Textual Analysis of Super Size Me Poster

The poster depicts a closeup of the director/main character of the documentary, Morgan Spurlock. He is shown with McDonalds ‘chips’ filling his mouth, which links in with the documentary being about how too much fast food could lead to medical problems and an early death.

We can see that as Spurlock, and the chips, are the only thing in the poster, and thus the film revolves around these two key components;

Morgan Spurlock. Fast Food- Similarly, you could say that it focuses on

the truth, and nothing else, as there is nothing else in the poster to distract you from Morgan and the chips.

Below the Title and Subtitle, there is a list of awards the film itself has won, showing that the film was critically well received. It won awards such as:-‘New Director’s Award’ at the Edinburgh International Film Festival-‘MTV>News:Docs:Prize’ at the Full Frame Documentary Film Festival-‘Golden Satellite Award’ at the Satellite Awards-‘Directing Award’ at the Sundance Film Festival-‘Documentary Screenplay Award’ from the Writers Guild of America, USA

• He is surrounded by three quotes from various reviews, showing off it’s critical success in the media

- “I’m loving it!” from Rolling Stone magazine (a play on the slogan for McDonalds )

- “Two thumbs up” from Ebert and Roeper

- “Funny and Outrageous” from Entertainment Weekly

• - The titles, done beneath Spurlock’s face, show the title in big, bold red and yellow letters. Not only does the colour scheme link into the colours commonly used for McDonalds signs, but ‘Super Size’ used to be one of the choices of sizes for McDonalds meals.