Lipstick Production and the Cosmetic Industry

PRESENTED BY

MS. TANNARII PHULSAWADI56030027

OVERVIEW1. Lipstick Information2. Lipstick Raw Materials3. The Manufacturing Process4. Cosmetic Industry in Thailand5. Popular Cosmetic Brands in Thailand

Lipstick Information

Lipstick Lipstick is a cosmetic product

that has many shades of colors with different types of lipsticks including color, gloss, and balm.

Lipstick Trends Lipstick trend’s color depends on the fashion of the times and sometimes the use by a popular celebrity.

Hollywood Celebrities with Lipstick

Lady Gaga withNeon Lipstick

Taylor Swift, Penelope Cruz and Jessica Alba with Orange Lipsticks

Trend in Thailand Chompoo Araya is a famous make-up

inspirited actress who always wears attractive cosmetics and influences fashion design and wear.

Chompoo Araya at Cannes Film Festival 2014

Thai Actress with Nude Lipstick

Lipstick Raw Materials

Lipstick Raw Materials1.Waxes

Lipstick Raw Materials2.Oils

Lipstick Raw Materials3.Fragrance

Lipstick Raw Materials4.Pigments

The Manufacturing Process

Melting and Mixing

The raw ingredients for the lipstick are melted and mixed separately because of the different types of ingredients used. Wax and oil make up about 60 percent of the lipstick (by weight), and pigments accounts for another 25 percent (by weight). The mixture is then stirred for several hours.

1.

2. Melt the base raw

ingredients together.

Get lipstickbase supplies.

Choose a pigment.

Stir all raw materials into the fluid.

3.

4.

Molding Fluid lipstick that can be strained and

molded. Molding is done at specific temperatures to eliminate certain unwanted elements by the use of fast cooling in automated molds which are kept cold by refrigeration. This also prevents formation of air bubbles in the molds

5. Pour liquid lipstick into mold

Place it into a fridge until frozen into form

6.

The lipstick is returned to a solid

and is now ready to be extracted from the

mold.

Once removed, the excess is shaved off

7.

8.

Packaging the Product for Sale

The final step in the manufacturing process is the packaging of the lipstick tube. Packaging for lipsticks varies, depending on what will happen at the point of sale in the retail outlet.

9.

An empty tube will be pushed down over the lipstick.

10.

Finished!

Cosmetic Industry in Thailand

Thailand’s cosmetics industry has grown significantly increasing by 10-20% annually over the past 10 years. Thailand is one of the most advanced cosmetics markets in Asia, only behind Japan and South Korea in terms of technology and formulation.

Cosmetic Industry in Thailand

Growth Rate of the Cosmetics Market in Thailand

28,00031,000

33,000

40,000

44,000

48,400

35,800

12%

11%

7%

10%10%

12%

9%

2550 2551 2552 2553 2554 2555F 2556F

มู�ลค่�าตลาด(ลานบาท) อั�ตราการเต�บโตMarket Price (Million Baht)

Growth Rate

Cosmetic Market in 2014

15,000 Million Baht Growth Rate 10%

Powder

Lipstick

Eye Product

Popular Cosmetic Brandsin Thailand

Every beauty product is made from natural raw materials. They sell products at reasonable prices with quality products. They have many kinds of products such as cosmetics, skin care and hair care.

Oriental Princess

Oriental Princess stores are located in most shopping malls throughout Thailand. They also offer promotions for their customer every month. These are clear reasons why this brand is so popular in Thailand.

Oriental Princess

Proportion of Cosmetic Market in Thailand

Cute Press

13%

Yves Rocher

4%The Body Shop

5%

Etude House

4%

Other

23%

Skin Food

3%

BEAUTY

8%

KAMART

5%

Orient Princess

35%

THANK FOR YOUR ATTENTION

Bibliographies

• http://www.beachtomato.com/• https://www.youtube.com/watch?v=YyQP4Oa-

AFo• http://www.wikihow.com/Make-Lipstick• http://www.madehow.com/Volume-1/Lipstick.

html• http://www.kiatnakin.co.th/• http://shedreamsinperfectfrench.com/2013/09

/15/shani-in-lipstick-wonderland/• http://bitebeauty.com