.
Tools and Guides
• Start integrating sustainability early in the process: Eg when new hotels are being
built or when starting to plan a conference: iei Crowne Plaza Copenhagen Towers –
EU Presidency
• Present bids that only include sustainable partners. It can provide a competitive
advantage for the destination.
• We need to research and communicate more about the profitability of
sustainability. Research should be done by a third party.
Business case & finance, profitability
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CONCLUSIONSCONCLUSIONSCONCLUSIONSCONCLUSIONS
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
2013 Scandinavian DestinationsSustainability Index
0
5
10
15
20
25
30
35
40
45
50
2521
25 2318
2320 19 20 21
24
1521 19
16 1518
1518
2226
21
18
2116
18 19 17 1512
1912
1314 14
1113 8
Hardware Software
ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCANYOU CAN BE PROUD
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A framework for success
Copenhagen Sustainable Meetings Protocol
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10 Recommended actions
• Develop common vision
• Gain commitmentLeadership
• Identify key issues & set common objectives
• Write a sustainability policy and put on webStrategy
• Create destination sustainability taskforce
• Interview, dialogue and recognise stakeholders
Stakeholder
Engagement
• Organise training
• Help clients. Offer tools, services and products
Operational
Integration
• Measure, report, benchmark
• Push certification. Standards make life easierGovernance
“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
The question is:
will there be enough leadersin time?”
Dr. Karl Henrik Robèrt, Founder The Natural Step
You are ChangeMakersCatalysts, facilitators, enablers
As ChangeMakers your role is tohelp people take the right path
Go and make the change happen
BE BOLDBE BRAVEBE BRILLIANT
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