THE 1ST VIETNAM INT’L COFFEE AND DESSERT FAIR 2016 June...
Transcript of THE 1ST VIETNAM INT’L COFFEE AND DESSERT FAIR 2016 June...
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CONTENT
I . Online Marketing
II. Off-line Marketing
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1. WEBSITE2. FACEBOOK3. LINKED IN4. WEB BANNER5. PR ARTICLE6. MICRO AD7. EMAIL MARKETING
ONLINE
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www.vietrf.com
Audience Overview from May 20 – June 19, 2016
33,628USERS
101,079PAGE VIEWES
WEBSITE
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FACEBOOK (WWW.FACEBOOK.COM/VIETRF2013)
Overview from May 24 – June 20, 2016
6,540 PAGE LIKES
21,606 PEOPLE REACH
4,647 PAGE VIEWS
27,630 POST ENGAGEMENT
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FACEBOOK (PARTNERS | EXHIBITORS )
Vffranchiseconsulting
Retail-Franchise-Asia
Vinexad
AMA Exhibitor Eye Level Vietnam (Exhibitor)
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LINKED IN
www.linkedin.com/in/vietrfwww.linkedin.com/company/VF-Franchise-Consulting
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WEB BANNER
Youngstyle.vnHiephoibanle.com Nhipcaudautu.comVma.org.vn
Nhuongquyenvietnam.comNhuongquyenvietnam.com vffranchiseconsulting.com
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WEB BANNER
Worldfranchiseassociates.com Worldfranchiseassociates.com Vffranchiseconsulting.com
Vnfranchise.vn Franevent.org Vnfranchise.vn Vffranchiseconsulting.com
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Media Headline/Link
Ticketbox Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-lan-thu-8-nam-2016
Vinaxad Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Nhip cau dau tu Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-lan-thu-8-nam-2016-co-hoi--tiem-nang--kho-khan
Retail and Franchise Asia Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Vnexpress Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu
Ybox Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Tap chi Doanh nghiep va Thuong mai
Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Tradepro Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Tin dia oc Sap-khai-mac-trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-lan-thu-8-nam-2016
Nizzino Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
PR ARTICLE ( Total 93 Online Articles )
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PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
Dien dan Doanh nghiep Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Doanh nhan cuoi tuan Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Nguoi lao dong Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Vietnam MarketingAssociation
Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Dailo Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Association of Vietnam Retailers
Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
VN Franchise Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
EBIV Trien-lam-nhuong-quyen-thuong-hieu-va-nganh-ban-le-duy-nhat-tai-viet-nam-2016-mien-phi
BNews Khai-mac-nhieu-trien-lam-quoc-te-tai-tp-ho-chi-minh
Bao moi Co-hoi-kinh-doanh-tai-trien-lam-ban-le-va-nhuong-quyen-thuong-hieu-2016
Step Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
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PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
Atexpats Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Monday Vietnam 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Saigon dau tu Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen
Wassup Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen
Kinh te Da Nang Su-kien-trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-tai-tp-hcm-co-hoi-cho-cac-nha-khoi-nghiep
Kien Long Bank 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Thong tin su kien Viet Nam Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016http://thongtinsukien.com.vn/DetailSuKien.aspx?idsk=1125
Xem bao moi Trien-lam-quoc-te-ve-banh-ngot-ban-le-va-nhuong-quyen
Viet bao Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Song moi Trien-lam-nhuong-quyen-thuong-hieu-2016-san-choi-thiet-thuc-cho-doanh-nghiep-va-start-up
Bao Giao duc Online 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
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PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
Tuoi tre Online 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
HTV 350-gian-hang-tai-trien-lam-nhuong-quyen-thuong-hieu-va-ban-le
Bao ve Nguoi tieu dung Co-hoi-kinh-doanh-tai-trien-lam-ban-le-va-nhuong-quyen-thuong-hieu-2016
Viettimes 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn-60810
Nhat bao Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu
Cafef 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
ATZ - Exhibitor Atz-tham-gia-trien-lam-nhuong-quyen-thuong-hieu
Cafebiz 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
AMA - Exhibitor Dong-hanh-cung-anh-ngu-ama-american-academy-tai-retail-franchise-show-2016
VN Marketer 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-VN
Small and Medium BusinessCorperation
Co-hoi-ket-noi-kinh-doanh-viet-han-2016
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PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
Vietstock 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Xuc tien Binh Thuan 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Gao Hoa Lua - Exhibitor TRIEN-LAM-QUOC-TE-NGANH-BAN-LE-VA-NHUONG-QUYEN-2016
VN Money Trien-lam-quoc-te-ve-banh-ngot-ban-le-va-nhuong-quyen
Nguoi lao dong Trien-lam-ve-nganh-ban-le-va-nhuong-quyen-lon-nhat-viet-nam
Bao moi (17/5/2016) Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen
Fievent Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen
Tin nong thuong hieu 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Global Art - Exhibitor Gac-viet-nam-tai-vietrf-2016
Vietstock Thi-truong-ban-le-van-con-nhieu-khoang-trong
Flc 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
VATA 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
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PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
All Events Vietnam-intl-retail-and-franchise-show
HCC - WTO 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Dau bao Thi-truong-ban-le-van-con-nhieu-khoang-trong
Bao Dau thau Ho-tro-ket-noi-giao-thuong-viet-nam-han-quoc
Xem bao moi 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Bstyle Thi-truong-nganh-ban-le-va-nhuong-quyen-viet-nam-co-hoi-tiem-nang-thach-thuc
VN Travellive Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
San giao dich 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
HEPZA Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Tin nong Thi-truong-ban-le-van-con-nhieu-khoang-trong
Tam nhin 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Tin kinh te Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
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Media Headline/Link
HAMEE Chuong-trinh-ket-noi-giao-thuong-viet-han-2016
VTV Online 7-su-kien-dang-chu-y-se-dien-ra-trong-tuan-nay
Cafebiz Chan-canh-e-am-o-trung-tam-thuong-mai-doanh-nghiep-dua-xuong-pho
SMI Chuong-trinh-toa-dam-chu-de-tu-duy-lai-marketing-trong-hoi-nhap-kinh-te-asean
Thoi bao today 7-su-kien-dang-chu-y-se-dien-ra-trong-tuan-nay
Tin event Trien-lam-nhuong-quyen-thuong-hieu-va-nganh-ban-le
Tin tuc 247 Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu
Unimedia - Exhibitor Unimedia-trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Tidas - Exhibitor Tidras-tham-gia-hoi-thao-trien-lam-quoc-te-nghanh-ban-le-va-nhuong-quyen-thuong-hieu-tai-tp-ho-chi-minh
Gia Long Adv Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-Nganh-Ban-Le-2016
Bao Nguoi Viet 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-VN
Gian hang hoi cho trien lam Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
PR ARTICLE ( Total 93 Online Articles )
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Media Headline/Link
Motthegioi Co-hoi-kinh-doanh-tai-trien-lam-ban-le-va-nhuong-quyen-thuong-hieu-2016
Thiet ke mang gia re Thi-truong-ban-le-van-con-nhieu-khoang
Doanh nhan moi Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Tradepro Vietnam-international-retail-franchise-show-2016
Vietmaz Hcm-city-hosts-annual-intl-retail-and-franchise-show
Talk Vietnam Hcm-city-hosts-annual-intl-retail-and-franchise-show
Cnbc Media Three-intl-trade-shows-kick-off-together-in-hcm-city
Eventeye Vietrf-(vietnam-int-l-retail-franchise-show)
Thaifranchise Center Vietrf-(vietnam-int-l-retail-franchise-show)
Qufair Vietnam Int’l Retail and Franchise Show
Ags Vietnam Int’l Retail and Franchise Show
Hong Kong BusinessAssociation Vietnam
COEX EXHIBITIONS IN THIS JUNE, 2016
PR ARTICLE ( Total 93 Online Articles )
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RETARGETING DIGITAL MARKETING VIA MICRO AD
BANNER RETARGETING BLADE
6,855,729 Impressions9,681 Clicks
CONTEXTUAL BANNER
10,160 Clicks
9gag.com
8,381,533 Impressions
Businessinsider.com
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RETARGETING DIGITAL MARKETING VIA MICRO AD
Tin247.com
Thefreedictionary.comreuters.com
thesaigontimes.vn vietnamnet.vn
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EMAIL MARKETING
Database Quantity Times
Coex 100,00 10
VF Franchise Consulting 2,000 2
Retail and Franchise Asia 2,500 1
Dutch Business Association in Vietnam 100 1
Thai Sa 100 1
Vietnam Hotel Association 100 1
TBA 100 1
Hong Kong Business Association Vietnam 100 1
Da Nang Small and Medium Enterprise Association
100 1
TOTAL 1,996,900 19
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EMAIL MARKETING
June 17
May 19April 20
April 28
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1. SMS MARKETING2. PRINT AD3. TV4. POSM5. ACTIVATION
OFF-LINE
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SMS MARKETING
Date Network Quantity
31/5/2016
Mobifone 21,027
Vinaphone 6,966
Viettel 8,181
6/6/2016
Mobifone 21,691
Vinaphone 6,966
Viettel 8,173
8/6/2016
Mobifone 19,698
Vinaphone 6,966
Viettel 8,179
Total 107,847
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PRINT AD
FORBES MAGAZINE YOUNG STYLE MAGAZINE
DOANH NHAN SAI GON CUOI TUAN
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PRINT AD
BIZ CLUES MAGAZINE
OTO XE MAY MAGAZINETUOI TRE
NEWSPAPERTHANH NIEN NEWSPAPER
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TV
ANTV June 9, 2016https://youtu.be/n5OwaKqsdO4
M Channel June 9, 2016https://youtu.be/3oIc3rp7x7Q
HTV9 June 8, 2016https://youtu.be/hBJ8sJkmkUo
INFOTV, June 8, 2016https://www.youtube.com/watch?v
=U80TnAyhpOQ
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5,000 VIP INVITATIONS
50,000 INVITATIONS
To Vietnam GovernmentEmbassy – ConsulateChamber of Commerce – AssociationMain Local DistributionSupermarket – Retail Store Owner
To O to Xe may Magazine: 10,000Exhibitor: 26,000Activation: 14,000
2,000 DIRECTORY BOOKS
10,000 FLYERS
Released On-site To
ExhibitorsVisitorsMedia
Buyerslp
POSM
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POSM
buildingsrestaurantsexhibitor’s shops
at80
150Standees
Posters1 Banner
at Lotte Mart
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ACTIVATIONRELEASING INVITATION IN BUILDINGS
No. Of Invitations
14,000
Time
June 6 – June 8
No. Of Buildings
36
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ACTIVATIONCALL CENTER
Time June 2 – June 8
Total Called Visitors
21,000 visitors
300 call per day
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ONLINE
Item Achievement
1.1 Website Total 101,079 Pageviews from May 20 – June 19, 2016
1.2 Facebook Vietrf - Partners – Exhibitors
1.3 Linked In Vietrf - VF Franchise Consulting
1.4 Web Banner 14 Web banners
1.5 PR Article About 93 online articles
1.6 Micro Ad Total 15,237,262 Impressions &19,841 Clicks
1.7 Email Marketing Total 1,996,900 database within 19 sending times
OFFLINE
2.1 SMS 107,847 Mobile Subcribers
2.2 Print Ad 8 Print Articles on 6 Magazines/ Newspapers
2.3 TV HTV9, M Channel, ANTV, INFOTV
2.4 POSMs 50, 000 Invitations | 2,000 Directory Books | 5,000 Flyers | 5,000 VIP Invitation
2.5 Activation 36 Buildings with 12, 600 Invitation ReleasedCalling to 21,00 visitors in 7 days
Summary about online & offline