The 2010 Airport Food & Beverage Awards The Airport … 2010 Airport Food & Beverage Awards...

The Airport Food & Beverage Conference & AwardsOrganised by The Moodie Report Hosted by Manchester Airport

Championing innovation and excellence in airport food & beverage

Manchester Airport 24 January 2011

Closing date for entries Friday 1st October 2010

Organised by Platinum and Opening Cocktail Sponsor

Platinum Sponsor 2010 Host

The 2010 Airport Food & Beverage Awards

Introduction Entry FormsJudging Categories

IntroductionFood & Beverage (F&B) represents arguably the airport industry’s most exciting revenue growth opportunity over the next decade.

We estimate that the worldwide airport F&B market was worth nearly US$9.5 billion in sales in 2009 generated from 4.4 billion passengers.

With passenger numbers set to grow to 7.3 billion by 2017 the F&B market, if it simply keeps pace with traffic growth (and we think it will do much more), and allowing +3%pa inflation, could be worth a staggering US$18 billion in sales within just seven years.

The size of the market could double again by 2027 to US$35 billion in sales based on the ACI projected passenger numbers of 11 billion.

This anticipated growth provides superb opportunities for airport owners; F&B concessionaires; brand owners; suppliers of products, equipment and services; and other industry stakeholders.

But to maximise those opportunities, standards must continue to rise. There are many examples of internationally acclaimed, award-winning airports which have set enviable standards for customer care, comfort, and service along with a demand for high quality food & beverage.

But equally there are still too many cases of mediocrity, questionable value and poor service. Those weak links in the chain negatively affect consumer perception of the sector as a whole.

The FAB Awards will recognise, celebrate and encourage excellence in Food & Beverage across a

broad range of categories at airports around the world. The event will act as an annual beacon of quality in our burgeoning industry.

These are big ambitions – but quite simply they need to be in order to keep pace with the anticipated exponential development of the aviation sector in coming years and to maintain the all-important focus on excellence.

Creativity and flair will be critical to the development of new and existing F&B concepts. But which players will have the genuine desire and ability to consistently provide customers with fine food and beverages, delivered with hospitable service at appropriate value for money and truly stand out from the crowd?

The FAB award categories will encompass all aspects of airport Food & Beverage operations. Most importantly, they will focus on product quality, value for money (whatever the price point), customer service and commercial application.

We are planning 20 awards to recognise the achievements of airports, concessionaires, suppliers, brand owners, designers and F&B personnel along with an ‘individual’ award for the person the industry considers to have made an ‘outstanding individual contribution’ to the Airport F&B business.

The awards will be assessed by a judging panel of industry experts in October 2010 from submissions made by individuals and or organisations for the respective award categories.

2 The Airport Food & Beverage Conference & AwardsOrganised by The Moodie Report Hosted by Manchester Airport

The Airport Food & Beverage Conference & AwardsOrganised by The Moodie Report Hosted by Manchester Airport

Who can enter?

How to enter?

Entries

Anyone associated with the sale of Food & Beverages at any airport in the world. This means Airports landlords; F&B concessionaires and airport in-house

managed operations; brand owners; suppliers of food, beverages, equipment, support services, designers and F&B personnel.

The process is simple and straightforward.

Please complete and submit the entry form (see back page) by Friday 1 October 2010, together with all relevant accompanying material. Please limit the latter to no more than 1,000 words.

All entries will be on a self-nomination basis and must be submitted electronically to [email protected] with two hard copies posted to David King, Convenor of Judges, at: Moodie International Ltd Boston House, 69 Boston Manor Road, Brentford, Middlesex TW8 9JJ, United Kingdom

The entry form details the information you are required to submit.

Your entry and judging criteria

When will the awards be made?

We would ask that you place particular emphasis on customer satisfaction, endorsements, recommendations, testimonials, performance measures and achievement (subject to confidentiality constraints) and any further evidence supporting your entry.

Within reason, you should provide sufficient information to ensure the judges have as complete an insight and understanding of the attributes of your nomination as possible. That said; please do not enclose any Food or Beverages with your submission!

Please refer to the awards criteria section of the document for more detailed information.

Awards will be made at the sole discretion of the judges based upon the evidence submitted. The judges reserve the right to withdraw a category at any time or to withhold an award if the required quality criteria are not met.

We look forward to seeing you at the FAB awards Gala Dinner on Monday 24 January 2011 in Manchester UK.

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What will be the main judging criteria?

Judging

We will be looking for evidence of how and why the nomination is worthy of an award for excellence in a particular category. How has the F&B proposition been ‘Travelised’ to meet the needs of the passenger base it serves and the market it operates within?

The main criteria are summarised under 6 main headings below:

Passengers: Does the F&B product offer truly meet the needs of the diverse passenger mix? Nationality; ethnicity; local v international traveller; point to point vs transit; type of airline – full service vs charter vs low cost; time of day; economic wealth of passenger; available dwell time; cognisance of a customer’s time; large groups vs families or individuals.

Brands: How have international brands adapted to local markets; menu structure, pricing, local, religious and cultural considerations? How have national or local brands adapted to the airport channel?

Food & Beverage: How and why does the F&B meet the customers’ needs? International vs local; health and wellbeing; quality of product & appropriate pricing; portability and takeaway propositions; day part flexibility; range of offer; originality & innovation of products.

Design: How have F&B outlet designs been ‘Travelised’?

Visibility of FID screens; availability of power points by tables and seating to recharge phones and laptops; seating layout and density; mix of seating which is suitable for both men and women travelling alone; clarity of signage and messaging; space for luggage by tables and seating.

Service: Does the service style align with the customer’s mindset and circumstances? Available dwell time vs Grab and Go; staff knowledge of the airport layout & facilities; cognisant of a passengers time and making appropriate menu recommendations; what specific approach to service helps reduce customers’ stress and maintains a sense of the customer being in control of the time available?

Financial: Given all of the above is the F&B offer commercially viable and does it provide realistic returns to both the operator and airport owner?


Who will be on the Judging Panel?

Judging

David King: Convenor of Judges

David is the Founder of The David King Partnership, a specialist consultancy providing strategic and operational advice to airport

shareholders and senior management teams on the development of all aspects of non-aeronautical revenue activities.

He is also a project partner and associate of Milligan Ltd, a retail focused property development company, partnering projects at London City Airport and Center Parcs, the UK based holiday company. During 2009, he was part of the team working with Global Infrastructure Partners (GIP) on the successful acquisition of Gatwick airport.

David was a Main Board Director of Alpha Airports Group plc between 2003 and 2006 responsible for Alpha’s worldwide Tax and Duty Free business and airport retail catering operations; he was Managing Director of Alpha’s UK Tax and Duty Free business for 6 years. Under his leadership, turnover more than doubled and he successfully negotiated many new contracts including a new 10 year retail contract at Manchester airport with a turnover value of more than £800m.

Prior to joining Alpha, he was Retail Director of the Sea Containers owned Hoverspeed UK, French, Belgium and Swedish fast ferry operations and a director of Focus 1999. He had previously worked with Sea Containers, on the newly privatised Sealink British Ferries routes between Portsmouth, Channel Islands

and Cherbourg and the start up of the Orient Express Cruise Ferry route between Venice and Istanbul.

Before working in Travel Retail, David spent 20 Years, 10 of which at board level, in the UK Pub, Restaurant, Hotel and Hospitality sector with Allied Lyons, Mitchell’s & Butler’s Toby Restaurants and regional brewer Gibbs Mew.

Whilst working at Allied he created the ground breaking Muswell’s Café bar in London in 1983, expanded the chain to 25 outlets and opened the award winning Soho Brasserie in 1985. During his time with M&B, David was leader of the Innovation Change Management Team that initiated a number of new F&B concepts including what is now known as All Bar One.


Who will be on the Judging Panel?

Judging

Dr Patricia Ryan: Patricia is President of Florida-based Decision Services International, an affiliate of Airport Consultants International.

Patricia is one of the most admired

consultants and executives in the airport commercial revenues sector and has also achieved recognition worldwide as a conference speaker. She was the former Division Director, Commercial Operations, Miami-Dade Aviation Department, responsible for managing Miami International Airport’s revenue-generating activities, including retail, food & beverage and duty free, the airport hotel, car rental and parking, and services such as luggage carts and wireless business opportunities.

She was formerly with Reno Washoe Aviation Department as Director of Business Development and Properties and Richmond International Airport in a similar position. Patricia is also a highly experienced aviation consultant for airports and airlines.

Patricia is a past Associate Dean and professor at Embry-Riddle Aeronautical University, where she created and was responsible for the Embry-Riddle ACI Concession Analysis conference for 15 years. ACI has taken over the organization of that conference after she negotiated their association with Embry-Riddle to ensure commitment and involvement from ACI.

She was also active as past President of the Economic Committee of ACI-Latin America and Caribbean region for four years and served on that body’s training committee.

Martin Moodie

Martin is Founder & Publisher of The Moodie Report, the leading provider of business intelligence related to the travel retail and airport commercial revenue sectors.

He is also the creator and owner of The Trinity Forum, a joint venture with Airports Council International that ranks as the airport industry’s leading commercial revenues conference. A New Zealander, Martin has been involved in this industry for 23 years, firstly as Editor and Managing Director of Duty-Free News International from 1989 to 2002.

In September 2002 he created The Moodie Report, which in less than eight years has emerged as one of the most powerful business-to-business multi-media titles in the UK, and which enjoys high readership and respect levels all around the globe. It has embraced the digital age with zeal and is synonymous with innovative, immediate and highly visual coverage of major industry developments.

Martin created the FAB Conference in response to what he saw as the lack of focus on airport food & beverage at the leading international conferences and exhibitions

He believes passionately that a high-quality event can help advance the sector, and ensure an ever-improving offer to the travelling consumer.


Best Non-Alcoholic Beverage Outlet Award1

Award categories

It’s likely that the majority of passengers drink something while waiting for their flights. Ice cool sodas to exotic freshly squeezed fruit cocktails; a vast selection of infusions to a simple cup of perfectly brewed breakfast tea; Turkish coffee, known as the ‘milk of chess players and thinkers’ in Istanbul in the late 16th century to a 20th Century frothy Cappuccino; real chocolate milkshakes to Japanese Calpis; these and

many more are served with style to thirsty passengers.

FAB wants to identify and award ‘The Best Non-Alcoholic Beverage Outlet’. Do you own, operate or host this outlet either as a branded chain or individual operation? If so this award is for you. Just tell us why you think the outlet is the best.

Best Sandwich Offer3

Muffuletta, Flutternutter, Monte Cristo, Dagwood, Club, Japanese Katsusand, Korean Gaeran tost-u, Mexican Tortas, Danish open flogSildld, Croque Monsieur, freshly baked baguettes, toasted Panini, Shawarma filled Pitta or flat breads, delicious locally baked artisan breads brimming with wonderful fresh ingredients and many, many more all have something in common – sandwiches! Millions are made and consumed every day in every country around the world with everyone having their personal favourite.

And we owe it all to John Montague, 4th Earl of

Sandwich who, history records, invented ‘The Sandwich’ in 1762 at London’s Beef Steak Club. He reputedly ordered his valet to bring him “meat tucked between two pieces of bread” and other club members began to order “the same as Sandwich!” The original sandwich was, apparently, a piece of salt beef between two slices of toasted bread.

FAB wants to identify and award the provider of ‘Best Sandwich Offer’ served in an airport anywhere in the world. Do you think that your sandwich is the best? If so this is the award category for you.

Best Airport Bar2

Many of us can no doubt recall with a smile a memorable bar discovered while on holiday, travelling for work with a colleague or alone or perhaps just out with friends or family.

It’s that magical atmosphere in a bar when everything is just right; the people – customers and staff, a chance to chat, the craic, the calm, the hospitality, the welcome, the choice and presentation of drinks, the design, the heritage, the comfort, the space, the authenticity, the noise of conversation, the lighting, the delicious food, the entertainment, the refuge, the oasis – just the

perfect place to be to relax and have fun or chill with people you are happy to be with!

So many ingredients go into making a successful bar and when the recipe is right, you just don’t want to leave even if it means catching the next flight!

FAB wants to identify and award ‘The Best Airport Bar’. If you own and or operate a fantastic bar then you must enter this award. We want you to tell us why you think you have ‘The Best Airport Bar in the World’.


Award categories

Best Self Service/Assisted Service food operation5

Our research established that this type of multi-food and beverage offer, popular in many airports around the world, has many different names but you know the sort of thing we mean; customers either serve themselves or are assisted with service from a number of food & beverage counters.

Typically this configuration of outlet provides a range of F&B offers – sometimes branded, from fast food and hand-held snacks to full meals and hot & cold beverages.

A major benefit of this type of offer is that individuals in families and other large groups can all enjoy the style of food they want to eat at the price they want to pay. Moreover, the customer is fully in control of the time they spend eating and drinking as service speed is normally fast and efficient.

FAB wants to identify and award the operator and or owner of ‘Best Self Service/Assisted Service food operation’. We want to know why you think you are the best.

Best Fast Food/Quick Service Restaurant (QSR)6

Depending upon the part of the world you live in, some of the following names will be familiar to you. McDonald’s, Kentucky Fried Chicken, Pizza Hut, Panda Express (Award winning 1000+ chain selling gourmet Chinese food), Mos Burger (Japanese 1400+ chain), California Beef Noodle King (Chinese noodle chain), Japanese Gyudon chains Sukiya, Yoshinoya & Ajisen Ramen – the list seems endless.

Fast food outlets/QSRs are an integral part of our daily lives that provide inexpensive food quickly. There are 200,000+ outlets in the USA alone, representing the largest segment of the food industry with a turnover of US$120 billion so within the airport environment this is a segment to be taken ultra seriously.

FAB wants to identify and award the operator and or owner of ‘The Best Fast Food/QSR in an airport. This could be a single store local operator or an international chain. Whatever your size, tell us why you think you are the best.

Best Full Service Restaurant4

Not all passengers are in a hurry. Some have simply arrived early; others are in transit with several hours between flights. Whatever their reason for having extended dwell time, they might want to enjoy the comfort, service and food quality and range offered in a full service restaurant.

Whatever the time of day, does your restaurant have the

menu offer, environment and friendly service to attract and delight passengers? Your restaurant might be part of a national or international branded chain or a local independently owned operation.

FAB wants to identify and award the operator and/or owner of ‘The Best Full Service Restaurant’.


Best F&B Marketing and Promotions Campaign

Best Supplier

Best Concessionaire Innovation

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Award categories

Generating increased footfall; increasing sales and profits; improving average transaction values (ATVs); building customer loyalty; and communicating the attributes and provenance of your products and services are just some of the aims of successful, imaginative and truly effective marketing and promotional campaigns. Clear objectives with measurable targets and detailed evaluation are fundamental to determining the success.

Your campaign may have been in operation at one airport for a short period or might be a long term national or international campaign. It might have been a joint campaign between operator and airport or operator and supplier – or perhaps all three.

Whatever your campaign, if you’re proud of it and it was measurably successful, we really want to hear about it and give an award to the best.

What are the attributes that make a supplier ‘The Best Supplier’? Food & Beverage operators - we would like you to tell us! Is it that they are a multi-national company with international reach that can supply your business anywhere in the world? Or is it that they are local to you and can offer a daily service providing the freshest and finest local produce?

Could it be that they offer you every product you need to

operate your business? Or is it they supply a single product to all the locations that you operate in? Is it that they take the time to work with you and understand your business?

Whatever your reasons for nominating a supplier as ‘The Best Supplier’ we want to hear about them. Don’t forget you can nominate any supplier of goods and services to your business and not just those which supply food & beverages.

Innovation is the life blood of any business.

Experimenting and generating new ideas for F&B outlets, food dishes, beverages, equipment, packaging, service standards, staff reward and recognition programmes, staff training, IT F&B applications, staff scheduling, recycling and waste disposal, concession contract structures, supplier contract arrangements, promotional activity …… the list is almost endless but is a prerequisite for business and profit growth.

How do employees in your organisation who have good ideas get them heard by senior management

and implemented if they are viable? How does your company encourage and reward innovation?

We’d like to hear about how your organisation innovates and learn of the success you have enjoyed as a result of innovation. It doesn’t need to have been a big idea but it must have produced measurable benefits to your organisation.

We look forward to recognising the Best Concessionaire Innovation.


Best Airport Innovation

Best Design of Overall F&B facilities

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Award categories

This is intended to recognise airports that have been innovative in the manner in which they provide F&B services to their passengers.

It might recognise the format of the layout and design of F&B facilities; the contractual arrangements between operator and airport landlord; or a unique approach to marketing and promotions.

Equally it could be a staff reward and recognition scheme; the development of alliances with local F&B operators; or commitment to health and well-being F&B programmes.

Other possible areas could include the use of IT to improve customer insight; customer service initiatives;

vocational training schemes; local community programmes; waste & recycling initiatives.

Whatever form innovation by the airport manifests itself, we want to hear about it.

This is the opportunity for airports to tell us why they should be considered the most innovative airport in the world when it comes to the provision of F&B services.

Of course, as with all our awards, not only can an airport nominate itself, it can also be nominated by other stakeholders. Please provide clear evidence to demonstrate the impact and success of the of the innovation programme.

According to Thomas J Watson Jr, “Good design is good business” and we’re sure that most people in our industry would agree.

There is ample evidence to support the fact that F&B operations generate significantly higher levels of turnover and income when they are fully integrated into an airport’s layout and design along the main passenger flow and not treated as just an afterthought hidden away on a mezzanine floor or in some remote corner of the terminal.

Dwell times at airports are generally getting longer as passengers take account of potential travel delays getting to the airport, as well as coping with the demands of check-in, immigration and security queues. This increase in dwell time offers superb business opportunities to generate additional sales and income.

Great food & beverage facilities do much to calm and relax stressed passengers and give a real and positive boost to passengers’ perceptions of the airport’s quality.

If you think your airport has great F&B facilities that are brilliantly designed, perhaps incorporate some of the latest technology available and are generating substantial levels of business we would like you to tell us who the designers were and why you think you or they should receive the award for Best Design of overall F&B facilities.


Best F&B Employee

Best Outstanding Individual Contribution

Best Concession Programme

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Award categories

Airports are about people – passengers and those people working to provide goods and services to passengers.

Working at an airport can be great fun but it is also very hard work. F&B employees and management are often required to work in shift patterns, anti-social hours, weekends and holidays in what can be busy and stressful environments.

There are undoubtedly many unsung heroes in every airport F&B operation that do a great job – every single day. They are 100% reliable, nothing is too much trouble and no matter how busy and chaotic business is, can be relied upon to deliver what’s required and more.

These individuals may work in the kitchen, back of house, as a bar-tender or barista, cashier, waiter or waitress, general manager, shift manager, cleaner – anywhere in the F&B organisation at the airport.

This is your opportunity to tell us about the great people that work in your organisation and why you think they deserve to be awarded best F&B employee. Imagine their reaction if they were short-listed – or won! Again from the evidence you submit the judges will choose one individual to be honoured with the award for Best F&B Employee at an airport anywhere in the world.

This award will be made to the individual who stakeholders working in the worldwide airport F&B industry believe has made an outstanding contribution to the overall development of the Airport F&B business.

This individual may be a concessionaire, supplier, airport owner or manager – indeed they may come

from any one of the stakeholders involved in the US$10 billion+ world-wide business.

So please, do send us your nominations telling us why the person you have nominated deserves the accolade for the Best Outstanding Individual Contribution.

Designing and implementing a concession programme that meets the needs of a diverse national and international passenger profile, caters for all day parts and achieves overall financial objectives for both the concessionaire and airport landlord requires significant skill and business insight.

This award will be made to the concessionaire that is best able to demonstrate that they have designed and operate a commercially successful F&B concession

programme which achieves high levels of passenger and airport landlord satisfaction.

So to all concessionaires, we want to hear about your successes and why you believe you should win the award for the best Concession Programme.


Best Concession Partner as Voted by an Airport

Less than 5 million passengers

5m to 10m passengers

10m to 25m passengers

More than 25m passengers

The Best overall F&B offer in an airport in the world

Best Overall Airport F&B Offer

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16-20

Award categories

There can surely be no greater tribute than to be voted ‘the best’ by your customers.

Airport landlords are in a unique position to assess the relative merits of the F&B concessionaires they come into contact with. Developing trusting partnerships between airports and concessionaires based upon mutual respect can prove invaluable and there are many successful partnerships operating at airports around the world today.

We are asking airport landlords to consider all concessionaires that they work with and to nominate the F&B concessionaire they think is the best. As always, we would ask you to give your reasons for your nomination.

The judges will consider all the evidence submitted and make this prestigious award to the one concessionaire that is considered by airport landlords to be ‘The best concession partner’

These coveted awards will be categorised based upon the number of total passengers using an airport. There will be an award made to the winner in each category plus an award for the best overall airport F&B offer in any airport in the world.

We are asking all stakeholders - airport landlords, concessionaires, suppliers and readers of the Moodie Report to tell us which airport they think provides the best overall F&B offer.

The airport categories will be:

From the sector winners one airport will receive the accolade and an award for providing ‘The Best overall F&B offer in an airport in the world’


Title and full name

Position in organisation

Full postal address

Email

Telephone Mobile

Entry Form

Name of company

Name of airport/s (where relevant)

Contact details

Best Outstanding Individual Contribution to Airport Food & Beverage

Award category

Nominee

Nominator

Reason for nomination

Please complete and submit the entry form and separate support materials (no more than 1,000 words please) by Friday 1 October 2010. Please feel free to include relevant visual material.

All entries will be on a self-nomination basis and must be submitted electronically to [email protected] with two hard copies posted to David King, Convenor of Judges, at: Moodie International Ltd Boston House, 69 Boston Manor Road, Brentford, Middlesex TW8 9JJ, United Kingdom

Please also tell us who you think should be given an award for ‘Best Outstanding Individual Contribution’ and why

(To be accompanied by relevant support material of no more than 1,000 words)


The 2010 Airport Food & Beverage Awards The Airport … 2010 Airport Food & Beverage Awards...

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