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REGISTRATION 8:30 AM - 9:00 AM

TIME

9:00 AM - 9:05 AM

SESSION NAME PRESENTED BY

Welcome Remarks Rob Rasko

The 614 GroupCEO And Founder

FIRESIDE CHAT

TIME

9:05 AM - 9:20 AM

SESSION NAME SESSION DESCRIPTION MODERATOR SPEAKER

Digital advertising creates limitless opportunities to build--or break-- a brand’s reputation. Marketers must

continually consider weigh how their investments in online advertising can

minimize the risks posed by unsuitable content and fraudulent impressions.

Our 2019 program will kickoff with a candid conversation between Bank of America’s Lou Paskalis, a prominent brand expert who has led the charge

for safe digital environments,and The 614 Group’s Rob Rasko,

a brand safety expert.

Rob RaskoA Conversation onWhy Brand Safety

Matters

Lou Paskalis

The 614 Group

Bank ofAmericaMerrill Lynch

CEO And Founder SVP, Customer Engagement And MediaInvestment

PANEL

TIME

9:25 AM - 9:50 AM

SESSION NAME SESSION DESCRIPTION

Presented By: Snap

More than ever, platforms areresponsible for nurturing user trust. As a destination for real friends that

attracts 90% of all13-24-year-olds in the United States,

Snapchat’s hand-curated, closed ecosystem is foundational to building and preserving that trust. The ability to maintain a brand-safe ecosystem requires close collaboration with the

partners who create and publish on the platform. Snapchat’s Brett Wein

(Head of US Verticals) is joined by Maggie Suniewick, President of NBCU

Digital Enterprises and Savannah Sellers, correspondent and co-host of Snapchat’s original series Stay Tuned

from NBC News, to discuss the pivotal role that creators and publishers play in ensuring safe experiences for users

and brands alike.

Brand Safety:It Takes a Village

MODERATOR SPEAKERS

Maggie Suniewick

Savannah Sellers

NBCU Digital Enterprises

NBC News,Correspondent,NBC News and MSNBC

President

Co-Host, Snapchat Original Series Stay Tuned

Brett Wein

SnapHead Of US Verticals

PANEL

TIME

10:00 AM - 10:30 AM

SESSION NAME SESSION DESCRIPTION

This session brings togetherexecutives from a brand, a

publisher, an agency, and an exchange to explore what the future holds for protecting media investments in an

automated environment. While the ease and reach of programmatic buying have

its benefits, the peril of appearing in unsafe environments remains.

What steps do marketers need to take to protect their brands against thepotential pitfalls of programmatic

advertising?

Programmatic and The Future of Brand Safety Automation

MODERATOR SPEAKERS

Paul Gelb

Julian Zilberbrand

Vincent Paolozzi

Mike Zacharski

Bayer U.S. LLC

Viacom Media Networks

Kinesso

EMX

Head OfProgrammatic& Social

EVP, Audience Media

Chief Investment Officer

CEO

Saqib Mausoof

The 614 GroupExecutive Advisor

Sponsored By: EMX

KEYNOTE

TIME

10:35 AM - 11:05 AM

SESSION NAME SESSION DESCRIPTION

Brand trust is a global issue that continuesto impact the industry.

This is not a siloed problem that one brand can correct and quickly solve, in fact this calls for

the entire industry to band together in order to ensure changes are identified, agreed upon,

adopted, and maintained.Facebook’s Erik Geisler will speak to the

company’s recent initiatives around brand safety and trust across all its platforms and talk

through Facebook’s specific implementation of safety on its own platform and what that

means for agencies.

Safety for People, Platforms & Brands

Erik Geisler

Facebook

Director Of North American Agency Partnerships

NETWORKING BREAK 11:10 AM - 11:25 AM

PRESENTED BY

Presented By: Facebook

Sponsored By: Zefr

PANEL

TIME

11:30 AM - 12:00 PM

SESSION NAME SESSION DESCRIPTION

The Current State of Brand SafetyTechnology

MODERATOR SPEAKERS

Joe Barone Noah Syken

AminBandeali

GroupMIBM

Pixalate, Inc.

ManagingPartner BrandSafety Americas

Vice President, Sports AndEntertainment Partnerships

COO

Artificial intelligence and machine learning continue to play a pivotal role

in the fight against ad fraud.This session will explore the current

state of brand safety technologycapabilities. Our panel of experts will share how custom solutions partnered

with cutting-edge technologies are being leveraged to combat ad fraud.

Sponsored By: Pixalate

CASE STUDY

TIME

12:05 PM - 12:25 PM

SESSION NAME SESSION DESCRIPTION

Hear how industry leaders aredriving consolidation and supply chain innovation, and how they remain competitive in the new

environment and what this means for the future of digital media as advertisers and agencies winnow down their partners and optimize their supply path, while publishers

and technology provides attempt to remain ahead of the changing

ecosystem.PubMatic believes this opens a new

door to innovation betweenadvertisers, agencies and SSPs.

Consolidation & the Case for Supply Chain Innovation

MODERATOR SPEAKERS

Jordan Linville Kelly Walsh

Reshma Karnik

PubMaticDellTechnologies

Amnet

Regional VP,Advertiser Solutions

Programmatic OperationsManager, CSB

Global Vice President, Amnet Audience Center

Sponsored By: PubMatic

NETWORKING LUNCH 1:00 PM - 2:15 PM

PANEL

12:30 PM - 1:00 PM

Navigating Data Protection and

CCPA

Matthew Haies Sarah Polli

Hearts & Science

IndependentConsultant

Director,MarTech Solution

Consumer data protection hasquickly become one of the most pressing issues for marketers,

agencies, data companies,publishers, pretty much anyone in the

digital advertising industry.The deadline for compliance with

the California Consumer Privacy Act (CCPA) is fast approaching, January

2020. The CCPA is called by some the US version of the European Union’s

GDPR, which itself went into effect in May 2018.

This panel will feature an informative discussion on both current and

pending legislation and the practical ways in which organizations can

prepare for compliance with CCPA.

TIME SESSION NAME SESSION DESCRIPTION MODERATOR SPEAKERS

Sponsored By: MainAd

Saqib Mausoof

The 614 GroupExecutive Advisor

Panel

TIME SESSION NAME SESSION DESCRIPTION MODERATOR SPEAKERS

David MurnickSherrill Mane

Vinny Rinaldi

Dentsu Aegis Network

The 614 Group

The Hershey Company

EVP, Digital Media Operations &TechnologyPartnerships

Executive Advisor/SME

Head Of Addressable Media & Technology

The nature of fraud is changing. Fraud and especially fraudsters never stop trying to find ways to get into the ecosystem and disrupt everyone’s

business. As more and moreconsumers turn to OTT as their

preferred platform for entertainment, and as brands follow them there with advertising, is fraud becoming more

of a problem on OTT? Is that because there’s a lack of agreed-upon metrics and measurement tools? Three leaders

in the field discuss the state of OTT and fraud, and if there are problems, what can be done about them. Not

only does the future of measurement on OTT depend on our common

commitment to finding solutions, but so does the actual future of OTT itself.

The Future of TV Measurement - Is

Ad Fraud Moving to OTT?

Jon Mansell

Warner Media

VP, Programmatic Solutions &Partnerships

2:15 PM - 2:35 PM

3:10 PM - 3:35 PM

Fireside Chat

TIME SESSION NAME SESSION DESCRIPTION MODERATOR SPEAKER

Brand Safety as a Value; Building a

Brand-SafeOperating Model

Will Warren Chris Paul

Publicis MediaVerizon

EVP, Investment VM1

Executive Director of Digital Marketing & Activation

Verizon stands for trust andinnovation. As one of the largest

advertisers in the US, Verizon takes brand safety seriously and hasinstituted firm policy across

partnerships to safeguard its important relationship with consumers. Verizon is also a digital publisher who embraces a brand safe ethos across the ads it sells

to other advertisers.Very few organizations have to balance

this two-front initiative at the scale Verizon does.

CASE STUDY

2:40 PM - 3:05 PM

Safety and Signals in the Biggest Pools

of Digital Video

When it comes to advertising in video, how can a brand determine which content to advertise near, which

content to avoid, and how toconsider what content is suitable?

In the largest pools of video, what are the unique challenges that advertisers

face, and what role doesuser-generated content play into that

thinking?

TIME SESSION NAME SESSION DESCRIPTION MODERATOR

Yvonne Abt

Sony Pictures Entertainment

VP, Media

SPEAKERS

Sponsored By: Channel Factory

Jed HartmanMarc Goldberg

Channel FactoryStages Collective

Chief CommercialOfficer

CEO

PANEL

TIME SESSION NAME SESSION DESCRIPTION

3:40 PM - 4:05 PM

Brand Suitability and Brand Safety -

What’s TheDifference?

Nicole Cosby

Chandon Jones

Fyllo

Kinesso

Chief Data &Compliance Officer

SVP Partner, Ad Operations

For one brand, like a liquor advertiser, what is brand safe isn’t the same as

what is brand safe for a children’s toy advertiser. In the last year, the

industry conversation has moved from strict ideas around brand safety to ones

about what is suitable forcertain brands. Too tight a focus on

brand safety in and of itself can limit reach for brands that have to touch a

large audience.In this spirited conversation, you’ll hear about how some brands need to have clear and limited guardrails, and how some other brands can take a broader

perspective.Brand marketers now have to

understand platforms andtechnologies that claim they ensure content suitability–but offer differ

solutions, such as using keywords only and not URL-level verification’s,

or some that say they block at thecategory level against “extreme”content. Brand marketers need tounderstand what is safe, what is

suitable, and how technologies can help or hinder their success.

MODERATOR SPEAKERS

Sarah Sluis

AdExchangerSenior Editor

4:20 PM - 4:40 PM

Going Beyond the TAG

Certified Against Fraud Benchmark

Rob Rasko Rachel Nyswander Thomas

The 614 Group

The Trustworthy Accountability Group (TAG)

CEO & FounderChief OperatingOfficer

Everyone knows that buying through TAG Certified Channels reduces a

brand’s exposure to fraudprecipitously. But that doesn’t mean that the fight against fraud is getting

any easier. Join TAG’s COO, Rachel Nyswander Thomas, to learn how TAG

is going ‘beyond the benchmark’ to power smarter partnerships across the digital ad industry - and changing the

calculus for criminals lurking in the online advertising ecosystem.

NETWORKING BREAK 4:05 PM - 4:15 PM

CASE STUDY Presented By: TAG

TIME SESSION NAME SESSION DESCRIPTION MODERATOR SPEAKER

Sponsored By: Zefr

KEYNOTE

TIME

4:40 PM - 5:00 PM

SESSION NAME SESSION DESCRIPTION

Protecting Brands While Supporting Publishers: Best

Practices and Brand Safety Solutions

MODERATOR SPEAKERS

In this session, learn how publishers and advertisers, in a time of fake news

and keyword targeting, are putting brand safety solutions into play that benefit the entire ecosystem. DV and

partners will address how newspublications, which play a vital role

in democracies around the world, can continue to thrive as a free source of

information and as unparalleled assets for marketers.

Allison Murphy

Eric Warburton

Anna Zapesochini

The New York Times

Horizon Media

DoubleVerify

SVP, Ad Innovation

VP, Ad Operations

VP of ProductManagement

Sponsored By: DoubleVerify

During this panel discussion, the 4A’s will lead a review of challenges

associated with brand safety and preview the results of their ongoing

analysis, undertaken with the support of publishers and verification

providers. This engaging discussion will leave the audience better prepared to manage the challenges and promise of a brand-safe environment, and set

the stage for future conversations.

KEYNOTE / FIRESIDE

TIME SESSION NAME SESSION DESCRIPTION

Making News Safe for Advertisers:A Brand Safety

Discussion

MODERATOR SPEAKERS

William Bock

David Murnick

Eric Warburton

Eric Espinoza

Yale Cohen

4A’s

Dentsu Aegis Network

Horizon Media

CNN

Publicis Media Exchange

SVP, Media & Data

EVP DigitalMedia Operations & Technology Partnerships

VP, Ad Operations

Sr. Director,Business Operations

EVP, GlobalActivation Standards

Sponsored By: 4As

5:00 PM - 5:15 PM

KEYNOTE

ConsumerExperience and

Expectations around Brand Safety

Thanks to the flood of real-time data, marketers have unprecedented insights into the actions, behaviors,

and interests of the people they want to engage with. With so many touch

points that make up todays’ consumer experience, what are the

expectations that consumers andclients have around brand safety?

This session will explore how Marriottunderstands and exceeds

consumer experiences at every step of their customer journey.

Brian KingDavid Doty

Marriott

DD DigitalPerspectives

Global Officer- Digital, Distribution, Revenue Strategy& Global Sales

President

TIME SESSION NAME SESSION DESCRIPTION MODERATOR SPEAKER

5:20 PM - 5:55 PM

CLOSING REMARKS

TIME

5:55 PM - 6:00 PM

SESSION NAME PRESENTED BY

Closing Remarks Rob Rasko

The 614 GroupCEO And Founder

Cocktail Reception 6:00 PM - 7:00 PM

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