TfL is at the heart of London Digital is at the heart of TfL

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To keep London working and growing and make life in London better.

We will deliver a transport system that secures London’s position as a world-leading city and the engine of the UK economy.

Our services will ensure that those who live and work in and visit London can access all the Capital has to offer in terms of jobs, leisure, health and education.

Our purpose TRANSPORT FOR LONDON

Mike Brown MVO

Commissioner

Our responsibilities TRANSPORT FOR LONDON

• 1,579km2

• 8.6m residents and growing

• 30m visitors per annum

• 30m journeys per day

• 75 per cent of all UK rail journeys start or end in London or south east

Greater London TRANSPORT FOR LONDON

A growing city TRANSPORT FOR LONDON

Number of journeys made TRANSPORT FOR LONDON

Context

DEMAND MONEY

TECHNOLOGY POLITICS

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Trust

What our customers want

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Understand what we stand for

Excellent reliability and customer

experience Value for Money

Progress & Innovation

Our digital Journey

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Journey Planner

Our journey has seen us grow a garden of services across many touchpoints

2001 2003 2006 2009 2012

Consolidated cross-mode website

Oyster

Optimised website for mobile access

Text alerts

Countdown displays

Contactless

Cloud Infrastructure

Open Data

Get Ahead of the Games Data Analytics

2016

Ticket Machines

Cycle Hire

Social Media

Mobility – increasing consumption

81% of Londoners use

a smartphone

42% of Londoners use apps for

realtime travel info

80% of Londoners use

TfL website

83% time spent on apps when

using smartphones

Main activities carried out on the TfL website:

• Checking best route (53%) • Live travel information (51%) • Checking bus times (49%) • Checking journey times (43%) • Checking Tube times (41%) • Information about planned works/ closures (40%)

Over 9 in 10 online Londoners use the TfL website, a significant increase since autumn 15 - the experience continues to be rated well TfL website

Customer experience of the TfL website continues to be very positive

94% rate ‘above

average’ or higher

A quarter of online Londoners use the TfL website daily (24%)

91% ever use the TfL website

95% among 16-34s

Experience of TfL website Usage

% of website users ever accessing through a...

Desktop/ laptop Smartphone Tablet

81% 58% 34%

• Data based on online Londoners

Mean satisfaction score = 72%

27% Information

17% Tools 17% Usability

Main reasons for being satisfied with the TfL website (rated 7-10 out of 10)

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Product led

Customer information

Fares & payments

Wayfinding

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Social media

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Internal Digital

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Open data – what do we mean by it?

Open Data

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Why open data – travel information

Public data Reach

Optimal use of transport network

Economic benefit

Innovation

Our open data journey - highlights Tube status, journey planner and Tube map widgets

Timetable data

Live Tube status, predictions and locations

Bus predictions API, road status, cycle hire

feeds

London 2012 roads and hotspot data

Unified API for all forms of transport

Tube station car parking, live

jamcams

Roads data including

Public transport information as open data

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Available in the developers’ area at tfl.gov.uk

Reference data includes • Stations, stops and piers

locations • Timetables • Future works on Tube,

Roads

Available in the API –; • Bus arrivals – stream

and API • Tube movements,

departures, status • Cycle hire docking

station status • River boat status and

arrivals • Journey Planner as an

API

Open Data – Roads • Casualty, collision and vehicle raw

data files • Detailed provisional and final casualty

figures • Quarterly and annual figures for the

total number Killed or Seriously Injured (KSI) casualties

• Top line bus safety data • Detail accident geolocation data • Live roads disruption and planned

works data • Live camera images on 5s loops

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Open Data – Planning and parking • Car parking data for 61 Tube

stations

• Live parking space occupancy at 23 Tube stations

• Rich connectivity data for urban planning and development

• User interfaces and open data

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Open Data – simplified architecture

Operational realtime systems and data repositories Individual system APIs and reference data

Normalised single API

Single Sign On

Responsive web Native apps

Access layer

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Open data license terms • License modelled on the UK Open Government License with minimal additions • Developers must register with TfL

• They receive access tokens from our API portal

• These tokens are then used to access data

• This allows us to meter and throttle usage should it reach unacceptable levels beyond our thresholds (which are very high)

• Developers must give attribution to TfL (powered by TfL) and must not use TfL brand marks or imply they are ‘official’ TfL products

Outcomes – Reach and Quality • Very broad range of data users from satnav and mobile app providers to vehicle manufacturers, universities, property developers, local authorities, journalists, students and many others

• 462 native mobile smartphone applications available as at October 2015 (up from 362 in October 2014)

• 42% of Londoners using smartphone applications to access realtime travel information on the move (while 80% use our responsive website)

• Londoners feel ‘well served’ by the range of services available

• Developer engagement is driving up data quality

• Around 7,000 developers registered with TfL to receive our data

Outcomes – Financial • Deloitte study estimated £15m-£58m per annum benefits from customer time saved in apps powered by TfL

open data

• Usage has since doubled – bringing the estimate to £30m-£116m per annum.

• Significant investment from app development firms has attracted hundred of millions of pounds in technology investment in London and elsewhere off the back of our data

• Over 1,000 jobs estimated to be enabled by our open data ecosystem

• Around 175,000 people are now employed in the digital technology industry in London, in 45,000 companies with £30bn annual turnover

• London has become a world-leading digital technology centre, of which our data has formed a part

Next steps • Continue with open data as default – it’s now part of our Transparency Strategy

• Adding further datasets - Trams live arrivals, roads planning and modelling, ANPR camera data, richer data across all services

• Work on live crowding data to create usable propositions • Enhanced engagement with developers and other data users, further hackathons, considering incubators, accelerators and partnerships

• Exploring deep and rich partnerships with key developers and tech companies – not just to use the data but to use it in alignment with the city’s challenges and TfL’s challenges

• Clearer communication to customers about how to get a good app, our role in data and what we are achieving with tech partners

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Journey Planner

Our journey has seen us grow a garden of services across many touchpoints

2001 2003 2006 2009 2012

Consolidated cross-mode website

Oyster

Optimised website for mobile access

Text alerts

Countdown displays

Contactless

Cloud Infrastructure

Open Data

Get Ahead of the Games Data Analytics

2016 2017

Ticket Machines

Cycle Hire

Social Media

So. What’s the next big thing?

Source: http://www.etsi.org/images/files/membership/ETSI_ITS_09_2012.jpg 29

Digital convergence

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Journey Planner

Our journey has been from isolated channels to a multi-touchpoint ecosystem...

2001 2003 2006 2009 2012

Consolidated cross-mode website

Oyster

Optimised website for mobile access

Text alerts

Countdown displays

Contactless

Cloud Infrastructure

Open Data

Get Ahead of the Games Data Analytics

2016

Ticket Machines

Cycle Hire

Social Media

The next big thing isn’t one thing. It’s about orchestrating and exploiting the many things we have. New and clever things will continue to appear. The challenge for us is exploiting this collection and ecosystem of assets and coordination between them: • Going beyond channels: designing across

multiple touchpoints

• Orchestrate across data and technology to create new value

• Collaboration

Website

Text alerts

Countdown displays

Contactless

Cloud Infrastructure

Open Data

Ticket Machines

Cycle Hire

Social Media

Analytics

Exploit Data

Create new value from partnerships

2017

10 minutes in the future making our customer’s lives

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Making our customer’s lives better: 10 minutes in the future

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Dad wakes up with a phone alarm that has real-time updated travel information of his commute thanks to TfL data and integration by external platform partners.

During breakfast he gets hyper-local weather and environmental information for his commute along with health advice from TfL partners such as the NHS.

He decides to take the tube and while on the tube has real-time prediction of the crowding at his destination station. He decides to get off a stop early and walk.

At his exit station he forgets to tap out. As TfL knows his daily commute it makes an assessment based on pattern analysis and automatically bills the correct fare rather than the maximum fare.

Once at work, Dad’s work calendar is combined with real-time prediction of travel times to meetings in other locations.

On his way home, his family members can be notified if there will be delays on his route home, even if Dad is out of coverage and cannot contact them. TfL knows about the family and can personalise services based on this,

Data

Partnerships & commercial

focus

Data

Partnerships & commercial

focus

City thinking Data

City thinking

Cross- touchpoint customer

experience

Data

City thinking

Data

Partnerships & commercial

focus

Data

Cross- touchpoint customer

experience

Some ideas: not all touchpoints are visible

TfL Digital services will power and support many non-customer-facing systems throughout a customer’s everyday life. From traffic cams then inform radio stations, to anonymised crowd-sourced information from millions of phones to help better use the transport network, TfL digital works behind the scenes to power the city to make London a better place to live, work and travel.

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Thank you