Thailand and Asia Social Media Data 2014 by Zocial, inc
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Social Media data and information, Including Asia Social Media Data. Thailand, Malaysia, Singapore, Myanmar, Cambodia, Indonesia, Philippines, Brunai, Lao and more. Get social media data usage, Facebook, twitter, instagram, Foursquare. All research and data by Zocial inc. The company very focus in Online Analytics which including ZocialEye.com - Social Media Monitoring and ZocailRank.com - Social Media Ranking services.
Transcript of Thailand and Asia Social Media Data 2014 by Zocial, inc
#ZocialAwards2014
Social Media Population and User Behavior
Thailand & Global Social Media Movement 2013-14
#ZocialAwards2014
Global Facebook User Ranking by ZocialRank.com : Top 20
Data as of May’14
No.1 : USA180 mil users
57.34% of Pop.
No.2 : India104 mil users8.41% of Pop.
No.3 : Brazil92 mil users
46.31% of Pop.
No.4 : Indonesia66 mil users
26.74% of Pop.
No.5 : Mexico54 mil users
44.68% of Pop.
No.6 : Turkey38 mil users
51.35% of Pop.
No.6 : Philippines38 mil users
39.29% of Pop.
No.7 : United Kingdom
36 mil users56.94% of Pop.
No.8 : France30 mil users
45.66% of Pop.
No.9 : Germany
28 mil users34.19% of Pop.
No.9 : Thailand28 mil users
41.93% of Pop.No.10 : Italy26 mil users
42.68% of Pop.
No.11 : Argentina24 mil users
58.41% of Pop.
No.12 : Japan22 mil users
17.25% of Pop.
No.12 : Columbia22 mil users
46.12% of Pop.
No.12 : Vietnam22 mil users
24.78% of Pop.
No.13 : Spain20 mil users
43.27% of Pop.
No.14 : Egypt19.6 mil users24.28% of Pop.
No.15 : Egypt19.4 mil users55.62% of Pop.
No.16 : Malaysia16 mil users
54.72% of Pop.
No.17 : Pakistan14.2 mil users7.93% of Pop.
No.18 : Korea, Rep.13.8 mil users27.6% of Pop.
No.19 : Peru13.2 mil users44.02% of Pop.
No.20 : Nigeria12.4 mil users7.34% of Pop.
#ZocialAwards2014
Overall Facebook Population
● USA ranked 1st place with 180 mil users (57% of population)
● Thailand ranked 9th place with 28 mil users (42% of population)
Countries that has Facebook users more than 50% of population
United States, Turkey, UK, Argentina, Canada, Malaysia, Australia,
Chile, Netherlands, Belgium, Sweden, Hungary, Arab Emirates,
Hong Kong, Israel, Singapore (71%)
Country with the highest number of Facebook users compared topopulation
● Dominica (78%) 71,684 population with 56,000 Facebook user
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Time spent on social media by Thai people : 3.7 Hrs per day
Ranking Time Spent / day
1 Philippines : 4.0 Hrs
2 Thailand : 3.7 Hrs
3 Malaysia : 3.3 Hrs
4 Indonesia : 2.9 Hrs
5 India : 2.4 Hrs
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Thailand Social Media Population Overview
GROWTH
350%GROWTH
53%
** Data as of May 2014
GROWTH
13%
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In the year 2014, the total of Facebook world population is 1,251 million users which shows 9% growth as compared to 2013 which is 1,146 million users.
27% growth12% growth3% growth
13% growth 5% growth 19% growth 48% growth 8% growth -7% growth
Top Growth in ASEAN
1. Myanmar 58%
2. Cambodia 48%
3. Thailand 27%
4. Singapore 19%
5. Vietnam 13%
58% growth1,040,000 last year
15.4
(55%)
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TYPE OF POST EFFECTIVE TIME
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2012
2013
37.10% 58.82% 4.08%
44.48% 52.03% 3.49%
Public data of Thai people on Facebook increased 7.38%
Anyone on or off Facebook Your friends on Facebook Private
From 742 sample size. Research by Zocial Inc.
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Data as of : 24 May’14 (http://zocialrank.com/facebook/)
Top Page Like
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Data as of : 26 May’14 (http://zocialrank.com/twitter/)
Top Talking about this
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Global Twitter User : Thailand ranked 17th in the world
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More than 61% Thailand Twitter users are inactive.
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2012 2013
3 Million tweets/day311K retweets/dayAvg 146 retweets/postAverage Text 32 Characters in a Tweet
5 Million tweets/day1.9 mil retweets/dayAvg 376 retweets/postAverage Text 54 Characters in a Tweet
Total Tweets of Thai people has increased 163%
From 3,022 sample size
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Thailand Twitter User Data• Avg. # Thai People Tweets/day 250,000 users/day• Highest Twitter Users/day 800,000 users/month• Most Twitter users are teenagers• Teens like to tweet, Adults like to read
Data increased during school off days and holidays
• Avg. Twitter Users during holidays 320,000 users/day• Message increase during holidays +30% compared to weekdays
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Thai people tweet more with photos and hashtags
text only tweets with link tweets with hashtag tweets with photo
2012
2013
61.91%
55.76%
23.82%
19.29%
11.28%
13.42%
2.99%
11.53%
From 3,022 sample size
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Among Thai people the highest retweets are with photos and retweets with link has the highest growth (176.46%)
retweet text onlyretweet with hashtag retweet with link
2012
2013
retweet photo
102
208
95
263
301
635
862
1,072
Avg. retweet/post
Avg. retweet/post
Growth 24.35% 111.12% 103.98% 176.46%
From 3,022 sample size
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Top Tweet Location in 2013• Central World 210,915
• Siam Paragon 108,759
• Siam Square 54,158
• Central (Lard Prao) 37,911
• Terminal 21 25,890
Top location from 29,000,000 tweets with location available in Thaitrend in 2013
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From 3,920 sample size : No. of Follower from 11,752 to 2,155,325
42
1,079
2,6162
2013 2014781,216
3,1478
Post/month
Engagement/photo
Engagement/video
#Selfie/day
Usage of Instagram by Thai people is increasing
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Data as of : 26 May’14 (http://zocialrank.com/instagram)
Instagram Top Follower (Over 1 Mil) : Only 17 person in Thailand
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Top 3 Photo Likes in Year 2013
1 2 3
Data as of : 20 May’14 (http://zocialrank.com/)
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Avg. Like per Post by Range of Follower
Photo Video
Follower Y2013 Y2014
10K - 50K 182 198
50K - 100K 1,013 1,306
100K - 500K 4,087 5,253
500K - 1 Mil 13,727 17,070
More than 1Mil 35,700 45,136
Follower Y2013 Y2014
10K - 50K 473 525
50K - 100K 1,355 1,541
100K - 500K 4,670 5,751
500K - 1 Mil 13,927 19,592
More than 1 Mil 35,796 40,249
From 3,920 sample size : No. of Follower from 11,752 to 2,155,325
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Celebrities announced “No more advertising” after flooded by messages posted by online shops
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After celebrities annoucement, user post on the most famous forum in Thailand.
“I hate celebrities who post “No more advertising”
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Celebrities feedback by posting “Please come and advertise on this post” sharing their own space for online shop
Come Come advertise hereToday everyone stay at home, can’t go anywhere during updating politic news.
This month I shared my space early, come over all online shops
Advertise free 1 month, Go ahead guys!! Come Come!!!
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Top 3 videos are Thai folk songs, Top 4 is a pop rock band and Top 5 is OST from the most popular Thai series call “Hormones the series”
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Top 2 videos came from Thai folk songs, Top 3 is a game competition.
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85th rank on
125th rank on
Data as of 15 May’14
No. of search on Google trend
Peak at 27 Apr – 3 May’14
Songkra and Chiangmai are
Most search among other province
New Social Media Platform
Up to 100 mil global users
http://thumbsup.in.th/2014/05/ask-fm-and-the-way-they-grow-user-number/
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MULTI SCREEN/MULTI SOCIAL MEDIA
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35% 33% 24% 5% 2% 1%
Thai people use multiple social media97% used Facebook
จากการสุมตัวอยาง 166 คน
Male shares data from Twitter and Youtube to Facebook more
than Female
Female shares data from Instagram to Facebook
more than Male
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LINE USER BEHAVIOR : THAILAND
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TARAD Line Marketing : Increase Sale
Result : 1,372 order within 3 hoursTARAD Line TARAD m-Commerce (Mobile Site)
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MOBILE IS COMING
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Mobile Marketing
• 50% of local search is from mobile
• 91% of mobile internet user access to social network
• http://www.youtube.com/watch?v=0aUQLIPdtg8
#ZocialAwards2014
Thai people use through which OS?
From 742 sample size
IOS & Adorid(N=120)
16.17%
Only IOS(N=200)
26.95% 33.15%
Only andriod(N=246)
Other OS/PC(N=176)
23.72%
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Thai Consumer Completely Change Their Behavior
● More specific demand
● Started own poll to get the real feedback from experienced users
● More expressive on social media and online
● Attractive content is becoming more powerful and most influential
● Becoming more selective and comparative
#ZocialAwards2014
Key Takeaways• Mobile is coming : Be prepared everything to support mobile
• VDO is hot… Thai people consume more and more, find a way to approach them!
• We now know our consumer’s location! Think about it, how to use it for your business
• Always link Social Media with your sales volume (if you can and know how?)
• Talk and Engage with your consumers on the right time (at night and weekend)
• Number of like or follow does not matter at all, if it does not answer your business goal,
sales volume and brand awareness.
• Don’t forget to check your Social Media ranking at ZocialRank.com
• ZocialEye can tell you, what consumers think about your brand and your competitors?
• Zocial Research, we can tell everything that you want to know.
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More insightful information please come and visit our blog.
http://blog.zocialinc.com
