PRESENTED BY ELIDA ARRIZZA THE 10 USER EXPERIENCE PRINCIPLES LA WORDPRESS WordCamp Ottawa 2014

HELLO WORDCAMPERS OUTLINE A. INTRO B. 10 PRINCIPLES C. FANCY TERMINOLOGY TIME D. UX COMMUNITY E. LIVE QUIZ! F. TAKE AWAY QUESTIONS @elida_ca elida@elida.ca slideshare.net/elida-arrizza speakerdeck.com/elida

WEBSITE INTERACTION CAN ALSO MAKE OR BREAK A USERS DAY

INTRO TODAYS INTENTION Recognize that User Experience (UX) is ubiquitous in our every day lives. Awareness of 10 principles on screen and real life. The 10 priciples are intended as a starting point for evaluating Usability in a User experience.

WHAT ANNOYS ME Poor decisions in restaurant typography Slow performing technology Confusing signage WHAT DELIGHTS Smart and functional design Witnessing licence plates with file format extension Freshly ground coffee ABOUT ME ABOUT YOU What can make or break your day? A. INTRO

USER EXPERIENCE CAN AFFECT EMOTIONS Excuse me, I believe you have my stapler. Office Space (1999) but then, they switched from the Swingline to the Boston stapler, but I kept my Swingline stapler because it didnt bind up as much, and I kept the staples for the Swingline stapler and its not okay because if they take my stapler then Ill set the building on fire... BRAND AND PRODUCT LOYALTY PRINTER PROBLEMS Why does it say paper jam when there is no paper jam! PC Load Letter? What the f*** does that mean? A. INTRO

Thanks again for placing such a fantastic order PERSONALIZED YEAR IN REVIEW EMAIL ORDER CONFIRMATIONS MAKE A USERS DAY! A. INTRO

USER EXPERIENCE IS ABOUT HAVING EMPATHY FOR THE USER. USER-CENTERED APPROACH A. INTRO This is how the user sees it

USABILITY IS ABOUT THE USER GETTING THE TASK DONE On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. -Jakob Nielsen http://www.nngroup.com/articles/usability-101-introduction-to-usability/ SIMPLE & INTUITIVE A. INTRO

USABILITY IS CORE TO USER EXPERIENCE A. INTRO USABILITY USER EXPERIENCE

FLYNN: Whos that guy? PROGRAM: Thats Tron. He fights for the Users. Disneys TRON (1982)

TURN LEFT TURN LEFT 10 UX PRINCIPLES FOR USABILITY A starting point for heuristic evaluation

SOURCE OF THE 10 UX PRINCIPLES FOR USABILITY nngroup.com/articles/ten-usability-heuristics Jakob Nielsen THE Usabilty Guru Published by Jakob Nielsen in 1995 Widely accepted and still holds true today Other variation models exist B. PRINCIPLES

1 SHOW SYSTEM STATUS B. PRINCIPLES EXAMPLES: Active menu item, Step wizards, Loading animations, Progress bars, Cart indicator Password strength (dynamic validation) Confirmation messages Pagination Document opened by same person. Post locking Second states for immediate user feedback (Active or On Press/hover) Dynamic breadcrumbs

2 MATCH BETWEEN SYSTEM AND REAL WORLD B. PRINCIPLES Icons, folder, tabs, radio, mail badge/ notification, pagination, save icon, gauge meter, switch toggle Cropping tool behaviour, trash Text > human language Categories naming WYSIWYG Tab behavior Save icon Icons in general

3 CONTROL AND FREEDOM Emergency exit! B. PRINCIPLES CRUD (Create, Read, Update, Delete) Quit, cancel, remove, go back Skip intro, Read later, update later Explore and advanced filters Edit plugin/theme Search!

the menu burger icon (use with caution) Consistent layout positioning UI kit as tool box Do not override established standards (Radio vs. Checkbox functionality, * required field) 4 CONSISTENCY AND STANDARDS B. PRINCIPLES Hyperlink underline Hierarchy Interactive element buttons Navigation standards TRUST: branding and photos Layout positioning Consistent choices and language

wordpress.org/plugins/ecwid-shopping-cart/ If returning to a cart later help user products added and also promotes trust. Date pickers Maps with lists 5 RECOGNITION OVER RECALL TURN LEFT TURN LEFT B. PRINCIPLES Avoid extra hurdles Legend vs. Visual or both Font drop list preview Hybrid bread crumbs SHOW and tell

6 ERROR PREVENTION Eliminate error prone conditions B. PRINCIPLES https://github.com/kbwood/datepick Reduce bad input Confirmation validation Dynamic form validation Constrained options where relevant Auto-fill, auto-complete, auto-suggest Paste from Word (format stripping) Previews

7 FLEXIBILITY AND EFFICIENCY http://theme.wordpress.com/themes/illustratr/ Offer accelerators customize experience for efficiency B. PRINCIPLES EXAMPLES: Keyboard to nav (accessibility) Shotcut keys One click buy Screen options Wordpress 5 minute install

8 AESTHETIC AND MINIMALIST DESIGN Reduce unessesary elements. B. PRINCIPLES The more elements are competing with relevant information.

Help users recognize, diagnose and recover from errors. B. PRINCIPLES Notification wells Error tips Offer solutions on 404 page Mature and empathetic error messages 9 HELP USERS WITH ERRORS 404 Redirect Reloaded plugin

10 HELP AND DOCUMENTATION B. PRINCIPLES and make it easy CODEX, Code Poet Community answers, BuddyPress Online resources Google your issue FAQ, Knowledge base Customer service, Twitter Hyperlinks in contents to references Guided tours, First time hints

Visibility of system status 1 Error prevention 6 Flexibility and efficiency of use 7 Aesthetic and minimalist design 8 Help users with errors 9 Help and documentation 10 Match between system + real world 2 User control and freedom 3 Consistency and standards 4 Recognition rather than recall TURN LEFT TURN LEFT 5

CODECONTENT CREATIVE EVERYBODY CAN CONTRIBUTE! EVEN USERS.

TAKE AWAY: EMPATHYfor your users

ITS TIME FOR FANCY TERMINOLOGY http://www.thelittleepicurean.com/2012/02/rainbow-cake.html

http://www.website.com ABOVE THE FOLD VIEWPORTVisible screen area size without browser elements (Header, sides and bottom) http://en.wikipedia.org/wiki/File:RoswellDailyRecordJuly8,1947.jpg Visible area above having to scroll below the cut-off line. C. FANCY TERMINOLOGY

http://www.website.com http://www.website.com CAKE LAYERSFALSE FLOOR TIP: To avoid false floor factor: Have content or decorative elements bleed into next cake layer Simple layout that works well with responsive web. CONTENT MISSED CONTENT MISSED CONTENT MISSED CONTENT MISSED CONTENT MISSED CONTENT Bleed Device When there is a lack of visual cues to scroll down C. FANCY TERMINOLOGY

http://www.website.com website.com other website.com Facebook INTERACTION COST VISITOR DROP-OFF The sum of effortsmental and physicalthat users must deploy in interacting with a site in order to reach their goals. EXAMPLE: Task fatigue, confusion, lack of trust, too much time waiting Drop conversion and engagement suffer. A Bounce is a type drop off whereby the user leaves within the first few seconds of landing on the site. Http://www.nngroup.com/articles/interaction-cost-definition/ Google Analytic This is not what I was looking for. Lets try another search Lets see what another site has to offer Im Distracted By Facebook When users leave the site C. FANCY TERMINOLOGY

#TODDLERTEST Will a toddler click the main action(s)? Dont underestimate kid user testing Tip: blur a screen shot or squint like when youre at an art show C. FANCY TERMINOLOGY

LOCAL UX COMMUNITIES

Montreal & Qubec City Bimonthly presentation. For everybody. Annual conference November 8-9, 2014, 5TH EDITION!! D. COMMUNITIES UXCAMP OTTAWA@uxampottawa TOUT LE MONDE UX@tlmux

LIVE QUIZ!HEURISTIC EVALUATION DEMO

A B E. LIVE QUIZ QUESTION 1 C HELP USERS WITH ERRORS D MATCH BETWEEN REAL WORLD CONTROL AND FREEDOMERROR PREVENTION

E. LIVE QUIZ QUESTION 2 A B SHOW SYSTEM STATUSMINIMALIST DESIGN C HELP USERS WITH ERRORS D HELP AND DOCUMENTATION What Principle is this image defying?

E. LIVE QUIZ QUESTION 3 A B CONSISTENCYMINIMALIST DESIGN C HELP USERS WITH ERRORS D RECOGNITION OVER RECALL User-modified and simplified remote control interface. [Bill Moggridge] If you modify your remote controls like this, what principles are you APPLYING?.

Use the 10 Principles as a technique to evaluate and start the dialogue on improving usability and UX. HAVE EMPATHY FOR YOUR USERS F. TAKE AWAY NO RIGHT OR WRONG

BACKGROUNDS by SubtlePatterns.com FONTS League Gothic and Open Sans @elida_ca elida@elida.ca slideshare.net/elida-arrizza Speakerdeck.com/elida THANKS FOR LISTENING! QUESTIONS?