Textile Curriculum

7/28/2019 Textile Curriculum

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CURRICULUMPGDM(Textiles)Course

CoreSubjectsCode Subjects Credits

First

SemesterDM1108 BasicsofTextiles/PrinciplesofManagement 3

DM1208 FabricManufacturingTechnology/ ManagerialEconomics 3

DM1308 OrganizationalBehaviour 3

DM1408 BusinessLawandEthics 3

DM1508 AccountingforManagers 3

DM1608 MarketingManagement 3

DM1708 ResearchmethodsandstatisticsforManagement 3

DM1808 ComputerApplicationsinBusiness Noncredit

TotalcreditforSemesterI 21

SecondSemester

DM2108

Apparel

Production

Technology

3

DM2208 ApparelMerchandising 3

DM2308 QuantitativeTechniques 3

DM2408 FinancialManagement 3

DM2508 StrategicManagement 3

DM2608 HumanResourceManagement 3

DM2708 EconomicEnvironmentofTextileIndustry 3

DM2808 SummerProject 6

DM2908 ProjectManagement Noncredit

TotalcreditforSemesterII 27

ThirdSemester

DM3108

QualityControl

in

Textiles

3DM3208 TextileCosting 3

DM3308 LogisticsandSupplyChainManagement 3

DM3408 BusinessCommunication 3

DM3608* ElectiveEIA 3

DM3708* ElectiveEIIA 3

DM3508 InternationalTradeProcedureandDocumentation Noncredit

TotalcreditforSemesterIII 18

FourthSemester

DM4108 FinishingandProcessingofTextiles 3

DM4208 ManagementInformationSystem 3

DM4308

TechnicalTextile

Management

3

DM4408 EntrepreneurshipDevelopment 3

* ElectiveEIB 3

* ElectiveEIIB 3

* ElectiveEIC 3

* ElectiveEIIC 3

TotalcreditforSemesterIV 24

TotalCreditforDegree 90


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ElectiveSubjectsTextileManagement(Sectoral Compulsory3subjects)

Code Subjects Credits

DMT108 ProductionandOperationsManagement 3

DMT208

MaterialsManagement

in

Textiles

3

DMT308 ProcessControl Management 3

DMT408 EnergyManagementandPollutionControlinTextileIndustry 3

DMT508 FabricStructureandDesign 3

ElectiveSubjects(Functional)

Code Subjects Credits

Finance

DMF108 WorkingCapitalManagementinTextileIndustry 3

DMF208 InternationalFinancialManagement 3

DMF308 SecurityAnalysisandportfoliomanagement 3

Marketing

DMM108 RetailingManagement 3

DMM208 Advertisingandsalespromotion 3

DMM308 CustomerRelationshipMarketing 3

DMM408 BrandManagement 3

DMM508 InternationalMarketing 3

DMM608 ConsumerBehaviour 3

Human

Resources

DMH108

Human

Resource

Development

3

DMH208 LabourWelfareandIndustrialRelationsinTextileIndustry 3

DMH308 EmploymentLaws 3

Information

Technology

DMI108 EBusinessinTextiles 3

DMI208 EnterpriseResourcePlanninginTextileIndustry 3

DMI308 DataBaseManagementSystem 3

TheSubjects,

Basics

of

Textile

and

Fabric

Manufacturing

Technology

can

be

swapped

with

Principles

of

managementandManagerialEconomicsforstudentswithgraduationinTextileswiththesamecredits.


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DETAILEDSYLLABUS

DM1108BASICSOFTEXTILES

Objective:Tomakestudentslearnthebasicpropertiesandmanufacturingprocessesoftextilematerials.

UNITI

10Definition and classification of textile fibres Natural fibres:Cotton,Wool, Silk,Jute, Flax Cotton

varieties Important physical and chemicalproperties Manmade fibres:Viscose,Nylon,Polyester,

Acrylic, Polypropylene Important physical and chemical properties TexturedYarns Elastomeric

yarns

UNITII 8

Yarn numbering systems English count,metric count, tex, denier Conversion from one system to

anotherYarnclassificationsYarntwistsSewing&Embroiderythreads.

UNITIII 12

Introduction spinning Blow room Carding Drawing Combing Roving Ring spinning

DoublingTFOWindingIntroductiontomodernspinningsystems.

UNIT IV 8

Nonwovens Web formation Mechanicalbonding Chemicalbonding Thermalbonding Stitch

bonding

UNITV 7

OverviewofIndiantextileindustryOrganisationaltextilesmillindustryDecentralised PowerLoom

sector Handlooms Cotton Manmade Yarn industry Woollen textiles industry Sericulture

HandicraftsTextilesexportssectorwiseVariousGovt.schemes.

References:

1. Gordon,HandbookofTextileFibres,VolI&II,WoodheadPublishing.2. J.EBooth,PrinciplesofTextileTesting,NewnesButterworth.3. C.Lawrence,YarnTechnology,CRCPress,20034. Corbman,TextileFibretoFabric,McGrawHill5. A.RKahre, ElementsofBlowRoomsandCarding,SaiPublications.6. A.RKahre,ElementsofDrawframesandCombing,SaiPublications.7. A.R.Kahre,ElementsofRingSpinningandDoubling,SaiPublications.8. Radko,ManualofNonwovens,TextileInstitute

DM1108PRINCIPLESOFMANAGEMENT

Objective:TofamiliarizethestudentwithbasicconceptsinManagementwithreferencetoTextilesandApparel

Industry.

UNITI 9

Management:Science,

Theory

and

Practice

The

Evolution

of

Management

Thought

and

the

Patterns

ofManagementAnalysis.CasesfromTextilesandApparel.

UNITII 9

ManagementandSociety:SocialResponsibilityandEthics GlobalandComparativeManagement The

Basis of Global Management Functions of ManagementThe Nature and Purpose of Planning

Objectives Strategies,PoliciesandPlanningPremises DecisionMaking GlobalPlanning.


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UNITIII 9

The Nature of Organizing Organizational Structure: Departmentation Line/Staff Authority and

decentralization EffectiveOrganizingandOrganizationalCulture GlobalOrganizing.

UNITIV 9

CoordinationFunctions inOrganization HumanFactors andMotivation Leadership Committees

andgroupDecisionMaking Communication GlobalLeadership.

UNITV 9

Direction Function Significance. The System and Process of Controlling Control Techniques and

InformationTechnology GlobalControllingandGlobalChallenges.

References:

1. Koontz&Weirich,EssentialsofManagement,TataMcGrawHillPublishingCompany,NewDelhi.2. Stoner,Freeman&Gilbert,Management,PHI,6thEdition.3. Robbins.S.P.,FundamentalsofManagement,Pearson,2003.4. VSPRao,VHariKrishna,Management:TextandCases,ExcelBooks

DM1208FABRICMANUFACTURINGTECHNOLOGY

Objective: Thecourseaimstomakethestudentgainknowledgeaboutfabricmanufacturingtechnologyandits

productioncapacity.

UNITI 9

Principle and working Concept of weaving preparatory processes and its production calculation:

AutomaticWinding BeamandSectionalWarpingSizingDrawingin. yarnqualityrequirementfor

weavingandknitting.

UNITII 12

Principle and working concept of various types of weaving(looms) and its production calculation :

Shuttleloom

primary,

secondary

and

auxiliary

motions

Tappet,

Dobby

and

jacquard

Automatic

looms ShuttlelessloomsRapier,Projectile,AirjetandWaterjet.

UNITIII 12

Principleandworkingconceptofvarioustypesofweftknittinganditsproductioncalculation:Typesof

knittingCircularknittingmachineKnittingelementsTuck,KnitandmissstitchKnittingactionfor

productionofsinglejersey fabric,DoubleJersey (Rib& Interlock) fabrics, JacquarddesignPatterning

mechanism:Patternwheel,Patterndrum,pegdrummachine,punchedsteeltape,Electronicdevicesfor

needleselection VbedFlatweftKnitting

UNITIV 6

PrincipleandworkingconceptofvarioustypesofWarpKnitting:TricotandRachelwarpknitting.

UNITV 6

Fabric

production

and

trends

in

various

sectors

Modernisation

Competitiveness

of

Indian

fabrics

References:

1. R.MarksandA.T.C.Robinson,PrinciplesofWeaving,TheTextileInstitute,19762. M.K. Talukdar, P.K. Sriramulu andD.B.Ajgaonkar,Weaving:Machines,Mechanisms,Management,

MahajanBrothers,1998

3. D.B.Ajgaonkar,M.K.TalukdarandWadekar,Sizing:Materials,MethodsandMachines,TextileTradePress,1982

4. A.OrmerodandW.S.Sondhelm,Weaving:TechnologyandOperations, TextileInstitute,1998


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5. D.J.Spencer, KnittingTechnology,WoodheadPublishing,20016. D.B.Ajgaonkar,KnittingTechnology,UniversalPublishingCorporation,Bombay,1998.

DM1208MANAGERIALECONOMICS

Objectives:ToacquainttheparticipantswithconceptsandtechniquesusedinMicroeconomictheoryandtoenable

themtoapplythisknowledgeinBusinessDecisionmaking.Emphasisisgiventochangesinthenatureofbusiness

firmsinthecontextofTextilesandApparel.

UNITI 9

Managerial Economics meaning, nature and scope Managerial Economics and Business Decision

making Role ofManagerial Economist Fundamental concepts ofManagerial Economics Demand

Analysis meaning,determinantsandtypesofdemand Elasticityof Demand.

UNTII 9

Supply Meaning and Determinants Production Decisions Production Functions Isoquants,

Expansionpath CobbDouglasFunction.CostConcepts cost outputRelationship Economiesand

DiseconomiesofScale CostFunctions.

UNITIII 9

Marketstructure

characteristics

Pricing

and

Output

Decisions

Methods

of

Pricing

Differential

Pricing GovernmentInterventionandPricing.CasesfromTextilesandApparelIndustry.

UNITIV 9

Profit Meaning and nature Profit policies Profit Planning and Forecasting CostVolume Profit

Analysis Investmentanalysis.

UNITV 9

NationalIncome Businesscycle InflationandDeflation BalanceofPayments MonetaryandFiscal

Policies.

References:

1. JoelDean,ManagerialEconomics,PrenticeHall/Pearson.2. Rangarajan,PrinciplesofMacroEconomics,TataMcGrawHill.3. Athmanand.R,ManagerialEconomics,Excel,NewDelhi,2002.4. P.L.Mehta,ManagerialEconomics,SultanChandandSons,NewDelhi,2004.5. PetersonLewis,ManagerialEconomics,PrenticeHallofIndia,NewDelhi,2002.

DM1308ORGANIZATIONALBEHAVIOUR

Objective:TounderstandaboutoneSelf,otherPeopleandOrganizationsintermsofbehaviorwithaimofmaking

himselfandalsoothers tobemore effective in theworkplace.Toprovidewithmodels related toOrganizational

BehaviorsoastoapplytheconceptsinunderstandingeveryaspectofOrganizationalBehavior.

UNITI9

Introduction Management Functions Roles & Skills with reference to Textile industry

OrganizationalBehavior Nature,scope,contributingdisciplinestoOB,Challenges&Opportunities,OB

modelTheoreticalframeworksOrganizationStructure OS ofSpinning,WeavingandProcessingunits

ConceptsWorkDesign.

UNITII 12

IndividualBehaviorPersonalityDeterminantsTraits.Learningdefinition theories.Perception

ImportanceProcess. ValuesImportanceSourcesTypes AttitudeSourcesTypes Emotions


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Emotional Intelligence. Motivation Theories Applications MBO Reinforcement theory

Participativemanagement MotivationalpracticesprevailinginTextileunits

UNITIII 9

GroupBehaviourNatureofGroupsDefiningandClassifyingGroupsStructure,processGroup

Decision Making Team versusGroups Communication Functions Barriers Leadership

Theories Styles. Power and Politics Conflict Nature and types Negotiation process in textile

industry

UNITIV 7

SpanofControlDepartmentalization OrganizationCultureandClimateofTextile Industry Stress

ManagementPerformanceManagementKnowledgeManagement

UNITV 8

Organizational Development Definition Objectives Process Values and Interventions.

OrganizationalChangePlannedChangeResistancetochangewithref.totextileunits.Organizational

effectiveness,OrganizationalBehavioringlobalcontext

References:

1. StephenP.Robbins.,OrganizationalBehaviour,PrenticeHallIndia.,10/e,20032. FredLuthans,OrganizationalBehaviour,TataMcGrawHill,9/e,20023. Hellreigal,OrganizationalBehaviour,Thomsonlearning.,9/e4. UmaSekaran,OrganizationalBehaviour,TataMcGrawHill,20045. Aswathappa,OrganizationalBehaviour,TataMcGrawHill,20006. LMPrasad.,OrganizationalBehaviour,SultanChand&Sons

DM1408BUSINESSLAWANDETHICS

Objective: To bring the essentials of important lawsgoverning the business in Indian context such the law of

contract,companylaw,andindustriallaw.ItalsoprovidesanopportunitytounderstandtheroleofethicsinBusiness.

UNITI

9

Introduction Mercantile Law Nature of Contract Offer andAcceptance Consideration Free

consentLegalityofObjectVoidAgreementsContingentContract

UNITII 9

PerformanceofContractDischargeofContractQuasiContractRemedies forbreachofContract

Specialcontracts: Indemnity&GuaranteeBailmentandPledgeAgency.

UNITIII 9

Company Law: Definition Characteristics Kinds of companies Formation Memorandum of

AssociationArticlesofAssociationProspectusMembershipCompanyManagementMeetingand

ProceduresPreventionofOppressionandMismanagementWindingup

UNITIV 9

Industrial

Law

and

Labour

Law:

Factories

Act

Workmens

Compensation

Act

Employees

Provident

FundandMiscellaneousActEmployeesStateInsuranceActIndustrialDisputesAct

UNITV 9

Ethics and Business: Nature Ethical Principles Ethical dilemma inManagement Management

Challenges in Private and Public sectors Ethics inManagement Functions and ProcessesEthics in

WorkIndianResponseEthicalCodeofConduct.CorporateGovernanceAnoverview.

References:

1. N.D.Kapoor,ElementsofMercantileLaw,SultanChand,1998.


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2. Taxman,LabourLaws,TaxmanAlliedServices2004.3. P.Saravanavel,LegalSysteminBusiness,Himalaya,19964. SanjeevKumar, IndustrialRelations5. ManuelG.Velasquez,BusinessEthics,PHI,2002.6. HartmanL.P.,PerspectiveinBusinessEthics,TataMcGrawhill,2/e,20037. Chakroborthy,EthicsinManagement,OxfordPress8. Petrick&Quinn,ManagementEthics,ResponseBooks

DM1508ACCOUNTINGFORMANAGERS

Objectives:Theobjectivesofthecoursearetoenablethestudents,

Appreciatetheusefulnessofaccountinginformationintakingfinancialdecision.

Understandtheneedforandmethodsofcostaccountingwithviewtoachievecost controlandcostreductionina

textileunit.

UNITI 14

Accounting Definition Purpose Principles, concepts and conventions Accounting standards

Preparation of financial statements Trialbalance Trading account, Profit and Loss account and

Balancesheet

Deprecation

Accounting

(Straight

line

method

and

written

down

value

method

only)

FinalaccountsofaTextileunit.

UNITII 8

FinancialStatementAnalysisComparativestatementsCommonsizestatementsTrendpercentage

analysis Accounting ratio analysis Liquidity, activity, leverage, profitability and coverage ratios

Cashflowanalysis.

UNITIII 8

CostingPurposeUtilityofcostingMethodsandTechniquesofCostinghistoricalcosting,standard

costing,processcosting,unitcosting,batchcosting,marginalcosting(Conceptsonly) Elementsofcost

Material cost (Inventory valuation only), labour cost (methods of remuneration only) and expenses

Directandindirectcosts Allocation,apportionmentandabsorptionofoverheads Costsheet.

UNITIV

7

MarginalCosting CostvolumeprofitanalysisBreakevenanalysisApplicationsofmarginalcosting

Pricingdecisions,makeorbuy,salesmix,profitplanningetc.Limitationsofmarginalcosting.

UNITV 8

BudgetsandBudgetaryControlPrinciples,methodsand typesFlexiblebudgetingCashbudget

MasterbudgetZerobasebudgeting.

References:

1. C.Jeevanandam,BasicAccountancy,SultanChand&Sons,NewDelhi,SecondEditon,20042. I.M.Pandey,ManagementAccounting,VikasPublishing,ThirdEdition,2003.3. M.YKhanandP.KJain,ManagementAccounting,TataMcgrawHill,NewDelhi,ThirdEdition20044.

S.N.

Maheswari,

Management

Accounting,

Sultan

Chand

&

Sons,

New

Delhi,

Seventh

Edition,

2004.

5. T.V.Ratnam,CostinginTextileMills,SITRA


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DM1608MARKETINGMANAGEMENT

Objectives: Thecourseaims toprovidewithanunderstandthestrategicmarketingandtheoverallmarketing

discipline,familiarwithbasictheories,concepts,methods,variables,problems,practices,processesandterminology

ofcontemporarymarketing.

UNITI 9

Marketing concepts and its roles inmodern Textile firms Consumer Behaviour BuyingDecision

Process for fabrics and apparels Business Buying Behaviour from fibre to fabric Fibre and Yarn

marketinginIndia SalespoliciesofanIndianTextileCompany.

UNITII 9

Fashion Forecasting andDemandMeasurement Segmentation andTargeting Strategic Planning

Creating a Competitive Advantage Positioning Strategy Differentiation Product Life Cycle

MarketingStrategiesforapparelbrands.

UNITIII 9

New Product in Textiles Apparel ProductDesign andDevelopment Product and ProductMix

BrandingandPackagingNeedforFashionBrandsLatestTrendsinApparelBrandPositioning.

UNITIV 9

DevelopingPricing

Strategies

Marketing

Channels

Channel

Decisions

Wholesale

Marketing

and

Distributioninfabricandapparel.

UNITV 9

Managing Communication Managing Fashion Advertising, Sales Promotion, Public Relations and

DirectMarketing Sales ForceManagement ApparelRetailMarketing CatalogueMarketing and

online marketing International catalogue and online Apparel Marketing Cases on Domestic and

InternationalTextile/Apparelcompanies.

References:

1. KotlerPhilip,MarketingManagementAnalysis,Planning,Control,NewDelhi,PHI,20042. Stanton,W.,Miller,K.,andLayton,R.,FundamentalsofMarketing,McGrawHill, 2004.3. Gini,StephenandFrings,Fashion:FromConcepttoConsumer,PearsonPrenticeHall,2005.4. Enis,BM.MarketingClassics:ASelectionofInfluentialArticles.NewYork,McGrawHill,19915. Kotler,PhilipandAmstrong,G.PrinciplesofMarketing.,PrenticeHallofIndia.NewDelhi,19976. Ramasamy,VSandNamakumari,S.MarketingManagement:PlanningandContro,.McMillan,New

Delhi2000

7. Neelamegham,S.MarketinginIndia:CasesandReadings.Vikas.

DM1708RESEARCHMETHODSANDSTATISTICSFORMANAGEMENT

Objective:Thepurposeofthiscourseistopresetanintroductiontoresearchandstatisticalmethodsasaninitial

exposure.Thispaper covers thebasic research concepts in the researchprocessanddiscusseshow theseconcepts

relate

to

decision

about

conducting

specific

proposals.

It

includes,

research

design,

sampling,

data

collection,

analysisandpresentation.UNITI 10

IntroductionStatisticsinBusinessManagement Descriptivemeasures Basicconceptsofprobability

ProbabilityDistributions,SamplingandSamplingDistributionsEstimation. UsageofMSexcelin

statistics IntroductiontoSPSSpackage.


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UNITII 10

Introduction Meaning ofResearch,Objectives,Types,ResearchApproaches Defining theResearch

problemResearchDesign Exploratory,DescriptiveandExperimentation.SamplingMeaning,steps

in sampling, criteria for selecting sample, characteristics of good sample, sample sizedetermination

ProbabilityandnonprobabilitysamplingmethodsMeasurementandscaling Scalingtechniques.

UNITIII 8

FieldworkandDataCollectionPrimaryandsecondaryAdvantagesandDisadvantagesObservation

and Interview methods Questionnaire Steps in Questionnaire and Schedule preparation. Data

Classification&Tabulation DataPresentation.

UNITIV 10

DataAnalysis HypothesisTestingIntroduction,Procedure,onetail,twotailtestsTestsinvolvinga

populationmeanErrorsinhypothesistestingChiSquareTestOnewayANOVANonParametric

Tests.RegressionandCorrelation.ApplicationsinTextilesandApparelIndustry.

UNITV 7

Reportpreparationand interpretation Steps inwritingreportTypeofreports essentialsofagood

reportOralpresentationCasesonResearchApplicationsinTextilesandApparel.

References:

1. ChandanJ.S.,StatisticsforBusinessandEconomics,VikasPublishing,20022. BeriG.C.,StatisticsforManagement,Tata McGrawHill,20043. Lewin&Rubin,StatisticsforManagement,PHI,20014. P.Kothari,ResearchMethodology,NewAgeInstitute,20045. K.V.Rao,ResearchMethodologyinCommerceandManagement,19936. CooperandSchindler,BusinessResearchMethods,McGrawHill20037. GreenandTull,ResearchforMarketingDecisions,PrenticeHall,19968. NareshMalhotra,MarketingResearchAnAppliedOrientation,4/e,Pearson9. BoothJ.E.,PrinciplesofTextileTesting,NewnesButterworth,1996

DM1808COMPUTERAPPLICATIONSINBUSINESS

Objectives: The objective of the course is to impart the basic knowledge in using computers in a business

environmentandalsotogetacquaintedwiththevariousapplicationsofcomputersinthewholeoftextileunits.

UNITI 4

FUNDAMENTALSOFCOMPUTERSANDOPERATINGSYSTEMS

EvolutionofComputers OrganizationofModernDigitalComputersSystemArchitectureSingleuser

/MultiuserOperatingSystemWebArchitecture CommunicationProtocols.

UNITII 11

OFFICEAUTOMATION

Word

Processing

Software

Spread

Sheet

Package

Presentation

Software

Data

Base

Management

SystemOtherbusinessfunctionalapplicationsoftware.

UNITIII 30

PRACTICALS

Useoftheaboveofficeautomationsoftware/packageswithbusinessfocus.

References:

1. Ghosh Dastidar, Chattopadhyay and Sarkar, Computers and Computation A Beginners Guide,PrenticeHallofIndia,1999.


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9. Nelson,MicrosoftOffice97,TataMcGrawHill,1999.10. Taxali,PCSoftwareforWindowsMadeSimple,TataMcGrawHill,1999.11. Winston,PracticalmanagementscienceSpreadsheetmodelingandapplications, Thomsonlearning2001.12. NamrataAgrawal,FinancialAccountingusingTally,Dreamtechpress,NewDelhi,2002.13. Carver,DoingDataanalysiswithSPSS10.0.Thomsonlearning2001.

DM2108APPARELPRODUCTIONTECHNOLOGY

Objective:The objective of the course is tomake studentsgain knowledge on various techniques involved indifferentstagesofmanufacturingofapparels.

UNITI 9

Apparel industry in India, size, nature and competitiveness Classification of Apparels Apparel

productionplanningandcontrol:apparelproduction&controlparameters,leadtimeplanning.Product

development: Steps from prototype to productionmodel Importance of preproduction activities

Productdatamanagement:Understandingand interpretationof specification sheetDeterminationof

machinerequirementsfornewfactory

UNITII

12

BasicPatternMaking:Measurement taking Size chart andmeaning of sizes Definition ofvarious

garmentpartsandpositionsDrafting:Basicprinciplesused todraft standard sizeblockpatterns for

men,women andkidswear,viz., shirts,pants, skirts,blouses,jackets, childrendressesDraftingof

sleeveandcollarComputergrading ComputerizedproductionpatternmakingHardware,software

and systemprogramming toproducea sampleproductionpatternComputeraidedmanipulationof

patternpiecestocreateindividualstyles

UNITIII 6

Introduction to spreading and cutting Types and functions Spreading and cutting machines

Developmentsinspreadingandcuttingincludingcomputeraidedmachines

UNITIV 10

Historyof

sewing

machines

development

Sewing

machinery

Classification

Concept

of

sewing

machinery functions StitchandSeamClassification Sewingneedleandsewing threadspecification,

thread consumption Planninga logicalgarment construction sequence Sewingproblemsand their

remedies.

UNITV 8

Construction techniques of garment closures: Application of zippers fly, kissing, lap; Button and

buttonholes,hooksandeyesnaps,Velcro;GarmentPressingequipmentanditsdevelopments

Reference

1. JacobSolinger.,ApparelManufacturingHandbook,VanNostrandReinholdCompany(1980).2. Carr.H,Latham.B.,TheTechnologyofClothingManufacture,BlackwellScientificPublication(1988).3.

Cooklin

Gerry,

Garment

Technology

for

fashion

designers,

Blackwell

Publishing,

1997

4. PeytonB.Hudson,GuidetoApparelManufacturing,MEDIApparelInc(1989)ISBN:0 94511608X.5. SukumarK, Knittingandapparelmanufacture,,SSMITT6. StephenGray, CAD/CAMinclothingandTextiles,GowerPublishingLimited,19987. W.Aldrich,CADinclothingandTextiles,BlackwellScience2ndedition,1992,ISBN:063 38934


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DM2208APPARELMERCHANDISING

Objective:Thebasicobjectivesofthecoursearetoprovidesthestudentswithunderstandingofandappreciation

fortheimpactofglobalproductionanddistributionofapparel,theabilitytoplan,develop,andmerchandiseapparel

product linesand to evaluateapparelquality,anunderstandingof theroleofdressandfashion in their livesof

othersandanunderstandingofthedesign,manufacture,scouring,costing,retailing,andconsumptionofapparel

products.

UNITI 7

Introduction to Merchandising Definition and concepts Scope of merchandising management

ResponsibilitiesofMerchandisers TraitsofMerchandiser MerchandisinginIndianTextileindustry

UNITII 8

Merchandising Organization Structure of the merchandising function Managing relation of

merchandising with other departments Value chain analysisFashion Merchandising Fashion

terminologyFashioncycleFactorsaffectingfashionFashionadoptiontheories.

UNITIII 8

Merchandisingplanningandcontrol:marketingplanandmerchandisingplan Merchandisingcalendar

as aplanning and control tool Marketing research for themerchandiser Sales analysis Customer

attitudetracking

profitability

control

Production

analysis

Sales

estimation

Break

even

and

contributionanalysis

UNITIV 12

Line Development: principles and technologies Line development process Product Development

sourcesofdesignandproductideas Ideagenerationforstylinganddesign Elementsandprinciplesof

design Sketches Pricing Strategies Pricing policy and decision: company pricing objectives and

policy Pricing constraints Product line pricing pricing and the fashion cycle Costing principles

Quality standards and specificationResponsibilities of merchandiser for qualityInspection and

samplingprocedures.

UNITV 10

Material souring and decision: material source evaluation, role of merchandiserfactors in sourcing

decisionsingle

souring

vs.

multiple

souring

vendor

analysis

and

valuation

domestic

and

international

sourcingprocessBuyersellernegotiation:preparationfornegotiation Samplepreparation Storyboard

Moodboard Meetingphase Postnegotiationcontrol

References:

1. JermyA.Rosenau,DevidA.Wilson,ApparelMerchandising:theLineStartsHere,Fairchild,20012. GraceI.Kuntz,Merchandising:Theory,Principal&Practices,Fairchild,20003. Dickerson,K.G.&Jarnow,J.,InsidetheFashionBusiness,PrenticeHall, 6thed,20044. Frings,C.S.,Fashion:FromConcepttoConsumer,PrenticeHal,8thed.,2005.

DM2308 QUANTITATIVETECHNIQUES

Objective:TheObjectiveofthiscourseistofamiliarizethestudentswithbasicStatisticalandOperationsResearch

TechniquestoassistinBusinessDecisionMakingwithreferencetoTextilesandApparelIndustry.

UNITI 9

QT Introduction Measures ofCentral Tendency Mean,Median,Mode.MathematicalModels

DeterministicandProbabilisticSimpleBusinessexamplesORProgressions.

UNITII 9


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OptimizationModelsLinearProgrammingFormulationGraphical solutionSimplex solution.

TransportationModel InitialBasicFeasible solutionsOptimum solution fornondegeneracyand

degeneracymodelTransshipmentModelAssignmentModelTravelingSalesmenproblem.

UNITIII 9

Probability Definitions Addition and Multiplication Rules (only statements) Simple Business

application problems Probability Distribution expected value concept Theoretical Probability

DistributionsBinomial,PoisonandNormalSimpleproblemsappliedtobusiness.

UNITIV 9

DecisionTheoryPayofftablesDecisioncriteriaDecisiontrees.InventoryModelsdeterministic

EOQEOQwithPriceBreaksProbabilisticInventoryModels ProbabilisticEOQmodel.

UNITV 9

Gametheory ZeroSumgames:ArithmeticandGraphicalMethod.PERTandCPMSimpleproblemsin

ProjectManagement.

References:

1. StatisticsforManagementRichardLLevin&DaidSRubin2. StatisticalMethodsSPGupta3. OperationsResearchKantiSwarup,GuptaandManMohan4. OperationsResearchDr.J.K.SharmaMacmillanIndianLtd.5. U.K.Srivastava,G.V.Shenoy,S.C.Sharma,QuantitativeTechniquesforManagerialDecision,Second

Edition,PrenticeHallofIndia

6. StatisticsforBehavioralandSocialSceinces Chadha,N.K.ReliancePublishingHouse,Delhi.

DM2408 FINANCIALMANAGEMENT

Objective: To implication of business decisions on the finances of the business entity and themethods of

managingfinance effectivelytoachievecorporategoals.

UNITI

10

ObjectivesofFinancialManagementNatureandscopeTimevalueofmoneyValuationofsecurities:

Equity,DebtandPreferencesharesRiskandreturnCapitalassetpricingmodel.

UNITII 8

Capital Expenditure:Capital appraisalmethods Traditional and discounted cash flow techniques

Capitalappraisalunderconditionsofuncertainty.

UNITIII 7

FinancingfunctionCostofcapitalCapitalstructuredeterminationOperatingandfinancialleverages

SourcesoflongtermfundsTUFscheme.

UNITIV 10

Working

capital

management

Working

capital

policy

Determinants

of

working

capital

Management

ofcash,inventoryanddebtorsFinanceforWorkingCapital.

UNITV 10

Impact of tax on Financial Management Introduction to Corporate tax, Excise, customs, VAT as

applicabletoTextileunits.

References:

1. IMPandey,FinancialManagement,VikasPublishing,NinthEdition,2005.2. PrasannaChandra,FinancialManagement,TataMcGrawHill,SeventhEdition2007.


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3. M.Y.Khan&P.K.Jain.FinancialManagement,TataMcGrawHill,FifthEdition20074. JamesC.VanHorne,FinancialManagement&Policy,PrenticeHallIndiaLtd.,TwelfthEdition,2003.

DM2508STRATEGICMANAGEMENT

Objective:Theobjectiveofthispaperistoprovidethenew,currentrealworldbusinesssituationandstrategies

whichwillhelpthestudentsinshapingthecriticalskillsneededtoplanandmanagestrategicactivities.Thispaper

covers the strategic management process and techniques that aid strategic analysis, decision making,

implementationandcontrol.UNITI 8

NatureandvalueofStrategicManagementLevelsCharacteristicsCorporate strategicplanning

Vision, Mission and Objectives of various Textile units Strategic planning process Merit and

LimitationsofstrategicplanningStrategicleadershipCorporateGovernanceandSocialResponsibility

intheTextileunits.

UNITII 10

Environment Analysis: General Textile Environment, Competitive Environment Analysis. Internal

analysisof

firm

Assessing

internal

environment

through

functional

approach

and

value

chain

IdentifyingcriticalsuccessfactorsforaTextileunitSWOTanalysisofTextilesectorsPortfolioanalysis

Scenarioplanning.CasesfromTextilesandApparel.

UNITIII 10

Strategy formulation: generic strategies Strategies of leading Textile companies diversification

Means and forms Strategic Management at corporate,business and functional levels with special

referencetoTextilecompaniesoperatinginIndia.

UNITIV 10

Conceptsandtoolsofstrategyevaluation:competitivecostdynamicsExperiencecurveBCGmatrix

IABSmatrixA.D.LittlelifecycleapproachAssessmentofeconomiccontributiontostrategyCostof

equitycapitalM/BmodelAssessingmarketvalueofaBusinessProfitabilityMatrixDivestiture

decision.

UNITV 7

Strategic implementation and control: various approaches Commander, Organization Change,

Collaborative,CulturalandcreativeapproachMatchingOrganizationStructurewithstrategyControl

modelandotherquantitativeandqualitativetoolsStepsPortersApproachtoGlobalizationFuture

ofStrategicManagement.

References:

1. PearceandRobinson,StrategicManagement,AllIndiatravelers,19982. CertoandPeter,StrategicManagement,McGrawhill,19973. GregoryDessandAlexMiller,StrategicManagement,McGrawHill,19964. ThompsonandStrikeland,StrategicManagement,TataMcGraw hill,20045. KhazmiA.,BusinessPolicyandStrategicManagement,TataMcGrawHill,20046. RamakumariandNamakumari,StrategicPlanning,MacMillan,2002


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DM2608HUMANRESOURCEMANAGEMENT

Objectives: To create interest among students to learn the bestways to manage thepeople working within

organizations.

Toprovide theknowledgeon effectiveHRPolicies toAcquire,DevelopandRetain theHumanResourcesofany

Organizations

UNITI 7

Human ResourceManagement Meaning, nature Objectives, scope and functions Evolution of

HumanResourceManagementTheImportanceof theHumanFactorRoleofHRMexecutive in the

TextileunitsHumanResourcePolicyFramework inTextileIndustryHRMdepartmentwithref.to

TextileIndustry.

UNITII 10

HumanResourcePlanning:Manpower planning atNational andEnterprise level Forecasting Job

analysis,Job description andJob specificationwith ref. to Textile Industry Absenteeism and labor

turnover.(CasesintheTextileIndustry)

UNITIII 10

Recruitmentpolicy in textileunits Internal andExternal Sources Methods Selectionpolicy and

processSelection

tests

Psychological

testing

Tests

used

in

textile

industry

Placement

Job

changes

Promotion TransfersDemotion SeparationHRauditHRaccounting.Recruitmentandselection

practicesinthetextileindustryanAnalysis.

UNITIV 8

TrainingNeed Process PlanningTraining Programs Types of TrainingMethods Management

Development Programs Objectives Process Techniques and methods Evaluation Common

trainingpracticesprevailingintheTextileIndustry.

UNITV 10

WorkloadandWorkAssignmentsintextileindustryWageandsalaryadministrationPrinciplesand

techniques of wage fixation Job Evaluation Methods Incentive schemes in textile industry

PerformanceAppraisal Meaning Methods and Techniques Requisites of goodAppraisal plan

PerformanceEvaluation

Feedback

Textile

Industry

practices.

References:

1. DecenzoandRobbins,HumanResourceManagement,Wiley,6thedition,2004.2. BiswajeetPattanayak,HumanResourceManagement,PrenticeHallofIndia,2001.3. Johnm.IvancevichHumanResourceMnagementTataMcGrawhill10thEdition4. MamoriaC.B.andMamoriaS.,PersonnelManagement,HimalayaPublishingCompany,2005.5. DesslerG.,HumanResourceManagement,PearsonEducationLimited,2004.

DM2708ECONOMICENVIRONMENTOFTEXTILEINDUSTRY

Objective:Tofamiliarizethestudentswiththeimpactofexternalenvironmentalfactorsonbusinessdecisions.

UNITI 6

Business and its Environment Economic, Social, Political and Legal environments Social

ResponsibilityofbusinessImportanceofTextileIndustryStructureandreformsofTextileindustryin

India.

UNITII 10

MicroeconomicenvironmentDemandanditsdeterminantsLawofdemandElasticityofdemand

TheoryofFirm,Profitmaximization,Salesmaximization,OrganizationalSlack,Ownershipandcontrol


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Market structure and pricing Competition, Monopoly, Monopolistic Competition and Oligopoly

Markets.

UNITIII 10

DemandForecasts MacroeconomicaggregatesandConcepts GDP,GNP,PriceIndices,WPI,CPI,

Inflation,MarginalAnalysis.CasesfromTextileandApparelIndustry

UNITIV 10

MacroEconomicEnvironmentNationalIncomeBusinessCyclesEconomicpoliciesMonetaryand

fiscalpolicyNationalTextilePolicy.

UNITV 9

International Trade Environment Commercial policies Balance of payments Exchange rates

Foreignexchangemarkets

References:

1. R L Varshney and K L Maheswari, Managerial Economics, Sultan Chand & Sons, New Delhi,EighteenthEdition,2004.

2. KAswathappa,EssentialsofBusinessEnvironment,HimalayaPublishingHouse,NewDelhi.,20033. SKMisraandVKPuri,EconomicEnvironmentofBusiness,HimalayaPublishingHouse,NewDelhi,

FirstEdition,

2004.

4. MAdhikary,EconomicEnvironmentofBusiness,SultanChand&Sons,NewDelhi,SeventhEdition,2003.

2808 SUMMERPROJECT

Studentswillundergosummerprojectaftersecondsemester.

DM2908PROJECTMANAGEMENT

Objective: Toequipthestudentswithskillsneededingenerationofprojectideas,identifyresourcesforthemand

scientificmethodsofprojectimplementation.

UNITI 10

DeterminationofobjectivesGenerationofprojectideasPreliminaryscreeningPreparationofproject

reportMarketandDemandanalysisTechnicalanalysisFinancialanalysisandforecasts.

UNITII 10

ProjectAppraisal Techniques and criteria CapitalAppraisalmethods Estimation of cash flows

CapitalstructureCostofcapitalRiskanalysisSocialcostbenefitanalysis.

UNITIII 9

ProjectImplementationFormsofProjectorganisationProjectManagementandcontrolPERTand

CPMProjectclearances.

UNITIV 10

Project

Financing

Sources

of

project

finance

Domestic

and

International

sources

Subsidies

and

other

schemesofGovernmentAppraisalbybanksandFinancialinstitutions.

UNITV 6

ProjectreviewPostimplementation auditRoleofcomputersinprojectmanagement.

References:

1. DrPrasannaChandra,Projects,TMH,SixthEdition,20062. P.GopalakrishnanandV.E.Ramamoorthy,TextBookofProjectManagement,Macmillan,19933. P.K.Joy,TotalProjectManagement,Macmillan,SecondEdition,1994


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DM3108QUALITYCONTROLINTEXTILES

Objective: Theobjectivesare: Tostudytestproceduresinvolvedinyarnfabricandgarmentevaluation.

Toknowthedetailsofdefectsinfabricqualityandtheirremedialmeasures.

TolearnaboutISOandvariousstatisticaltoolsusedforqualitycontrolintextileindustries.

UNITI 12

ClassificationandTabulationof Data,ConstructionofFrequencyDiagramanditsapplications Quality

Measureofdispersion,Meanandstandarddeviation,coefficientofvariation Qualitycontrolchartsfor

variablesandattributesAcceptancesamplingAQLTest ofSignificanceQualityAssurance ISO

9000QualitySystem.

UNITII 7

Concept andApplication ofFiberQualityParametersofnatural (Length, strength, fineness,maturity,

moistureand trash)andmanmade fibers (Length,strength, finenessandcrimp)FiberQuality Index

anditsrelationwithyarnstrengthandevenness.

UNITIII 8

Quality parameters of spun (Count and Strength and its CV %, Evenness, imperfection, hairiness,

Classimatfaults)

and

filament

yarns

(Count

and

Strength

and

its

CV

%,

evenness)

Yarn

testing

concept

application.

UNITIV 10

QualityparametersofwovenandknittedfabricsPrincipleandconceptofPhysicaltestingoffabrics

FabrichandleFabricInspectionFabricdefectsFabricgradingsystem.

UNITV 8

GarmentqualityparametersQualitycontrolinpatternmaking,cuttingandstitchingQualityoftrims

andaccessoriesQualitycontrolingarmentfinishingDefectsingarments.

Reference:

1. J.E.Booth, PrinciplesofTextileTesting,NewnesButterworth,19962. B.P.Saville,PhysicalTestingofTextiles,TheTextileInstitute,20023. A.J.Chutter,QualitymanagementinClothingIndustries,TheTextileInstitute,20024. T.E.Ratnam and K.P. Chellamani, QualityControlinspinning, SITRA,19995. ArindamBasu, TextileTesting, SITRA,2001

DM3208 TEXTILECOSTING

Objective:Theobjectiveistointroducethemethodsofcostascertainmentandcostcontrolespeciallyinatextile

unit.

UNIT I 10

Cost Accounting : IntroductionPreparation of Cost SheetCost centers in a Textile Mill Overhead

Classification,

Allocation

and

Apportionment

Problems

Process

cost

accounting

in

Textiles

Process

loss,waste or scrap Normal and abnormal loss.Job orderCosting and its application inGarment

industry. MarginalCostingtechniquefordecisionmaking.

UNIT II 10

Costing inSpinningMillsElementsof costAscertainmentofCleanCottonCostCostStatements

Quantityandvalueoftotalcotton/Manmadefiberissued input,wastageandoutputineachprocessing

costcenteruptoyarnstage NetMixingCost Wastemultipliersforeachcostcentermixingwise Cost


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Centrewise conversion cost Selling price of variouswastes. Power cost estimation Yarn realisation

statement DecisionmakingusingContributionperframeshiftamongvariouscountsofyarnproduction.

UNIT III 10Costing inWeavingElements of costCalculation ofYarn requirements forweaving computation of

value loss and net realisation Cost Statements Cost centrewise conversion cost from winding to

weaving SortwisecostofproductionofGreyCloth sortwisestockaccountingofGreycloth Costof

SizingmaterialCostofsalesofclothsoldingreystageandsalesrealization

UNIT IV 10

Costing inKnittingandGarmentsElementsofcostCalculationofgarmentweightofdifferent sizes,

Diadetermination,Setting theknittingprogram,DyeingprogramConsumptionof fabricpergarment

Estimating of cost of process loss inCompacting, Bleaching,Raising, Shearing, Printing andDyeing.

Estimating theKnitting rates CalculationofCMTcharges.Cost sheetwithProfitmarginsand foreign

quotes.

UNIT V 5

Newconcepts incostingActivitybasedcostingTargetcostingCostrestructuring issuesandCost

ReductionMeasuresinthetextileindustry.

References:

1. ShinnWilliam,ElementsofTextileCosting,E,1995.2. VarmaH.K.,CostinginTextileIndustry,PrinticeHallInc.,1992.3. Raman,T.V,Costcontrolandcostinginspinningmills,MIRPub,Moscow1983.4. RobinLooperandRegineSalgmolder,TargetCostingandValue,1997.5. M.Y.Khan&P.K.Jain,CostAccounting,TataMcrawHill,NewDelhi,3rdEdition,20036. Facultyhandoutsandworkedoutproblems.

DM3308LOGISTICSANDSUPPLYCHAINMANAGEMENT

Objective: Tolearnthestrategicimportanceofgoodsupplychaindesign,planning,and operationforeveryfirm,

toconveyhowsupplychaindrivesmaybeusedonaconceptual levelduringsupplychaindesign,planningandoperation to improveperformance, togive the studentknowledgeof logisticsandsupply chainmethodologies, to

understandhowlogisticaldecisionsimpacttheperformanceofthefirmaswellastheentiresupplychain.

UNITI 8

IntroductionConceptComponentsFeaturesCurrent scenario inTextile industryDriversand

obstaclesValue Chain Management in Textile Design of Supply Chain network Supply Chain

Networksforapparelproducts.

UNITII 10

Demandplanning:Demand forecasting PlanningSupplyandDemandMeasurementofdemand for

apparelsanditsimpactonTextileIndustry InventoryManagementCycleInventory SafetyInventory

Optimal

level

of

product

availability.

UNITIII 10

Purchase planning Make or buy decision Indigenous and global sourcing Development and

Management of Suppliers Negotiating for Purchasing /sub contracting Purchase insurance

EvaluationofpurchaseperformanceManufacturingSchedulingManufacturingflowsystemMaterial

handlingsystemsforTextileandApparelmanufacturing Warehousingandstorekeeping.


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UNITIV 8

LogisticsManagement Roleof logistics in SCM Integrated logisticsManagement Transportation

Design andDecision Impact on the lead time for Textile&Apparel supply Third party logistics

servicesandprovidersFacilitiesmanagementLogisticsandCustomerService.

UNITV 9

Pricing and Revenue Management in supply chain Coordination in supply chain Information

TechnologyandSCMEcommerceand supplychainBarcodingRFIDBestpractices inSupply

ChainManagementCasesfrom TextilesandApparelIndustry.

References:

1. S.ChopraandMendil,Supplychainmanagement,strategy,planningandoperation,PearsonEducation,Asia,2/e,2004

2. B.S.Sahay,SupplyChainManagement,ForGlobalCompetitiveness,MacmillanIndiaLimited,1999.3. G.RaguramandN.Rangarajan,LogisticsandSupplyChainManagement,Casesandconcept,Macmillan

India,2004

DM3408BUSINESS

COMMUNICATION

Objectives: ToLearn andunderstand the importance,variousforms, theprocess and the effective tools of

communicationinBusiness.

Todevelopthecompetencyinwritten,oralcommunicationskills,andpresentationskillsofthestudentsrelatedto

business.

UNITI 6

Introduction toBusinessCommunicationMeaningandsignificanceTypesBarriersPrinciplesof

effectivecommunicationStyleofbusinesswritingBusiness letters,routine,badnews,sales,collection

andapplicationMemorandum.

UNITII 15

Individual;Presentation

on

Business

topics

relevant

to

Textiles

and

Apparel

Video

Feedback.

Group

Discussions. Seminars aimed at improving presentation skills. Individual feedback on Scope for

improvement tobeprovidedbyFacultyand internalassessmentcomponentsawardedonpresentation

skills.TipsonFacingInterviews.

UNITIII 8

Principles of nonverbal communication and their application to clothing styles andbody language

Speeches, introduction, thanks, occasional and thematic Dialoged communication Interviews,

selection,appraisal,discipline Groupcommunication Structuredandunstructured.

UNITIV 8

InternalandExternalCommunicationofanorganization Componentsoforganizationalcommunication

Reportwriting Structureofreports Presentationskills Effectiveuseofaudiovisualmedia .Cases

fromTextiles

and

Apparel.

UNITV 8

ConductingMeetingsProcedurePreparingagenda MinutesofmeetingsresolutionsConducting

seminarsandconferencesProceduresofregulatinggroupdiscussions.

Reference:

1. Lesikar, et al, Lesikar Basic Business Communication 9TH Edition, Tata McGrawHill publishingcompany,NewDelhi2002.


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2. ScotOber,Contemporary BusinessCommunication 5thEdition, Indian adaptation, Biztantra,NewDelhi 2004.

3. RajendraPaul&KorlahalliEssentialofBusinessCommunication,9thEditionSultanChand&Bros,NewDelhi2002.Reprint2003.

4. AshaKaul, EffectiveBusinessCommunication,PHINewDelhi,2000DM3508 INTERNATIONALTRADEPROCEDUREANDDOCUMENTATION

Objective: To acquaint the students with the current regulations and procedures relating to execution of

internationaltradeandtheincentivesandfinanceavailableinIndiaforexports.

UNITI 9

InternationalTradeContracts:Formsand important clausesTermsof tradebasedon Incotermsand

MethodsofPaymentLettersofcredit:TypesandoperationRoleofUniformCustomsandPractices

UNITII 9

InternationalTradeDocuments Commercial and regulatorydocuments:Bills ofExchange, transport

documents,invoicesandcertificates Marineinsurance.

UNITIII 10

Exciseduty

procedure

for

exports

Export

and

import

procedure

under

customs

Shipping

bill

and

bill

ofentry.FEMAregulationsrelatingtoexportsandimports.

UNITIV 10

Foreign Trade Policy Import facilitation and export incentive schemes under Foreign Trade Policy

applicabletoTextileIndustryStatusholders,SEZsandotherzones.

UNITV 10

ExportCreditfrombanksinIndia:Preshipmentandpostshipmentcreditinrupeesandforeigncurrency

ExportCreditInsurance.

References:

1. C.Jeevanandam,InternationalBusiness,SultanChandandSons,NewDelhi,FirstEdition,2008.2. NabhisExportersManualandDocumentation,NabhiPublishers,NewDelhi,28thEdition,2007.3. D.C.Kapoor,ExportManagement,VikasPublishers,NewDelhi,FirstEdition,2005.4. GOI,ForeignTradePolicy,AnnualPublication.

DM4108FINISHINGANDPROCESSINGOFTEXTILES

Objective: Theobjectiveofthecourseistomakethestudentunderstandtheprocessinvolvedinthefinishingand

processingsegmentsofthevaluechaininTextilesfromManagementperspective.

UNITI 10

Preparatoryprocessesofwoven fabrics Singeing Desizing ScouringBleachingMercerizing

Heat

setting

quality

&

process

control

flow

chart

machineries

UNITII 10

Classification ofdyes Theory ofdyeing Banneddyes and chemicals Water quality& analysis

Dyeingofcotton DyeingofpolyesterDyeingofblendsWoolandSilkdyeingYarndyeingWoven

fabric dyeing Knit fabric dyeing Dyeingmachinery Wastewater treatment Quality& Process

ControlComputerColorMatching.

UNITIII 10

FinishingofWovenfabricsFinishingofKnittedfabricsTubularandOpenwidthfinishingChemical

finishing like opticalbrightening Stiff finish Soft finish Anti static finish AntiBacterial finish


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Water proofing Soil release finish Mildew&Mothproofing Resin finish Anti shrink finish

MechanicalfinisheslikeraisingSueding &othersurfaceeffects.

UNITIV 10

Garmentsdyeing Washing Stonewashing Acidwashing Enzymewashing Biopolishing

BleachingLaser&OzonefadingGarmentprocessingmachinery.

UNITV 5

StainremovalCarelabelsDefectanalysisModernDevelopmentsinChemicalProcessingState&

ModernisationofTextileChemicalProcessingindustryProductEvaluation&Profiling.

References:

1. E.R.Trotman, DyeingandChemicalTechnologyofTextileFibres, BIPublications,19942. V.A.ShenaiTechnologyofTextileProcessing,ChemistryofDyesandPrinciplesofDyeing,Sevak

Publications,1997

3. J.T.MarshTextileScience,B.I.Publications,19794. J.T.MarshIntroductiontoTextileFinishing,B.I.Publications,19795. SukumarKKnittingandapparelmanufacture,SSMITT6. JacobSolinger.,ApparelManufacturingHandbook,VanNostrandReinholdCompany(1980).7. PeytonB.Hudson,GuidetoApparelManufacturing,MEDIApparelInc(1989)ISBN:0 94511608

X.

8. Carr.H, Latham. B., The Technology of ClothingManufacture, Blackwell Scientific Publication(1988).

DM4208MANAGEMENTINFORMATIONSYSTEMS

Objective: TointroducetheconceptofCorporateInformationSystem.UNITI 9

InformationSystems

introduction

establishing

the

framework

business

models

information

system

architectureevolutionofinformationsystems.

UNITII 9

System Development modern information system system development life cycle structural

methodologies designing computerbased methods, procedures, control, and designing structured

programs.

UNITIII 9

InformationSystems functionalareas,finance,marketing,production,personnellevels,DSS,ESI,ES

comparison, concepts and knowledge representation managing international information system.

TextileIndustryCases.

UNITIV 9

Implementation

and

Control

control

testing

security

coding

techniques

detection

of

error

validatingCostBenefitanalysisAssessingthevalueandriskofinformationsystem.

UNITV 9

SystemAudit Software EngineeringQualities Design, Production Service, software specification,

softwaremetrics, software quality assurance SystemMethodology Objectives Time and Logic,

knowledgeandhumandimensionsoftwarelifecyclemodelsverificationandvalidation.


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Reference

1. KennethC.LaudonandJanePriceLaudon,ManagementInformationSystems ManagingtheDigitalFirm,PearsonEducation,Asia,2002.

2. Gardan B. Davis, Management Information System Conceptual Foundations, Structure andDevelopment,McGrawHill,1974.

3. Joyce J Elam, Case Series for Management Information Systems , Simon and Schuster CustomPublishing,1996.

4. StevenAlter,InformationSystemsAManagementPerspectiveAddisonWesley,1999.5. JamesAOBrein,ManagementInformationSystems,TataMcGrawHill,NewDelhi,1999.6. Turban,McLeanandWetherbe,InformationTechnologyforManagementMakingConnectionfor

StrategicAdvantage,JohnWiley,1999.

7. Ralph,M.StairandGeorgeW.Reynolds,PrinciplesofInformationSystemsAManagerial Approach,ThomsonLearning,2001.

DM4308TECHNICALTEXTILESMANAGEMENT

Objective: TheobjectiveistoimpartthoroughknowledgeonvarioustechnicaltextilematerialsandtheiractivitieswithafocusonManagement.

UNITI 7

Technical Textiles Various types Fibres for Technical Textiles Conventional Fibres High

PerformanceFibresHighFunctionFibresHighTenacityandHighModulusFibresHighChemical

andCombustionResistantFibresInorganicFibres.

UNITII 8

FabricManufacturingforTechnicalTextilesWove,WarpKnitted,WeftKnitted,Nonwovenstructures

DirectionallyOrientedStructuresFinishingofTechnicaltextilesFlameRetardanttreatmentWater

RepellantfinishesAntimicrobialfinishesFibressuitableforthermalandflameprotectionCoatingof

TechnicalTextilesCoatingtechniques.

UNITIII

10

Protective Textiles Thermal Insulation Textiles Water Proof/Vapour Permeable Textiles Flame

Retardant,Heat Protective Textiles Ballistic Protective Textiles Protective Textiles for Chemical,

Microbiological and Radiation Hazards Textiles in Defense Requirements of Military Textiles

MilitarycombatclothingCamouflageTextilesTextiles inTransportationTyrecordsand fabrics

Textiles in passenger cars Textiles in other vehicles Textiles in Railways, Aircrafts and Marine

Applications Medical Textiles Fibres used Nonimplantable Textiles Implantable Textiles

TextilesforExtracorporealDevicesHealthcare/hygieneproducts, TextilesforHospitalwards.

UNITIV 10

Textiles in Filtration Dust collection principles, Fabric construction and requirements Solidliquid

separation, Fabric construction and requirements Textile in PaperMaking Industry Geotextiles

Functions

of

Geotextiles

Fibres

used

Woven,

Knitted

and

Non

woven

Geotextiles

Mechanical

and

FiltrationPropertiesofGeotextilesGeotextilesfromNaturalFibresApplicationofGeotextilesforSoil

reinforcement,drainage,Filtration,Separation,Erosioncontrol.

UNITV 10

Textiles inSportsandRecreationTextiles inConstructionTextiles inAgricultureConveyorBelts

Power Transmission Belts Hoses Tarpaulins Textiles for Footwear Sewing threads Textile

ReinforcedCompositeMaterialsWoven,Knitted,StitchedfabriccompositesMatrixMaterialsTextile

PerformsSmartTextiles.


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References:

1. A.R.HorrocksandS.C.Anand,HandbookofTechnicalTextiles,WoodheadPublishing2. S.Adanur,WellingtonSearsHandbookofIndustrialTextiles,TechnomicPublishing3. S.Mukhopadhyay,HighPerformanceFibres,TextileProgress,Vol.25,No.3/4,TextileInstitute.4. J.W.S.Hearle,HighPerformanceFibres,WoodheadPublishing.

DM4408 ENTREPRENEURSHIPDEVELOPMENT

Objective:Tocreateaninteractivelearningexperiencethataddressesthechallenges,issues,andrewardfacedby

entrepreneurs in starting and growing a venture. This provides a more practical and road map defining

entrepreneurial strategicprocess and skills students requirefor realworld businesspractices. It emphases the

entrepreneurial process, SSI, developing ideas and business opportunities, preparing marketing, production,

financialand HRplansandtheroleofgovernmentinhelpingentrepreneurs.

UNITI 9

EntrepreneurDefinitionCharacteristicsEntrepreneurstylesandtypes EntrepreneursVsManagers

EntrepreneurialsceneinIndiaEntrepreneurialgrowthintheTextilesectorCasehistoriesofTextile

entrepreneursAnalysis

of

Entrepreneurial

Potential

Women

Entrepreneurs.

UNITII 9

Entrepreneurship and SMEs in Textile industry Importance Comparison of large/small firmswith

reference to policy, strategy/ structure and operation Characteristics Weaknesses strengths

Challenges Pitfalls and salient features of smallbusiness Ways to enter types Legal forms of

ownershipinsmallbusiness.

UNITIII 9

ProjectmanagementPhasesofproject Projectclassification identification SourcesofBusinessidea

MarketResearch EstimatingMarketpotentialchoosingtheproductandsizeofoperation Locationand

siteselectionTechnicalFeasibility.

UNITIV 8

ProjectFormulation

and

Presentation

Data

Collection

and

Analysis

Contents

of

project

report

Principles of ReportWriting Techniques of presentation Project feasibility report preparation and

evaluationcriteria.

UNITV 10

Sourcesof funds Preparing the financialplan RoleofBanksandPromotionalAgencies Interaction

sessionswithofficials from financial institutions likeTIIC,SIDCO,SISIandDIC Incentives for small

industry Statutory obligations (types and number of clearance needed) Support and subsidies

available to textilebusiness Backwardarea reservationsand reservationof itemsexclusive for textile

businessEnvironmentalandsocialcompliancesrequired.

Reference:

1.P.Saravanavel,

Entrepreneurship

Development,

Himalaya

Publishing,

1997

2. VasantDesai,ProblemsandProspectsofSmallScaleIndustriesinIndia,HimalayaPublishing,20043. Hisrich,Entrepreneurship,TataMcGrawHill,20044. Anna,Martin,Joseph,EntrepreneurialTextileCommunities,Chapman&Hall,1993


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DMT108PRODUCTIONANDOPERATIONSMANAGEMENT

Objective:Theobjectiveistostrategicallytowardsapproachtheactivitiesatmanageriallevelsinvolvedinmanufacturingprocesses.

UNIT I 10

Introduction to Production and Operations Management System approach of POM Production

System ProductsandServicesPOMfunctionsOperationStrategiesCompetitiveprioritiesofTextile

industryProductivityProductivityImprovement

UNITII 10

DemandForecastingDelphimethodMovingAveragesExponentialSmoothingSimpleRegression

andCorrelationanalysisProductionPlanningandControl inTextileindustryAggregateplanning

MasterproductionscheduleMaterialrequirementplanningBillofMaterialCapacityrequirement

planningIntroductiontoERP.

UNITIII 10

InventoryManagementTypesofInventoryCostofInventoryFixedOrderQuantitySystemsFixed

Order Period Systems Economic Order Quantity Other Inventory models ABC in Inventory

classificationJITinmanufacturingKanban.

UNITIV

10

ManufacturingoperationsschedulingWorkcentersWorkcentreschedulingSequencingPriority

Rules andTechniques Shop floorControlFacility layoutProcess layout Product layoutLine

BalancingCellularlayout

UNITV 5

JobDesignConsiderationsinJobdesignWorkmethodanalysisWorkMeasurementTimestudy

WorksamplingWorkloadsintextilemanufacturing

References:

1. R.B.Chase, F.R.Jacobs andN.J.AquilanoOperationManagementforCompetitiveAdvantage, TataMcGrawHill,2004

2. N.GaitherandG.FrazierOperationManagement,ThomsonAsia,20043. MartinK.StarrProductionandOperationManagement,Biztantra,20044. E.SBuffaandR.K.SarinModernProduction/OperationManagement,JohnWiley &Sons,20035. J.E.EvansandW.M.LindsayTheManagementandControlofQuality,ThomsonSouthWestern,20056. N.G.NairProductionandOperationManagement,TataMcGrawHill,20037. S.A.ChunawalaandD.R.PatelProductionandOperationsManagement, Himalaya,2004

DMT208 MATERIALSMANAGEMENTINTEXTILES

Objective:The key objective of this course is to acquaint the studentswith decisionmakingfor effective and

efficientpurchase, storage andflow of materials in manufacturing and service organizations; Cost reduction

techniquesin

prepurchase,

purchase

and

post

purchase

systems;

Modern

material

planning

and

delivery

systems

likeMRPandJITandMaterialhandlingandLogisticssystemswithfocusonTextileandApparelIndustry.

UNITI 9

Role of Purchasing and Materials management Objectives , Organization and Interrelationships ,

DeterminationandDescriptionofMaterialQuality,MaterialPlanning inPushandPullSystems,MRP

andJIT.


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UNITII 9

Determination and Description of Material QualityReceiving and Incoming Quality Inspection,

Acceptance Sampling Plans, Vendor process capability; Cost reduction TechniquesStandardization,

Simplification andVarietyReduction;ValueAnalysisandEngineering

UNITIII 9

MakeorBuyDecision,PurchasingResearch,SourcesofSupply,PriceDeterminationandNegotiation,

Vendor Rating, Selection and Development, Legal aspects of Purchasing ;Public purchasing and

Tendering;InternationalPurchasing ProceduresandDocumentation;PurchasingofCapitalequipment

AppraisalMethods,EvaluatingSuppliersEfficiency.

UNITIV 9

StoresLayout,Classification andCodification;MaterialLogistics WarehousingManagement,Material

Handling:CasesfromTextileandApparelIndustry

UNITV 9

TrafficandTransportation,DisposalofScrap,SurplusandObsoletematerials;Inventorycontrolofspare

parts,MaterialsInformationSystem.

References:

1. Ansari.A.andModarress.B.,JITPurchasing,Freepress,.2. BailyP.etc.PurchasingPrinciplesandManagement,Pitman3. Burt,David.N.ProactiveProcurement.EngelwoodCliffs,NewJersey,PHI.4. Dobler,D.W.etc.PurchasingandMaterialsManagement,NewYork,Mcgrawhill.5. Farrington.BandWaters,Derek.W.ManagingPurchasing,London,ChapmanandHall6. Dutta,A.K.IntegratedMaterilsManagement,NewDelhi,PHI.7. Gopalakrishnan.P.andSundershan.M.HandbookofMaterialsManagemen,New Delhi,PHI.

DMT308PROCESSCONTROLMANAGEMENT

UNITI 9

Introduction:Definitionandscopeofprocesscontrolinspinningandweaving.Controlofmixingquality

andits

cost

Linear

programming

with

Illustrative

examples.

Control

of

waste

and

Cleaning

in

blow

roomandcardingAssessing theperformance,Industrynorms Locatingand improvingmachineswith

substandardperformance

UNITII 9

ControlofYarnquality:Count, strengthandvariabilityWithinbobbinandbetweenbobbinvariation

Assessing theprocessvariability Controlofvariability Norms.Unevennessand Imperfection and its

control Records and reasons accounting Norms.Control of outgoing yarns. ProductivityAnalysis:

ComputationofproductivityIndicesUseofnormsonproductivityachievablewithexistingmachinery

andmodernmachinery

UNITIII 9

Processcontrolinwinding:Qualityoptimization ControlofproductivityNorms.ProcessControlinpirn

winding:

Improving

build

of

the

pirn

control

of

productivity.

Process

control

in

warping:

performance

minimizingendbreakagewarpbeamsqualitycontrolofproductivityNorms

UNITIV 9

Process control in sizing: Control of size pickup, stretch, moisture and quality ofbeamscontrol of

productivity ControlofsizelossNorms.Drawingandwarptying:controlforreducingtheincidenceof

extra ends on theweaversbeam.Productivity control inLoom Shed:EfficiencyPerformancerelation

betweenloomallocationandloomefficiencysnapstudyandmachineinterference.


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UNITV 9

Controlofcommonshuttleandshutteless loomgrey fabricdefects.Hardwastecontrol:computing the

standards of hardwaste control ofwaste in ring frame,winding,warping, sizing, drawingin, pirn

winding,loomshed.Analysisofrejectedbobbins/pirns.

Referencess:

1. GardeARandSubramanianTA, ProcessControlinSpinning,ATIRA,Ahemdabad,19782. PaliwalMCandKimotghyPD, ProcessControlinweaving,ATIRA,Ahemedabad,19833. BTRASilverJubileeMonographs,BTRA,Bombay,19814. NormsforspinningmillsbySITRA,Coimbatore,20045. NormforTextileIndustybyATIRA,SITRA,BTRA,NITRA

DMT408 ENERGYMANAGEMENTANDPOLLUTIONCONTROLINTEXTILEINDUSTRY

Objective: The Objective is to enable the students acquire knowledge about the basic concepts in everymanagement &PollutionControl.

UNITI

10

Introduction to energymanagement need for energy conservation Demand sidemanagement

EnergyConsumptionoftextilemachinerySpecificEnergyConsumption(UKG)Costofenergyvs.

salesvalueoftextileproducts

UNITII 15

EnergyConservation in textile industryEnergyconservation in lighting,compressorsandboilers

EnergyAudit in a textilemillCaptivegenerationanddifferent typesof fuels Non conventional

energySourcesCogeneration

UNITIII 10

TypesofeffluentsproducedbytextileindustryEffluenttreatmentprocessesRecentdevelopmentslike

ReverseOsmosisConceptofzerodischarge

UNITIV

5

Water quality and testmethods Quality requirement of processwater anddrinkingwater Water

PollutionEffluentstandardsofpollutioncontrolboardsSolidwatermanagement

UNITV 5

Environment pollution and Industrialisation Environment impact assessment and environment

management systemsAirPollutionAirpollutioncontrolandequipments in industryAirquality

monitoringNoisepollution

References:

1. KalyanaramanA.R.,EnergyConservationinTextileIndustries,SITRA,1985.2. ShriVastava,EnvironmentalEducation,Kanishika,20043.

G.R.

Chhatwal,

Encyclopediaof

Environmental

waste

Pollution,

Publisher,

Anmol,

1997

4. 4.MatcalfandEssyWastewaterEngineeringTreatmentandReuse,Publisher,TMA, 20045. 5.YogeshT.JasraiandArmArya,AirPollutionDevelopmentatwhatCost?,Daya Publisher,20036. R.K.Trivedi, AnIntroductiontoAirPollution,A.B.D.,2003


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DMT508FABRICSTRUCTUREANDDESIGN

Objective: To impart knowledge on various woven and knitted fabric structures / designs, their graphical

representation

UNITI 9

Elementsofwovendesign:Constructionofelementaryweaves,itsdraftandpegplanplainwarprib

weftribmat.Twillsmodificationoftwills.Satinsateenandtheirderivatives Crepeweaves Hucka

backandhoneycomb.

UNITII 9

Colortheory:lightandpigmenttheorymodificationofcolorcolorcombinationapplicationofcolors

colorandweaveeffects.Extrawarpandextraweftfiguring.BasicDobbyandJacquardDesign

UNITIII 9

Symbolic(Graphpaper)&DiagrammaticrepresentationofstitchesKnitStitch,floatstitch,Tuckstitch

Basic stitches Primary structures Courses,Wales, Stitch length Singlejersey structures Double

jerseystructuresStripingSimplecolourstitchdesigns

UNITIV 9

Ornamentationof rib structure2X2 rib structure,halfcardigan,Fullcardigan,derivativesof Inter lock

structures;Eight

lock,

Ponte

di

Roma,

Ottoman

rib,

Bourrelet,

Texi

pique.

Pin

Tuck.

Milano

rib,

French

Pique,SwissPique.

UNITV 9

Representationofwarp knit structures.PointPaper,ChainLinkNotation, single fabrics:Chain stitch,

Tricot lap,Extensionof 1 and 1 lapping,Full tricot,LockKnit,ReverseLockKnit, satin,Loop raided

fabrics,Queenscord,Sharkskin,Blindlap, Marquisette,.

References

1. Grosicki Z., Watsons Textile Design & Color: Elementary weaves & Figure, Blackwell Science,Commerceplace,1998.

2. Grosicki Z., Watsons Textile Design & Colour: Elementary weaves & Figure, Blackwell Science,Commerce

place,

1998.

3. H.Nisbet,GrammaroftextileDesign,Tarporevalasons&Co.Pvt.Ltd.,1994.4. W.S.Murphy,Textileweaving&Design,AbhishekPublications,2000.5. Ajgaonkar,D.B,KnittingTechnology,UniversalPublishingCorporation,Bombay,1998.

DMF108 WORKINGCAPITALMANAGEMENTINTEXTILEINDUSTRY

Objective:Theobjectiveistoprovideanindepthstudyofmanagingtheworkingcapitalofatextileunitsoasto

strikearightbalanceofliquidityandprofitability.UNITI 7

Concept ofworking capital Importance ofworking capitalmanagement optimal level ofworking

capital

Alternative

financing

strategies

Assessment

of

working

capital

requirements

Components

of

workingcapital.

UNITII 10

ManagingcashandliquidityMotivesforcashObjectivesofcashmanagement Forecastingcashflows

uncertainty in forecasting Investment inmarketable securities Models fordeterminingoptimum

levelofcashbalance.

UNITIII 10

ReceivablesmanagementFormulationofreceivablepolicyMarginalanalysisCreditevaluationand

analysisManagementofTradecredit.


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UNITIV 10

Inventory management Classification and coding Cost of holding inventory Inventory control

modelsInventoryvaluation.

UNITV 8

Sources of finance for working capital Bank credit Assessment of working capital by banks

CommercialpaperFactoring

References:

1. V.K.Bhalla,WorkingCapitalManagement,AnmolPublishers,NewDelhi,FourthEdition,2004.2. M.Srinivasan,WorkingCapitalManagement,Macmillan,NewDelhi,2001.3. V.Ramamoorthy,WorkingCapitalManagement,IFMR,Chennai,1984.4. HrishikeshBhattacharya,WorkingCapitalManagement,Macmillan,NewDelhi,2001.

DMF208 INTERNATIONALFINANCIALMANAGEMENT

Objective : The objective of the course is to expose the students to the opportunities available international

financialmarketstoexpandbusiness&improvethebottomlineandmanagetheassociatedriskseffectively.

UNITI 8

MeaningofinternationalFinanceInternationalexchangerateregimesRoleofIMFExchangerateof

rupeeCurrencyconvertibility.

UNITII 8

Foreign exchangemarkets Features and participants Exchange rates Spot and forward rates

DeterminationofexchangeratesDeterminationofforwardmargin.

UNITIII 10

InstrumentsinForeignExchangeMarketForwards,futuresandoptions.Interestraterisk:FRAs,

interestrateoptionsandswaps.

UNITIV 9

ForeignExchange

Exposure

and

Management

Transaction

Exposure

Translation

Exposure

EconomicExposure.

UNITV 10

International Working Capital Management and capital budgeting Sourcing funds from abroad

Advantagesandprecautions ADRandGDRissuesExternalCommercialborrowing.

References:

1. P.G.Apte,InternationalFinancialManagement,TataMcGrawHill,NewDelhi,FourthEdition,2007.2. C.Jeevanandam,ForeignExchangeandRiskManagement,SultanChandandSons,NewDelhi,Tenth

Edition,2007.

3. A.C.Shapiro,MultinationalFinancialManagement,PrenticeHall,NewDelhi,SeventhEdition,2007.4.

V.K.

Bhalla,

International

Financial

Management,

Anmol

Publishers,

New

Delhi.

Fifth

Edition,

2006.


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DMF308 SECURITYANALYSISANDPORTFOLIOMANAGEMENT

Objective:Tofamiliarizethestudentsonthemodesofselectinginvestmentopportunities,andanalysing

thesecuritiesforinvestment

UNITI 5

Investmentsetting Securities SecuritiesMarket Sourcesofinvestmentinformation SecurityContract

regulationAct.

UNITII 10

ValuationofSecurities:Equity Preferenceshares Debtinstruments Hybridsecurities Assetpricing

theories CAPM APT Portfoliotheory Optionpricingtheory.

UNITIII 10

Economic Analysis Economic forecasting and stock Investment Decisions Forecasting techniques.

Industry Analysis Industry classifications. Economy and Industry analysis. Industry life cycle

EvaluatingIndustryrelevantfactors Externalindustryinformationsources.

UNITIV 10

CompanyAnalysis: MeasuringEarnings ForecastingEarnings Appliedvaluationtechniques Graham

and Dodds investor rations value investing.Technical Analysis: Fundamental Analysis Vs Technical

AnalysisCharting

methods

Market

Indicators

Trend

Trend

reversals

Patterns

UNITV 10

Portfolio Construction PerformanceEvaluation Portfoliorevision.

References:

1. InvestmentManagementandPortfolioAnalysis Reilly.2. FundamentalsofInvesting Gitman3. SecurityAnalysis GrahamandDodd4. ModernofSecurityAnalysisandPortfolioManagement FullerandFarvell.5. SecurityAnalysisandPortfolioManagement FischerandGordon

DMM108

RETAILINGMANAGEMENT

Objective: Theobjectivesaretocriticallyanalysetheretailingprocess,theenvironmentwithinwhichitoperates,

andtheinstitutionandfunctionsthatareperformedandtodeveloptheknowledgeusefulforretaildecisionmaking.

UNITI 9

Introduction to Retailing Retailing Management Decision Process Types of Apparel Retailers

Characteristics MultiChannelRetailing CustomerBuyingBehavior

UNITII 9

RetailMarket Strategy StrategicRetailPlanningProcess Branding Strategies Financial Strategy

StrategicProfitModel RetailLocationsShoppingCentersCityorTownLocations Factorsaffecting

theAttractivenessofaSite SiteSelectionforapparelandfabricsstores HumanResourceManagement

Retail

Organization

Structures

Managing

the

Store

Recruiting

and

Selecting

Store

Employees

MotivatingRetailEmployees

UNITIII 9

Information Systems and Supply Chain Management in Textile Retailing Customer Relationship

Management (CRM)CollectionandAnalysisofData,DevelopingandImplementingCRMPrograms

Bar coding and RFID Planning Apparel Merchandise Assortments Category Management

MerchandisePlanAssortmentPlanningProcess


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UNITIV 9

BuyingSystemsBuyingMerchandiseInternationalSourcingDecisionsforTextilesConnectingand

Negotiating with Textile Vendors Relationships with Vendors Apparel Pricing Strategies

ApproachestosetthePrices RetailCommunicationMix

UNITV 9

ControllingCostsReducingInventoryLossApparelshowroomManagement StoreLayout,Design,

andVisualMerchandising CustomerServiceServiceQuality NewtrendsinApparelRetailing.

Casesondomesticandinternationalapparelretailcompanies.

References:

1. MichaelLevy,BartonAWeitz, RetailingManagement,5/e,TataMcGrawHill2. Berman,Evans,RetailManagement:AStrategicApproach,7/e,PrenticeHall.3. EllenDiamond,FashionRetailing:AMultiChannelapproach,I/e,PrenticeHall2005.4. MaryFances,Drake,JaniceHarrisonspoone,andHerbertGreenwald,RetailFashionPromotionand

Advertising,prenticeHall,1992.

5. JamesOgdenandDeuiseOgden,Retailing:IntegratedRetailManagement,Houghton Mifflin,2005.

DMM208 ADVERTISINGANDSALESPROMOTION

Objectives:Theaimofthepaperistoacquaintthestudentswithconcepts,techniquesandgiveexperienceinthe

application of conceptsfor developing effective advertising andSalesPromotionprogrammeforTextiles/apparel

industry.

UNITI 9

Objective Setting andMarketPositioning ;DAGMARApproach DeterminationofTargetAudience;

BuildingofAdvertisingProgrammeMessage,Headlines,Copy,Logo,Illustration,Appeal,Layout.

UNITII 9

CampaignPlanning

Media

Planning

Budgeting;

Evaluation

Rationale

of

Testing

Opinion

and

AptitudeTestsRecognition Recall ExperimentalDesigns.

UNITIII 9

AdvertisingOrganisation Selection Compensation and Appraisal of an Agency ElectronicMedia

BuyingAdvertisingcampaignAdvertisingV/sConsumerbehaviour Salespromotion RoleofCreative

Strategies.

UNITIV 9

SalesPromotionandMarketingMix;NatureandTypesofSalesPromotion;ConsumerBehaviourand

SalesPromotion DealProneConsumer EconomicTheoriesofPromotion.

UNITV 9

Sales Promotions Impact on Sales; Evaluation of Sales Promotion Experiments Retailer Promotion

Planning

Process;

Substantive

findings

and

issues

on

coupons

Trade

Dealings

Retail

Promotions.

References:

1. AakerDavid.Aetc.AdvertisingManagement4thedition,NewDelhi,PrenticeHallofIndia,1995.2. Bolgh Geroge E and Bolgh Michael An introduction to Advertising and Promotion, 3rd edition,

Chicago,Uwin.

3. BordenWilliamsH.AdvertisingNewYork,JohnWiley,1981.4. HardNorman,ThePracticeofAdvertisingOxford,ButterworthHeinemann,1995.5. Kieppner,Otte,AdvertisingProcedure,EnglewoodCliffs,NewJersey,PrenticeHallInc,1988


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6. Ogilvy,David,OgilvyonAdvertisingLondon,Longman1983.7. Sengupta,SubretoBrandPositioningStrategiesforCompetitiveAdvantages,NewDelhi,TataMcGraw

Hill,1995.

8. Ailloni and Charas, Dan. Promotion; A Guide to Effective Promotional Planning, Strategies andExecutions.NewYork,JohnWlley,1984.

9. Assael,Henry,ConsumerBehaviourandMarketingAction,BostenKant,1987.10. Blattberg,RobertCandScott,ANosin,SalesPromotion:Concept,MethodsandStrategies,Englewood

cliffs.

11. SchaltzDonEandWillam,ARobinsonSalesPromotionManagement,Chicago,CrainBooks,1982.12. Strang,RogerA.ThepromotionalPlanningProcess,Newyork,Praeger,1980.13. TottenJohnCandBlock,MartinPAnalysingSalesPromotion;TextandCases,Chicago,Commerce

Communication1987.

14. Ulanoff,StanleyM.HandbookofSalesPromotion,NewYork,McGrawHill,1985.

DMM308 CUSTOMERRELATIONSHIPMARKETING

Objective: TheobjectivesaretoprovideanunderstandingofthetheoryandpracticesofCustomer Relationship

Marketing(CRM)andtheirimpactin anorganisation. TofamiliarizetheroleofInformationTechnologyinCRM.

UNIT I 9

TheDomain andConceptual Foundations ofRelationshipMarketing TheEvolution ofRelationship

Marketing TheUKPerspective TheIMPPerspective TheNordicSchoolPerspective

UNIT II 9

Relationship Marketing in Consumer and Mass Markets Relationship Marketing and Distribution

Channels IntegratedModelofBuyerSellerRelationships StrategicAlliances

UNITIII 9

MembershipCustomersandRelationshipMarketing AffinityPartnering RelationshipMarketingand

KeyAccount

Management

Supplier

Partnering

UNITIV 9

CustomerProfitabilityAnalysisandDesignIssues RelationshipMarketingandMarketingStrategy The

Evolution of Relationship Marketing Strategywithin theOrganization Organizing for Relationship

Marketing

UNITV 9

InformationTechnology and itsRole inBuilding,MaintainingandEnhancingRelationships.Caseson

CRMofvariousdomesticandinternationalTextilefirms.

References:

1. JagdishShethandAtulParvatiyar,HandBookofRelationshipMarketing,SagePublications,1999.2.

Brown.

S,

Customer

Relationship

Management,

John

Wiley

&

Sons,

2000.

3. Stone,M.Woodcock,N.andMachtynger,CustomerRelationshipMarketingKoganPageLtd.,London,2000.

4. McKenna,RRelationshipMarketing: SuccessfulStrategies for theAge of theCustomer,PerseusPress,NewYork,1993.

5. Egan,John,RelationshipMarketing:ExploringRelational Strategies inMarketing, PrenticeHall,NewJersey,2001.


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DMM408 BRANDMANAGEMENT

Objective:TofacilitatethestudentstounderstandthebasicconceptsrelatedtoBrandinginTextilesindustryand

empowerthemwiththeknowledgetodevelopandmaintainthebrandportfoliosoftheTextilescompanies.UNITI 9

Introduction to Branding, Brand identity, Brand Image, Brand Personality, Brand Loyalty and the

connectedissues

UNITII 9

BrandPositioning,Repositioning,BrandEquity:ConceptualizationandMeasurement.

UNITIII 9

Megamarketing,ProductmarketstrategiesforIndianBrandsagainstForeignBrandsandPrivatelevels.

UNITIV 9

Brand portfolio management, Brand extension, Line Extensions, Brand harvesting strategies, Share

buildingstrategies.

UNITV 9

Organizing the Brand Management systems: Role of productmanagers, BrandManagers. Trends in

BrandManagement:Brandcult,BrandalliancesCobranding,DestinationBranding.Casesonbrands

andPrivate

Labels.

References:

1. Kapferer,JeanNoel. StrategicBrandManagement.KoganPageIndiaLimited:NewDelhi,2000.2. K.S. Chandrasekhar, Product ManagementText and Cases, Himalaya publishing house, 1st

edition,2002.

3. YLRMoorthi,BrandManagement TheIndianContext,VikasPublishingHouse,1999.4. SubrotoSengupta,BrandPositioningStrategiesforcompetitiveadvantage,TataMcGrawHill,19905. S.A.Chunnawala,ProductManagement,HimalayaPublishingHome,First Edition,1998.

DMM508INTERNATIONAL

MARKETING

Objective: ToaddressglobalissuesandconceptsrelevanttoallInternationalMarketers,regardlessoftheextentoftheir international involvement, understandingmarketingpractices of a large and small companieswhich are

seekingmarketopportunitiesoutsidethehomecountryandtolearntheproceduresofexportingfromIndia.

UNIT I 9

Framework of InternationalMarketing Scope of InternationalMarketing EmergingGlobal Textile

scenario Gains from InternationalTrade Indiasposition inaglobalTextileMarkets International

MarketingvsDomesticMarketing

UNIT II 9

Transition fromDomestic to International Business PreExportbehaviour Motivation to export

Special

difficulties

in

International

Marketing

Barriers

in

International

Textile

Markets.

UNIT III 9

InternationalMarketingEnvironment Controllableanduncontrollablefactors Internationalmarketing

decisions Market selection decision International markets for Textiles Market entry decision

Marketingmixdecision.

UNIT IV 9

InternationalResearchandSegmentation DevelopingGlobalTextileproductsandpricing International

Promotion and Advertising Trade shows Fashion shows Buyerseller meets International

DistributionSystems.


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UNITV 9

WTOGATTMFA&ATCUNCTADTradeblocksCustomsunionRegionaltradegroupingand

cooperation EU Preferential Trade Areas Free TradeAssociations World Trade in services

CountertradeWorldcommoditymarketsIndianTextileindustryaftertheyear2005

Reference:

1. PhilipR.Cateora,JohnL.Graham,InternationalMarketing,11/e,McGrawHill2. WarrenJ.Keegan.,MarkGreen,GlobalMarketing,PrenticeHall,19993. Varshney,RLandBhattacharyaB., InternationalMarketing: IndianPerspective,SultanChandand

Sons,NewDelhi,1999

4. Foreigntradepolicy,Govt.ofIndia,20055. Jeevanandam,C.etal.,InternationalEconomics,SultanChand&Sons,2005.

DMM608CONSUMERBEHAVIOUR

Objective:Toprovideaconceptualbaseforunderstanding thebehaviour ofconsumers within themarketing

system in a societywith a even balance of basic behavioural concepts, researchfinding and appliedmarketing

examples.

UNITI 9

Introduction to thestudyofconsumerbehaviorLifestyleandFashionTrends Consumerneedsand

MotivationMeasurementofmotivesandmotivesforFabricandApparelpurchase Personalitytheories

andconsumerdiversity SelfimageImpactonfabricandapparelpurchase

UNITII 9

Consumer perception Dynamics, Consumer Imagery and Perceived risk Learning Behavioural

learningtheoriesandcognitivelearningtheoriesBrandloyaltyImpactonfabricandapparelpurchase

ModelsofattitudesAttitudeformationandchangefordressingstylesAnalysisofcustomerfashion

preferences and trends Fashion change and consumer acceptance Designing persuasive

communicationfor

fabrics

and

apparels

UNITIII 9

Groupconcept FamilyconceptFamilylifecycleGenderrelations,clothing,andappearance Social

class Measurement Affluent and non affluent consumer Socialmeaning of clothes Culture

CharacteristicsandMeasurementofCultureSubculturesNationality,religious,geographic,racialand

agecrossculturalconsumeranalysisimpactofcultureonclothing

UNITIV 9

OpinionleadershipProcessandmeasurementOpinionleadershipandfirmspromotionalstrategies

Diffusion process Adoption process Fashion adoption theories Profile of consumer innovator

ConsumerdecisionmakingModelsDresssenseconsumerdecisionmakingprocessforclothing

UNITV 9

Public

policy

and

consumer

protection

Deceptive

Advertising

Consumer

Education

Consumer

ResearchBuildingRelationshipswithConsumers

References:

1. LeonG.SchiffmanandLeslieLazarKanuk,ConsumerBehavior,PrenticeHall India,sixthedition,2004

2. DavidL.Loudon,AlbertJ.DellaBitta,ConsumerBehavior:ConceptsandApplications,McGrawHill,SixthEdition,2004

3. Gini,StephenandFrings,Fashion:FromConcepttoConsumer,PearsonPrenticeHall,2005.


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4. Solomon,Michael.R., ConsumerBehaviour,PrenticeHall,6thedition,20055. ReadingMaterialsuppliedbytheinstructoroncases,journalandmagazinearticles.

DMH108 HUMANRESOURCEDEVELOPMENT

Objectives: The objective of thispaper is to understand the contemporary conceptualframework of human

resourcedevelopmentsoastofacilitateindevisingofappropriatestrategiesfortheorganisationwhichwillresultin

thedeliveryoforganisationalgoals individualgoals. It covers the topicsnamely conceptanphilosophyofHRD,

HRDsystems,HRDStrategies,T&D,performanceappraisalandorganisationchangeandclimate.

UNITI 7

Introduction to the concept and philosophy of HRD Meaning Scope Nature Importance

Differencebetween traditionalpersonnelmanagementandHRD Conceptofhumanresourcesystem

functionsRoleofHRDinTextileIndustry.

UNITII 10

AnalysistheroleofdevelopmentMatchingtherole;recruitmentandplacementAssessmentcentre

TaskanalysisJobanalysisKeyresultareaKeyperformanceareaCriticalAttributesCompetence

mappingHRScorecardwithref.totextileunit.

UNITIII

10

IndividualdevelopmentConceptual framework Importanceof training Identificationof training

needs Designing training programs Selection of training methods Techniques of training

EvaluationandfollowupRoleofsupportinginstitutionsintextiletraining.

UNITIV 8

Developing the person in the role;performance appraisal Objectives 360 appraisal Performance

review and counseling Potential appraisal and development Career planning anddevelopment

MentoringHRpracticesintextileindustry.

UNITV 10

Organisation change and organisation development Goals Phases Interventions Organisational

cultureHRDclimateOrganisationaleffectivenessHRDexperienceinIndianTextileIndustryHR

trendsin

Textiles.

References:

1. UdaiPareekandT.VRao,DesigningandManagingHumanResourceSystem,Oxford,1998.2. T.V.Rao,HumanResourceDevelopment,SagePublications,20023. ChakrabotryS.K. HumanResourceDevelopmentWileyEastern,19904. SinghU.B. HumanResourceDevelopment,Rawat,1992.5. DesslerG.,HumanResourceManagement,PrenticeHall,India,2004.

DMH208 LABOURWELFAREANDINDUSTRIALRELATIONSINTEXTILEINDUSTRY

Objective:The

objective

of

this

paper

is

to

highlight

the

importance

of

Labour

Welfare

and

Industrial

Relations

and

also toprovide the contextual and constitutionalframework of Industrial Relations. Concepts namely Labour

welfare,industrialrelations,tradeunionism,industrialdisputes,collectivebargaining&workersparticipationin

managementwillbediscussedfurther.

UNITI 9

LabourwelfareNeedPrinciplesConceptsStatutorymeasuresLabourWelfareOfficer Critical

analysisonwelfaremeasuresinTextileIndustry RecommendationsofNationalCommissiononLabour

InternationallabourOrganizationLabourwelfarepracticesandVRSintextileindustry.


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UNITII 9

IndustrialRelationsConceptsand systems IR inPrivateandPublic sectorundertakings in India

CausesforpoorIRIndustrialsicknesswithreferencetoTextileIndustryIRinIndianTextileIndustry.

UNITIII 7

TradeUnionismTheo

Textile Curriculum

Documents

Transcript of Textile Curriculum