Thank You for Joining Us, The Webinar Will Begin Shortly.
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Transcript of Thank You for Joining Us, The Webinar Will Begin Shortly.
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Thank You for Joining Us,The Webinar Will Begin Shortly.
While you are waiting please check out the Upcoming Webinars on www.GiveMe5.com.
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Call to Action
• Sole Source Authority is being considered by the U.S. Senate after passing the House
• S. 2481 would bring sole source authority to the WOSB Procurement Program
• S. 2693 would also add sole source authority as part of a broader women’s entrepreneur package
• Go to the WIPP Action Center to get involved(www.wipp.org)
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Small Business Success: Leveraging 8(A) and WOSB Certifications into Contracts
Presented by:
Nancy Aber Goshow, AIA, LEEDAP BD+CGoshow Architects
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WIPP is a national nonpartisan public policy organization, advocating on behalf of nearly 4.7 million businesses women representing 78 business organizations. WIPP provides timely economic policy information and identifies important trends and
opportunities to its membership.
www.WIPP.org
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Give Me 5
• National program from WIPP & American Express OPEN designed to educate women business owners on how to apply for and secure federal procurement opportunities.
• Give Me 5 works to increase the representation of Women Business Owners that win government contracts. We provide accessible business education tools to assist both new and experienced federal contractors.
• Women Business Owners could gain more than $4 billion in annual revenues if the 5% contracting goal set by Congress was reached.
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Small Business Success: Leveraging 8(A) and WOSB Certifications into Contracts
Presented by:
Nancy Aber Goshow, AIA, LEEDAP BD+CGoshow Architects
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1INTRODUCTION
About Nancy & Goshow Architects
8(A) & WOSB ESSENTIALS
PLANNING & RESEARCH
HOW AGENCIES PROCURE
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INTRODUCTION
• Founding Partner of Goshow Architects
• Leader in numerous professional, civic
and small business organizations:
• Women Impacting Public Policy
(WIPP)
• National AIA Women's Leadership
Development Summit
• AIA New York Women in Architecture
• Women Builders Council
• Women Presidents Organization
(WPO)
• Women Construction Owners &
Executives (WCOE)
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INTRODUCTION
• Established in 1978
• Largest WOSB Architectural Firm in NYC;
Graduated from 8(A) in 2011.
• 30-person practice
• Leader in green design for the public
sector
• Federal Clients:
• GSA, US Department of State, US
Department of Labor, US Army
Corps of Engineers
• Sustainable Design and LEED
Certification; Multi-family and affordable
housing developments; Airports
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1INTRODUCTION
8(A) & WOSB ESSENTIALS
You’re Certified…Now What?!
PLANNING & RESEARCH
HOW AGENCIES PROCURE
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You are 8(A) & WOSB Certified—Now what?!
• Must do marketing. Certification
is not a guarantee for business.
• Must do research. What agencies
are buying your products/services?
• Must stay competitive. Still
competing with other 8(a) firms.• Must stay active. Attend federal agency Small Business Events
and Office of Small and Disadvantaged Business Utilization
(OSDBU) Industry Days. www.osdbu.gov
• Must educate yourself. Attend outside events such as the
ChallengeHER programs or OPEN For Government Contracts for
updated information and networking opportunities.
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The “Threes”
• Identify THREE agencies
to target.
• Make a THREE year plan.
• Meet with each agency
every THREE months.
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Mindset
What are the essential qualities to
run a successful Federal
Government Marketing and Sales
Campaign?
• Passion
• Attitude
• Willingness
• Drive
• Focus
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Mindset
What are the essential qualities to
run a successful Federal
Government Marketing and Sales
Campaign?
• Comfortable with
promoting company.
• Knowledge leader in your
field.
• Know your value
proposition.
• Practice elevator speech.
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Skills
What are some of the most
important skills in being an
effective spokesperson for your
company?
• Prioritize
• Be responsive to the
needs of different
agencies
• Practice active listening
• Be objective
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Skills
What are some of the most
important skills in being an
effective spokesperson for your
company?
• Be reliable and
accountable, engage and
actively follow-up
• Know how to delegate
• Know when to use a
Collaborative vs.
Command-and-Control
approach
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1INTRODUCTION
8(A) & WOSB ESSENTIALS
PLANNING & RESEARCH
Maximize your Marketing Efforts
HOW AGENCIES PROCURE
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Strategy
What are some of your strategies
to achieve your current position in
the market place? • Visibility with each agency-put a
face to the company name
• Look for opportunities that can be
leveraged from your current
market position and past
experience
• Staff and manage this as its own
project, as others produced by your
firm. Make this a conscious effort
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Strategy
What are some of your strategies
to achieve your current position in
the market place? • Identify your customers and
research their requirements
• Learn federal procurement
regulations
• Present your capabilities directly to
the federal agencies and large
prime contractors that buy your
products or services
• Show how your company is a good
match for their needs and
requirements
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Strategy
What are some of your strategies
to achieve your current position in
the market place? • Attend procurement conferences
and business expos
• Attend Business Matchmaking
events
• Add details to your DSBS (Dynamic
Small Business Search) profile
• Develop a Capabilities Statement
• Create a cohesive, recognizable
brand
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Prioritization
What are your specific goals? • You can’t be everything to
everyone
• First things first
• Know which agencies buy your
services
• Use the multiple of three – three
agencies at a time
• Learn the procurement process &
methods of each agency you target
• Align your priorities with those of
each agency under consideration
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Research
• Know your customers. Use
agency websites to research
• Know your competitors. Use
SAM to identify your competitors
and learn about them.
• Know yourself!• What are your limitations?
• Seek teaming agreements with
companies whose expertise
complements your own
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Tools to Help
• Know there are many tools out there to assist you:
www.GiveMe5.com – resource of approximately 80 webinars from
industry experts to walk you through the procurement process from
the most basic to most advanced
http://www.sba.gov/gcclassroom - resource of online contracting
courses for existing businesses to understand the basics of working
with the government.
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Integration
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Explore SBA Sub-contracting Opportunities
• Prime consultants NEED you to fulfill
their requirements
• The SBA/GC Subcontracting
Opportunities Directory lists by state
the large business federal prime
contractors with the contact
information for each Small Business
Liaison Officer (SBLO). View the
directory at:
http://www.sba.gov/subcontracting-
directory
• SBA’s SUB-net: SUB-Net can be used to
post solicitation and notices:
http://web.sba.gov/subnet
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OSDBU
• Advocate for YOU. Want the
maximum practicable use of small
business within the Federal
Acquisition process.
• Tasked with ensuring that each
Federal agency and their prime
vendors comply with federal laws,
regulations, and policies
• www.osdbu.gov
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Federal Procurement Data System
• Spending patterns of the
Federal government
• Federal Procurement Report • Data can be used for
geographical analysis, market
analysis, and analysis of the
impact of the congressional and
presidential initiatives in socio -
economic areas such as small
business.
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Other Tips
• Consider being a GSA Schedule
Holder
• SAM.gov (System for Award
Management)
• Any additional socio-economic
classification beyond Small
Business is a plus.
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Planning Your Strategy
Create a plan!• Implement the plan
• Coordinate efforts
• Track progress
• Focus energies on the highest
priority activities
• Select staff members to involve
• 3-6 month timeline – then RE-
EVALUATE
• Revise the plan
• Implement the revised plan
• On and on…
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1INTRODUCTION
8(A) & WOSB ESSENTIALS
PLANNING & RESEARCH
HOW AGENCIES PROCURE
Know Your Customer
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How do Agencies Procure?
• OSDBU Procurement
Conference
• Websites• FedBizOpps
• Agency websites
• Entrepreneurial sites
• Talk to Officers• Small Business Utilization Officers
• Agency Procurement Officers
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Trade Organizations
Join organizations that go to
Washington DC• Women Impacting Public Policy
• Industry Associations
• WCOE
• AIA
• Chambers of Commerce
• Local, National, Ethnic
• SBA offices and resources
• Local agency offices
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More “Three’s”
• Show up, show up, show up
• Be flexible, realistic, positive
• Make your plan measurable,
accountable, focused
• Create a support system – staff,
mentor, other WBE’s
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Don’t
• Feel entitled
• Whine or complain
• Become impatient
• Lose focus – it’s a long process!
Not right for every business,
But it’s how I built my business.
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Thank You For Participating Following this call you will receive links to the podcast of
this session, along with a brief survey.
Your feedback is important to us! Please take a moment to fill out the survey so that we can bring you the best
training possible.
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Get Involved!• Join a policy issue committee and learn how policy can impact your business growth• Make your voice heard - become a member of our national Instant Impact Advocacy
Team• Participate in our educational series – unlimited opportunities for you and your staff• Receive weekly policy updates and briefings
1-888-488-WIPPwww.wipp.org
Questions? Contact WIPP StaffProgram & Education Coordinator: Lin Stuart▪ [email protected] ▪ (415) 434-4314
Membership Coordinator: Lynn Bunim ▪ [email protected] ▪ (415) 434-4314
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