The 1975
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Music Video Purposes Analysis Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist) Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience Promotional The 1975 Released an album on September 2 nd 2013 which was self-titled. Which was a very favourable album and was loved by many, many called it ‘the best indie LP of the year’ and rated it 8/10. They promoted this on iTunes, adverts on TV, amazon. And they’ve also brought out 6 music videos in the past year ‘Settle down’ ‘Robbers’ ‘Sex’ ‘Chocolate’ ‘Girls’ and ‘The City’. http://www.amazon.co.uk/The-1975/dp/B00CLOH25Y https://itunes.apple.com/gb/album/the-1975-deluxe-edition/id670471325 https://www.youtube.com/results?search_query=the+1975+music+video Extension of income The 1975 did a tour last year all over the UK and USA, they have also done one this year. They’ve done gigs at ‘Leeds Festival’ ‘Freedom Festival’ ‘iTunes Festival’ and even ‘Coachella’ they’re also playing this year at festivals such as Glastonbury, Leeds Reading. http://www.glastonburyfestivals.co.uk/line-up/line-up-2014/ http://www.coachella.com/settimes/ http://www.leedsfestival.com/line-up Extension of outlets The 1975 are selling t-shirts and tops on their website in their store and when they have gigs and tours they normally have stands where you can go and buy these things, also posters and hoodies so they do a get extra money from doing this. http://store.universal-music.co.uk/restofworld/the- 1975/clothing/icat/the1975clothing Synergy You get a lot of people on eBay (selling and buying website) where they make copies of the clothes the 1975’s company makes for them to profit off, so the people on ebay profit instead of the 1975. http://www.ebay.co.uk/itm/THE-1975-BLACK-T-SHIRT-MUSIC-INDIE-ROCK- FACEDOWN-MENS-WOMANS-ALBUM-UNISEX- /201060696453?pt=UK_Men_s_T_Shirts&var=&hash=item2ed026c185 Producers strategies None
Transcript of The 1975
Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience
Promotional
The 1975 Released an album on September 2nd 2013 which was self-titled. Which was a very favourable album and was loved by many, many called it ‘the best indie LP of the year’ and rated it 8/10. They promoted this on iTunes, adverts on TV, amazon. And they’ve also brought out 6 music videos in the past year ‘Settle down’ ‘Robbers’ ‘Sex’ ‘Chocolate’ ‘Girls’ and ‘The City’.
http://www.amazon.co.uk/The-1975/dp/B00CLOH25Y https://itunes.apple.com/gb/album/the-1975-deluxe-edition/id670471325 https://www.youtube.com/results?search_query=the+1975+music+video
Extension of income
The 1975 did a tour last year all over the UK and USA, they have also done one this year. They’ve done gigs at ‘Leeds Festival’ ‘Freedom Festival’ ‘iTunes Festival’ and even ‘Coachella’ they’re also playing this year at festivals such as Glastonbury, Leeds Reading.
http://www.glastonburyfestivals.co.uk/line-up/line-up-2014/ http://www.coachella.com/settimes/ http://www.leedsfestival.com/line-up
Extension of outlets
The 1975 are selling t-shirts and tops on their website in their store and when they have gigs and tours they normally have stands where you can go and buy these things, also posters and hoodies so they do a get extra money from doing this.
http://store.universal-music.co.uk/restofworld/the-1975/clothing/icat/the1975clothing
Synergy
You get a lot of people on eBay (selling and buying website) where they make copies of the clothes the 1975’s company makes for them to profit off, so the people on ebay profit instead of the 1975.
http://www.ebay.co.uk/itm/THE-1975-BLACK-T-SHIRT-MUSIC-INDIE-ROCK-FACEDOWN-MENS-WOMANS-ALBUM-UNISEX-/201060696453?pt=UK_Men_s_T_Shirts&var=&hash=item2ed026c185
Producers strategies
None
Music Video Purposes Analysis
