The 19 Best Headline Formulas
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Transcript of The 19 Best Headline Formulas
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The 19 BestHeadline Formulas
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On average, five times as many people
read the headline as read the body copy.
D A V I D O G I L V Y
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[Do something] like[world-class example]
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Interesting adjectives+ unique nouns
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[Amazing Headline]:Subhead
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Who Else Wants ____
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The Secret of ______
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Little Known Ways to_______
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Here’s a Quick Way to[solve a problem]
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Have a / Build a ______You Can Be Proud Of
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What Everybody Oughtto Know About _______
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[Number] Lessons ILearned From ______
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How to Survive YourFirst _______
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How to ____ even if /without ____
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Headline. A littlesomething extra.
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The mini-headline: 4words or fewer
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Headline + Headline
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Item and Item: Listicle
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_____, backed by science
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The Ultimate Guide to____
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The Big List of ____
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Even more: bit.ly/headline-formulas
Sources:Death to the Stock Photo